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Sports 2 mins read

Simone Biles Named New Brand Ambassador for K18 Hair Care

Simone Biles, the celebrated gymnast and seven-time Olympic medalist, who is repped by Octagon, has been announced as the new brand ambassador for K18, a Unilever-owned hair care brand. This two-year ambassadorship starts with a powerful campaign that emphasizes the importance of inner strength, a quality that Biles exemplifies both in and out of the gymnastic arena.

🏅 A Legacy of Strength and Resilience: Known for her groundbreaking athletic achievements and her advocacy for mental health and athlete’s rights, Simone Biles continues to inspire millions worldwide. Her partnership with K18 is not just about promoting hair care products; it’s about aligning with a brand that shares her values of resilience and empowerment.

💇‍♀️ Favorite Products: In her role as ambassador, Biles will spotlight K18’s Leave-in Molecular Repair Mask and the complementary oil from the same line—products she personally favors for their innovative biotech-powered formulas that repair and strengthen hair at a molecular level.

🌟 Succeeding Past Ambassadors: Simone steps

Country 2 mins read

Country Singer Sophia Scott Signs with Why & How for Management

Sophia Scott, a rising star in the country music scene, has signed with Why & How for management, marking a significant step in her burgeoning career. Under the guidance of her new manager, Patrick Farr, at Why & How, Sophia is poised to amplify her presence in the music industry and connect with broader audiences.

🎤 Growing Listener Base: Sophia boasts over 300,000 monthly listeners on Spotify, with her music resonating strongly in markets such as Sydney, Brisbane, London, Chicago, and Melbourne. This widespread appeal underscores her potential and the universal relatability of her music.

📹 YouTube Presence: With over 70,000 subscribers on YouTube, Sophia has cultivated a dedicated fanbase eager to engage with her visual and musical storytelling. Her channel serves as a vital platform for connecting with fans and showcasing her artistic identity.

🎵 Recent Musical Releases: Sophia’s latest single, “Wildflowers,” released through the label Empire, continues to build on her reputation for crafting heartfelt and authentic country music. This track adds to her growing discography of songs that celebrate the nuances of

Endorsement Deals 2 mins read

Ryan Garcia Joins Safety Shot as Brand Ambassador

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia’s Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

🌐 Fellow Ambassadors: Joining a diverse lineup of Safety Shot ambassadors, including YouTube and social media personalities

Music 2 mins read

Cheryl Paglierani Moves to CAA Bringing High-Profile Client List

Cheryl Paglierani, a highly esteemed music agent, has transitioned from United Talent Agency (UTA) to Creative Artists Agency (CAA), bringing with her an impressive roster of artists including Post Malone, 21 Savage, Flo Milli, Jessie Murph, and Dominic Fike. This move marks a significant shift in the music representation landscape.

🚀 Career and Recognition: Cheryl Paglierani has established herself as a formidable force in the music industry. Recognized twice on Billboard’s “Power 100” list and consistently featured on the “Hip Hop Power List” for the last five years, her influence and strategic acumen in artist management and event promotion are well acknowledged.

🎤 Impact of the Move: By joining CAA, Paglierani is poised to leverage the agency’s extensive resources and global network to further enhance the careers of her high-profile clients. CAA’s platform offers broader opportunities for artist collaborations, international tours, and cross-media ventures, aligning with Paglierani’s expertise in career development for artists.

🎵 Client Dynamics: With artists like Post Malone, known for his chart-topping hits and significant

Electronic 2 mins read

Brutalismus 3000 Signs with Wasserman for the Americas

The dynamic electronic music duo Brutalismus 3000 has signed with Wasserman for representation as their agency in North and South America. This strategic move is designed to enhance their presence and outreach in the American markets, where they have been gaining significant traction.

🌎 New Agency Partnership: With Max Braun leading their representation at Wasserman, Brutalismus 3000 is poised to capitalize on growing opportunities across the Americas. This partnership aims to expand their tour dates, increase festival appearances, and broaden their audience base in these regions.

🌍 Global Representation and Management: While expanding their footprint in the Americas, Brutalismus 3000 continues to be represented by Creative Artists Agency (CAA) for the rest of the world. They are also managed by Carlo Luis Ruben Schenk at Irrsinn Management, ensuring a cohesive and strategic approach to their global career management.

🎶 Spotify and Listener Engagement: The duo boasts over a million monthly listeners on Spotify, with a strong following in top markets like Berlin, Hamburg, Bogota, Munich, and Frankfurt. Their music resonates with a diverse and

Agency Signing 2 mins read

Spin Doctors Sign with United Talent Agency for Global Representation

The iconic rock band Spin Doctors has embarked on a new chapter in their illustrious career by signing with United Talent Agency (UTA) for worldwide representation. This strategic move aims to rejuvenate their presence on the global music scene.

🎸 Transition to UTA: The transition from Paquin Artists Agency to UTA marks a significant shift for Spin Doctors, as they leverage UTA’s expansive network and resources to broaden their international appeal. UTA’s expertise in managing and promoting top-tier talent will be instrumental in reintroducing the band to both old fans and new audiences worldwide.

🎶 Ongoing Management: Spin Doctors continue under the astute management of Jason Richardson, ensuring consistency and strategic continuity in their career decisions. Richardson’s experience and understanding of the band’s legacy and artistic vision will play a crucial role in navigating their resurgence.

🌍 Spotify and Global Reach: With over 4 million monthly listeners on Spotify, Spin Doctors maintain a strong fanbase across diverse regions, including top markets like Sydney, Brisbane, Melbourne, London, and Sao Paulo. This widespread listening

Music 2 mins read

SonReal Signs with 33 and West for Global Representation

SonReal, the acclaimed Canadian musician known for his unique blend of hip-hop and alternative music, has expanded his international representation by signing with 33 and West for all territories outside of Canada. This move aims to further his reach and enhance his global presence in the music industry.

🌎 Worldwide Expansion: By partnering with 33 and West, SonReal seeks to leverage the agency’s robust international network to boost his visibility and engagement across global markets. Daniel McCartney of 33 and West will take the lead in navigating SonReal’s international bookings and strategic career moves, ensuring a cohesive and expansive approach to his music career.

🍁 Continued Representation in Canada: While expanding his reach globally, SonReal maintains his roots with ongoing representation by Paquin Artists Agency in Canada. This dual representation strategy underscores his commitment to his home country while also pursuing broader international opportunities.

🎶 Music and Market Influence: SonReal boasts a substantial following on Spotify, with 400,000 monthly listeners and strong market performances in cities like Toronto,

Influencers 2 mins read

Allison Kuch and Isaac Rochell Join UTA for Multi-Faceted Ventures

TikTok star Allison Kuch and her husband, NFL player Isaac Rochell, have ventured into a new realm of opportunities by signing with UTA (United Talent Agency) in all areas. This strategic move aims to leverage their substantial social media influence into various ventures, including podcasts, unscripted TV, and other business projects.

👥 The Power Couple’s Social Media Influence: Kuch and Rochell bring to UTA a significant social media presence, which the agency plans to use for expanding their foothold in the content and entertainment business. Their collaboration with UTA reflects the growing trend of digital influencers branching out into diverse media and business landscapes.

🎥 Allison Kuch’s TikTok Fame: Kuch has amassed around 3 million followers on her lifestyle-oriented TikTok account. She often shares insights into her life as an NFL wife, offering glimpses from the sidelines and her personal life. Her content resonates with a broad audience, capturing the essence of her daily experiences and special moments, such as the birth of their first child, a daughter.

🎙️ Foray

Music 2 mins read

Saweetie Launches New Campaign with Postmates and The Boiling Crab

Saweetie, the dynamic rapper and entrepreneur, has teamed up with Postmates and The Boiling Crab for an exciting new campaign. This collaboration highlights Saweetie’s favorite dining spot, The Boiling Crab, which she has frequently ordered from on the Postmates app.

🍤 A Flavorful Partnership: The campaign centers around Saweetie’s genuine love for The Boiling Crab, making it a natural fit for her to promote. By integrating her personal preferences with her professional endeavors, Saweetie adds an authentic touch to the campaign, connecting with fans and foodies alike.

📱 Endorsement History and Social Media Influence: Since becoming an ambassador for Postmates in April of last year, Saweetie has successfully harnessed her expansive social media reach to promote the brand. With over 12.5 million followers on Instagram and nearly 5 million on TikTok, her impact is significant. Her engaging content drives more than just views, with engagement rates of over 1.5% on Instagram and around 2% on TikTok, highlighting her ability to connect and influence her audience effectively.

🎶 Recent

Music 2 mins read

BJ The Chicago Kid Signs with CAA for Europe/UK

BJ The Chicago Kid, the acclaimed R&B singer, has signed with Creative Artists Agency (CAA) for representation in Europe and the UK, broadening his international reach. He continues his representation with Wasserman for North America, ensuring a robust global presence.

🎤 New Representation Strategy: This strategic move aims to enhance BJ The Chicago Kid’s visibility and touring opportunities across Europe and the UK. CAA’s extensive network and influence in these regions are expected to open new avenues for performances, collaborations, and broader audience engagement.

🎵 Recent Musical Achievements: BJ The Chicago Kid’s latest musical endeavor, an album titled “Gravy” in collaboration with Yeti Beats, was released last November through RCA Records. This project adds to his rich discography known for soulful melodies and impactful lyrics.

🌍 Management and Public Relations: Continuing under the management of Myisha Brooks and PR efforts led by Savoy Jefferson, BJ The Chicago Kid maintains a consistent and strategic approach to his career development and public engagement.

📈 Listener Base and

Brand Ambassador 2 mins read

Eliud Kipchoge Named Brand Ambassador for Shokz Headphones

Eliud Kipchoge, the world-renowned marathon runner, has joined forces with Shokz Headphones as their new brand ambassador. Represented by Global Sports Communication, Kipchoge is set to elevate the brand’s visibility and appeal through his unparalleled status in the athletics world.

🏃‍♂️ Shokz Headphones Partnership: Shokz, known for their innovative bone conduction technology that allows athletes to listen to music while remaining aware of their surroundings, aligns perfectly with Kipchoge’s dedication to excellence in training and performance. His role will involve endorsing the brand’s latest products, emphasizing their utility in enhancing athletic training and performance.

🌍 Joining Elite Endorsers: Kipchoge is in good company, joining other prominent figures such as Eilish McColgan and Sebastian Pannek who have also endorsed Shokz. This group of elite athletes enhances the brand’s credibility and highlights its commitment to supporting sports professionals with cutting-edge audio technology.

👟 Previous Brand Partnerships: Prior

Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady’s commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady’s involvement includes curating a “Brady Bag” collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady’s TB12 philosophy which focuses on holistic health and sustainable peak performance.

🚀 Branding and Endorsements: Throughout

Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical’s connection with sports fans and broadens its appeal through the association with one of basketball’s most respected figures.

🏀 Jrue Holiday’s Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical’s strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability, style, and utility of its eyewear through high-profile athletes who embody these

K-Pop 2 mins read

BLACKPINK’s Jennie Stars in Beats Solo Buds and Headphones Campaign

Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a perfect fit for promoting Beats’ new line of audio products.

🎧 New Beats Campaign: Jennie brings her signature style and charisma to the Beats campaign, which aims to connect with a younger, tech-savvy audience. Known for their premium sound quality and stylish design, Beats headphones and Solo Buds are expected to benefit greatly from Jennie’s endorsement, appealing to both music enthusiasts and fashion-forward consumers.

🌟 Expanding Brand Partnerships: Jennie’s collaboration with Beats adds to her growing list of high-profile partnerships, including Adidas, Calvin Klein, and Gentle Monster back in April. These collaborations have not only enhanced her visibility

Management Signings 2 mins read

The Black Keys Sign New Management Deal with Red Light Management

The Black Keys, the celebrated American rock duo, have entered into a new management agreement with Red Light Management. This significant move comes on the heels of their recent departure from Irving Azoff and Steve Moir at Full Stop Management.

🎵 New Management Chapter: After a brief stint with Azoff starting in 2021, which followed their long-term collaboration with John Peets at Q Prime Management, The Black Keys are turning a new page in their illustrious career. Red Light Management, known for its expansive roster and strategic industry positioning, will now oversee the duo’s future projects and engagements.

🎤 Recent Releases and Achievements: The Black Keys continue to make waves in the music scene with their latest album, “The Ohio Players,” released through Nonesuch Records, a subsidiary of Warner Music. This album adds to their rich discography known for blending classic blues with modern rock elements.

🌍 Global Listener Base: With over 12 million monthly listeners on Spotify, The Black Keys maintain a robust global presence. Their music resonates

Sports 2 mins read

Vinicius Jr. Teams Up with Dirt Is Good as Brand Ambassador

Vinicius Jr., the dynamic Brazilian footballer, has been announced as the latest global brand ambassador for Dirt Is Good, the leading laundry brand known internationally under names such as Persil, OMO, Breeze, Skip, and Surf Excel. This partnership adds to his growing portfolio of high-profile endorsements and solidifies his status as a sought-after figure in sports marketing.

⚽ Expanding Brand Partnership: As part of the Dirt Is Good campaign, Vini Jr joins forces with Bukayo Saka of Arsenal FC and England, enhancing the brand’s connection with young, energetic sports enthusiasts who resonate with the brand’s message of embracing life’s adventures without worrying about stains. Dirt Is Good promotes the idea that getting dirty is a part of active and healthy development, a message that aligns well with the active lifestyles of both athletes.

🌍 Global Influence and Appeal: Represented by Roc Nation, Vini Jr continues to make significant

Music 2 mins read

Buju Banton Signs with WME Agency for Representation

Reggae and dancehall legend Buju Banton has officially signed with William Morris Endeavor (WME) for representation, marking a significant move in his illustrious career. This partnership aims to expand his global presence and explore new opportunities across various entertainment sectors.

🎶 Expanding Global Reach: WME, known for its extensive network and industry prowess, will represent Buju Banton as he continues to influence the music scene worldwide. This collaboration is set to open doors for further international tours, recordings, and potentially crossover projects that leverage Banton’s unique sound and massive following.

🔊 Management and Ongoing Projects: Buju Banton continues to be managed by Joseph “Joey Budafuco” Louis at Rockers Island Entertainment, ensuring continuity in his career management and strategic direction. This long-standing partnership has been instrumental in navigating Banton’s resurgence in the music industry following his return to performance and recording.

🌍 Listener Base and Market Influence: Banton boasts over 1.5 million

Music 2 mins read

Suki Waterhouse Stars in Sonos’ First Headphones Campaign

Suki Waterhouse, celebrated musician and actor, is the face of Sonos’ inaugural campaign for their latest product, the Sonos Ace headphones. Represented by CAA, Waterhouse brings her distinctive style and artistic flair to the forefront of this new venture.

🎧 Introducing Sonos Ace Headphones: In this campaign, Waterhouse showcases the Sonos Ace headphones, highlighting their state-of-the-art audio technology and sleek design. Sonos, known for its innovative sound solutions, aims to capture a broader audience with its first foray into the personal audio space.

🌟 Celebrity Endorsements: Waterhouse joins a lineup of notable personalities who have endorsed Sonos, including Janelle Monae, enhancing the brand’s appeal through celebrity association. This strategy underscores Sonos’ commitment to integrating culture and tech, appealing to a style-conscious market.

👗 Previous Brand Partnerships: Suki Waterhouse has a

Brand Ambassador 2 mins read

Thiago Silva Joins Superbet as Brand Ambassador

Thiago Silva, the renowned footballer known for his defensive prowess, has been announced as the new brand ambassador for Superbet, a major player in the sports betting industry. This partnership leverages Silva’s global appeal and follows his previous successful endorsements.

🏅 New Partnership: Silva’s role as Superbet’s ambassador will involve various promotional activities aimed at engaging sports betting enthusiasts around the world. His strong reputation and professional integrity align well with Superbet’s commitment to responsible and exciting sports engagement.

🌍 Previous Endorsements: Prior to joining Superbet, Thiago Silva has been associated with several other brands, enhancing his visibility off the pitch. His endorsements include relationships with ONE Hyperbarics, Puma, and Trivago, showcasing his broad appeal across

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