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Campaigns 2 mins read

Coi Leray Stars in Foot Locker’s ‘Start with Sneakers’ Campaign Featuring Adidas

Foot Locker, in collaboration with Adidas, has launched their latest campaign, ‘Start with Sneakers,’ featuring Grammy-nominated artist Coi Leray. This new initiative showcases Leray’s flair for fashion and her unique approach to styling Adidas footwear, highlighting versatile and trendy looks.

👟 Fashion Forward with Adidas: Coi Leray, known for her dynamic musical style and fashion sense, brings her unique aesthetic to the campaign. She is featured wearing an Adidas tracksuit paired with stylish wraparound sunglasses, embodying the sporty yet chic vibe that Adidas is known for. The campaign creatively demonstrates how Adidas sneakers can be the foundation of any fashion ensemble.

🎨 Versatile Styling Tips: In the campaign, Leray assists customers in envisioning and executing various looks with Adidas sneakers. From pairing Adidas Originals Gazelles with a striking red Adidas dress to transforming Adidas Originals Campus 00s into a sleek “corporate chic”

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Brand Ambassador 2 mins read

Gordon Ramsay Teams Up with Welch’s Fruit Snacks as Chief Fruit Officer

Welch’s Fruit Snacks has launched its largest-ever campaign featuring renowned celebrity chef Gordon Ramsay as the brand’s first “CFO,” or Chief Fruit Officer. In this groundbreaking role, Ramsay stars in the brand’s debut TV commercials and champions the educational Whole Fruit initiative.

🍇 A New Role for a Culinary Giant: Known for his fiery culinary prowess and television presence, Gordon Ramsay brings his celebrity influence to Welch’s Fruit Snacks, adding a new dimension to his diverse career. As CFO, Ramsay will be integral in promoting the brand’s commitment to using whole fruits in their snacks, a key differentiator in the market.

📺 Debut TV Commercials: The campaign’s highlight includes its first-ever TV commercials starring Ramsay, where he is expected to convey the brand’s message with his trademark zeal. These commercials aim to capture the attention of a wide audience, leveraging Ramsay’s popularity to enhance brand recognition and appeal.

🌱 Promoting

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New Signings 2 mins read

North London’s Rising Star Lzee Signs with Primary Talent

Lzee, an emerging talent from North London, has officially signed with Primary Talent for representation. Known for his compelling debut single “Gavin & Stacey,” Lzee has quickly captured the attention of the music scene, showcasing his ability to blend catchy lyrics with vibrant beats.

🎵 Early Success and Growing Popularity: Lzee first made waves in the music industry with “Gavin & Stacey,” a track that set the tone for his musical style and attracted a significant listener base. He continued to build on this momentum with hits like “4THEWEEKEND” and “Elementary,” the latter achieving over 1 million streams on Spotify. These accomplishments highlight his knack for creating music that resonates with a broad audience.

📱 Strong Social Media Presence: With over 45,000 followers on Instagram, Lzee has cultivated a robust online presence, engaging fans with regular updates, behind-the-scenes content, and previews of upcoming projects. This active engagement is a testament to his growing

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Soccer 2 mins read

Cristiano Ronaldo Joins WHOOP as Global Ambassador and Investor

WHOOP, the renowned human performance company, has proudly announced Cristiano Ronaldo, the legendary football icon, as their new global ambassador and investor. This partnership marks one of Ronaldo’s most significant investments, positioning him alongside an elite group of athletes who have also embraced WHOOP’s mission to enhance human performance.

⚽ Ronaldo’s Commitment to Performance: Known globally for his exceptional athleticism and dedication to fitness, Ronaldo’s alignment with WHOOP underscores his commitment to maintaining peak performance. His investment in WHOOP is not just financial; it reflects a shared philosophy towards advancing wellness and athletic performance through cutting-edge technology.

🏅 Elite Company: Ronaldo joins a distinguished list of ambassador investors at WHOOP, including NFL superstar Patrick Mahomes, Olympic champion swimmer Michael

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Sports 2 mins read

Hurdler and Sprinter Masai Russell Signs with Range Sports

Masai Russell, a standout hurdler and sprinter, has signed with Range Sports for representation, enhancing her professional management as she continues to excel in athletics. Known for her remarkable speed and agility, Russell has made significant strides in her sport, achieving notable times and earning a place among the top athletes in track and field.

🏃‍♀️ Impressive Track Record: Russell has demonstrated exceptional talent throughout her athletic career. Notably, she competed for the USA U20 team at the Pan American Games in 2017, showcasing her prowess on an international stage. Her personal bests are a testament to her skill and dedication: 12.36 seconds over 100m hurdles, ranking her #16 of all time, and 7.75 seconds over 60 meters hurdles.

🤝 Collaborations and Endorsements: Beyond her competitive achievements, Russell has engaged in collaborations with popular brands such as GymShark and Nike, aligning

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Fashion 2 mins read

Kendall Jenner Featured in FWRD’s Summer 2024 Campaign

Kendall Jenner, a prominent figure in the fashion world, is gearing up for the summer season as the face of FWRD’s Summer 2024 campaign. Known for her impeccable style and influential fashion choices, Jenner brings her unique flair to the online retailer’s latest collection.

👙 Summer Essentials Curated by Kendall: In the campaign, Jenner showcases a handpicked selection of summer must-haves that embody both comfort and chic. She is featured in classic bikinis that highlight timeless summer fashion, complemented by statement hoop earrings and stylish summer sandals. The look is completed with basic tanks and versatile sunglasses, essentials that are perfect for any summer wardrobe.

📸 A Seasonal Showcase: The campaign beautifully captures the essence of summer with its focus on lightweight, airy styles that speak to both relaxation and refined taste. Kendall Jenner’s involvement brings a layer of sophistication and trend-setting style to the collection, ensuring it resonates with fashion-forward consumers looking for

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Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA’s next season, highlights some of the league’s most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but also showcases the diversity and excellence present

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Basketball 2 mins read

Sabrina Ionescu Joins Tissot as First WNBA International Brand Ambassador

Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women’s basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot’s engagement with basketball and highlights Ionescu’s growing influence both on and off the court.

🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women’s basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.

🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20 Foundation. The foundation aims to provide equitable

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New Signings 2 mins read

DJ Oneman Joins Primary Talent for Representation

Steven Bishop, widely recognized by his stage name Oneman, has signed with Primary Talent for representation. As a prominent DJ and producer from Streatham, London, Oneman has made a name for himself with his eclectic and compelling DJ sets that seamlessly blend house, garage, and a unique, broken side of techno.

🎶 A Distinguished Career in Music: Oneman is celebrated for his innovative approach to DJing, which has captivated audiences both in the UK and internationally. His ability to merge various genres into a coherent set has set him apart in the electronic music scene. Oneman’s notable releases include two mix albums with Fabriclive and Rinse FM, along with three self-released Solitaire mixtapes, one of which was produced in collaboration with Red Bull Studios.

📀 Expanding His Horizons with Primary Talent: With the support of Primary Talent, Oneman is poised to take his career to new heights. Primary Talent, known for its roster of influential music artists, provides a robust platform for Oneman to expand his reach, secure

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New Signings 2 mins read

WME Signs Rising Singer-Songwriter Maddox Batson

WME has broadened its impressive roster by signing 14-year-old singer-songwriter Maddox Batson, a rising star in the music industry. The agency will represent Batson across a variety of departments, including touring, brand partnerships, television, film, and digital, promising to amplify his burgeoning career.

🎤 Impressive Online Presence: Maddox Batson has quickly captured the attention of the digital world with an impressive following on social media platforms. He boasts over 700,000 followers on Instagram with a remarkable 18% engagement rate and over 2 million followers on TikTok. His presence on Spotify is equally notable, with 496,313 monthly listeners, indicating a strong and growing fanbase eager for his music.

🌍 Expanding Opportunities with WME: With WME’s extensive network and industry expertise, Batson is set to explore diverse opportunities that extend beyond music performance. This includes potential engagements in touring, where he can further connect with his fans, as well as strategic brand partnerships that

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Brand Ambassador 2 mins read

Burberry Names South Korean Actor Son Suk-ku as New Brand Ambassador

Burberry, the iconic British luxury brand, has announced South Korean actor Son Suk-ku as its latest brand ambassador. Son, who has captivated audiences with his compelling performances across television and film, brings a vibrant energy and cultural influence to Burberry’s global outreach.

🎬 Rising Star in Korean Cinema and Television: Son Suk-ku has rapidly risen to prominence within the entertainment industry, particularly noted for his recent role as a detective in the 2024 Netflix drama “A Killer Paradox.” His versatile acting portfolio includes significant roles in well-received series such as “Matrimonial Chaos” (2018), “Designated Survivor: 60 Days” (2019), “D.P.” (2021–2023), and “My Liberation Notes” (2022), along with notable film appearances in “Nothing Serious” (2021) and “The Roundup” (2022).

🌍 A Perfect Fit for Burberry’s Image: Burberry praised Son Suk-ku for embodying the spirit of the brand, highlighting his dynamic presence and modern style as aligning perfectly with Burberry’s values of innovation

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Endorsement Deals 2 mins read

Angel Reese Is Launching A Shoe Line with Reebok

Angel Reese, the rising WNBA star for the Chicago Sky and a standout athlete from LSU, is making waves in the sportswear industry by launching her own signature shoe line with Reebok. This significant move not only highlights her burgeoning influence in the world of basketball but also marks her as a trailblazer in the arena of athletic endorsements.

👟 A Strategic Partnership: Choosing Reebok over other giants like Nike, Reese made a conscious decision based on the unique opportunity to stand out as the first female basketball player to be prominently featured by the brand. Her choice was influenced by the absence of a female basketball player as the face of Reebok, a gap she aims to fill, bringing fresh energy and visibility to women in basketball.

🤝 Relationship with Shaq and Creative Freedom: Reese’s decision was also heavily influenced by her personal connection with basketball legend Shaquille O’Neal, who has had a long-standing relationship with Reebok. Additionally, Reebok’s commitment to rebranding and allowing Reese

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

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Brand Ambassador 2 mins read

Emma Roberts Named Global Brand Ambassador for Kiko Milano

Kiko Milano, the renowned Italian beauty brand, has announced Emma Roberts as its first-ever global brand ambassador. This significant partnership comes as Kiko Milano looks to enhance its global presence, bolstered by recent financial backing from L Catterton. Roberts, an acclaimed actress and producer, will spearhead a forthcoming global campaign, set to further elevate the brand’s profile on the international stage.

🎬 Celebrated Acting Career: Emma Roberts has established herself as a versatile actress with roles spanning multiple genres in film and television. She is particularly noted for her impactful performances in Ryan Murphy’s anthology series “American Horror Story,” beginning with the 2013 season. Additionally, Roberts starred in the popular but short-lived series “Scream Queens,” which also featured stars like Ariana Grande, Nick Jonas, and Jamie Lee Curtis.

💄 A Strategic Choice for Kiko Milano: By selecting Emma Roberts as the face of their brand, Kiko Milano leverages her widespread

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New Signings 2 mins read

Becky G Signs with WME for Representation

Global music sensation Becky G has inked a deal with WME for representation across all areas, marking a significant transition from her previous agency, CAA. This partnership underscores her continued ascent in the music industry and her readiness to expand her career with new opportunities. Known for her dynamic blend of Latin pop and urban music, Becky G has solidified her status as a major force on the global music scene.

🎤 Chart-Topping Success and Critical Acclaim: Throughout her career, Becky G has enjoyed considerable success, with each of her full-length albums landing in the Top 10 of Billboard’s Top Latin Albums chart. Her work has not only resonated with a wide audience but also earned her five Latin Grammy nominations, including one for her global collaborative smash with Karol G, “Mamiii.”

🌍 A Flourishing Touring Career: After years of anticipation and key appearances at major music festivals like Coachella, as well as guest performances on tours with Katy Perry and Demi Lovato, Becky G embarked on her

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New Signings 2 mins read

Ben Stiller Teams Up with WME for Representation

Emmy and DGA Award-winning actor Ben Stiller has signed with WME for representation in all areas, marking a significant partnership that promises to leverage his multifaceted career in entertainment. Stiller, known for his impactful roles and creative direction in several iconic films, brings a wealth of experience and talent to WME’s already impressive roster.

🎭 A Storied Career in Hollywood: Ben Stiller’s career took off with his Emmy-winning sketch comedy program The Ben Stiller Show (1992-1995), which was instrumental in launching the careers of notable figures such as Judd Apatow, David Cross, Janeane Garofalo, and Bob Odenkirk. His unique blend of comedy and insightful commentary set the stage for a series of successful projects both in front of and behind the camera.

🎬 Acclaimed Director and Actor: As a director and actor, Stiller’s credits include critically acclaimed and commercially successful films such as Tropic Thunder, Reality Bites, Zoolander, and The Secret

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New Signings 2 mins read

Fortune Feimster Joins UTA Agency

Fortune Feimster, the beloved Southern comedian, writer, and actor, has signed with United Talent Agency (UTA) for representation across all areas. Known for her engaging humor and charismatic presence, Feimster has made significant strides in the entertainment industry, becoming a favorite through her acclaimed Netflix specials and engaging media appearances.

🎤 Rising Through the Ranks with Acclaimed Specials: Fortune Feimster has become a household name, particularly with her standout Netflix comedy specials, Sweet & Salty and Good Fortune, both of which garnered nominations for a Critics Choice Award. These specials have showcased her unique comedic style, blending heartfelt Southern charm with keen observational humor, earning her critical acclaim and a growing fan base.

📻 Daily Laughs on Sirius XM: Feimster’s talents are also showcased daily on What A Joke with Papa and Fortune, a Netflix Sirius XM radio show she co-hosts with fellow comedian Tom Papa. This platform allows her to explore

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Music 2 mins read

MJ Cole Signs With Earth Agency

MJ Cole, a pioneer of the UK garage scene, has officially signed with Earth Agency, aligning himself with some of the most exciting names in music today. Known for his influential sound and innovative productions, Cole’s partnership with Earth Agency marks a strategic move to enhance his global presence and explore new creative opportunities.

🎵 A Rich Roster of Talent: At Earth Agency, MJ Cole joins an impressive lineup of artists who are making significant impacts across various music genres. This roster includes Bad Gyal, known for her unique blend of dancehall and reggaeton; Bella Shmurda, a rising star in the Afrobeat scene; Blaqbonez, one of the leading figures in Nigerian hip-hop; and Donae’o, famed for his contributions to UK grime and hip-hop.

🌍 Synergy with Seasoned Artists: The diversity and caliber of artists represented by Earth Agency offer MJ Cole an enriched environment ripe for collaboration and innovation. The agency is renowned for fostering an eclectic mix of talents, which aligns perfectly with Cole’s genre-crossing

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Music 2 mins read

Esther Bronchal Signs with Analog Agency for Global Representation

Esther Bronchal, a dynamic force in the electronic music scene, has signed with Analog Agency for worldwide representation, setting the stage for further expansion of her already impressive career. Born in Barcelona and renowned for her vibrant sets and innovative productions, Bronchal has become a key figure in the new generation of electronic artists.

🎵 A Blend of Styles and Global Influence: Bronchal’s music, deeply rooted in Tech House and Techno, also cleverly incorporates elements from Hip-Hop, Old School, funk, and groove, showcasing her versatility and creativity as both a DJ and producer. Her ability to adapt her style to the vibe of each venue has made her a favorite in prestigious clubs and festivals both in Spain and internationally, with performances in France, Uruguay, Peru, and more.

🌍 Analog Agency: A Perfect Match: Analog Agency, known for representing high-caliber artists like Basswell and Sebastien Leger, offers Bronchal a platform to further enhance her global presence. The agency’s robust roster, which includes diverse talents from the electronic music domain such as John Digiweed and SHLOMO, positions it as an ideal partner for Bronchal

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Music 2 mins read

The Chainsmokers Make Investment in MagicX

The Chainsmokers, known globally for their chart-topping music, are expanding their influence into the tech world with a significant investment in MagicX, a promising AI startup focused on simplifying daily tasks for users. This venture is part of their broader investment strategy through Mantis Venture Capital, a fund they founded which has quickly made its mark in the venture capital scene.

🚀 Expanding Venture Horizons: Since its inception in 2020, Mantis Venture Capital has rapidly gained traction in the investment community, thanks in part to a substantial $35 million from influential figures like Mark Cuban. The fund has strategically diversified its portfolio, engaging in a wide range of sectors including healthcare, music, and now AI technology with MagicX.

📱 MagicX: A Superpower in Your Pocket: MagicX aims to revolutionize how individuals manage their everyday activities by harnessing the power of artificial intelligence. Described as a “superpower in your pocket,” MagicX provides tools and services that streamline

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