Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Feature 16 mins read

Liquid Assets: The Celebrity Hydration Gold Rush

Water is the new tequila — and everyone from Logan Paul to Michelle Obama is trying to own your thirst.

Hydration used to be a functional category. PepsiCo built it with Gatorade. Coca-Cola responded with Powerade, then doubled down by…

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