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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

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Brand Ambassador 2 mins read

Metalsmart Joins Forces with UFC Legend Randy Couture to Champion Fair Gold Prices

Metalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency, and dedication to the fight for fair gold prices.

🏆 A Champion’s Touch: Known for his legendary status in the Ultimate Fighting Championship (UFC) where he is a six-time champion and a UFC Hall of Famer, Couture exemplifies the core values that Metalsmart aims to promote in the precious metals market. His extensive career in mixed martial arts mirrors the tenacity and integrity that Metalsmart seeks to embody.

🎥 From the Octagon to Acting: Beyond the fighting arena, Randy Couture has also made a mark in the entertainment industry, notably appearing in “The Expendables” franchise. His diverse background and popularity extend the reach of Metalsmart’s mission to a broader audience, leveraging his fame to spotlight the importance

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Campaigns 2 mins read

Tom DeLonge and Fender Launch Signature Starcaster Guitar Ahead of Blink-182 Tour

Tom DeLonge, renowned for his influential role in Blink-182, has teamed up with Fender to create his own signature Starcaster guitar. This collaboration introduces a unique twist on a classic model, timed perfectly to coincide with Blink-182’s expansive 2024 US tour, where they will share the stage with bands Pierce The Veil and Alexisonfire.

🎸 A New Spin on a Classic: The Starcaster® by Fender holds a special place in DeLonge’s musical journey, having first made its stage debut with him in 2022. Its distinctive sound and style quickly captured the attention of fans, many of whom began crafting their own versions of the guitar at home. Recognizing the enthusiasm of his followers, DeLonge decided to officially bring his vision of the Starcaster to life through this signature edition.

🛠️ Fans’ DIY Spirit: The launch of this guitar acknowledges the creativity and dedication of DeLonge’s fans, who have eagerly modified their Squier® Starcaster® guitars to mimic his setup. This official release provides them with

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Campaigns 2 mins read

Vaani Kapoor Glows in Streax Professional’s New Digital Ad for Argan Secrets Hair Colour

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair’s shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product’s features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets Hair Colour is enhanced with the goodness of Argan and Walnut Oils, promising not just vibrant

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

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Campaigns 2 mins read

Lady Gaga Advocates for Migraine Relief in Latest Pfizer Campaign

Lady Gaga, the multi-talented star known for her roles in Joker: Folie à Deux and her illustrious music career, has once again teamed up with Pfizer, this time to promote their migraine treatment, Nurtec. This campaign marks her second collaboration with the pharmaceutical giant, highlighting her personal experience with the product.

🎬 A Personal Endorsement: In the campaign, Lady Gaga shares her own struggles with migraines and how Nurtec has significantly impacted her well-being. She expressed, “I really wish I had found Nurtec ODT sooner. If you’re suffering with migraines, I know we might have lots of different careers and backgrounds, but we share this thing in common. It feels good to tell you that it could be helpful to you.” Her honest and heartfelt endorsement brings a relatable and human element to the promotion of this medical treatment.

🌐 A Common Struggle: Migraines affect millions of people worldwide, and by sharing her personal story, Lady Gaga not only raises awareness about the condition but also

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Campaigns 2 mins read

Zara McDermott Shines in L’Oréal Paris’ True Match Campaign

British TV personality Zara McDermott has teamed up with L’Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, “You are looking at the new faces of L’Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!” This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by L’Oréal Paris is designed to highlight the brand’s commitment to diversity

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New Signings 2 mins read

Simu Liu Partners with M88 for Representation

Simu Liu, celebrated for his groundbreaking role as the titular hero in Shang-Chi and the Legend of the Ten Rings, has signed with M88 for representation. This new partnership comes as Liu continues to make significant strides in his acting career, expanding into a variety of compelling roles across major films and series.

🎥 Rising Star in Hollywood: Liu recently starred opposite Margot Robbie and Ryan Gosling in Greta Gerwig’s highly anticipated Barbie, portraying Rival Ken in the Warner Bros hit. His performance in Shang-Chi marked a historic moment as the first Asian lead in the Marvel Cinematic Universe, solidifying his status as a leading actor in Hollywood.

📺 From Sitcom Success to Action Thrillers: Liu first gained widespread recognition for his role in the popular CBC/Netflix sitcom Kim’s Convenience. He also appeared in Max’s comedy series The Other Two, showcasing his versatile acting skills across different genres.

🚀 Exciting New Projects on the Horizon: Looking ahead, Liu is set to star in and executive produce an espionage

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New Signings 2 mins read

Robbie Amell Signs Comprehensive Representation Deal with UTA

Robbie Amell, the versatile actor and producer known for his dynamic roles across film and television, has officially signed with UTA for representation in all areas. This partnership marks a significant step in Amell’s career as he continues to expand his presence in the entertainment industry.

📺 A Flourishing Career in Film and TV: Amell has recently produced and starred in the Netflix sci-fi action film Code 8: Part II, which dominated the #1 spot globally for 10 days. He is also approaching the fourth and final season of the popular Prime Video series Upload, created by Greg Daniels, and features in the third season of Netflix’s acclaimed series The Witcher.

🎥 Diverse Acting Portfolio: Amell’s recent filmography includes notable roles in Resident Evil: Welcome to Racoon City, as well as in the Netflix horror-comedy The Babysitter and its sequel The Babysitter: Killer Queen. His charming portrayal of the lovable ex-boyfriend in Amazon’s EXmas earned significant viewership during the holiday season, showcasing his ability to

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New Signings 2 mins read

YMU Expands Influencer Roster, Signing Five TikTok Stars with Over 6M Followers Combined

YMU, a prominent UK agency, has significantly bolstered its influencer management portfolio by signing five rising stars from TikTok. These influencers collectively boast over 6 million followers on the platform, marking a strategic expansion for YMU into the dynamic world of social media celebrity.

🌐 Diverse and Dynamic Influencers: Among the new signings is Max Balegde, known for his viral and often chaotic interviews with Hollywood celebrities, which have captivated a large audience. Joining him are Talia Mar, known for her music and beauty content; @imtheproblem (Sarah), who is celebrated for her comedic and relatable videos; Victor Kunda, who excels in fashion and performance art content; and Emily Norris, a lifestyle influencer focusing on parenting tips and family life.

👥 A New Chapter in Influencer Representation: These five influencers

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New Signings 2 mins read

Noah Wyle Joins Verve for Full-Spectrum Representation

Noah Wyle, renowned for his iconic roles in ER and The Librarians, has signed with Verve for representation as he continues to expand his influential career in the entertainment industry. Wyle’s multifaceted career spans acting, producing, and directing, with numerous successful projects under his belt.

📺 A Storied Television Career: Wyle’s television journey is distinguished by his long-running role as Dr. John Carter in ER, which earned him critical acclaim, including five consecutive Emmy nominations and three Golden Globe nods. His leadership in the The Librarian franchise and his role in TNT’s Falling Skies have further solidified his status as a versatile and compelling actor.

🚑 New Ventures in Drama: Wyle is set to embark on an exciting new project with The Pitt, a medical drama he will star in and executive produce. Reuniting with ER alums John Wells and R. Scott Gemmill, the show received a 15-episode order from Max and promises a realistic look at the lives of healthcare workers in modern-day Pittsburgh. This series

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New Signings 2 mins read

Emmy Winner Terrence Terrell Partners with Ascend Artist Representation

Terrence Terrell, celebrated for his versatile roles in television and film, has officially signed with Ascend Artist Representation. Terrell, known for his impactful performances in series like Giants and Obliterated, continues to make significant strides in his acting career.

🏆 Award-Winning Talent: Terrell’s portrayal of Kwasi in Issa Rae’s web series Giants earned him a Daytime Emmy for Best Supporting Actor, highlighting his exceptional skill and dedication to his craft. His talent has been consistently recognized, making him a prominent figure in the entertainment industry.

📺 A Diverse Acting Portfolio: Beyond his award-winning role in Giants, Terrell has shown his range as a series regular on Netflix’s action-comedy Obliterated and Chuck Lorre’s CBS comedy B Positive. His appearances also include recurring roles in Bosch, Bigger, and First Wives Club, as well as a part in The Best Man: The Final Chapters.

🎥 Exciting New Projects: Terrell’s dynamic career continues

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New Signings 2 mins read

Country Artist Carson Wallace Teams Up with WME for Global Representation

Carson Wallace, a rapidly ascending Nashville-based country singer-songwriter, has signed with WME for global booking representation. Originally from California, Wallace has made significant strides in the music industry, especially with his popular debut singles “Lonely Look Like” and “Ghost In My Chevy,” which have collectively amassed over a million streams.

🎵 A California Talent Goes Nashville: After moving to Nashville, Wallace quickly made his mark with his unique blend of country music, resonating with fans across the globe. His heartfelt lyrics and captivating melodies showcase his profound connection to the genre and his artistic versatility.

📈 Building a Strong Foundation: Wallace’s partnership with WME follows his recent signing with Sony Music Publishing and HARDY’s Relative Music Group, marking a significant phase in his career. These deals underline his growing influence in the country music scene and his potential as a leading artist in the industry.

🤝 Expert Management Team: Guided by Anthony DeVincenzo and Enzo DeVincenzo

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New Signings 2 mins read

‘The First Omen’ Creatives Arkasha Stevenson & Tim Smith Join WME

Arkasha Stevenson, director and co-writer of the successful prequel “The First Omen,” along with Tim Smith, the film’s screenwriter and executive producer, have signed with WME for representation across all areas. This strategic move follows the impressive global box office performance of “The First Omen,” which has grossed over $35 million within its first ten days of release and earned a commendable 80% certified fresh rating from Rotten Tomatoes critics.

🎥 A Formidable Creative Partnership: Stevenson and Smith have been a collaborative powerhouse since their early work on the short film “Pineapple,” which premiered at the 2017 Sundance Film Festival. Their creative synergy was evident as “Pineapple” not only stood out at the festival but also evolved into a TV series concept, eventually sold to AMC, for which they co-wrote the pilot episode.

📈 Rising Stars in Film and Television: “The First Omen,” penned by Stevenson and Smith along with Keith Thomas and based on a story

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New Signings 2 mins read

Madison LeCroy of ‘Southern Charm’ Partners with UTA for Comprehensive Representation

Madison LeCroy, renowned for her role in the hit Bravo series “Southern Charm,” has officially signed with UTA for representation in all areas. The reality TV star and entrepreneur has made significant strides in the entertainment industry since joining the show in its sixth season.

🌸 A Rising Star in Reality TV: Initially introduced as a “friend of” the main cast, LeCroy’s dynamic presence quickly captivated viewers, leading to her becoming a narrator by the ninth season. Her role has been pivotal in portraying the intricate lives of Charleston’s elite, contributing to the show’s ongoing success and appeal.

🎥 Southern Charm’s Cultural Impact: Premiering in 2014, “Southern Charm” delves into the lives of a close-knit group of friends in Charleston, South Carolina. The series is celebrated for its engaging depiction of affluence, personal relationships, and the societal nuances of the American South, including the tensions between traditional ‘old money’ values and the evolving ‘new money’ ethos.

🚀 Expanding

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New Signings 2 mins read

Andrew “King Bach” Bachelor Joins CAA to Expand His Entertainment Career

Andrew Bachelor, better known by his online alias “King Bach,” has inked a deal with CAA for representation as he continues to transition from social media phenom to established actor and producer. The Canadian-born entertainer has carved a unique path in the digital and cinematic landscapes, amassing a staggering 75 million fans, primarily from his groundbreaking work on Vine.

📹 Viral Vine Success: Bachelor first rose to fame on Vine, where his innovative use of the platform’s six-second video limit showcased his creative prowess and filmmaking skills honed at NYU Film School. His ability to compress engaging narratives into brief clips won him a massive online following and set the stage for his subsequent ventures in entertainment.

🎥 From Vine to Silver Screen: After Vine, Bachelor successfully transitioned to more traditional media roles, demonstrating his versatility and appeal. His film credits include notable performances in Netflix’s comedy Coffee and Kareem alongside stars like Taraji P. Henson, Ed Helms, and Betty Gilpin, as well as in the horror sequel The Babysitter:

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New Signings 2 mins read

Matt Rife Joins Forces with UTA to Expand His Entertainment Horizons

Comedian Matt Rife, known for his meteoric rise in the world of stand-up comedy, has signed with UTA for representation across all areas. This partnership aims to broaden Rife’s opportunities in film, TV, and other entertainment sectors, capitalizing on his recent success and wide-reaching appeal.

🚀 A Record-Breaking Tour: Rife is currently captivating audiences worldwide with his “ProbleMATTic World Tour,” one of the largest comedy tours in over two decades. The tour made headlines when it sold over 600,000 tickets in just under 48 hours, underscoring Rife’s skyrocketing popularity.

🎥 Impressive Achievements: With a top-performing Netflix special and a significant social media presence that boasts over 18 million followers and more than two billion views globally, Rife has firmly established himself as one of the leading comedians on the international stage. His ability to draw massive audiences has been demonstrated recently by selling out four shows at the prestigious Dolby Theatre in Hollywood.

📅 Making History at the Hollywood Bowl: Adding to his list

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Campaigns 2 mins read

Camila Mendes Shines in Coach’s ‘Find Your Courage’ Campaign

Camila Mendes, celebrated for her role on “Riverdale,” is the vibrant new face of Coach‘s fourth installment of their acclaimed “Find Your Courage” campaign. This latest campaign showcases the Quilted Tabby shoulder bag, reimagined in fresh floral motifs that breathe new life into a classic 1970s Coach design.

🌺 A Modern Take on a Classic Design: The spotlight of the campaign is the Quilted Tabby shoulder bag, which has been artfully explored in new floral patterns. Crafted from plush, ultra-soft nappa leather and adorned with Coach’s signature hardware, the bag represents a modern expression of the brand’s rich archival designs, merging timeless elegance with contemporary aesthetics.

👜 Iconic and Fresh: A spokesperson from Coach expressed enthusiasm about the campaign, noting, “The campaign spotlights the Quilted Tabby shoulder bag explored in new floral motifs – the newest expression of an archival 1970s Coach design – crafted with quilted plush, ultra-soft nappa leather and finished

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek’s role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, “I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I’m looking forward to this journey.” Her enthusiasm underscores the significance

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Campaigns 2 mins read

Vanessa Hudgens Launches Apparel Line with All Saints Featuring Caliwater

Vanessa Hudgens, renowned American actress and entrepreneur, has unveiled an exciting new venture between her coconut water brand Caliwater and fashion label All Saints. This exclusive collaboration brings a fresh collection of hoodies and t-shirts, blending casual wear with the health-conscious ethos of Caliwater.

🥥 A Refreshing Blend of Fashion and Wellness: Hudgens has taken to Instagram to express her excitement about the collaboration, captioning her post with “Beyond stoked to launch our @allsaints x @caliwater collaboration.” This partnership marks a significant step in merging the worlds of fashion and wellness, reflecting Hudgens’ commitment to promoting healthy lifestyles through her brand.

👗 Stylish and Sustainable Choices: The collaboration features designs that are both trendy and comfortable, ideal for those who appreciate a chic yet casual style. Each piece in the collection showcases the distinctive aesthetic of All Saints with the refreshing vibe of Caliwater, aimed at fashion-forward consumers who

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