Latest News

New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single “Gangsteritus” featuring Tiggs Da Author became a defining moment, gaining widespread recognition

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Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, “Tweaker,” which quickly gained viral attention. The track’s success led to a remix featuring

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Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez on May 5, 2004, in Phoenix, Arizona, Xavi began his musical journey at a young age. He started playing the guitar at 10 and composing songs by 12. In 2020, he released his debut single, “Vete Ya,” which garnered attention and led to a deal with Interscope Records.

Breakthrough and Musical Achievements: Xavi’s rise to fame accelerated with the viral success of “Amigos con Derecho,” capturing a wide audience and solidifying his presence in the music industry. His subsequent single, “La Víctima,” became a sensation, debuting on the Billboard Hot Latin Songs chart and eventually reaching the top 10. Following this, “La Diabla” peaked at No. 20 on the Billboard Hot 100 and topped the US Hot Latin Songs chart.

In 2024, Xavi embarked on the

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan’s vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

Joining the Wave of Musicians in the

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Brand Ambassador 2 mins read

Norman Powell Signs Endorsement Deal with Skechers

Los Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.

Background and Career Highlights: Powell played college basketball at UCLA, where he earned First-Team All-Pac-12 honors in his senior year before being selected 46th overall in the 2015 NBA Draft by the Milwaukee Bucks. He was traded to the Toronto Raptors on draft night, where he began his professional career. During his five-and-a-half seasons with Toronto, Powell played a key role in the Raptors’ 2019 NBA Championship run, bringing defensive intensity and scoring off the bench.

In March 2021, Powell was traded to the Portland Trail Blazers, where he spent less than a year before another trade sent him to the Los Angeles Clippers in February 2022.

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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, “Trap Kitty,” released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, “Att.,” featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her career.

Notable Performances and Collaborations: In 2024,

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Rock 2 mins read

Sophie Lloyd Signs with International Talent Booking for Worldwide Representation

British guitarist and composer Sophie Lloyd has signed with International Talent Booking (ITB) for representation worldwide, excluding North and South America. She continues to be managed by Generation Entertainment, with public relations handled by The Noise Cartel.

Background and Career Highlights: Born in London, Lloyd began playing guitar at the age of nine, quickly developing a passion for rock and metal. She gained widespread recognition through her YouTube channel, where her technical skill and high-energy performances attracted a dedicated following. She later graduated with First-Class Honours in Popular Music Performance from the BIMM Institute London, further solidifying her place as one of the most exciting young guitarists in the industry.

In 2022, Lloyd joined Machine Gun Kelly’s touring band as lead guitarist for the Mainstream Sellout Tour, performing on major stages worldwide. Her presence on tour introduced her to an even broader audience, blending her virtuosic guitar playing with MGK’s

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New Signings 2 mins read

Ludmilla Signs with CAA for Representation

Brazilian singer-songwriter Ludmilla has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous deal with TBA Agency. She continues to be managed by Central Sonora as she continues her rise as a global artist.

Background and Career Highlights: Born Ludmila Oliveira da Silva in Rio de Janeiro, Ludmilla first gained recognition with her breakout hit “Fala Mal de Mim”, which helped introduce funk carioca to a broader audience. Over the years, she has evolved her sound, blending pop, funk, R&B, and pagode, making her one of the most versatile and influential artists in Brazilian music. She has built a loyal fanbase both in Brazil and internationally, consistently pushing the boundaries of her genre.

Recent Achievements: In 2024, Ludmilla made history as the first Afro-Latina female artist to perform on Coachella’s main stage, delivering a high-energy set that blended Brazilian funk and pagode with pop influences. The performance, which featured a personalized audio introduction

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Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including “Butterfly Effect” by Travis Scott, “Nice for What” by Drake, “Fefe” by 6ix9ine featuring Nicki Minaj, and “MotorSport” by Migos, Nicki Minaj, and Cardi

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Sports 2 mins read

Gabby Thomas Signs Endorsement Deal with Amazfit

Olympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.

Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.

Thomas made her Olympic debut at the 2020 Tokyo Games, earning a bronze medal in the 200-meter race and a silver medal in the

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Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her

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Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected top-five pick out of Georgia Tech, who went on to be selected third overall in the NBA

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Music 2 mins read

Asher Angel Signs with Wasserman

Actor and singer Asher Angel has signed with Wasserman for representation, while continuing his public relations partnership with Platform PR. Angel, who first gained recognition for his breakout role as Jonah Beck on Disney Channel’s Andi Mack, has since expanded his career into both film and music, becoming a rising force in the entertainment industry.

Angel made his feature film debut as Billy Batson in the DC Extended Universe film Shazam! in 2019, a role he reprised in Shazam! Fury of the Gods in 2023. Outside of acting, he has pursued a music career, showcasing his versatility as an artist. In January 2025, he released the single “Alternate Ending,” marking a shift toward a country-pop sound. The song explores themes of heartbreak and longing, accompanied by an emotionally driven music video.

Beyond his music, Angel has taken on more film roles, starring as Clay Laughlin in the drama On Fire, which was released in late 2023. He is also set to appear in the upcoming thriller Lazareth and the teen romance 99 Days,

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Film/TV 1 mins read

Quvenzhané Wallis Signs with Gersh for Representation

Acclaimed actress and author Quvenzhané Wallis has signed with Gersh for representation, while continuing her management under Rebel Creative Group.

Background and Career Highlights: Born on August 28, 2003, in Houma, Louisiana, Wallis made a remarkable debut in the film industry at the age of five. She was cast as Hushpuppy in the critically acclaimed film “Beasts of the Southern Wild” (2012), a role that earned her an Academy Award nomination for Best Actress, making her the youngest nominee in the category’s history.

Following her breakout role, Wallis appeared in “12 Years a Slave” (2013) and starred as the titular character in the 2014 adaptation of “Annie”, for which she received a Golden Globe nomination for Best Actress in a Motion Picture – Comedy or Musical. She also lent her voice to the character Harper in the animated film “Trolls” (2016) and portrayed Kyra in the television series “Black-ish”

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Music 2 mins read

Ryan Hurd Signs With The Core Entertainment for Management

Singer-songwriter Ryan Hurd has signed with The Core Entertainment for management, where he will be represented by co-founders Chief Zaruk and Simon Tikhman. He continues to be represented by WME for booking.

Upcoming Album Release: Hurd is preparing to release his sophomore album, Midwest Rock & Roll, on March 21 via Big Machine Records. The album features his new single, “Die For It,” co-written with Mark Holman and Randy Montana, as well as previously released songs “Go To Bed Sober” featuring Sasha Alex Sloan and “This Party Sucks.” The project is expected to showcase his signature blend of country storytelling with rock influences.

Background and Career Highlights: Hurd, originally from Kalamazoo, Michigan, began his career as a songwriter, co-writing hits for artists such as Diplo (“Heartless”),

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Music 2 mins read

Coi Leray Signs with Range Media for Management

Rising hip-hop artist Coi Leray has entered into a management agreement with Range Media, where she will be managed by Cory Litwin. She continues to be represented by FYI Brand Group for public relations in the U.S. and by Always Protected Publicity in the U.K.

Recent Releases: Today, Leray released the five-song EP “What Happened to Forever” via Epic Records, marking her first project under the label since signing with them. This follows her 2023 full-length album “Coi,” which was released through Republic Records.

Background and Career Highlights: Born on May 11, 1997, in Boston, Massachusetts, Coi Leray Collins is the daughter of rapper and media executive Benzino. She began her musical journey in 2018 with the release of her debut single “G.A.N.”, followed by her first mixtape “Everythingcoz.” Her breakthrough came in 2021 with the single “No More Parties,” which was remixed featuring Lil

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Endorsement Deals 2 mins read

Jrue Holiday Signs New Endorsement Deal with Rhone

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone’s commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has been named to multiple NBA All-Defensive Teams.

Community

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Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent Career Highlights: In October 2023, Green signed a three-year,

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled “We’re All a Lil Sensitive.” The advertisement plays on Wayne’s feelings about this year’s Super Bowl, using the tagline and weaving the date “6-6-25” throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne’s studio, where a sign on the door reads “Do Not Disturb ‘Til 06-06-25” and “Carter

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Music 2 mins read

Leon Thomas Signs with Wasserman for Representation

Multi-talented artist Leon Thomas has signed with Wasserman for representation, while continuing to be managed by Culture Collective. Known for his dynamic presence in both music and acting, Thomas has steadily built a reputation as a standout voice in contemporary R&B.

Background and Career: Born in Brooklyn, New York, Leon Thomas began his career on Broadway, starring as Young Simba in The Lion King at just 10 years old. He later gained widespread recognition for his role as Andre Harris on Nickelodeon’s Victorious, showcasing his musical talents alongside his acting skills. Transitioning into music production, Thomas became one half of the duo The Rascals, working with artists like Ariana Grande, Drake, and Post Malone. His ability to balance singing, songwriting, and production has established him as a versatile force in the industry.

Recent

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