Hip-Hop

If rap careers had earnings calls, YG’s latest announcement would open with: “We’re thrilled to report strategic alignment with a new global partner.” That partner? United Talent Agency. The move signals that YG, the Compton mainstay who once made the phrase “Bompton” a part of hip-hop’s vernacular, is looking to turn his multiplatform hustle into a truly international operation.

Fresh off the May release of “Hollywood” (featuring Shoreline Mafia and plenty of laid-back menace), YG’s trajectory isn’t just about Billboard placement anymore—it’s about brand architecture. UTA now reps him across the board, joining a roster that’s increasingly loaded with hip-hop’s hybrid creators: artists who double as CEOs, label heads, fashion moguls, and founders of niche wellness brands.

Yes, wellness. If you missed the deck, YG co-founded Trimm, a recovery-forward health brand, because even rappers need turmeric and cold plunges. He also helms 4Hunnid, a fashion label that walks the line between street-certified and boutique bait, tapping into his West Coast aesthetic while maintaining distribution muscle and cultural cachet.

Performance-wise,

NLE Choppa has signed with Wasserman for representation. If you’re looking for chill, NLE Choppa is not your guy. The Memphis-born rapper—who went platinum at 16 and now commands north of 17.5 million monthly Spotify listeners—has built his brand on full-throttle energy, clean-living contradictions, and a catalogue that toggles between raw menace and surprisingly introspective bars.

Now, he’s turning that momentum into management muscle, signing with Wasserman for representation just as he hits the road on Lil Baby’s WHAM World Tour. It’s a move that aligns one of hip-hop’s youngest disruptors with one

Ty Dolla $ign, whose stage name sounds like an accounting error but whose discography sounds like money, has officially left WME and signed with Wasserman. The new team: Matt Adler, Brent Smith, Tessie Lammie, and James Rubin. That’s four agents for one artist, which is either overkill or a statement of intent.

The agency switch comes as Ty readies his new solo album, TYCOON, set for release July 18 via Atlantic. Presumably, the title is aspirational, but also accurate—this is a man who’s quietly featured on half your playlist and probably owns a solid chunk of your summer memories.

He’s still managed by SALXCO and repped for PR by Biz3, meaning the business infrastructure remains unchanged. Only the outer shell—the shiny Wasserman badge—has been swapped.

Strategically, the timing makes sense. He’s fresh off Vultures 1 and 2, his very loud collaboration with Ye (the artist formerly known as the artist formerly known as Kanye West), which put him back in the cultural bloodstream like an intravenous drip of chaos and melody.

But Ty isn’t just the guy you call for a hook when The Weeknd is busy. His solo work has been influential in its own right—“Paranoid,”

Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.

This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.

He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”

Offset has over 15.5 million monthly listeners on Spotify, and if you’re mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because hip-hop globalization doesn’t need a passport, just bass. His most recent single, “TEN”, dropped on Valentine’s Day

That Mexican OT has signed with WME for worldwide representation, which feels less like a signing and more like a coronation. Because when you’re a cowboy-hat-wearing, corrido-tinged, Houston-by-way-of-Bay-City firestarter with a beard that’s become its own subgenre of Southern rap, you don’t just join a roster—you kick the doors open and say “We in here.”

His management remains with Good Money Global, and PR with Audible Treats, both of whom have had front-row seats to the rocket ride. That Mexican OT—real name Virgil René Gazca—has carved out a lane so specific it might as well come with a custom belt buckle. His breakout 2023 single “Johnny Dang,” featuring Paul Wall and Drodi, didn’t just nod to Houston’s rap legacy—it iced it out in full grillz and then put it on TikTok where it racked up tens of millions of views.

The momentum didn’t slow in 2024. OT dropped Texas Technician via Capitol Records,

Kodak Black has signed with Creative Artists Agency (CAA) for worldwide representation. He was previously represented by WME. He continues to be managed by Generation Now. At CAA, he joins a roster that includes hip-hop artists such as 21 Savage, ASAP Rocky, and Playboi Carti.

Streaming Metrics: As of April 2025, Kodak Black has approximately 25.7 million monthly listeners on Spotify. His top listener markets include Chicago, Los Angeles, Dallas, Atlanta, and New York City.

Discography and Chart Performance: Kodak Black’s discography includes seven studio albums, eleven mixtapes, two extended plays, and thirty-six singles. His debut studio album, Painting Pictures (2017), debuted at number three on the US Billboard 200, with 71,000 album-equivalent units in its first week. The album featured the single “Tunnel Vision,” which peaked at number six on the Billboard Hot 100. His second studio album, Dying to Live (2018), debuted at number one on the Billboard 200, earning 89,000 album-equivalent units in its first week. The album included the single “Zeze,” featuring

Anderson .Paak has signed with Align Public Relations for PR representation. He continues to be represented by WME in North and South America and CAA for the rest of the world. His management remains under Full Stop Management.

A Grammy-winning artist, .Paak has solidified himself as one of the most dynamic performers in contemporary music. He has won multiple Grammy Awards, including Best Rap Performance for “Bubblin” (2018) and Best R&B Album for Ventura (2019). His collaborations span multiple genres, with standout projects like NxWorries, his duo with producer Knxwledge, and Silk Sonic, his joint venture with Bruno Mars. Silk Sonic’s Leave The Door Open became his first Billboard Hot 100 No. 1 hit, earning widespread critical and commercial success.

In 2024, .Paak expanded his creative pursuits into filmmaking, making his directorial debut with K-Pops!, a film that premiered at the Toronto International Film Festival. The movie, which he also starred in, featured his real-life son, Soul Rasheed, and explored themes