Adidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.
The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.
The campaign—shot entirely in black and white—features surreal vignettes: Teezo playing piano, GloRilla dancing on a limo, Edwards wondering aloud if that’s Sam Jackson narrating. Elliott breaks the fourth wall entirely, answering a payphone and revealing the shoot’s soundstage location. Jackson’s narration continues throughout, positioning the Superstar sneaker not just as fashion, but as a cultural monument.
The campaign follows Adidas’ “The Original” series and doubles down on the message: trends fade, icons endure.
