Latest News

Brand Ambassador 2 mins read

Brock Purdy Signs Multi-Year Endorsement Deal with Ariat International

San Francisco 49ers starting quarterback Brock Purdy has signed a multi-year endorsement deal with Ariat International, a leader in innovative western and work footwear and apparel. As Ariat’s newest brand ambassador, Purdy will appear in national TV commercials and social media campaigns, aiming to engage fans and boost brand awareness.

Endorsement Portfolio: In addition to his new partnership with Ariat, Purdy has a growing list of endorsements, including deals with Recover 180, Toyota, Buffalo Wild Wings, and Yerbae, among others. His increasing popularity as the 49ers’ quarterback has made him an attractive figure for brands seeking to connect with sports fans and everyday consumers alike.

Ariat’s Brand Ambassadors: By joining Ariat, Purdy aligns himself with a prestigious group

… Read More
Music 2 mins read

Maddix Signs with United Talent Agency for North American Representation

Dutch DJ and producer Maddix has signed with United Talent Agency (UTA) for representation in North America. He continues to be represented by Anna Agency for bookings across the rest of the world, while his management is handled by This Is My House.

Career Highlights: Maddix, known for his energetic and hard-hitting productions, has established himself as a prominent figure in the electronic dance music (EDM) scene. His unique sound, characterized by powerful beats and high-octane drops, has earned him a reputation as a go-to producer for big room house and techno. Maddix has released a string of successful tracks on prominent labels such as Spinnin’ Records and Hardwell’s Revealed Recordings.

His collaborations with renowned artists like Hardwell, Blasterjaxx, and Timmy Trumpet, as well as his solo releases like “Invincible” and “Bella Ciao,” have gained widespread acclaim and support from top DJs around

… Read More
Music 2 mins read

Bnny Signs with Red Light Management

Chicago-based indie artist Bnny has signed with Red Light Management, marking a significant step forward in her career. Kim Ross will serve as her point manager, while her bookings are handled by Natasha Parish at Ground Control Touring for the U.S. and Owain Evans at Free Trade Agency for the Europe/UK territory. Her public relations are managed by Jacob Daneman at Pitch Perfect PR for the U.S., and Alex Cull at Brace Yourself PR for Europe/UK.

Career Highlights: Bnny, the

… Read More
Endorsement Deals 3 mins read

Peggy Gou Signs New Endorsement Deal with Stone Island

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis

… Read More
Brand Ambassador 2 mins read

Alia Bhatt Signs New Endorsement Deal with L’Oréal Paris

L’Oréal Paris has announced Indian actress Alia Bhatt as its newest global brand ambassador. The 31-year-old actress will front the French beauty brand’s global campaigns this autumn, appearing across television, digital, and social media platforms. This partnership further solidifies Bhatt’s position as a prominent figure in the global beauty industry.

Career Highlights: Alia Bhatt is one of the most acclaimed actresses in Indian cinema, known for her versatile roles in films such as Darlings, Heart of Stone, and Highway. Her performances have earned her widespread recognition and numerous awards, making her one of the leading actresses of her generation. In 2024, Bhatt was named one of Time magazine’s 100 Most Influential People, a testament to her impact both within and beyond the entertainment industry.

Global Influence: Bhatt’s appointment as a global ambassador for L’Oréal Paris places her alongside a distinguished lineup of brand ambassadors, including actresses Eva

… Read More
Influencers 2 mins read

Bella Hadid Named New Global Ambassador for Chopard

Supermodel Bella Hadid has been announced as the new global ambassador for luxury jewelry and watch brand Chopard, taking over the role from Oscar-winning actress Julia Roberts. This prestigious appointment further solidifies Hadid’s influence in the fashion and luxury industries.

Fashion Collaborations: Bella Hadid has established herself as one of the most sought-after models in the world, having worked with a wide array of high-end designer brands. Her extensive portfolio includes collaborations with Versace, Tom Ford, Saint Laurent, and many more, making her a prominent figure on international runways and in fashion campaigns. Known for her striking beauty and versatile style, Hadid has graced the covers of numerous fashion magazines and has been a muse for some of the most iconic designers in the

… Read More
Music 2 mins read

Omeretta Signs with Piranha Digital for Management

Rising rapper Omeretta, known professionally as Omeretta the Great, has signed with Piranha Digital for management. In addition to managing her career, Piranha Digital will also handle her bookings and public relations, marking a comprehensive new partnership as Omeretta continues to build her presence in the music industry.

Career Highlights: Omeretta the Great is an Atlanta-based rapper who has made a name for herself with her sharp lyricism and unapologetic approach to storytelling. She first gained widespread attention with her mixtapes and freestyles, which showcased her ability to tackle a wide range of topics, from personal struggles to social issues, with authenticity and raw emotion.

Omeretta’s breakout moment came with the release of her single “Sorry Not Sorry” in 2021, a track that quickly went viral for its bold commentary on Atlanta’s cultural boundaries and identity. The song not only sparked conversations on social media but also solidified her reputation as a fearless voice in the hip-hop community. Her follow-up

… Read More
Music 2 mins read

Hanumankind Signs with Wasserman for Worldwide Representation

Indian rapper and hip-hop artist Hanumankind has signed with Wasserman for representation across all territories worldwide, excluding India. His point agents at Wasserman are Sam Hunt, Brent Smith, and Lauren Marker. Hanumankind continues to be managed by Imaginary Frnds, ensuring a consistent vision for his rapidly growing career.

Career Highlights: Hanumankind, born Sooraj Cherukat, has made significant waves in the Indian and international hip-hop scenes with his unique style and lyrical prowess. Raised in Houston, Texas, and later returning to India, Hanumankind brings a blend of global influences to his music, combining powerful storytelling with dynamic beats.

He first gained attention with his debut EP Kalari in 2019, which featured the single “Daily Dose.” The EP showcased his

… Read More
Comedy 2 mins read

Comedians Andrew Santino and Stavros Halkias Collaborate with Fireball on New Campaign

Comedians Andrew Santino and Stavros Halkias, both represented by United Talent Agency, have teamed up with Fireball for an exciting new campaign. In the ad, Santino and Halkias are seen reacting to the conclusion of a heated game, with the loser, Halkias, taking a Fireball shot before fulfilling his end of the bet—a lower back tattoo as a lighthearted consequence.

Andrew Santino’s Career Highlights: Andrew Santino is a versatile comedian,

… Read More
Comedy 2 mins read

Chris Klemens Signs With Gersh Agency

Comedian and digital content creator Chris Klemens has signed with The Gersh Agency for representation, marking a new chapter in his expanding career. He continues to be managed by Select Management Group, solidifying his presence in the entertainment industry.

Career Highlights: Chris Klemens is widely recognized for his distinctive blend of comedy skits, travel vlogs, and candid street interviews, which he shares with over 1 million followers on his popular YouTube channel. Known for his sharp wit and sarcastic humor, Klemens has built a loyal fanbase by engaging with people in unexpected ways. One of his signature formats involves taking to the streets of various cities to interview strangers, asking them provocative questions like “What do you think of Donald Trump?” or “Do you know who Zayn Malik is?” His reactions, often laced with sarcasm and good-natured laughter, have become a hallmark of his comedic style.

In addition to his YouTube success, Klemens is the host of

… Read More
Rock 3 mins read

The Veronicas Sign with One Fiinix Live for Representation in Europe/UK

The Veronicas, the iconic Australian pop-rock duo, have signed with One Fiinix Live for representation across Europe and the UK. This new partnership signifies a major step in expanding their international presence. The Veronicas continue to be represented by Select Music for Australia and New Zealand, with management by Bond Empires and public relations handled by Toast Press.

Career Highlights: The Veronicas, comprised of twin sisters Lisa and Jessica Origliasso, first burst onto the music scene in 2005 with their debut album The Secret Life Of…. The album featured the hit single “4ever,” which quickly became a global sensation and established the duo as one of Australia’s most successful musical exports. Their unique blend of pop, punk, and rock, combined with their edgy style and powerful vocals, set them apart in the early 2000s music landscape.

In

… Read More
Music 2 mins read

Banks Signs with Tap Music for Management

Singer-songwriter Banks has signed with Tap Music for management, marking a new chapter in her career as she continues to evolve as an artist. She remains represented for bookings by United Talent Agency and her public relations are managed by High Rise PR.

Career Highlights: Banks, born Jillian Rose Banks, is an American artist known for her dark, atmospheric sound that blends alternative R&B, pop, and electronic music. She first gained attention in 2013 with the release of her debut EP, Fall Over, which quickly established her as a unique voice in the music industry. Her breakthrough came with the release of her debut studio album, Goddess, in 2014, which included hit singles like “Beggin for Thread” and “Waiting Game.” The album was critically acclaimed for its moody production and Banks’ emotionally charged vocals.

Following the success of Goddess, Banks released her sophomore

… Read More
Agency Signing 2 mins read

Zauntee Signs with Wasserman for Representation

Zauntee, the dynamic rapper, singer, and producer, has signed with Wasserman for representation across North and South America, Asia, and Australia. His point agent at Wasserman is Andrew Buck, and he continues to be managed by Stephen Belafonte. This new partnership marks a significant expansion of Zauntee’s reach as he continues to build his career on a global scale.

Career Highlights: Zauntee, born in Tampa, Florida, has quickly risen in the music industry with his unique blend of hip-hop, rock, and inspirational lyrics. He first gained attention with his 2017 single “God Taught Me,” which quickly went viral, amassing millions of streams and establishing him as a fresh voice in the genre. The track’s success was driven by its infectious beat and uplifting message, resonating with a wide audience.

Zauntee’s music is characterized by its positive themes, often focusing on personal growth, resilience,

… Read More
Endorsement Deals 3 mins read

Lee Jong Suk Signs Endorsement Deal with BOSS

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.

Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David

… Read More
Country 3 mins read

Cody Johnson Collaborates with Wrangler for New Line of Western Dress Shirts

Country music star Cody Johnson has teamed up with Wrangler to launch a new line of western dress shirts, blending the iconic denim brand’s expertise with Johnson’s unique perspective as a celebrated cowboy and musician. Represented by Durango Artist Management and CAA, Johnson’s collaboration with Wrangler further cements the brand’s status as the premier choice for artists, thanks to its deep-rooted connection to country music.

Collection Details: The Wrangler x Cody Johnson collection brings together tailored style, comfort, and fit, designed specifically for those who live the cowboy lifestyle. The partnership highlights Johnson’s input in creating shirts that not only look good but also meet the practical needs of a cowboy, reflecting his own experience and style. The new line adds to Wrangler’s esteemed roster of endorsements, which includes country music stars like Lainey

… Read More
Music 3 mins read

Innellea Signs with WME for Representation in North and South America

Innellea, the innovative and genre-defying electronic music duo, has signed with WME for representation across North and South America. This move marks a significant shift in their career, as they transition from their previous representation by Liaison Artists for this territory. Innellea continues to be represented by People & Machines in Europe and VLT Agency in Italy, with CAPT Artists managing their overall career. Their point agents at WME are Jonas Schumann and Annie Chung, who will guide their presence and opportunities in the Americas.

Career Highlights: Innellea has rapidly gained a reputation in the electronic music scene for their unique blend of melodic techno

… Read More
Influencers 2 mins read

Shay Mitchell Signs New Endorsement Deal with Maybelline New York

Shay Mitchell, represented by WME, has been announced as the new global brand ambassador for Maybelline New York. This partnership marks a significant milestone in Mitchell’s career, as she joins the ranks of other influential figures who have endorsed the iconic beauty brand.

Brand Collaborations: Throughout her career, Shay Mitchell has built a diverse portfolio of brand endorsements, including Onda Tequila, Pink Dot, Shopify, and more. Her ability to connect with audiences across various platforms has made her a sought-after figure in the world of endorsements, and her collaboration with Maybelline New York is a natural extension of her growing influence in the beauty industry.

Career Highlights: Shay Mitchell is best known for her role as Emily Fields in the hit TV series

… Read More
Endorsement Deals 2 mins read

Lucien Laviscount Signs New Endorsement Deal with Kilian Paris

Emily in Paris star Lucien Laviscount has been announced as the brand ambassador for luxury perfume brand Kilian Paris. Laviscount is the new face of the brand’s latest fragrance, Old Fashioned Eau de Parfum, a scent that features whiskey accords inspired by the rich taste of an 18-year-aged single malt. This endorsement further cements Laviscount’s position as a rising star in both the fashion and entertainment industries.

Campaign Details: Laviscount is featured prominently in a campaign directed

… Read More
K-Pop 3 mins read

Aespa’s Karina Signs New Endorsement Deal with Prada

Aespa’s Karina has been announced as the newest brand ambassador for the Italian luxury brand Prada. This partnership marks a significant moment for both Karina and Prada, as the brand continues to deepen its engagement with the K-pop phenomenon. The 24-year-old artist joins an elite group of global influencers, reflecting Prada’s strategic alignment with contemporary cultural icons.

Recent Collaborations: Karina made a notable appearance at the Prada men’s fall 2024 show in Milan this past January, where she wore one of the brand’s viral shift dresses in silk gazar, adorned with trailing layers of superfine organza from the spring 2024 womenswear collection. Her presence at the event, alongside other high-profile figures, solidified her status as a fashion icon and further strengthened her relationship with the luxury brand.

Career Highlights: As a member of the popular South Korean girl group Aespa, Karina has rapidly risen to international stardom. Since their debut in 2020 under SM Entertainment, Aespa has gained global recognition

… Read More
Endorsement Deals 2 mins read

Naomi Campbell Signs New Endorsement Deal With BOSS Watches and Jewellery For Autumn/Winter 2024 Campaign

Naomi Campbell, who is represented by Gersh Agency, has been named the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. This partnership marks another milestone in the illustrious career of one of the most iconic figures in the fashion industry.

Career Highlights: Naomi Campbell is a British supermodel, actress, and businesswoman whose influence spans over three decades. She first rose to prominence in the late 1980s and early 1990s as part of the elite group of models dubbed “The Big Six,” which also included Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, and Kate Moss. Campbell’s striking beauty, distinctive walk, and strong work ethic quickly made her one of the most sought-after models in the world.

Throughout her career, Campbell has graced the covers of countless magazines and has walked the runway for almost every major fashion house, including PrettyLittleThing,

… Read More