Latest News

Comedy 2 mins read

Damon Darling Signs with IAG for Representation

Comedian and social media sensation Damon Darling has signed with Independent Artist Group (IAG) for representation, marking a major milestone in his rapidly growing career. Known for his viral pranks, sketches, and crowd work, Darling has built a massive online presence across multiple platforms, with his comedic stunts captivating millions of followers. On TikTok alone, he boasts over 906,000 followers and 26 million page likes, with significant numbers on YouTube, Instagram, and Facebook as well. His headlining gigs reflect his popularity, with no signs of slowing down.

Career Highlights: Damon Darling initially gained attention with prank videos filmed in everyday settings like drive-thrus and retail stores. His early stunts, such as a January 2021 video in which he jumped on a shopping bag carousel, drenched himself in milk, and pretended to quit a job at Walmart (a job he never actually had), pushed boundaries and often landed him in hot water. This particular stunt resulted in a misdemeanor charge, which was later dropped thanks to a follower who represented him in

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Music 2 mins read

Boris Brejcha Signs with WME for Representation

German DJ and producer Boris Brejcha has signed with WME for worldwide representation, excluding North and South America. He continues to be represented by United Talent Agency (UTA) for North American bookings, while his management remains in-house, handled by his own company, Fcking Serious.

Career Highlights: Boris Brejcha is known as a pioneering force in the electronic music scene, often credited with creating the genre “high-tech minimal,” which blends elements of techno, minimal, and progressive sounds. His career took off with the release of his debut album Die Maschinen sind Gestrandet in 2007, which marked the beginning of his rise in the global electronic music scene.

Over the years, Brejcha has gained a massive following, especially in Europe and South America, known for his electrifying live sets and distinctive use of a Venetian joker mask during performances. His critically acclaimed

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

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Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson’s recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B,

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Music 2 mins read

Yussef Dayes Signs with Wasserman for Worldwide Representation (Excl. North and South America)

Drummer and producer Yussef Dayes has signed with Wasserman for representation outside of North and South America. His bookings in North and South America continue to be handled by IAG, while he remains managed by Leader Management. His PR is managed by Good Machine PR.

Career Highlights:Yussef Dayes is widely regarded as one of the most innovative and influential drummers in modern jazz and contemporary music. A founding member of the jazz duo Yussef Kamaal, Dayes gained early acclaim with the release of the duo’s debut album, Black Focus (2016), which became a landmark project in the modern jazz revival, blending jazz with funk, electronic, and African rhythms. Following this success, Dayes embarked on a solo career that has further pushed the boundaries of jazz, incorporating elements of grime, R&B, and Afrobeat into his work.

In 2020,

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify, 310babii has established a growing fanbase, particularly in key markets like Los Angeles, Chicago, Dallas,

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Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a professional athlete. Hull, who plays for the Indiana Fever in

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Comedy 3 mins read

Whitney Cummings Signs with Brillstein Entertainment Partners for Management

Comedian, writer, and actress Whitney Cummings has signed with Brillstein Entertainment Partners for management. She continues to be represented by United Talent Agency (UTA), with her PR handled by Lede Company. Cummings has solidified herself as a powerhouse in stand-up comedy, television, and podcasting, showcasing her unique brand of sharp wit and observational humor.

Career Highlights in Stand-Up Comedy: Whitney Cummings has made a name for herself in the stand-up comedy world, with a series of successful specials. Her first stand-up special, Money Shot, premiered on Comedy Central in 2010, marking her arrival as a major comedic voice. She followed this up in 2014 with her second one-hour special, I Love You, also on Comedy Central, further solidifying her reputation as a candid and hilarious comic. Cummings debuted her first HBO special, I’m Your Girlfriend, in 2016, which

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Electronic 2 mins read

The Japanese House Signs with CAA for North American Representation

Indie-pop artist The Japanese House, the musical project of Amber Bain, has signed with Creative Artists Agency (CAA) for representation in North America. For the rest of the world, Bain continues to be represented by Primary Talent International, with her PR handled by Inside/Out.

Career Highlights:The Japanese House first made waves in the music scene with the release of her debut EP Pools to Bathe In in 2015. Known for her ethereal sound, blending dream-pop, electronica, and indie elements, Bain quickly gained a dedicated following. Her signature style, marked by layered vocals and emotional depth, has drawn comparisons to artists like Imogen Heap and Bon Iver.

Bain’s 2019 debut album Good at Falling further established her as a leading figure in the indie music scene. The album, which includes standout tracks such as Lilo and Maybe You’re the Reason, was

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Music 2 mins read

Nicole Scherzinger Signs with CAA for Representation

Multitalented performer Nicole Scherzinger has signed with Creative Artists Agency (CAA) for representation, following her previous affiliation with United Talent Agency (UTA). She continues to be represented for public relations in North America by High Rise PR.

Career Highlights in Music:Nicole Scherzinger first rose to global fame as the lead singer of The Pussycat Dolls, one of the best-selling girl groups of all time. With hits like Don’t Cha, Buttons, and When I Grow Up, Scherzinger’s powerful vocals and commanding stage presence played a major role in the group’s success, propelling them to worldwide stardom. The Pussycat Dolls sold over 55 million records globally, becoming one of the most iconic pop acts of the 2000s.

Following her success with the group, Scherzinger launched a solo career, releasing her debut solo album Killer Love in 2011, which

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Music 2 mins read

Loud Luxury Signs with Wasserman

Canadian electronic duo Loud Luxury has signed with Wasserman for representation, with Matt Rodriguez and Lee Anderson as their point agents. The duo was previously represented by WME. They continue to be managed by Northside Artist Management as they build on their remarkable success in the electronic music scene.

Career Highlights: Loud Luxury, comprised of Andrew Fedyk and Joe Depace, first gained widespread attention with their 2017 breakout single Body, featuring Brando. The track became a global hit, amassing over a billion streams and earning multi-platinum certifications in several countries. Body was a defining moment in their career, leading to award nominations and wins, including a Juno Award for Dance Recording of the Year. Following the success of

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Music 2 mins read

Flume Signs with Three Six Zero for Management

Electronic music producer Flume has signed with Three Six Zero for management, marking a new chapter in his career. Previously, he was managed by Future Classic. His bookings are now handled by Wasserman, with public relations managed by Sacks & Co in the US and All Stripes in the UK.

Career Highlights: Flume, born Harley Streten, emerged as a major force in electronic music with his self-titled debut album in 2012, which featured hit tracks like Sleepless and Holdin On. His groundbreaking sound, blending elements of future bass, trap, and experimental electronica, earned him widespread acclaim. Flume’s career reached new heights in 2016 with the release of his Grammy-winning album Skin, featuring collaborations with artists such as Tove Lo and Kai, and producing hits like Never

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Music 1 mins read

Ava Max Signs with MDDN for Management

Pop star Ava Max has signed with MDDN for management, with Benjamin “Benji” Madden, Josh Madden, Jennifer Hurst, and Joey Simmrin taking on her management duties. Previously, she was managed by Scooter Braun Projects. Ava Max continues to be signed to Atlantic Records and is represented by CAA for bookings.

Career Highlights: Ava Max skyrocketed to fame with her 2018 breakout single Sweet but Psycho, which topped charts in 22 countries and solidified her place in the pop music scene. Following the success of her debut single, her debut album Heaven & Hell was released in 2020 and featured additional hits such as Kings & Queens

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Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures. He is the founder of Proper No. Twelve Irish Whiskey, which quickly became a commercial success

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Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton’s role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

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Brand Ambassador 1 mins read

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration, Charli XCX further solidifies her presence in the beauty industry, contributing to Valentino’s ever-evolving brand image.

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Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with

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Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx’s 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of “The Rush with Maxx Crosby,” a podcast and YouTube show co-hosted by Crosby. Additionally, Saxx will be the exclusive underwear provider of the Sack Summit, an offseason

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Film/TV 1 mins read

Cara Delevingne Signs with Anonymous Content for Representation

Cara Delevingne has signed with Anonymous Content for representation, expanding her versatile career in both acting and fashion. She continues to be represented by Shemarya Artists and The Lede Company.

Recent Highlights: Delevingne recently completed her acclaimed run as Sally Bowles in Rebecca Frecknall’s Cabaret in London’s West End. Additionally, she appeared in the 12th season of FX’s American Horror Story: Delicate, which won a Creative Arts Emmy for Outstanding Contemporary Costumes for a Limited or Anthology Series or Movie. She also guest-starred in the latest season of the animated series Futurama.

Fashion Career: Delevingne has been a fashion icon throughout her career, modeling for prestigious brands such as Chanel, Louis Vuitton, Burberry, Dolce & Gabbana, Fendi, and many others. She had a long-lasting professional relationship with the late Karl Lagerfeld,

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Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special

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