Latest News

Sports 2 mins read

Saquon Barkley Is Now Powered by C4—and by Pure Football Mythology

In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is

… Read More
Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

… Read More
Endorsement Deals 3 mins read

Curry, Hart, and A’ja Wilson Chase the Cashback Crown

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

… Read More
Brand Ambassador 2 mins read

Gemma Chan Joins Cartier as Its Latest Brand Ambassador

Yes, Gemma Chan is now officially a brand ambassador for Cartier. Though let’s be honest: this was less of a surprise and more of a coronation. The Crazy Rich Asians and Captain Marvel star has been wearing Cartier’s pieces for years like she had tenure — from the Grand Dîner du Louvre (aka Paris’ fanciest dinner flex) to the opening of the Cartier exhibition at the V&A, where diamonds and museum lighting do the heavy lifting together.

But now, she’s not just a guest. She’s the face.

Cartier doesn’t just pick ambassadors. It appoints them, like royalty, or permanent members of the UN Security Council. Which is why the maison’s newest announcement lands with the kind of sparkle that can only come from two high jewelry rings in an official portrait and a Hollywood star who’s always made elegance look easy.

The campaign she fronts draws on the “En Équilibre” concept — which roughly translates to “in balance,” and also happens to describe Gemma Chan’s whole aesthetic: poised

… Read More
Endorsement Deals 2 mins read

Pamela Anderson Signs New Endorsement Deal with Biolage

Pamela Anderson is now officially your hair’s spiritual advisor.

In what might be the most unexpected brand-first-meets-career-second-act alignment of 2024, Biolage has named the 57-year-old icon its first-ever global ambassador—a sentence that somehow feels both overdue and perfectly timed. It’s the first ambassador deal of this scale for Biolage in 30 years, and also Anderson’s first foray into the haircare ad space. Which, when you think about it, is kind of wild. The woman defined beach hair.

The debut campaign—titled “The BS Campaign (Biolage Science)” because subtlety is dead—drops June 2 and will spotlight the brand’s bestselling Hydra Source collection, because if there’s one thing Pamela Anderson has taught us, it’s that you can survive literal tidal waves and still come out with glossy, frizz-free ends.

But make no mistake: this isn’t just a nostalgic play. Anderson’s post-documentary renaissance has become a masterclass in reclaimed narrative.

… Read More
Film/TV 2 mins read

Sam Richardson Is Now Your Giant Financial Bestie, Courtesy of Experian

Experian wants to be more than just your credit score overlord. It wants to be your emotionally supportive, financially literate best friend. And to make that vision a little more relatable—and a lot more 6’5”—the company has cast Sam Richardson as its new spokesperson in a campaign that asks, “What if Experian were an actual person who followed you around, helped you make responsible decisions, and looked like a lovable giant from a sitcom multiverse?”

The answer, apparently, is: it’d be pretty charming.

In

… Read More
Endorsement Deals 2 mins read

Dua Lipa Puts Her Gloss Where Her Voice Is — With YSL Beauty

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

… Read More
Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

… Read More
Product Collaborations 2 mins read

The Weeknd Joins Forces With Nespresso

The Weeknd has joined forces with Nespresso, because of course he has. If you’re a multi-platinum, genre-shattering global superstar with a taste for icy falsettos and atmospheric dread, what’s the logical next move? Launch a coffee brand named after your mom.

Enter “Samra Origins,” a limited-edition Ethiopian blend created in collaboration with Nespresso that promises to be “best enjoyed over ice,” which, frankly, is also a pretty good tagline for The Weeknd himself. The collection

… Read More
Film/TV 2 mins read

Beau Mirchoff Has Signed With Principal Entertainment For Management

Beau Mirchoff has signed with Principal Entertainment for management, because when you’ve gone from teenage heartthrob in a high school hoodie to grown-man cowboy navigating family drama on horseback, it’s probably time for a team that can wrangle both ends of your IMDb page.

He still rides with IAG for agency rep, but Principal steps in now to help steer the broader narrative—which is important when your career begins with Matty McKibben on Awkward (yes, the moody, mysterious one) and winds up with you starring in Hallmark’s Ride, roping cattle and emotions in equal measure.

Mirchoff has always been something of a shape-shifter. He played the new kid on Desperate Housewives during its late-stage chaos era. He showed up in The Fosters and its spinoff Good Trouble, playing the kind of emotionally unavailable boyfriend that lives rent-free in Freeform viewers’ heads. And then there was Now Apocalypse, a fever dream of a show that dared to ask: what if sex, aliens, and existential dread were the same thing?

In film, he’s popped up in places you probably

… Read More
Film/TV 2 mins read

Dan Soder Has Signed With Range Media Partners For Management,

Dan Soder has signed with Range Media Partners for management, which feels like the natural next step when your resume reads like the streaming era’s Swiss army knife—stand-up comic, prestige drama actor, former voice of satellite radio degeneracy, and, crucially, still a guy who loves telling jokes about his mom.

He stays repped by UTA, because sometimes you don’t fix what’s working—you just add horsepower. Range, after all, is where people go when the plan isn’t just to do gigs, but to architect a career. And Soder’s career is weird in a good way: he’s not the kind of comic whose audience forgets him after the next Netflix drop. He’s the kind that builds mythologies. The guy your friend insists you have to see live because “he’s actually really smart.” (He is.)

You might know him as Mafee on Billions—the junior trader with a soul, which in that show is basically science fiction. Or from his HBO special Son of a Gary, where he turns childhood trauma into a tight 58 minutes of catharsis and fart jokes. Or maybe you caught him during the Bonfire era on

… Read More
Film/TV 2 mins read

Lupita Nyong’o Has Signed With WME

Lupita Nyong’o has signed with WME, because eventually even the most decorated talent on the planet needs someone to manage the gravitational pull of their own career orbit.

The Oscar winner, best-selling author, podcast host, and face of Afrofuturist excellence is trading up on the rep front—and not because she had to, but because this stage of the game calls for boardroom heavyweights, not just publicists with taste. She’ll continue to be repped by ID PR, but now with WME on deck, we’re officially in strategic expansion territory.

And Lupita’s résumé? It’s less “career” and more “galaxy.” She debuted by sweeping award season with 12 Years a Slave like it was a team-building exercise. Then came Black Panther, where she became the emotional anchor of a global juggernaut. Then Us, where she played both victim and villain and made it look like a TED Talk on duality. And this summer, she’s adding “Shakespearean lead” to her already-unfair résumé—playing Viola in Twelfth Night for Shakespeare in the Park, opposite Peter Dinklage and Sandra Oh, like

… Read More
Basketball 2 mins read

Li Yueru Has Signed With First Pick Management

Li Yueru has signed with First Pick Management, because even when you’re 6’7″ and dropping 20/20 stat lines on international hardwood, you still need someone to negotiate the fine print.

The Chinese basketball star—known for redefining what it means to be “dominant in the paint” with the subtlety of a freight train—joins an agency that reps Kaela Davis, Erica Wheeler, and Ajsa Sivka. But this isn’t just a client pickup. This is a declaration that First Pick knows where the future of global basketball is headed: tall, tactical, and from Changzhi.

If you’re wondering whether Li’s career reads more like a spreadsheet than a highlight reel, think again. She’s been anchoring Team China with Olympic poise and FIBA fury, casually racking up 22-point, 23-rebound games like she’s organizing pantry shelves. Her Tokyo Olympics run? Nearly 15 points and 8 boards per game. Her domestic dominance with the Guangdong

… Read More
Sports 2 mins read

Jimmie Johnson Has Signed With WME

Jimmie Johnson has signed with WME, because when you’ve tied Richard Petty and Dale Earnhardt for the most Cup titles in NASCAR history, there’s not much left to do but build an empire around the legend.

Seven-time champion. Two-time Daytona 500 winner. Eighty-three career checkered flags. Jimmie Johnson is what happens when longevity meets peak performance and never lets up. He didn’t just win—he engineered one of the most dominant eras motorsport has ever seen, including an absurd five straight Cup Series titles between 2006 and 2010. And now, in his post-full-time-racing era, he’s shifting lanes—from “GOAT” to “mogul.”

WME will represent Johnson in all areas, which is less about finding him work and more about building scaffolding for what’s already in motion. There’s Legacy Motor Club, the Cup Series team he co-owns and occasionally drives for. There’s the SiriusXM podcast, “Never Settle,” which he co-hosts with ESPN’s Marty Smith, a southern-fried deep-dive into sports, stories, and human drive. There are brand partnerships, media ventures, ownership

… Read More
Music 2 mins read

Offset Has Signed With Wasserman for Representation

Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.

This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.

He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”

Offset has over 15.5 million monthly listeners on Spotify, and if you’re mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because hip-hop globalization doesn’t need a passport, just bass. His most recent single, “TEN”, dropped on Valentine’s Day

… Read More
Music 2 mins read

Marsal Ventura Has signed With Analog

Marsal Ventura has signed with Analog for worldwide representation, which feels right for a DJ who treats genres the way tapas treats food groups—grab a little of everything, don’t overthink it, and make sure it pairs well with something loud.

Ventura’s not new to this. He’s been building dancefloors and twisting expectations since long before techno flamenco was something people took seriously—or Googled to make sure it wasn’t a typo. Now, he’s clocking 255,000 monthly listeners on Spotify, with Spain lighting up the heatmap like it’s voting in Eurovision. Madrid, Barcelona, Valencia, Bilbao, Málaga—it’s less of a fanbase and more of a distributed rhythm section.

His latest remix, “Caballo Maldito,” blends techno kick drums with flamenco handclaps like it’s trying to out-seduce both Berlin and Seville at the same time. And somehow, it works. It’s not EDM. It’s not traditional. It’s… emotionally percussive. It’s what happens when you turn a Spanish horse chant into a club anthem.

Marsal’s played

… Read More
Hip-Hop 2 mins read

Cordae Has Signed With Wasserman

Cordae has signed with Wasserman for global representation, which, in retrospect, feels less like a career update and more like a foregone conclusion. When your name sits comfortably in Grammy nominations, your Spotify streaming numbers hover around 5 million a month, and your top cities include Chicago, Sydney, and Toronto—well, you’re not freelancing the next chapter of your career.

Cordae’s not new to evolution. He started in the YBN collective, spun off into solo stardom with The Lost Boy, and built a reputation on being the guy who could hold his own in a rap cypher and also get dinner-table approval from your NPR-loving uncle. He’s the rare artist who raps like he’s writing a memoir but still sounds good in a playlist between Travis and Doja.

His latest album The Crossroads, released via Atlantic last year, doubled down on this duality. Features from Anderson .Paak, Lil Wayne, and even Ye—because apparently Cordae’s calendar can handle both therapy-core and ego opera—punctuated a record that felt equal parts confessional

… Read More
Agency Signing 2 mins read

Jamal Roberts Has Signed With UTA for Representation

Jamal Roberts has signed with UTA for representation, because when you win American Idol with 26 million votes, you don’t just get a trophy—you get a seat at the grown-up table.

Roberts, the 27-year-old P.E. teacher from Meridian, Mississippi, isn’t your typical reality show victor. He’s a father of three, a former gospel contestant on Sunday Best, and now, the first Black man in 22 years to win Idol—a feat last achieved by Ruben Studdard in 2003. His path to the crown wasn’t paved with industry connections or viral moments. It was

… Read More
Music 2 mins read

Netsky Signs with Wasserman

Netsky has signed with Wasserman for worldwide representation—excluding North and South America—because when your fanbase spans five continents and your genre of choice moves at 174 BPM, you need an agency that can keep pace without asking for a translation.

The Belgian producer, known for wrapping drum and bass in melody and serotonin, currently pulls in nearly 2 million monthly Spotify listeners, with top cities like Brussels, London, Auckland, Prague, and Manchester—essentially a map of places where people still believe in dance music as therapy.

His latest release, “Out of Body” with fellow Belgian Andromedik, came via Payday Records and leans into what Netsky does best: high-energy euphoria that somehow still feels personal. It’s not just DnB—it’s DnB with feelings, bottled and filtered through synths that sound like sunrise and regret in equal parts.

If you’re just joining the story: Netsky (real name Boris Daenen) came up through Hospital Records, where his early 2010s output

… Read More
Endorsement Deals 2 mins read

Tetairoa McMillan Has Signed Endorsement Deal With Jordan Brand

Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.

… Read More