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Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like “Grill It!” and “BBQ Brawl.” Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being “tailor-made for summer grill life,” offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool, refreshing complement to any barbecue meal.

🌟 Celebrating

Sprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers to stand out from the crowd. Today, Sprite is reimagining this message for a new generation, infusing the campaign with fresh energy and relevance.

📺 A Modern Twist on a Classic: The revamped campaign includes new TV spots that showcase Edwards and Richardson, highlighting their dynamic personalities and exceptional talents. These spots aim to connect with viewers by celebrating individuality and passion, traits that both athletes exemplify.

🎉 Engaging Activations: Alongside the TV spots, Sprite is rolling out a series of engaging activations to further amplify the campaign. This includes limited-time packaging that features the athletes, immersive digital experiences

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, “Eternal Bloom.” This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia’s 36th birthday.

🖌️ A Dream Collaboration: Lydia’s partnership with SWEED has been a harmonious blend of her vision and the brand’s innovative approach to beauty. “Eternal Bloom” reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

🎂 A Personal Launch: The launch of this collection on Lydia’s birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

🌟 Crafted with Care: The “Eternal Bloom” collection by Lydia Millen and SWEED

Wonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such as fencer Sara Balzer, basketball player Evan Fournier, and boxing champion Estelle Mossely are leading the campaign, each embodying the fusion of athleticism and wellness.

🤺 Sara Balzer: An accomplished fencer and silver medalist at the 2020 Tokyo Olympics, Balzer is currently ranked world No. 1 in women’s sabre. Her participation in the campaign draws on her reputation for excellence and determination, inspiring fans and consumers to embrace a healthier lifestyle.

🏀 Evan Fournier: Known for his significant contributions to French basketball and his NBA career, Fournier’s Olympic and European championship successes highlight his dedication and skill. His involvement in the campaign connects with

Levi’s, the iconic jeans brand, has launched its latest campaign titled ‘New Fits, Infinite Possibilities’, starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi’s jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi’s emphasizes comfort with its Loose Fits range, drawing inspiration from the ’90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining comfort with a flattering fit. The collection also includes the ’94

Victoria’s Secret is setting the tone for summer 2024 with a vibrant campaign featuring top models Gigi Hadid, Paloma Elsesser, Emily Ratajkowski, and Tina Kunakey. The campaign, captured by renowned American fashion photographer Mikael Jansson, showcases an enticing collection of swimwear, cover-ups, corset tops, and other alluring silhouettes perfect for the season.

📸 A Captivating Shoot: The campaign images, rich in style and atmosphere, invite viewers to ‘Escape to summer 2024,’ echoing Victoria’s Secret’s theme of adventure and sensuality. The collection promises to deliver not only comfort but also the latest in swimwear fashion, designed to cater to diverse body types and style preferences.

👗 Fashion Forward: With the inclusion of such high-profile

Leighton Meester, renowned for her role as Blair Waldorf on “Gossip Girl,” is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester’s on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester’s involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of both brands, offering an appealing aesthetic that combines luxury with a touch of the

Adam Levine, Maroon 5 frontman, and his wife, model Behati Prinsloo, have teamed up to star in the latest campaign for renowned jewelry brand Jacquie Aiche. The couple’s dynamic synergy and shared charisma are front and center, bringing a vibrant energy to the collection.

📸 Captivating Chemistry on Display: The designer, Jacquie Aiche, praised the couple’s contribution. Their presence not only enhances the visual appeal of the jewelry but also embodies the spirit of the collection, which is all about radiating positivity and energy. Their natural chemistry translates into stunning campaign imagery that is likely to captivate viewers and elevate the perceived value of the jewelry pieces.

💍 A Perfect Pairing: The choice of Levine and Prinsloo for the campaign aligns perfectly with Jacquie Aiche’s brand ethos, which often celebrates individuality and personal expression through unique and finely crafted jewelry. Their partnership

John Mayer, the renowned American singer/songwriter, has entered into an exciting partnership with luxury Swiss watchmaker Audemars Piguet to launch a limited edition watch. This collaboration was announced on Audemars Piguet’s Instagram with a post that highlighted the synergy between Mayer’s artistic vision and the brand’s horological expertise.

🎨 A Fusion of Art and Precision: The limited edition timepiece, named the Royal Oak Perpetual Calendar “John Mayer” Limited Edition, represents a perfect melding of technical ingenuity and aesthetic design. This partnership marks a significant moment where music meets meticulous craftsmanship, embodying the values of both Mayer and Audemars Piguet.

⏳ Crafting Time Together: Audemars Piguet’s post, “Designing time together. From vision to reality,” suggests a deep collaborative process between Mayer and the watchmakers, ensuring that the final product not only bears the signature elegance of the Royal Oak collection but also carries Mayer’s

Russian model Irina Shayk has taken center stage in the fashion world as the face of Missoni‘s Spring/Summer 2024 campaign. The Italian luxury brand recently unveiled the campaign imagery on Instagram, captivating fashion enthusiasts with a fresh and vibrant aesthetic.

📸 Capturing Infinite Reflections: Missoni’s campaign, themed “A game of infinite reflections, a reality of endless possibilities,” showcases Shayk in a series of stunning visuals that embody the brand’s iconic style and the season’s dynamic spirit. The imagery, rich with color and intricate patterns, reflects the hallmark of Missoni’s design ethos.

🌺 Spring/Summer Elegance: Known for its signature knitwear and bold, zigzag patterns, Missoni’s latest collection continues to push the boundaries of fashion with innovative designs and textures. Shayk, with her striking presence and style, perfectly encapsulates the essence of the collection, bringing a sense of sophistication and allure to each piece.

🔗 Fashion

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the brand’s dedication to peak performance and rigorous recovery.

🚀 Fueling Playoff

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

Thom Sweeney, the distinguished British menswear label, has chosen actor David Duchovny to represent their new Spring/Summer 2024 collection, perfectly blending relaxed West Coast vibes with British sartorial elegance. The collection aims to bridge the stylistic gap between London and Los Angeles, making Duchovny an ideal choice for the role.

👔 The Essence of Thom Sweeney: Known for his roles in The X-Files and Californication, Duchovny embodies the “timeless taste, understated confidence, and innate authenticity” that Thom Sweeney values, as highlighted in their recent statement. His connection to both the laid-back style of the West Coast and the sophisticated allure of London positions him as the perfect ambassador for this collection.

📍 London Streets Meet L.A. Cool: Duchovny showcased the new line on the streets of London, where Thom Sweeney was founded. The label, established by Savile Row-trained tailors Thom Whiddett and Luke Sweeney in 2009, has grown from its first store in a former gallery