Hip-Hop

Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

https://www.youtube.com/watch?v=zq4djDly3kM

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

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Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

Renowned artist Common has recently signed with Creative Artists Agency (CAA) for representation and Anonymous Content for management for Film/TV. He continues to be represented by The Lede Company for PR, and managed by SMAC Entertainment.

Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with "Glory," co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for "Stand Up for Something," crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

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New Signings 1 mins read

Giggs Signs with CAA for Worldwide Representation (Excluding North America)

British rap icon Giggs has signed with Creative Artists Agency (CAA) for worldwide representation, excluding North America. The influential London artist will continue to be managed by Olympus Projects as he expands his global reach.

Giggs Continues to Shape UK Rap: Since breaking out in the mid-2000s, Giggs has cemented himself as one of the most respected and influential figures in UK hip-hop. Over the years, he has worked with major artists such as Drake, Ed Sheeran, Pop Smoke, Meek Mill, and Jadakiss, bridging the UK and U.S. rap scenes. His 2016 album Landlord was a commercial success, reaching No. 2 on the UK Albums Chart, while his 2019 project Big Bad... continued to showcase his dominance.

Recent Releases and Career Milestones: Giggs’ latest release, Time, a collaboration with rising artist Strandz, adds to his extensive catalog

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Agency Signing 2 mins read

D-Block Europe signs with Wasserman Music

London-based hip-hop collective D-Block Europe has entered into a representation agreement with Wasserman Music, covering all territories worldwide except North America. This strategic partnership aims to bolster the group's international presence and expand their reach across key global markets. They will continue to be managed by DBE Live.

D-Block Europe, consisting of members Young Adz and Dirtbike LB, has rapidly ascended in the UK music scene with their distinctive blend of melodic rap and candid lyricism. Their discography includes multiple chart-topping projects, such as the mixtapes "Home Alone" and "PTSD," both of which secured top 10 positions on the UK Albums Chart. Their debut studio album, "The Blue Print – Us vs. Them," released in 2020, further solidified their status by reaching number two on the charts.

D-Block Europe’s

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New Signings 2 mins read

Tee Grizzley signs with IAG

Detroit rapper Tee Grizzley has signed with Independent Artist Group (IAG). He continues to be managed by Markeisha Darden.

Tee Grizzley, born Terry Sanchez Wallace Jr., emerged as a prominent figure in the Detroit hip-hop scene with his debut single, "First Day Out," in 2016. The track's raw narrative and authentic portrayal of his life experiences garnered significant attention, propelling him into the national spotlight.

Career Highlights: Following the success of "First Day Out," Tee Grizzley released his debut mixtape, My Moment, in 2017, which earned him two BET Hip Hop Award nominations for Best New Hip-Hop Artist and Best Mixtape.

In 2018, he delivered his debut studio album, Activated, which showcased his lyrical prowess and storytelling abilities. Continuing his momentum, Tee Grizzley released Still My Moment

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Agency Signing 2 mins read

Ludacris signs with UTA

Renowned rapper and actor Chris "Ludacris" Bridges has recently signed with United Talent Agency (UTA) for representation. He continues to be managed by Ebony Son Entertainment and his publicity is handled by Rogers & Cowan/PMK.

Career Highlights: Ludacris first rose to fame in the early 2000s with hits like What's Your Fantasy and Southern Hospitality, becoming a dominant force in Southern hip-hop. His 2001 album, Word of Mouf, was a commercial success, featuring chart-topping singles such as Area Codes (featuring Nate Dogg) and Rollout (My Business). Over the years, he has collaborated with top artists like Missy Elliott, Usher, and Pharrell Williams.

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New Signings 2 mins read

Justus Bennetts Signs with Pinnacle Entertainment

Rising star Justus Bennetts has signed with Pinnacle Entertainment, marking a significant new chapter in his career. He continues to be managed by Raw Material.

Career Highlights: Justus Bennetts began his musical journey in Seattle, later relocating to North Carolina, where he honed his craft. At 14, he started rapping and recording music, sharing his work on platforms like SoundCloud. His breakout single, "Cool Kids," gained significant traction on TikTok, propelling him into the spotlight. 

In 2022, Bennetts released "Don't Trip," collaborating with artist GAYLE. The track showcased his versatility and garnered widespread attention. Justus Bennetts has delivered several notable live performances that have contributed to his rising prominence in the music scene. In 2023, he performed at venues such as The Fillmore Detroit

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Music 2 mins read

Trippie Redd Signs with WME for Representation

Rapper and songwriter Trippie Redd has signed with WME for representation, marking another significant step in his career. He continues to be managed by Grade A Productions, with PR handled by Rodeo & Madison Agency. Known for his genre-blending sound and emotive lyricism, Trippie remains a force in the music industry, consistently pushing creative boundaries.

Career Highlights: Born Michael Lamar White IV in Canton, Ohio, Trippie Redd first rose to prominence with the release of his mixtape A Love Letter to You in 2017. The project’s breakout single, Love Scars, established him as a leading voice in the emo rap movement, combining heartfelt melodies with hard-hitting beats. Since then, he has released several successful projects, including chart-topping albums like Life's a Trip (2018), !(2019), and Pegasus

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