Fashion

Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent

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Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign's hero video features original footage of Anitta's journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit "Show das Poderosas." Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign's production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky's creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake,

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ's Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein's ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein

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Endorsement Deals 2 mins read

Charli XCX Leads Acne Studios’ Spring/Summer 2025 Campaign

Charli XCX has taken center stage in Acne Studios' latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

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Brand Ambassador 2 mins read

Emily Ratajkowski Signs New Endorsement Deal With Intimissimi

Intimissimi, the renowned lingerie and loungewear retailer, has announced supermodel and entrepreneur Emily Ratajkowski as its new U.S. brand ambassador. Following in the footsteps of Jennifer Lopez, Intimissimi’s global brand ambassador in 2023, Ratajkowski brings her signature style and influence to the brand’s latest campaign. Known for her bold and empowering fashion choices, Ratajkowski has previously been spotted wearing Intimissimi's viral cashmere boatneck top on the streets of New York, blending everyday wear with the brand’s chic aesthetic.

Career Highlights: Emily Ratajkowski rose to fame in 2013 after appearing in the music video for Robin Thicke’s Blurred Lines, a moment that catapulted her into the global spotlight. Since then, she has established herself as a multifaceted talent in fashion, acting, and writing. As a model, she has fronted campaigns for luxury brands such as Marc

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Brand Ambassador 2 mins read

Nick Jonas Signs New Endorsement Deal with Fossil

Musician and actor Nick Jonas has officially joined Fossil as their new brand ambassador for 2025. The campaign, set to launch in the second half of the year, will highlight the “cultural power of music,” with Jonas bringing his star power and musical influence to the forefront of the iconic watch brand’s messaging. Jonas joins a lineup of previous Fossil collaborators that includes Austin Mahone, Kristen Bell, and Stefan Cleveland.

Career Highlights: Nick Jonas rose to fame as one-third of the Jonas Brothers, the chart-topping band he formed with his brothers Kevin and Joe. The group achieved massive success in the 2000s with hits like “S.O.S.,” “Burnin’ Up,” and “Lovebug,” and solidified their place in pop culture after their Disney Channel series

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Endorsement Deals 2 mins read

Westside Gunn Collaborates with Purple Brand for Custom GXFR Jacket

Rapper and fashion innovator Westside Gunn has teamed up with Purple Brand to release an exclusive custom jacket, the GXFR x Purple Brand piece, in celebration of his highly anticipated HEELS HAVE EYES 3 event. Known for his bold style and unique collaborations, Gunn models the one-of-a-kind jacket in Purple Brand’s latest campaign. This collaboration follows previous projects between Gunn and the brand, including custom-designed jeans that garnered attention within the fashion and hip-hop communities. Gunn joins other notable figures who have represented Purple Brand, such as boxer Caleb Plant and model CHXRRY.

Career Highlights: Westside Gunn, a prominent figure in hip-hop, is best known as a founding member of Griselda Records, a label he started alongside his brother Conway the Machine and cousin Benny the Butcher. Known for his

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