Sports

Agency Signing 1 mins read

Gary Payton II Signs With WME for Representation

Gary Payton II, the defensive dynamo known for his relentless energy and impact off the bench, has signed with WME for representation, marking a new chapter in his off-court career. He was previously repped by Goodwin Sports Management.

Affectionately dubbed “The Mitten” — a nod to his Hall of Fame father, Gary Payton — Payton II has carved out his own niche in the NBA through elite perimeter defense, hustle plays, and a championship-winning stint with the Golden State Warriors in 2022. His journey has been anything but linear: after going undrafted in 2016, he bounced between G League stints and short-term NBA contracts before earning his role in Golden State’s rotation with tenacity and high-IQ play.

Beyond the hardwood, Payton has also made headlines for his advocacy work in support of children with learning disabilities, sharing his own experiences with dyslexia and ADHD to help reduce stigma and increase awareness.

Now with WME in his corner, Payton II seems poised to expand his presence beyond basketball — whether that’s in media, activism, or entrepreneurial ventures — all with the same defensive edge he

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Endorsement Deals 1 mins read

Sauce Gardner Signs On as Brand Ambassador for Q-Collar

Jets star and All-Pro cornerback Sauce Gardner has found his latest matchup off the field—this time with the Q-Collar, the first and only FDA-cleared sports device designed to help protect the brain from repetitive head impacts.

Gardner wore the collar throughout the 2024 NFL season after discovering it during a personal deep dive into player safety. The journey started with a solo purchase and ended, naturally, with a full-blown ambassadorship. Now officially part of the Q30 Innovations team, Sauce brings both star power and lived experience to a product built around performance

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Brand Ambassador 1 mins read

Dillon Gabriel Signs Endorsement Deal With Chrysler

Some athletes launch their pro careers with sports cars. Dillon Gabriel chose a Chrysler Pacifica.

Yes, the Heisman hopeful and freshly minted Oregon alum has signed on as the newest ambassador for Chrysler’s flagship family hauler—a minivan with more sliding doors than pass attempts in the Big 12. The move, equal parts surprising and brilliant, introduces Gabriel not just as a quarterback but as a brand-ready adult with Bluetooth priorities and cargo space sensibilities.

It’s his first major endorsement since going pro, though not his first dance with brands. During his collegiate run—UCF, Oklahoma, Oregon, in that order—he landed deals with Celsius, Beats by Dre, and even Great Clips (which, if you’ve seen his hair, was either ironic or a warning label).

Now, with over 230K followers and a clean transition into the NFL pipeline, Gabriel is front and center in Chrysler’s pitch for the Pacifica: a minivan for people who want horsepower, room for cleats, and just enough swagger to make “carpool” feel like a flex.

You know, for when your QB1 energy also needs to hold groceries.

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Endorsement Deals 2 mins read

Jack Harlow and Endrick Appear in New Balance’s Latest Tennis-Inspired Spot

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

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Boxing 2 mins read

Anthony Joshua Has Been Named New Brand Ambassador for Prep Kitchen

Two-time heavyweight world champion Anthony Joshua is trading uppercuts for upper crust, at least in the kitchen. He’s just been named a brand ambassador for Prep Kitchen, the performance meal prep company aiming to make chicken-and-rice feel a little less like a punishment and a little more like a privilege. But this isn’t just another athlete sticking his name on a food box and calling it a day. Joshua is diving in—literally flavor first.

In partnership with Prep Kitchen’s Head of Food, Paul Mason, Joshua is co-creating a limited-edition recipe collection inspired by his Nigerian roots. Among the culinary haymakers in the lineup: West African Style Red Pepper and Peanut Chicken, Suya Beef with Jollof Rice, and Nigerian Fish Curry. It’s both a nod to heritage and a branding move that tastes as smart as it looks bold. In a sea of “clean bulking” and “macro-balanced” platitudes, Joshua’s take adds actual flavor—an underutilized nutrient in performance marketing.

This isn’t Joshua’s first foray into the food and beverage space, either. He’s previously been backed by Lucozade and EQ Nutrition, names synonymous

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New Signings 2 mins read

3 Arts Buys A&A, and Your Favorite Tight End Is Now a Signpost for the Future of Talent Management

In a move that feels less like a simple acquisition and more like a plot point in the great convergence of sports and Hollywood, 3 Arts Entertainment has acquired A&A Management Group—a boutique sports talent shop best known for repping the NFL’s most eligible bachelor and Taylor Swift’s sometime jewelry model, Travis Kelce.

Founded in 2011 by brothers Aaron and André Eanes, A&A carved out a niche as high-touch career architects for a client list that reads like the red carpet at a GQ Sports issue release party: NBA standouts Jonathan Kuminga and Nah’Shon “Bones” Hyland, NFL Pro Bowlers Denzel Ward and Joe Haden, and model/TV personality Camille Kostek, among others. Most famously, they’ve helped elevate Kelce from elite tight end to crossover media darling, securing brand deals, podcast success, and reality show stints along the way. He didn’t just go to the Super Bowl. He brought Pfizer and Experian along for the ride.

Now, with A&A folded into the 3 Arts empire—known for producing The Office, Parks and Recreation, and managing A-listers across entertainment—the Eanes brothers’ athlete-first, brand-savvy philosophy will be scaled up to operate across

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Brand Ambassador 2 mins read

Nyara Sabally Has Been Named New Brand Ambassador For Catbird—Her First WNBA Brand Deal

The WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making her the brand’s newest ambassador and perhaps the first person to pair post defense with minimalist fine jewelry.

Catbird, the Brooklyn-based jewelry brand that’s basically the spiritual opposite of courtside flashiness, has tapped Sabally to showcase its signature pieces—delicate gold chains, whisper-thin rings, things that sparkle without shouting. Which, in a way, mirrors Sabally’s own energy: elegant, resilient, and quietly dominant. The campaign leans hard into that contrast—diamond-tough athlete meets gossamer-light gold—and the result is exactly the kind of crossover moment that makes brand strategists feel clever.

This isn’t just Catbird tossing a bracelet at the nearest trending athlete. Sabally is a compelling figure in and out of uniform. Born in Germany, she played college ball at Oregon, where she battled through multiple knee injuries with the kind of

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Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger, polish, and algorithm-friendly appeal. He’s already inked deals with

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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