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Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas’ prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L’Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L’Oreal through a collection of glamorous social media snaps. These images don’t just highlight her athletic grace; they underscore her dedication to advocating for women’s empowerment, resonating with L’Oreal’s legendary slogan, ‘I’m Worth It’.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L’Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of ‘I’m Worth It’. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world’s glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing Empowerment:

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Brand Ambassador 1 mins read

Kate Henshaw Joins Baigewallet as the New Financial Navigator

Baigewallet, the innovative financial platform revolutionizing the way Nigerians save and invest, is thrilled to welcome celebrated Nollywood actress Kate Henshaw as its Brand Ambassador. This strategic partnership aligns with Baigewallet’s mission to offer simplified and lucrative financial solutions to its users, promising up to 17% annual returns on investments.

🔒 Secure & Smart Investments: Baigewallet, with its commitment to security and professionalism, entrusts users’ investments to Fortitudinal Asset Managers, a firm celebrated for its stringent adherence to the Securities and Exchange Commission (SEC) of Nigeria’s guidelines. This ensures every investment is not only secure but poised for growth.

🌟 A Symbol of Trust and Excellence: Kate Henshaw, renowned for her dynamic roles and excellence in the film industry, mirrors Baigewallet’s ethos of integrity and superior service. Through her influential presence, Henshaw will champion financial literacy and underscore the platform’s ease of use, making wealth management accessible to all.

Baigewallet and Kate Henshaw’s partnership marks a significant milestone in financial

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand’s dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor’s induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop’s vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor’s engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation seeking to embrace their natural beauty with confidence and care.

This

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Brand Ambassador 1 mins read

Nayanthara Sparkles as Slice’s New Brand Ambassador

Slice is thrilled to announce the captivating Nayanthara as its latest brand ambassador. By welcoming Nayanthara into the Slice family, the brand envisions a deeper engagement with its audience, celebrating the infusion of her stellar charisma and the brand’s legacy of unforgettable campaigns.

🎬 A Fresh Endeavor: Expressing her enthusiasm, Nayanthara looks forward to contributing to the iconic brand’s legacy and engaging her fans with Slice’s enchanting world in a refreshing and engaging manner. Anuj Goyal, Associate Director of Slice and Tropicana at PepsiCo India, also reflects on the partnership with optimism.

With Nayanthara’s radiant presence and Slice’s irresistible appeal, this collaboration promises to enchant and captivate, ushering in a new era of delightful experiences for fans and consumers alike. 🌞🎉

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New Signings 2 mins read

Luke Meagher: HauteLeMode’s Fashion Savant Joins UTA

Digital fashion critique pioneer, Luke Meagher, with an impressive following of 1.4 million across platforms like YouTube, Instagram, and TikTok, embarks on a new chapter by signing with the esteemed UTA talent agency. Known for his HauteLeMode brand, Meagher has carved a unique niche in fashion analysis, delivering candid and compelling reviews that resonate with a vast audience.

🔍 A Bold Future with UTA: UTA’s reputation for fostering innovation and excellence makes this partnership a perfect match for Meagher’s ambitious vision. This collaboration aims to expand his influence through enhanced content creation, branding, endorsements, and various other ventures, promising to keep his audience engaged across multiple verticals.

👀 A Trailblazer in Fashion Critique: Luke Meagher’s fearless and unfiltered commentary on fashion and style has established him as a leading voice in digital fashion criticism. Celebrated by Coveteur, Vogue, and the Business of Fashion 500 list, Meagher brings a fresh, modern take to fashion analysis, blending the sharp wit of Joan Rivers with the thorough critique of Cathy Horyn.

With UTA’s backing, Luke Meagher

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Brand Ambassador 1 mins read

Gulf Kanawut: Gucci’s Latest Fashion Icon

Gucci proudly introduces Gulf Kanawut as its newest brand ambassador, causing a sensation in the fashion world. This announcement marks a significant moment, as the Thai actor and entertainment industry powerhouse steps into a pivotal role with the illustrious Italian fashion house.

🎉 A Stylish Debut: Gulf is poised to make his first official appearance as Gucci’s ambassador at the grand opening of Gucci in The Exchange TRX, Malaysia, on March 6, 2024. His previous engagements as a friend of Gucci, including his presence at Milan Fashion Week Fall/Winter 2024 and the Gucci Cruise 2024 show in Seoul, have already showcased his fashion-forward presence and deep connection with the brand.

💼 Embodiment of Gucci’s Spirit: With his impeccable sense of style and magnetic charm, Gulf Kanawut is the epitome of Gucci’s values of individuality and self-expression. His unique blend of sophistication and modern edge perfectly aligns with Gucci’s vision, making him an exemplary figure for the brand’s global ambassadorship.

As Gulf Kanawut steps into this exciting new role, the fashion world

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Brand Ambassador 1 mins read

aespa’s Giselle Shines as LOEWE’s Newest Brand Ambassador

LOEWE, the renowned luxury fashion house, is delighted to unveil aespa‘s Giselle as its latest brand ambassador, marking her debut at the LOEWE 2024 Fall-Winter Pre-Collection Show in Paris. Giselle graced the event with her presence on March 1, showcasing her unique blend of elegance and charm.

👗 A Fashion Statement in Paris: Dressed in a striking jacket adorned with a large ribbon, Giselle turned heads and captured hearts at the show. Her distinctive style and grace perfectly complement LOEWE’s aesthetic, embodying the brand’s innovative and sophisticated design philosophy.

🌈 In Elite Company: Sharing the spotlight with creative giants, Giselle posed alongside LOEWE’s creative director Jonathan Anderson, and sat in the esteemed front row next to musical icon Pharrell Williams, acclaimed British actress Emilia Clarke, and Hollywood’s own Meg Ryan.

As Giselle embarks on this exciting new role with LOEWE, her global influence and fashion-forward sensibility promise to bring a fresh and vibrant energy to the brand. LOEWE

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New Signings 2 mins read

Tanya Tucker: A New Chapter with Range Music in Nashville

Range Media Partners, an entertainment powerhouse, is thrilled to announce the grand opening of their Nashville office, marked by the illustrious signing of Country Music Hall of Fame icon, Tanya Tucker. Tucker’s addition to the roster underscores Range Music’s commitment to fostering legendary talent alongside emerging stars.

🏆 An Illustrious Career Reignited: Tanya Tucker, known for her impactful contributions to country music, recently celebrated a remarkable resurgence with her 2019 album “While I’m Livin’,” which clinched the Grammy for Best Country Album. The album’s hit single, “Bring My Flowers Now,” also garnered the award for Best Country Song, highlighting Tucker’s enduring talent and appeal.

🤝 A Stellar Team in Music City: Spearheading this exciting new venture in Downtown Nashville are industry veterans Shawn McSpadden and Will Lowery, who are joined by co-founding managing partner Jack Minihan, alongside Matt Graham and Kyle Wilensky. This formidable team, with a blend of Nashville charm and Los Angeles expertise, promises to propel Range Music to new heights.

🌈

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Film/TV 2 mins read

Idris and Sabrina Elba Capture the Essence of Timeless Love in Calvin Klein’s Eternity Campaign

Calvin Klein Fragrances, a proud division of Coty Inc., is thrilled to unveil Idris and Sabrina Elba as the captivating new ambassadors for the Eternity Aromatic Essence campaign. This announcement comes hand-in-hand with the launch of two enchanting new fragrances, symbolizing the enduring spirit of love and commitment. The Elbas, who have been vocal advocates for inclusivity in beauty and wellness, bring their genuine passion and charisma to a campaign directed by the renowned Mert Alas, celebrating the profound connection between partners.

🎥 A Vision of Unity and Inclusivity: Sabrina Elba shares her excitement about joining forces with Calvin Klein, a brand legendary for its powerful narratives of freedom and self-expression. This partnership offers the Elbas a unique platform to promote diversity and representation in the beauty sector. The campaign’s heartfelt depiction of their relationship aims to inspire a global audience, enriching the storied legacy of the Eternity line.

🌟 Legacy and Love Intertwined: Under the leadership of Javier

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Endorsement Deals 2 mins read

Katie Ledecky Dives into Partnership with Athleta for Empowering Women

In a groundbreaking move on the inaugural day of Women’s History Month, Athleta proudly unveils a monumental five-year collaboration with Katie Ledecky, the globally acclaimed champion swimmer. Ledecky, heralded as the most decorated female swimmer, joins forces with Athleta as the latest luminary in the Power of She Collective, a distinguished assembly of top-tier athletes dedicated to Athleta’s mission of empowering women and girls to foster confidence, resilience, and wellness through physical activity.

🎖️ A Union of Champions: Ledecky, with an unparalleled legacy of 21 World Championships and 10 Olympic medals, brings her extraordinary prowess to Athleta’s Power of She Collective. Celebrating female athletes’ unique and collective strengths, Ledecky’s partnership with Athleta is rooted in shared values of empowerment and holistic support. “I’ve long admired Athleta for its genuine support of female athletes,” Ledecky shared, expressing her enthusiasm for joining a brand that mirrors her personal and professional ethos.

👭

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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

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Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax’s decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. “Robert’s unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He’s the ideal figure to introduce our Showmax Premier League mobile subscription’s simplicity and affordability to fans continent-wide,” enthuses Marc Jury, Showmax’s CEO.

🤝 An Unbeatable Partnership: With Marawa’s influence and Showmax’s innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn’t be better, aligning with the anticipation of the Manchester Derby, a highlight

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Brand Ambassador 2 mins read

Ananya Panday Shines as TRESemmé’s Newest Brand Ambassador, Inspiring Hair Confidence and Style

TRESemmé, the leader in professional-grade hair care, is thrilled to introduce Bollywood icon Ananya Panday as its most recent brand ambassador. Ananya, celebrated for her effervescent charm and fashion-forward sensibility, perfectly embodies the modern woman—confident, glamorous, and always ready to make a statement.

🌟 Empowering a New Era of Hair Styling: Partnering with Kiara Advani in the TRESemmé brigade, Ananya sets out to inspire women across India to uncover the full potential of their tresses. Sharing her own salon-inspired styling secrets and leveraging TRESemmé’s expertly crafted products, Ananya encourages women to experiment with their hair, empowering them to step out with confidence and achieve those enviable, salon-perfect looks daily.

👩‍🎤 A Style Icon’s Touch: Ananya’s addition to the TRESemmé family not only elevates the brand’s appeal but also signals a movement towards embracing individuality and self-expression through hair. Known for her dynamic music and standout style, Ananya brings a

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Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody “Clix” Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL’s superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix’s personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL’s audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite’s competitive landscape. Clix’s role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo store on March 2, this

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

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Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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Brand Ambassador 2 mins read

Drew Barrymore Embraces New Chapter as Dr. Kellyann’s Brand Ambassador for Women’s Wellness

Drew Barrymore, the beloved actress and television host, has taken to social media to announce her exciting new role as the brand ambassador for Dr. Kellyann‘s innovative perimenopause and menopause formula. Barrymore, known for her candidness and vibrant personality, shared this news with her 17.6 million Instagram followers, alongside Dr. Kellyann, marking a significant step in advocating for women’s health and wellness.

🌸 Breaking the Silence on Women’s Health: In her heartfelt announcement, Barrymore opened up about the silence that often surrounds women’s experiences with perimenopause, expressing her readiness to face this natural phase head-on. Dr. Kellyann &ME Peri + Menopause offers a groundbreaking daily supplement designed to alleviate the symptoms of perimenopause and menopause, promoting overall body wellness for women.

💖 A Journey of Empowerment: Barrymore’s partnership with Dr. Kellyann signifies more than just an endorsement; it’s a declaration of her commitment to empowering women to

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Brand Ambassador 2 mins read

Marion Caunter: Omega’s Emblem of Malaysian Elegance and Swiss Precision

In an illustrious partnership that seamlessly melds Malaysian flair with the unmatched craftsmanship of Swiss watchmaking, Omega is proud to welcome Marion Caunter as its latest ‘Friend of the Brand’ in Malaysia. This alliance celebrates the confluence of Caunter’s impactful style and Omega’s heritage of watchmaking excellence.

🌟 A Union of Distinction and Style: Omega’s president and CEO, Raynald Aeschlimann, extolled Marion for her dynamic presence, influential stature, and unwavering commitment to excellence, making her the epitome of Omega’s sophisticated and modern essence. Marion, a revered entrepreneur and fashion vanguard in Malaysia, personifies the brand’s ethos with her entrepreneurial ventures and the launch of her beauty brand, Mare, mirroring Omega’s dedication to quality and innovation.

💼 Shared Visions of Excellence: Marion shared her excitement and honor at this collaboration on Instagram, emphasizing the synergy between her journey, values, and Omega’s storied tradition of creating exceptional timepieces. This collaboration represents

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Campaigns 2 mins read

Jacqueline Fernandez and Zakir Khan Spark The Roadster Life Co’s “Trends with Benefits” Campaign

The Roadster Life Co, renowned for its chic casual wear and accessories available on Myntra, has unveiled its electrifying new brand campaign, “Trends with Benefits”. This innovative campaign shines with the star power of Bollywood icon Jacqueline Fernandez and the comedy genius Zakir Khan as the brand’s latest ambassadors, showcasing the brand’s commitment to fashion-forward, trendsetting offerings.

🛍️ Fashion Meets Functionality: “Trends with Benefits” goes beyond mere aesthetics, encapsulating The Roadster Life Co’s dedication to making the latest fashion trends accessible and affordable. This campaign transcends style, aiming to empower individuals with the confidence to express themselves freely and to realize their full potential through fashion.

🎤💼 Dynamic Duo of Style: The pairing of Jacqueline and Zakir as the faces of the campaign merges unparalleled fashion credibility with relatable charm. For Zakir, venturing into his first fashion brand endorsement brings a touch of authenticity and connects with audiences nationwide, thanks to his relatable

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