Latest Posts - Page 41 of 88

Music 2 mins read

FKA Twigs Teams Up With Sneaker Brand On for New Training Line Launch

In an exciting new collaboration that marries movement with style, British artist FKA Twigs has signed on as the Creative Partner for the Swiss running brand, On. Known for seamlessly integrating dance and dynamic performance into her music, FKA Twigs’ partnership with On is a natural fit, promising to bring a fresh artistic vision to their new training line.

👟 A Synergy of Movement and Design: FKA Twigs, with her background in dance and her innovative musical performances, brings a unique perspective to On’s focus on high-performance and technically sound footwear. This collaboration will leverage her artistic flair and understanding of movement to inspire and influence the design and functionality of the new line, aiming to meet the needs of active individuals who value both performance and style.

🎨 Creative Partnership in Action: As Creative Partner, FKA Twigs will be deeply involved in the creative process, from the initial design concepts to the final product launch. Her influence is expected to infuse the training line with a blend of

Brand Ambassador 2 mins read

Ryan Reynolds Is the New Brand Ambassador for Abu Dhabi’s Yas Island

In an exciting development for Abu Dhabi’s premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island’s visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island’s diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His involvement is expected to bring a fresh, vibrant energy to the promotion of the island,

Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

New Signings 2 mins read

Y’lan Noel Partners with Jill Fritzo Public Relations for PR Endeavors

In a strategic move to enhance his public relations outreach, Panamanian-American actor Y’lan Noel has signed with Jill Fritzo Public Relations. Noel, renowned for his standout performances in the HBO series Insecure and the horror film The First Purge, continues to make significant strides in his acting career with this new collaboration.

🎬 Impressive Track Record: Y’lan Noel’s acting prowess has been prominently displayed through his roles in both television and film. His portrayal of complex characters in Insecure and his gripping performance in The First Purge have established him as a talented and versatile actor within the industry.

📺 New Projects on the Horizon: Adding to his exciting career trajectory, Noel has recently been cast as the lead in the upcoming television pilot based on the novel The Spook Who Sat By The Door, which will be produced by renowned filmmaker Lee Daniels. This project promises to showcase Noel’s ability to carry major productions

Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

Investments 2 mins read

Travis Kelce and Patrick Mahomes Launch Culinary Venture with 1587 Prime Steakhouse

Kansas City Chiefs stars Travis Kelce and Patrick Mahomes are making a play off the field with their latest business venture, the launch of 1587 Prime Steakhouse in Missouri. This new restaurant venture represents a significant expansion of their business interests, with an investment of £23.9 million aimed at capturing the culinary hearts of Kansas City and beyond.

🍴 A Touchdown in the Culinary World: The steakhouse, named 1587 Prime as a homage to their jersey numbers (15 for Mahomes and 87 for Kelce), is managed by the renowned hospitality group Noble 33. This group is known for its portfolio of high-end restaurants in major cities like Las Vegas, Los Angeles, Miami, London, and New York City, ensuring that 1587 Prime is in experienced hands.

💼 Business Beyond Football: With an initial investment of £1 million, Kelce and Mahomes are not just setting up a local eatery but are eyeing broader horizons. The duo’s venture into the restaurant

Campaigns 2 mins read

Livvy Dunne Celebrated on Billboards Nationwide by Accelerator Active Energy Following National Championship Win

In a vibrant celebration of athletic excellence, Accelerator Active Energy has launched a nationwide billboard campaign featuring Livvy Dunne, fresh from clinching LSU’s first gymnastics National Championship. The campaign, which lights up billboards in Dallas-Fort Worth—where the NCAA gymnastics National Championship was held—along with Kansas City, Louisville, and Minneapolis, underscores Dunne’s monumental achievement and her significant impact as a NIL (Name, Image, Likeness) superstar.

🏆 A National Victory Celebrated Widely: The billboards not only celebrate Dunne’s recent victory but also aim to connect fans and consumers with the spirited essence of the win. As a token of celebration, Accelerator is offering a promotional discount, giving $5 off any 12 pack of their Active Energy product with the promo code “LivvyChamp.”

📣 Engagement Beyond Traditional Media: The celebration extends to social media, where Accelerator has actively shared moments from Dunne’s championship victory,

Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team’s journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.’s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting his potential impact in the NFL.

👟 A Continuation of Partnership:

Endorsement Deals 2 mins read

Gareth Bale and Steph Curry Team Up for European Expansion of ‘Underrated Golf’

Gareth Bale, celebrated for his illustrious football career, has joined NBA legend Steph Curry as an ambassador for the expansion of ‘Underrated Golf‘ into Europe this summer. Bale, who retired after leading Wales in the 2022 World Cup, is well-known not just for his football prowess but also for his passion for golf.

🏌️ A Shared Passion for Golf: The expansion marks a significant step for Curry’s initiative, which aims to foster young talent in the sport across Europe. Bale’s deep affinity for golf, which famously stirred controversy during his time at Real Madrid, underscores his commitment to promoting the sport beyond his football legacy.

⛳ Bale’s Golfing Journey: Known among fans for the humorous ‘Wales, Golf, Madrid – in that order’ banner, which he embraced during his football days, Bale has continually expressed his dedication to golf. His role in ‘Underrated Golf’ will leverage his

Endorsement Deals 2 mins read

Massimo Tyres Welcomes Mary Barnard as New Brand Ambassador

Massimo Tyres has announced the addition of Mary Barnard, a notable young driver, to their roster of brand ambassadors, reinforcing their commitment to supporting grassroots motorsport. Known for her prowess in a red Mazda MX5, Barnard has been turning heads with her skill and determination on the racetrack.

🏁 Racing Highlights: Mary’s participation in the Massimo Tyres MX5 Cup by 5 Club Racing is already making a significant impact. At the opening round at Croft Circuit, she showcased her exceptional talent by winning the Driver of The Weekend trophy, a promising start to the 2024 season.

🚗 Equipped for Success: All competitors, including Mary, will use Massimo’s OttimaPlus tyres in their MX5s throughout the series. These tyres are acclaimed for their high performance and consistent quality, which have shown great results in both testing and early races. The Ottima Plus is particularly suited to the aggressive cornering style typical of MX5 racers, presenting an exciting challenge and opportunity for Massimo Tyres to demonstrate their product’s resilience and capability.

🏆 Looking Forward: With a full schedule of races ahead,

Campaigns 1 mins read

Glen Powell and Ram Trucks Launch the New 2025 Ram 1500 RHO

Ram Trucks, synonymous with durable and robust vehicles, proudly introduces actor Glen Powell as the new face for the launch of their all-new 2025 Ram 1500 RHO. This introduction marks a significant moment in the brand’s ongoing evolution, focusing on offering the most capable and cost-effective lineup of off-road trucks in the market.

🚗 Deep Dive into Dedication: During the launch event, Tim Kuniskis, CEO of the Ram brand at Stellantis, highlighted the shared values between Glen Powell and the Ram brand.

📺 Campaign Insights: Powell lends his voice to “The Calling,” a compelling 30-second advertisement that resonates with individuals driven by their vocations. The campaign effectively aligns Powell’s career journey with the essence of Ram’s commitment.

🌟 A Symbolic Partnership: Powell’s involvement represents more than just an endorsement; it’s a strategic alignment with a persona who embodies the Ram brand’s core traits of perseverance and reliability.

Campaigns 1 mins read

Kendall Jenner and Emma Chamberlain Collaborate on Exclusive Espresso Martini Kit

In a unique fusion of flavors, Kendall Jenner and Emma Chamberlain have partnered to launch a limited-edition espresso martini kit. This innovative cocktail kit combines the distinct tastes of 818 Tequila and Chamberlain Coffee to create what they believe to be the ultimate version of the espresso martini.

🍸 Unique Blend: The espresso martini kit, aptly named Emma & Kendall’s Espresso Martini, features a special edition of Chamberlain Coffee’s cold brew singles. These singles are inspired by the nuanced flavors of 818 Tequila Reposado, particularly its candied pecan notes, promising a distinctive taste profile.

🌟 Celebrity Collaboration: Kendall Jenner, the founder of 818 Tequila expressed excitement about partnering with Emma Chamberlain’s brand. She noted that this collaboration has not only been fun but also proved that expresso martinis are at their best

Brand Ambassador 1 mins read

Jess and Eve Gale Shine as SOLSKIN’s First Brand Ambassadors

Twin sensations from “Love Island,” Jess and Eve Gale, have recently inked a deal to become the first-ever brand ambassadors for SOLSKIN, a new fake tan line catering to sensitive skin.

🌟 Glamorous Debut: The 24-year-old sisters celebrated their new partnership by showcasing the product’s impressive results in a variety of outfits, from bodysuits to luxurious lingerie and loungewear. Their campaign photos highlight their glowing, bronzed skin, achieved using SOLSKIN’s uniquely formulated tan.

🚀 Launching Soon: SOLSKIN, developed by the Conder family of the YouTube fame “Dad Vs Girls,” is set to make its debut on the market this Friday. The brand aims to offer a sensitive-skin-friendly fake tan option that doesn’t compromise on quality or aesthetic appeal.

👗 Style and Comfort: The twins demonstrated the versatility of SOLSKIN by dressing in sleek white and brown lace pajamas, complementing their

Campaigns 2 mins read

Milind Soman and Uber India Launch #RoutineSeRescue Campaign

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar, Head of Marketing at Uber India South Asia, explains that the campaign aims to offer a literal and metaphorical escape from the routines that often engulf

Campaigns 2 mins read

Maddie Ziegler Shines in Latest Acne Studios Campaign

Maddie Ziegler, the multi-talented dancer turned actress, is making waves in the fashion world with her latest campaign for Acne Studios. Known for her evolving style and presence in the entertainment industry, Ziegler continues to establish herself as a fashion icon.

👗 Fashion Forward: Acne Studios, the renowned luxury fashion house from Stockholm, has chosen Ziegler to be the face of their “Acne People” series, celebrating influencers who are shaping style trends worldwide. The brand is acclaimed for its innovative approach to men’s and women’s ready-to-wear fashion, accessories, and more.

🌟 Stylish Statements: Ziegler’s campaign for Acne Studios showcases key spring trends, including peek-a-boo skin, which is highlighted throughout the collection. Her bold fashion choices, such as a striking appearance in a silver trench coat sans shirt, coupled with bleached eyebrows, accentuate her fearless approach to fashion.

👀 A Rising Fashion Star: Ziegler’s deepening love

Campaigns 2 mins read

Michelle Keegan Launches New Summer Collection with Very

Michelle Keegan, celebrated for her distinctive style and roles in popular TV shows, has unveiled her latest summer collection with online fashion retailer Very. Known for her chic and accessible fashion lines, Keegan’s new launch comes just in time for the warmer months, offering fans a taste of her evolved aesthetic.

🌞 Summer Ready: The highlight of the collection is a stunning crochet summer co-ord set that Michelle recently teased on her Instagram while filming in Australia. This dreamy ensemble captures the essence of summer with its lightweight, breezy design, perfect for sunny days and balmy evenings.

👗 Evolving Style: Celebrating her 40th collection with Very, Michelle reflects on her fashion journey. Initially known for incorporating statement pieces and vibrant colors, her current focus is on creating versatile staples that help build a capsule wardrobe. “My style has evolved so much over the years,” Michelle notes, emphasizing her shift towards timeless, multipurpose pieces.

🛍️ Collection

Campaigns 2 mins read

Nadine Nassib Njeim Debuts Her First Beauty Line, Glow Collection

Lebanese actress and beauty icon Nadine Nassib Njeim has unveiled her highly anticipated debut beauty brand, introducing the inaugural ‘Glow Collection’. Announced on Instagram, this premiere lineup is designed to enhance and illuminate the skin, ensuring a radiant and flawless look.

🌟 Luminous Essentials: The Glow Collection promises to deliver everything needed for a vibrant, full-face glow. Key products include the Glow Satin Illuminator Prep and Prime Face Serum, Allure Velvet Glow Blush, Glow Lighter Liquid Highlighter, Blending Face Brush, and Lip Glow Gloss Hydra Cool Lipgloss. “Each product has been meticulously crafted to cater to the diverse beauty needs of women everywhere,” Nadine shared in her announcement.

💄 Universal Appeal: Emphasizing inclusivity, Nadine explains that the collection’s shades are designed to complement all skin tones. The textures range from silky satin to radiant shine, perfect for achieving a polished look throughout the year.

👗 Elegant Presentation: The collection also boasts elegantly minimalistic packaging, enhancing the luxurious feel of the products. The launch campaign

Subscribe to Get the Latest Updates

Latest News