Latest News

Brandon Cason, a renowned figure in the beverage industry, has joined forces with entertainer Jason Aldean to launch TEABIRD Hard Tea, a new venture that redefines the hard sweet tea category. This innovative product blends the authentic taste of real-brewed black tea with the perfect touch of sweetness from pure cane sugar, capturing the quintessential Southern charm of American brewed sweet tea. TEABIRD sets a high bar for the category, focusing on bold, authentic flavors and all-natural ingredients.

🌱 A Taste of the South, Reimagined: TEABIRD is not just another entry into the hard beverage market; it is a celebration of Southern tradition with a modern twist. Each serving contains only 110 calories and 5 grams of sugar, making it a favorable choice for health-conscious consumers. The beverage offers a unique, earthy, and satisfyingly sweet flavor that stands out in the burgeoning hard tea market.

🏆 A Partnership with Star Power: Joining forces with award-winning entertainer Jason Aldean as Partner and Chief Ambassador,

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style and the message it conveys about individuality. His partnership with Sally Hansen serves as a powerful

Exciting news from the mountain lifestyle scene as Stio, the Wyoming-based outdoor brand, welcomes Trevor Kennison, a pioneering professional sit skier, as their newest brand ambassador. Kennison’s remarkable journey from adversity to triumph has captivated audiences worldwide, making him a perfect fit for Stio’s ethos of adventure, resilience, and embracing the mountain life.

🌟 Trailblazing Spirit: Kennison’s story is one of courage and determination. Despite being paralyzed from a snowboarding accident, he fearlessly took on challenges like dropping into Jackson Hole’s Corbet’s Couloir, a feat that earned him widespread recognition and respect in the skiing community. His trailblazing spirit embodies the core values of Stio, inspiring others to push boundaries and pursue their passions without limitations.

🎿 Adaptive Sports Pioneer: Kennison’s achievements go beyond individual feats; he has been a pioneer in adaptive sports, breaking barriers and showcasing the immense possibilities within the sit skiing

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the ‘Bundesliga Dream India’ initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar: As a gen-z superstar, Kartik Aaryan’s collaboration with the DFL Deutsche Fußball Liga underscores the growing synergy

Indian cricket stalwart Shikhar Dhawan has stepped into a new role as the brand ambassador for CREX, a leading cricket analysis platform. Known for his aggressive batting style and leadership prowess, Dhawan is set to headline CREX’s upcoming campaign titled “Cricket ka Gabbar.”

🌟 A Perfect Match: Dhawan, affectionately known as “Gabbar” for his fearless approach on the pitch, perfectly embodies CREX’s commitment to providing comprehensive cricket analysis and insights. The synergy between Dhawan’s on-field dominance and CREX’s innovative platform promises an exciting collaboration.

📊 Unrivaled Cricket Insights: CREX, established in 2017, has swiftly become a go-to destination for live ball-by-ball stats, expert commentary, rankings, and cricket news across major matches. Their mission to enhance cricket performance, business strategies, and the sport’s overall economy aligns seamlessly with Dhawan’s vision for excellence.

🏆 Leadership and Performance: As the captain of Punjab Kings (PBKS) in the IPL,

Skechers, the renowned footwear brand, has scored big by signing cricket sensation Ishan Kishan as its brand ambassador for Skechers India. This exciting partnership extends to Ishan featuring in marketing campaigns championing Skechers’ Performance and Lifestyle footwear collections.

🌟 A Winning Partnership: Ishan Kishan expressed his excitement about joining the Skechers family, emphasizing the crucial role footwear plays in an athlete’s comfort and performance on the field. With Skechers, Ishan has found a brand that perfectly meets his needs, aligning with his commitment to excellence in every game.

👟 Footwear Fit for Champions: Skechers’ commitment to creating world-class athletic footwear resonates with Ishan Kishan’s pursuit of excellence. His association with Skechers reflects a shared passion for delivering top-notch performance and comfort to athletes and enthusiasts alike.

🏆 Elite Company: Ishan Kishan joins an esteemed roster of athletes representing Skechers’

PUMA, the iconic sports brand, has welcomed renowned fitness icon Milind Soman as its newest Running Ambassador, marking a significant milestone in his illustrious career and a groundbreaking partnership with a performance wear giant.

🌟 A Fitness Revolution: Milind Soman, known for his dedication to fitness and advocacy of safe running practices, brings a wealth of experience to his role as PUMA’s Running Ambassador. His journey, starting at the age of 38, has inspired countless individuals to embrace running as a holistic fitness activity.

🏃‍♂️ Embracing Performance: As part of his collaboration with PUMA, Milind will showcase the brand’s NITRO range of lightweight shoes, renowned for their unmatched cushioning, speed, traction, and stability. Whether running barefoot or in shoes, Milind emphasizes the importance of comfort and performance in every stride.

👟 Favorite Pick: Deviate NITRO 2: Among the impressive NITRO range, Milind’s top choice is the Deviate NITRO 2, distinguished by

In a dazzling announcement, renowned jewellery chain Michael Hill has unveiled supermodel Miranda Kerr as its inaugural brand ambassador. This exciting partnership marks a significant milestone for Michael Hill as it embarks on a transformative journey, bidding farewell to its iconic purple theme and embracing a new era of elegance and sophistication.

✨ A Glamorous Collaboration: Miranda Kerr’s appointment as Michael Hill’s brand ambassador signals a strategic shift towards attracting discerning and premium clientele. With her unparalleled charm, timeless beauty, and global influence, Kerr embodies the essence of luxury and exclusivity that Michael Hill seeks to embody.

👑 Supermodel Sensation: As a former Victoria’s Secret model and an acclaimed figure in the fashion industry, Miranda Kerr brings a touch of glamour and allure to Michael Hill’s esteemed brand. Her 18-month ambassadorship promises to redefine the jewellery retailer’s image and captivate audiences worldwide.

🎆 Global

Exciting news in the world of sports fashion as German sportswear giant Adidas welcomes French football star Mike Maignan into its illustrious roster of brand ambassadors. The announcement, made through a captivating Instagram post featuring Maignan, has already ignited a buzz among fans eagerly anticipating his collaboration with the iconic brand.

🔥 Fashionably Edgy: In the announcement post, Mike Maignan showcased his edgy fashion sense, sporting loose-fitted attire that perfectly complements Adidas’ signature style. The French goalkeeper exuded confidence in a high-neck black jacket paired with track pants, accentuated by the classic Adidas Samba and a dangling Predator football cleat, adding a touch of flair to his ensemble.

📸 Punk-Inspired Chic: Another snapshot from the campaign unveiled Mike’s punk fashion preferences, showcasing his versatility and fashion-forward approach. Clad in a black oversized shirt with distinctive front pockets, layered over a matching top, Maignan effortlessly blended style and comfort. His