Digest News

Agency Signing 1 mins read

Gary Payton II Signs With WME for Representation

Gary Payton II, the defensive dynamo known for his relentless energy and impact off the bench, has signed with WME for representation, marking a new chapter in his off-court career. He was previously repped by Goodwin Sports Management.

Affectionately dubbed “The Mitten” — a nod to his Hall of Fame father, Gary Payton — Payton II has carved out his own niche in the NBA through elite perimeter defense, hustle plays, and a championship-winning stint with the Golden State Warriors in 2022. His journey has been anything but linear: after going undrafted in 2016, he bounced between G League stints and short-term NBA contracts before earning his role in Golden State’s rotation with tenacity and high-IQ play.

Beyond the hardwood, Payton has also made headlines for his advocacy work in support of children with learning disabilities, sharing his own experiences with dyslexia and ADHD to help reduce stigma and increase awareness.

Now with WME in his corner, Payton II seems poised to expand his presence beyond basketball — whether that’s in media, activism, or entrepreneurial ventures — all with the same defensive edge he

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Endorsement Deals 1 mins read

Sauce Gardner Signs On as Brand Ambassador for Q-Collar

Jets star and All-Pro cornerback Sauce Gardner has found his latest matchup off the field—this time with the Q-Collar, the first and only FDA-cleared sports device designed to help protect the brain from repetitive head impacts.

Gardner wore the collar throughout the 2024 NFL season after discovering it during a personal deep dive into player safety. The journey started with a solo purchase and ended, naturally, with a full-blown ambassadorship. Now officially part of the Q30 Innovations team, Sauce brings both star power and lived experience to a product built around performance

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Endorsement Deals 1 mins read

Travis Scott Enters His Smoothie Era with Erewhon Collab

Travis Scott is blending vibes—literally. The rapper and creative polymath has joined the Erewhon smoothie club with the debut of his first-ever signature drink: the “Storm Storm Smoothie,” named after his daughter, Stormi. Equal parts nutrient-dense and brand-aligned, the smoothie is the latest move in Scott’s ever-expanding empire of unexpected partnerships.

Curated by Scott himself (because of course), the drink brings his signature touch to Erewhon’s lineup—a menu already known for turning celebrity collaborations into $20 cultural events. He joins a tight club that includes BLACKPINK’s Lisa, Tyla, and Sabrina Carpenter, all of whom have previously lent their names (and presumably taste preferences) to the upscale grocery chain’s blender.

The Erewhon deal follows a bigger one: Scott was recently named Oakley’s first-ever Chief Visionary, tasked with shaping the brand’s creative future. And if you’re sensing a marketing wave building, you’re not wrong—Scott is also teasing the release

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Brand Ambassador 1 mins read

Dillon Gabriel Signs Endorsement Deal With Chrysler

Some athletes launch their pro careers with sports cars. Dillon Gabriel chose a Chrysler Pacifica.

Yes, the Heisman hopeful and freshly minted Oregon alum has signed on as the newest ambassador for Chrysler’s flagship family hauler—a minivan with more sliding doors than pass attempts in the Big 12. The move, equal parts surprising and brilliant, introduces Gabriel not just as a quarterback but as a brand-ready adult with Bluetooth priorities and cargo space sensibilities.

It’s his first major endorsement since going pro, though not his first dance with brands. During his collegiate run—UCF, Oklahoma, Oregon, in that order—he landed deals with Celsius, Beats by Dre, and even Great Clips (which, if you’ve seen his hair, was either ironic or a warning label).

Now, with over 230K followers and a clean transition into the NFL pipeline, Gabriel is front and center in Chrysler’s pitch for the Pacifica: a minivan for people who want horsepower, room for cleats, and just enough swagger to make “carpool” feel like a flex.

You know, for when your QB1 energy also needs to hold groceries.

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Music 2 mins read

Shania Twain and Clearly Canadian Join Forces For New Campaign

In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here

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Endorsement Deals 2 mins read

Jack Harlow and Endrick Appear in New Balance’s Latest Tennis-Inspired Spot

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

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Film/TV 2 mins read

Damson Idris Signs with ID-PR, Expanding His Power Team Behind the Scenes

Damson Idris has signed with ID-PR for public relations, further rounding out a behind-the-scenes team that’s as calculated and polished as his rise to stardom. He continues to be repped by CAA for talent, managed by M88, and represented in the UK by Laraview—a boutique firm helmed by Aira Idris, who, yes, is likely family. Hollywood may be built on relationships, but this one’s literally in the bloodline.

The London-born actor has emerged as one of his generation’s most versatile and magnetic performers, thanks in large part to his breakout role as Franklin Saint on Snowfall—the critically acclaimed FX drama co-created by John Singleton. For fans of the show (and there are many, who knows I might even have it playing in the background while I’m writing this), Idris’ transformation from a bright, entrepreneurial teen into a haunted kingpin was a masterclass in narrative slow burn and emotional precision. It also turned him into a must-watch name for casting directors and streaming platforms alike.

Since Snowfall wrapped its final season in 2023, Idris hasn’t slowed down. He starred opposite Anthony Mackie in Netflix’s sci-fi action film Outside the Wire, executive

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Music 2 mins read

Brian Lachman and Karina Thomas Join Corson Agency

Corson Agency just added 2 people to its agency. Brian Lachman has signed on as an agent, bringing with him a sonic arsenal of bass-driven and electronic talent including Dirty Audio, ALRT, Chamberlain, CODES, and Dack Janiels.

Lachman’s move is less about changing desks and more about signaling a deliberate push by Corson into the aggressive corners of the electronic and heavy music world. Previously Head of EDM and Metal at Prysm Talent Agency, Lachman wasn’t just booking club slots—he founded their Metal division, making him a bit of a genre diplomat in an agency world that often doesn’t know what to do with death growls and dubstep in the same spreadsheet.

It’s also a bit of a two-for-one deal. Karina Thomas, who joined Prysm as a junior agent and Lachman’s assistant in September of last year, is making the leap to Corson as well. Think of it less as a mentorship arc and more as a carefully orchestrated backstage pass from one agency ecosystem to another. Thomas had been quietly ascending while working closely with Lachman—proof that even in the pyrotechnic world of bass music, the assistant pipeline is still where careers get built.

Lachman also brings credibility from his time in

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Music 2 mins read

The All-American Rejects Sign With Biz3 for PR as Their Streaming Renaissance Continues

The All-American Rejects have officially signed with Biz3 for PR—a move that suggests they’re not just reminiscing about the glory days of mid-2000s radio, but actively writing their next chapter. The band continues to be repped by UTA for touring and managed by High Maintenance Management, forming a team that seems equal parts nostalgic and strategic, kind of like wearing a vintage band tee with a $1,000 leather jacket.

The All-American Rejects Spotify Monthly Listeners GrowthSource: Booking Agent Info

And there’s real momentum here. Since December, the Rejects’ Spotify monthly listeners have quietly surged from 7 million to over 10 million—growth

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Music 2 mins read

Role Model Signs With Good World Management as New Phase Takes Shape

Alt-pop artist Role Model has officially signed with Good World Management, joining a firm whose client roster includes Charli XCX, Troye Sivan, and Ariana Grande. His new reps, Brandon Creed and Dani Russin, take over management duties from Danny Rukasin of Best Friends, signaling a strategic pivot toward scale and polish. On the PR front, he continues with Toast Press, while Wasserman handles his live bookings—because someone has to translate all that bedroom pop into sold-out rooms.

Role Model Spotify Monthly Listeners GrowthSource: Booking Agent Info

The shift comes as Role Model’s career accelerates in multiple directions at once. Since releasing Kansas Anymore,

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Music 1 mins read

Edge of Paradise Signs With TKO Agency for Worldwide Representation (Excluding South America)

Edge of Paradise, the symphonic-metal-meets-cyberpunk-hard-rock band that sounds like the soundtrack to a dystopian space opera where androids have trust issues, has a new booking agency. The Kirby Organization (TKO) will now handle the band’s representation worldwide—everywhere except South America, where IDL Entertainment continues to hold court. FM Music Management remains firmly at the helm, guiding the group’s overall strategy like a gothic Gandalf.

Spotify puts their monthly listener count north of 41,000, with Helsinki, Los Angeles, Stockholm, Jakarta, and Ashburn, Virginia forming a surprisingly geographically scattered fan map. (What do Finnish metalheads and suburban Virginians have in common? Apparently, a taste for power vocals and post-apocalyptic guitar riffs.)

Touring-wise, the band has previously jumped on lineups with genre heavyweights like HammerFall and Sonata Arctica, which in metal circles is the equivalent of getting knighted at the castle gates.

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Music 2 mins read

Three Days Grace Signs With IAG For U.S. and Mexico Representation

Three Days Grace has signed with IAG for representation across the United States and Mexico, expanding their North American touring team. They remain with Joel Baskin at The Feldman Agency for Canadian representation and continue to be repped internationally by Wasserman Music. Management remains with Q Prime, whose longstanding partnership with the band has guided their evolution from post-grunge stalwarts to arena rock mainstays.

Three Days Grace Spotify Monthly Listeners Growth (Dec -June 2025)

With over 16.4 million monthly listeners on Spotify, the multi-platinum Canadian

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Management Signings 1 mins read

Golden Brooks Signs With Industry Entertainment

Golden Brooks, the actress beloved for her breakout role as Maya Wilkes on the seminal UPN/CW series Girlfriends, has signed with Industry Entertainment for management. She’ll be repped by Dana Sims, joining a roster known for guiding talent across both prestige TV and commercial hits.

Brooks, a trained dancer and Yale School of Drama alum, has long been celebrated for her sharp comedic timing and emotional depth—traits that made Girlfriends a cultural touchstone and her character a fan favorite during its eight-season run. In recent years, she’s continued to stack credits that showcase her range, from the Starz crime drama Power Book II: Ghost to the Disney Channel series Saturdays.

Beyond acting, Brooks has directed short films and participated in women-focused creative panels and mentorship initiatives. Her move to Industry signals a continued push into new territory—on and off screen—at a time when the original Girlfriends generation is seeing renewed interest from both audiences and Hollywood execs looking to mine nostalgia with purpose.

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Brand Ambassador 2 mins read

Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’

Oakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.

The role isn’t just honorary. Scott will be involved in revamping Oakley’s classic styles, co-developing new eyewear and apparel, and starring in upcoming campaigns that blend Oakley’s action-sport DNA with the Cactus Jack universe. In doing so, he becomes part of a growing trend of brands handing real creative control to artists, echoing Ray-Ban’s recent appointment of A$AP Rocky as its

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Country 2 mins read

Tyler Rich Signs with Dynamic Talent International for Representation

Country artist Tyler Rich has signed with Dynamic Talent International for live representation worldwide excluding Canada, with Trevor Swenson serving as the point agent. He continues to be repped by Feldman Agency (who he signed with last week) for representation in Canada, and managed by Laffitte Management Group. He makes the move after previously being repped by CAA.

Rich first broke out with his 2018 debut single “The Difference,” which hit No. 1 on SiriusXM’s The Highway and eventually earned RIAA Gold certification. Since then, the Northern California native has carved out a fan-favorite lane in contemporary country, blending heartfelt lyrics with pop-friendly hooks across projects like Two Thousand Miles and I Know You Do. His 2022 single “Trucks Don’t Lie” and the more recent “Rather Be Us” have helped him maintain momentum as a consistent streaming presence, with over 482,000 monthly listeners on Spotify. His top cities include Brisbane, Sydney, Chicago, Denver, and Toronto—a reminder of his international resonance.

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Music 1 mins read

Duke Dumont Gets A New PR Team

Duke Dumont, the genre-shaping producer and DJ behind some of the most enduring dance anthems of the last decade, has tapped UK-based DawBell for PR representation. He continues to be managed by Redlight Management and represented by Wasserman for live bookings.

Best known for his breakout 2013 single “Need U (100%)” featuring AME—which hit No. 1 on the UK Singles Chart and earned a Grammy nomination—Dumont has remained a staple of global dance music with hits like “Ocean Drive,” “I Got U,” and “The Power.” His 2020 debut album Duality showcased his evolution from festival king to introspective producer, blending house, ambient, and soul-inflected electronica.

Today, he dropped his latest single, “I Need You Now,” via EMI—another melodic slow-burner with his signature emotional punch.

Dumont has played some of the biggest stages in the world, including Coachella, Tomorrowland, Creamfields, Ultra Music Festival, and Electric Daisy Carnival. With over 8.8 million monthly listeners on Spotify, his top markets—London, Sydney, Dublin, Melbourne, and Manchester—show

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Electronic 2 mins read

W&W Join Anna Agency For Representation

W&W have signed with Anna Agency for representation, reinforcing their standing as one of dance music’s most enduring festival juggernauts. The Dutch duo—Willem van Hanegem and Wardt van der Harst—continue to be managed by Rave Culture, the label and lifestyle brand they co-founded, which has evolved into a global platform for big-room, trance, and mainstage anthems.

Since exploding onto the scene in the early 2010s, W&W have cultivated a signature blend of euphoric builds and floor-rattling drops that helped define the modern festival era. Their breakout tracks like “Bigfoot,” “Thunder,” and “The Code” became instant EDM staples, propelling them onto the main stages of virtually every major electronic festival: think Tomorrowland, Ultra, EDC Las Vegas, and Creamfields. Their live sets—equal parts pyrotechnics, nostalgia, and unrelenting BPM—continue to draw massive crowds from Hamburg to Kuala Lumpur.

Most recently, the duo released “Bad,” a high-energy collaboration with KSHMR that dropped in April via Spinnin’ Records, tapping into the peak-hour energy they’ve long mastered. And with over 14

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Music 2 mins read

NLE Choppa Signs With Wasserman For Representation

NLE Choppa has signed with Wasserman for representation. If you’re looking for chill, NLE Choppa is not your guy. The Memphis-born rapper—who went platinum at 16 and now commands north of 17.5 million monthly Spotify listeners—has built his brand on full-throttle energy, clean-living contradictions, and a catalogue that toggles between raw menace and surprisingly introspective bars.

Now, he’s turning that momentum into management muscle, signing with Wasserman for representation just as he hits the road on Lil Baby’s WHAM World Tour. It’s a move that aligns one of hip-hop’s youngest disruptors with one of entertainment’s

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Music 2 mins read

Ty Dolla $ign Signs With Wasserman As He Prepares to Release New Album

Ty Dolla $ign, whose stage name sounds like an accounting error but whose discography sounds like money, has officially left WME and signed with Wasserman. The new team: Matt Adler, Brent Smith, Tessie Lammie, and James Rubin. That’s four agents for one artist, which is either overkill or a statement of intent.

The agency switch comes as Ty readies his new solo album, TYCOON, set for release July 18 via Atlantic. Presumably, the title is aspirational, but also accurate—this is a man who’s quietly featured on half your playlist and probably owns a solid chunk of your summer memories.

He’s still managed by SALXCO and repped for PR by Biz3, meaning the business infrastructure remains unchanged. Only the outer shell—the shiny Wasserman badge—has been swapped.

Strategically, the timing makes sense. He’s fresh off Vultures 1 and 2, his very loud collaboration with Ye (the artist formerly known as the artist formerly known as Kanye West), which put him back in the cultural bloodstream like an intravenous drip of chaos and melody.

But Ty isn’t just the guy you call for a hook when The Weeknd is busy. His solo work has been influential in its own right—“Paranoid,”

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Film/TV 2 mins read

Jeremy Allen White Joins Louis Vuitton

Jeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly sautéed over a few seasons of critical acclaim and served up at increasingly exclusive red carpets, where he’s swapped kitchen whites for pearl-buttoned tailoring and brooches bigger than the steaks Carmy never has time to plate.

This partnership became inevitable the moment he walked into the 2024 Met Gala in a custom Vuitton number designed by Pharrell: a pinstriped three-piece ensemble with just enough

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