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Campaigns 2 mins read

Min Woo Lee Partners with Lululemon for Golf Collection

Australian professional golfer Min Woo Lee has officially signed with the athletic apparel brand lululemon, as announced on Instagram this Friday. This partnership marks a significant step for both Lee and lululemon, blending the worlds of golf and fashion.

📊 Rising Star in Golf: Currently ranked 34th in the Official World Golf Ranking, Lee has been making waves in the golf world. Though he is yet to secure a win on the PGA Tour, he achieved notable success in 2023 with victories at the SJM Macao Open and the Fortinet Australian PGA Championship.

🗣️ Min Woo Lee on the Partnership: Expressing his enthusiasm about the collaboration, Lee said, “I’m excited to partner with lululemon to bring my sense of fun and freshness to the game and lead the way for a new generation of golfers.” He praised lululemon’s golf collection for its smart, clean, and stylish qualities, which align with his personal style on the golf course.

👕 Lululemon’s Golf Collection: Lululemon, known for its high-quality athletic wear, ventures further into the golfing world with this partnership.

Brand Ambassador 2 mins read

Sydney Sweeney Announced as Kérastase’s New Global Brand Ambassador

In a move highlighting the intersection of beauty and entertainment, Kérastase has named actress Sydney Sweeney as its global brand ambassador. Known for her compelling performances and growing influence, Sweeney’s appointment resonates with the brand’s ethos and its focus on individuality and fearlessness.

👩‍🦰 The Perfect Embodiment of Kérastase: According to Kérastase’s press release, Sweeney’s universal appeal and connection with Gen Z and Millennials make her an ideal representation of the Kérastase woman – someone who embodies self-confidence and authenticity in every aspect of life.

🗣️ Rosa Carriço on Choosing Sweeney: Rosa Carriço, global brand president of Kérastase, expressed admiration for Sweeney’s boldness in various aspects of her life, from her hairstyles and beauty choices to her daring roles in cinema. Carriço highlighted Sweeney’s ability to engage her audience with authenticity, humor, and passion, aligning perfectly with the brand’s vision.

📺 Sweeney’s Impactful Roles: Sydney Sweeney has made

New Signings 2 mins read

Mod Sun Joins Shelter Music Group for Management

Mod Sun, the eclectic alternative-pop artist, has inked a management deal with Shelter Music Group. This partnership marks a significant stride in Mod Sun’s career, aligning him with a firm that represents some of the most iconic names in the music industry.

🎸 Shelter Music Group’s Illustrious Roster: Shelter Music Group is renowned for its management of legendary artists and acts, including ZZ Top, Joe Perry, and Fleetwood Mac. Mod Sun’s addition to this roster places him among esteemed company in the music world.

🤝 Representation Team: At Shelter Music Group, Mod Sun will be represented by Carl Stubner, alongside Jackson Stubner and A&R James Robinson. This team brings a wealth of experience and industry knowledge that is poised to amplify Mod Sun’s presence in the music scene.

🚀 Anticipation for 2024: Mod Sun is set for a significant year ahead. He teased his fans on social media with promises of releasing his best album in 2024 and a year filled with “cool s— only.” This anticipation builds on his past successes and evolving musical journey.

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New Signings 2 mins read

UTA Signs Luther Ford from ‘The Crown’ for Comprehensive Representation

UTA, a leading global talent agency, has officially signed actor Luther Ford, who recently gained recognition for his portrayal of Prince Harry in the final season of Netflix’s Emmy-winning drama ‘The Crown’. This move marks a significant leap in Ford’s acting career, offering him representation in all areas.

👑 Breakout Role as Prince Harry: Ford’s standout performance in ‘The Crown’ showcased his talent and versatility as an actor. His depiction of Prince Harry in the show’s final six episodes, which focus on the years 1997 to 2005, was widely acclaimed. Ford starred opposite Ed McVey, who played Prince William, and the series delved into the profound impact of Princess Diana’s tragic death on her sons.

📺 Journey in ‘The Crown’: The Crown’s last season, released in two volumes starting in November, explores the complexities of the royal family during Tony Blair’s tenure as Prime Minister. It highlights the contrasting paths of Princes Harry and William, with Ford’s character often depicted as the family’s black sheep,

Campaigns 2 mins read

Rihanna Dazzles in Savage X Fenty Valentine’s Day Photoshoot

Pop icon and entrepreneur Rihanna has turned heads with her latest photoshoot for her lingerie brand, Savage X Fenty. Showcasing a special Valentine’s Day collection, Rihanna unveiled the line on Wednesday, January 10, setting the tone for the upcoming day of love.

💖 Striking in Pink: The photoshoot features Rihanna in a stunning ensemble from the collection. She poses in a pink low-cut bra, panties, and garter, complemented by sheer tights. This captivating look, embodying both elegance and allure, is now available for purchase online and in stores.

📸 Seductive Shots: The photoshoot includes a range of provocative and seductive images. One photo offers a close-up of Rihanna’s rear, while another features the singer in a more intimate pose, adding an extra layer of allure to the collection.

📣 Rihanna’s Vision for Savage X Fenty: In a statement to Vogue Business, Rihanna reflected on the impact of Savage X Fenty in the industry. “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,”

Brand Ambassador 2 mins read

Evian Welcomes Frances Tiafoe as New Global Brand Ambassador

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine

Endorsement Deals 2 mins read

Richard Mille Unveils New Timepiece in Collaboration with Rafael Nadal

Richard Mille, the renowned Swiss luxury watchmaker, has released its latest masterpiece in collaboration with tennis superstar Rafael Nadal. Despite Nadal’s recent muscle injury delaying his return to Grand Slam tennis, the launch of this new timepiece from the RM 35-03 Collection marks another significant milestone in their longstanding partnership.

🚀 Three Years in the Making: It took Richard Mille three years to develop this new addition to the RM 35-03 Collection. A highlight of the watch is the innovative “butterfly rotor” winding mechanism, a testament to the brand’s commitment to pioneering technology in watchmaking.

🤝 A Decade-Long Partnership: The collaboration between Nadal and Richard Mille dates back to 2008, well before Nadal began wearing a watch during matches. Their formal partnership began in 2010 with the development of the RM 027, the world’s lightest tourbillon at the time, initiating a series of groundbreaking timepieces.

🏆 Introducing the “Baby Nadal”: The latest RM 35-03 Collection, nicknamed “Baby Nadal,”

Endorsement Deals 2 mins read

LeBron James Partners with Fanatics for New Trading Card Deal

Basketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for James in the realm of sports memorabilia.

📈 End of an Era with Upper Deck: LeBron’s partnership with Upper Deck, which spanned two decades, saw his memorabilia fetching millions of dollars at auctions. The switch to Fanatics Collectibles, the trading card and memorabilia arm of Fanatics, opens new opportunities for the NBA star’s presence in the trading card market.

🃏 New Collection on the Horizon: Set for release on January 19, the upcoming collection from Fanatics will feature an array of signed cards from LeBron James, including a special card. This unique card will depict James in his high school uniform alongside his son Bronny James, wearing his University of Southern California uniform, capturing a special father-son sports legacy.

💰 Deal’s Financial Details: While the specific financial terms of the deal

Campaigns 2 mins read

Kylie Jenner Partners with Travel Town Mobile Game in Surprise Ad Campaign

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

🎮 Kylie’s Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: “I’m not really a gamer, but remember this name: Travel Town.” She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a “beautiful town,” which she adorably describes as “cuuuuute.”

💬 Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner’s unexpected promo for Travel Town. The ad has sparked discussions about the game’s budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments have ranged from speculative financial inquiries about the Kardashians to

New Signings 2 mins read

Common Partners with SMAC Entertainment for Strategic Brand Development

Rapper, actor, and activist Common has taken a significant step in his multifaceted career by signing with SMAC Entertainment. The Grammy-, Emmy-, and Academy Award-winning artist’s collaboration with the talent management, music, branding, and production company is set to explore new horizons in strategic brand partnerships, endorsements, non-scripted projects, and brand development.

🤝 Expanding Brand Partnerships and Endorsements: Common’s partnership with SMAC Entertainment is aimed at leveraging his influence and creativity in various domains. The company will focus on securing strategic brand partnerships and endorsements that align with his artistic vision and values.

🎬 Non-Scripted Projects and Collaborations: The collaboration will also see Common venturing into non-scripted projects, expanding his presence in the entertainment industry beyond music and scripted content. This move is expected to showcase different facets of his talent and interests.

🚀 Future Project Development: The association with SMAC Entertainment opens avenues for brand development for Common’s

New Signings 2 mins read

Troy Kotsur, ‘CODA’ Oscar Winner, Signs with Independent Artist Group

Troy Kotsur, celebrated for his groundbreaking Oscar win in Apple TV+’s drama “CODA,” has signed with the Independent Artist Group. This move comes as a significant step in the career of Kotsur, who has made an indelible mark in the industry as the first Deaf male to win an acting award at the Oscars.

🏆 A Historic Win: Kotsur’s performance in “CODA,” written and directed by Sian Heder, earned him widespread acclaim and recognition. His portrayal of Ruby’s father Frank, a fisherman who initially struggles with his daughter’s aspirations, resonated deeply with audiences and critics alike. His role in “CODA” also led to Best Supporting Actor wins at the BAFTA, SAG, Independent Spirit, Critics’ Choice, and Gotham Awards.

📺 Upcoming and Notable Roles: Fans can look forward to seeing Kotsur in the final season of Larry David’s “Curb Your Enthusiasm.” Additionally, he gained attention in 2019 for his work in “The Mandalorian” and for creating an adapted form of sign language for “The Book of Boba Fett,” another Star Wars

Brand Ambassador 2 mins read

Madelyn Cline Becomes Revlon’s Latest Global Brand Ambassador

Revlon, a prominent American beauty label, has added American actress Madelyn Cline to its impressive roster of global brand ambassadors. Cline joins the ranks of other notable figures such as Ashley Graham and Megan Thee Stallion, representing the brand’s vision and products on a global scale.

📺 Cline’s Rise to Fame: Madelyn Cline, renowned for her roles as Sarah Cameron in Netflix’s series ‘Outer Banks’ and Whiskey in ‘Glass Onion: A Knives Out Mystery’, has rapidly made a name for herself in both cult and popular TV and movie projects. Her performances over the past four years have garnered widespread acclaim and a growing fanbase.

👗 Fashion and Beauty Icon: Known for her fashion-forward appearances on the red carpet and as a beauty and skincare influencer, Cline has amassed a significant following, with a cross-platform social media reach of 25 million. Her influence and style make her an ideal face for Revlon.

📈 Revlon’s Vision: Speaking about the partnership, Martine Williamson, chief marketing officer at Revlon, emphasized the

Brand Ambassador 2 mins read

Karan Johar Joins Indkal Technologies as Appliance Ambassador in India

Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India, has taken a significant step in its branding strategy by announcing Karan Johar as the ambassador for its air conditioners, refrigerators, and washing machines business in India.

🎬 Karan Johar’s Influence: Known for his iconic status in the Indian film industry, Karan Johar’s association with BLACK+DECKER® is seen as a perfect blend of style, technology, and design. “We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design,” said Anand Dubey, CEO of Indkal Technologies.

📈 Milestone for Indkal Technologies: This partnership marks a crucial milestone for Indkal Technologies as it aims to broaden its reach and introduce innovative and versatile products in the Indian market. Karan Johar’s widespread appeal and understanding of the consumer base in India make him an ideal face for the brand.

💡 Enhancing Customer Experience: Amit Datta, commercial director licensing at Stanley Black

New Signings 2 mins read

Mexican American Artist Xavi Teams Up with WME for Global Representation

Xavi, the emerging Mexican American singer-songwriter, has signed with WME (William Morris Endeavor) for global representation in all areas, as recently reported by Billboard. This strategic move signifies a major step in the young artist’s burgeoning career.

📈 Chart-Topping Success: At just 19 years old, Joshua Xavier Gutiérrez, known professionally as Xavi, has already made significant strides in the music industry. He kickstarted 2024 with his first No. 1 on any Billboard chart with the romantic corrido “La Diabla,” which topped the Hot Latin Songs chart dated January 6. The song has also achieved notable positions on the Billboard Global 200 Excl. US and the Billboard Global 200 chart.

🏆 Making History on Spotify: Xavi has carved out a unique place in música mexicana history by becoming the first artist in the genre to secure the No. 1 spot on Spotify’s Top 50 Global chart with a solo track, thanks to “La Diabla.”

🎶 Continued Success on Billboard: The artist has maintained a presence at the top of Billboard’s Latin Songwriters chart for four weeks. His other

New Signings 2 mins read

Icelandic Band LÓN Joins Do Less Management Roster Ahead of Eurosonic Performance

Do Less Management, headed by Christiana Sudano, has announced the signing of Icelandic indie band LÓN. This partnership comes as LÓN prepares for their upcoming showcase performance at Eurosonic later this month, marking a significant step in their international exposure.

🇮🇸 The Trio of LÓN: LÓN, an Icelandic three-piece band, brings together a blend of indie and jazz/rock influences. The group includes Valdimar Guomundsson and Asgeir Aoalsteinsson, known for their work with the Icelandic indie rock band Valdimar, and Omar Guojonsso, a member of the jazz/rock bands adhd and the award-winning duet ROFOROFO.

🏞️ Formation During the Pandemic: The band was formed during the pandemic, a time when the three long-time friends came together to create music in a cabin by Iceland’s largest lake. This setting fostered a creative environment, leading to the birth of LÓN.

🗣️ Christiana Sudano on Representing LÓN: Sudano expressed her excitement about working with LÓN. “I am honored to represent Iceland’s super trio and to help expand their network in the U.S. These guys are no strangers to the music industry, and I am humbled that

New Signings 2 mins read

Lee Yeon Hee Signs with Saram Entertainment, Joining Prominent Artists

South Korean actor Lee Yeon Hee has embarked on a new journey in her illustrious career by signing an exclusive contract with Saram Entertainment, an agency known for representing talented artists including Uhm Jung Hwa and Lee Ha-nee.

📝 A New Beginning with Saram Entertainment: Lee So-young, CEO of Saram Entertainment, expressed excitement about this new collaboration with Lee Yeon Hee. “We are delighted to start anew with Lee Yeon-hee. We will provide unwavering support as a strong partner to enable her active participation across various fields and works,” So-young said. This partnership signifies a commitment to nurturing and expanding Yeon Hee’s career in diverse creative directions.

🎬 Lee Yeon Hee’s Diverse Career: Since her debut in 2004 with the drama ‘Emperor of The Sea’, Lee Yeon Hee has demonstrated a wide range of acting skills. Her repertoire includes roles in acclaimed dramas like ‘East of Eden’, ‘Phantom’, ‘Gu Family Book’, ‘Splendid Politics’, ‘Welcome to Wedding Hell’, and films such as ‘Marriage Blue’, ‘Detective K: Secret of the Lost Island’,

New Signings 2 mins read

Tatiana Eva-Marie Joins The Kurland Agency for Worldwide Representation

The Kurland Agency, a notable figure in the world of music representation, has announced the signing of bandleader, singer, and actor Tatiana Eva-Marie for worldwide representation. This partnership marks a significant step in Eva-Marie’s flourishing career.

🎷 Leader of Avalon Jazz Band: Tatiana Eva-Marie is best recognized as the leader of the acclaimed Avalon Jazz Band. Her work with the band showcases a versatile range, spanning from the 1930s pop to modern jazz. Her unique style reflects her diverse cultural background, drawing on influences from her French and Romani heritage and the Great American Songbook.

🌐 Expanding Horizons: Over the past two years, Eva-Marie has been diligently working to broaden her touring presence in the U.S. Simultaneously, she has been cultivating a dedicated fan base online, appealing to jazz aficionados and music enthusiasts globally.

🎭 Exciting Projects in 2024: The year 2024 is set to be a landmark year for Tatiana Eva-Marie. She is preparing to premiere her first opera, where she serves as a librettist, in Switzerland in April. Additionally, she is slated to release her new album “Djangology”

Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

Campaigns 2 mins read

Rihanna and A$AP Rocky Collaborate for Fenty Beauty’s New Lip Balm

Rihanna and A$AP Rocky, a dynamic duo known for their musical prowess, have ventured into a new creative realm. This time, they’ve collaborated not in the recording studio, but in the makeup lab, resulting in an exciting new product for Fenty Beauty.

👄 Introducing Lux Balm Ultra-Hydrating Cherry Lip Balm: On Thursday, January 4, the couple unveiled the Lux Balm Ultra-Hydrating Cherry Lip Balm through Rihanna’s Fenty Beauty line. Touted as “the baddest lip balm out there,” this launch marks a unique blend of music and beauty.

📹 A$AP Rocky Stars in Ad Campaign: A$AP Rocky takes center stage in the new ad campaign for the lip balm. In a stylish and catchy promotion, he raps about this latest collaboration with Rihanna, who he affectionately refers to as his “baby mama” in the ad.

🌟 Rihanna’s Vision for the Product: In a press release shared with Page Six, Rihanna described the lip balm as the “ultimate lip savior.” Infused with vitamin E and shea butter, the Lux Balm aims

Campaigns 2 mins read

Robert De Niro and Asa Butterfield Team Up for Uber One U.K. Ad Campaign

In an engaging new advertising vignette for Uber One’s U.K. campaign, Oscar-winning actor Robert De Niro and ‘Sex Education’ star Asa Butterfield come together in an unlikely, yet amusing, on-screen friendship. Directed by David Shane, this three-minute ad aims to boost Uber One’s U.K. subscriber base and follows in the footsteps of previous celebrity-driven campaigns by Uber.

🎬 A Comedic, Awkward Bonding: The ad starts with both actors on a film set, where Butterfield attempts to strike a conversation with De Niro, who is quietly enjoying his Uber-delivered meal. This leads to a somewhat awkward yet humorous dialogue, circling around the basic human activities of eating and going places. De Niro amusingly concludes, “Wow, look at that. We both eat food and we both go places.”

🤝 Building a ‘Best Friends’ Narrative: Butterfield’s character, spurred by this interaction, decides they are going to be best friends, leading him to purchase an Uber One membership for their adventures together. This premise sets the stage for a series of comical and quirky scenarios, including

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