Digital

Digital 1 mins read

RapidReacts Signs With Loaded

RapidReacts, a popular gamer known for his engaging content and dynamic gameplay, has signed with Loaded for management. His point managers will be Brandon Freytag and Bridget Davidson.

Career Highlights: RapidReacts has garnered a substantial following in the gaming community, recognized for his entertaining streams and interactive style. His popularity stems from his ability to connect with his audience, making him a sought-after personality in the gaming industry.

Management and Representation: By joining Loaded, RapidReacts aligns himself with other prominent creators such as ohhCarnage, Summit, Shroud, Courage, and DrLupo. This move is expected to further enhance his reach and opportunities within the gaming and entertainment sectors.

With Loaded’s expertise

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Digital 1 mins read

Digital Influencer Yuri Lamasbella Signs With CAA

Digital influencer Yuri Lamasbella has signed with CAA for representation. Known for her viral comedic parodies of reality television moments, particularly her sketches centered on the Kardashian family, Lamasbella has amassed a significant following. With around 4.6 million followers on TikTok and another 2.6 million on Instagram, she has captivated audiences with her look-a-like impersonations of Kris Jenner, and Kim, Khloe, and Kourtney Kardashian. Her content, characterized by props like bobbed wigs, acrylic fingernails, and a Valley Girl accent, has earned her the nickname “Lost Kardashian.”

Lamasbella’s social media influence extends beyond entertainment. She has leveraged her substantial exposure and reach to secure brand deals with top-tier companies such as Celsius, L’Oréal, AT&T, and Amazon. These collaborations highlight

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Digital 1 mins read

Yuri Lamasbella Signs with M88 for Management

Digital creator and actress Yuri Lamasbella has officially signed with M88 for representation, with management duties undertaken by Stephanie Piza.

Career Highlights: Lamasbella has made a name for herself through her viral comedic sketches that often parody reality TV scenes, gaining significant attention for her impersonations of the Kardashian family. Her unique style and engaging content have amassed a considerable following.

Social Media Influence: Yuri Lamasbella enjoys a robust presence across social platforms, with over eight million combined followers. On TikTok, she has captivated audiences with over 157 million likes, demonstrating her content’s wide appeal and engagement. Additionally, she has 2.6 million Instagram followers with a 1.6% engagement rate and 4.5 million TikTok followers with an impressive 5% engagement rate.

With the backing of M88 and the strategic guidance of her manager, Stephanie Piza, Lamasbella is poised to expand her reach in the digital

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Digital 1 mins read

Elsa Majimbo Signs With Gersh Agency

Elsa Majimbo, the Kenyan comedian who gained fame with her unique monologues during the COVID-19 pandemic, has signed with Gersh Agency for representation. Known for her videos featuring sunglasses and potato chips, Majimbo has captivated a global audience with her distinct humor.

Management and Representation: Alongside Gersh, Elsa is managed by Mohamed Kheir at Objectively Good Management. This team supports her growing career in various entertainment sectors.

Endorsements and Social Media Presence: Elsa has secured endorsements with major brands like MAC Cosmetics and Fenty Beauty, demonstrating her marketability and appeal. On social media, she maintains a strong presence with over 2 million followers on Instagram, boasting an engagement rate of over 2%, and

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New Signings 2 mins read

Comedian and Social Media Star Druski Signs with WME Agency

Druski, renowned for his comedic talent and substantial social media presence, has recently signed with William Morris Endeavor (WME), marking a significant transition from his previous representation at United Talent Agency.

🌐 WME’s New Addition: Druski brings a dynamic blend of comedy and social media influence to WME. His engaging personality and unique content have made him a favorite among digital audiences, perfectly aligning with WME’s diverse and vibrant roster of talents.

📱 Social Media Impact: With over 7 million followers on Instagram and a robust 4% engagement rate, along with over 6 million followers on TikTok boasting nearly 5% engagement, Druski’s influence extends far across the social media landscape. His ability to connect and entertain a wide audience is a testament to his appeal and relevance in today’s digital age.

🎤 Endorsement and Tour Success: Druski has secured several high-profile endorsement deals with brands like PrizePicks, Google

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Digital 2 mins read

CAA Signs YouTube Star Justin Watkins aka ThinkNoodles

Creative Artists Agency (CAA) has officially signed Justin Watkins, better known by his YouTube alias ThinkNoodles, as he continues to expand his influence in the digital content sphere. This partnership marks a significant milestone in Watkins’ career, which has been characterized by a strong presence on YouTube and other social media platforms.

🎮 Impressive YouTube Presence: ThinkNoodles has become a major force on YouTube with a focus on gaming content, particularly Roblox and other popular games. Watkins averages 100 million views per month and more than one million views per video, showcasing his ability to engage and entertain a vast audience. His channel has accumulated a remarkable 4.5 billion lifetime views over more than a decade of content creation.

📱 Social Media Reach: Beyond YouTube, Watkins maintains a significant following on other platforms, with over 100k followers on TikTok and over 300k on Instagram. His diverse social media presence allows him to connect with fans across multiple channels, enhancing

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Digital 2 mins read

YouTube Star LaurenZside Joins CAA for Representation

Lauren Weber, better known by her YouTube alias LaurenZside, has officially signed with CAA for representation, marking a significant development in her burgeoning career as a prominent gaming content creator.

🎮 A Gaming Phenomenon: LaurenZside has captivated a massive audience on YouTube, boasting over 13 million combined followers and nearly 4 billion views across her channel. Known for her humorous and engaging gameplay videos, she consistently attracts an average of one million views per video, a testament to her popularity and appeal.

🤣 Comedic Gameplay Expert: Lauren’s content stands out for its unique blend of comedy and improvisation within the gaming community. Her creative video concepts, such as “24 Hour Living as My Sim Challenge,” “I Tried Working as a Bus Driver… But My Passengers Are Creepy,” and “I Worked 100 Jobs… But They Were All Terrifying,” offer a fresh and entertaining take on gaming that keeps her followers coming back for more.

🚀 Expanding

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Campaigns 2 mins read

Milind Soman and Uber India Launch #RoutineSeRescue Campaign

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar, Head of Marketing at Uber India South Asia, explains that the campaign aims to offer a literal and metaphorical escape from the routines that often engulf

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New Signings 2 mins read

UTA’s Digital Brand Architects Expands Roster with 12 Culinary TikTok Stars

Digital Brand Architects (DBA), a talent firm under United Talent Agency (UTA), has announced the signing of 12 prominent culinary influencers, marking a significant expansion in its representation of food-focused content creators on social media. This diverse group of culinary talents boasts substantial followings on platforms such as TikTok and YouTube, highlighting their broad appeal and expertise in the food and beverage sector.

🌐 Diverse Culinary Talents: Among the newly signed influencers are Jordan Farnum, known from “Next Level Chef,” and Food Network’s “The Grill Dads,” Mark Anderson and Ryan Fey. Also joining the DBA family are twins Ana and Lexie Learmann, along with other notable creators such as Maddy Devita, Olivia Tiedemann, Alexa Santos (of “Alexa What’s For Dinner”), Skyler

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Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of ‘perfect teeth.’ The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

🎯 Challenging Perceptions: Rankin’s collaboration with Aquafresh aims to shift the traditional views of what constitutes ‘perfect teeth’ and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

👶 Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision by supporting oral health in a way that encourages kids to love their smiles

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Campaigns 2 mins read

Daniel Arsham Partners with Dr. Seuss for a Groundbreaking Collaboration

Daniel Arsham, renowned for his unique sculptural art that intersects art and architecture, has made history by becoming the first artist to collaborate with Dr. Seuss Enterprises. This pioneering partnership brings forth a capsule collection inspired by the environmental tale of the 1971 classic, The Lorax.

📚 Art Meets Environmental Advocacy: Arsham’s collaboration is deeply influenced by the themes of environmental conservation intrinsic to The Lorax. His work often explores similar themes, making this partnership a natural alignment of artistic expression and environmental activism. Arsham shared his admiration for Dr. Seuss’s impactful storytelling and illustrative genius, aiming to meld the profound messages of the original story with a contemporary artistic perspective.

🌍 Earth Day Launch: Timed to coincide with Earth Day, the collaboration includes a range of products that emphasize sustainability. One of the highlights is a collectible hand-drawn reinterpretation of The Lorax character, crafted

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New Signings 2 mins read

Jackie Aina Joins UTA for Comprehensive Representation

Jackie Aina, a leading Nigerian American beauty and lifestyle content creator, has partnered with United Talent Agency (UTA) for representation across all areas. This partnership marks a significant milestone in Aina’s illustrious career, which began with her YouTube channel in 2009 and has since grown to reach over 10 million followers across TikTok, Instagram, and YouTube.

📹 A Voice of Influence in Beauty: Jackie Aina is celebrated for her vibrant and engaging content that has made her one of the most influential figures in the beauty and lifestyle arena. Her commitment to inclusivity and diversity in the beauty industry resonates deeply with audiences worldwide, making her a sought-after voice and trendsetter.

💼 Successful Brand Collaborations: Throughout her career, Aina has successfully launched several inclusive and best-selling product collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Additionally, her partnerships extend beyond the beauty sector, including notable brands like Google, Olay, Dior Beauty, and Amazon. These collaborations highlight

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Digital 2 mins read

M88 Signs Multihyphenate Talent Stephanie Suganami to Its Roster

M88, renowned for nurturing and representing diverse talent across the entertainment industry, has announced the signing of Stephanie Suganami, also known as “Steph Shep.” Suganami brings a unique blend of skills and passions to M88, where she will continue to make her mark as an actor, environmental advocate, and social entrepreneur.

🎭 A Versatile Talent in the Spotlight: Stephanie Suganami is not just an actor; she is a passionate advocate for the environment and a visionary social entrepreneur. Her multifaceted career has seen her tackle complex roles in film and television while also dedicating herself to significant causes affecting global communities and ecosystems.

🌿 Advocacy Meets Entertainment: At M88, Suganami’s diverse interests and talents will be supported and amplified. Known for her dedication to sustainability and social impact, she aligns perfectly with M88’s commitment to representing artists who are not only talented in their crafts but also devoted to making a positive impact in the world.

🚀

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like “Grill It!” and “BBQ Brawl.” Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being “tailor-made for summer grill life,” offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool, refreshing complement to any barbecue meal.

🌟 Celebrating

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Campaigns 2 mins read

Lydia Millen Debuts ‘Eternal Bloom’ Collection with SWEED

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, “Eternal Bloom.” This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia’s 36th birthday.

🖌️ A Dream Collaboration: Lydia’s partnership with SWEED has been a harmonious blend of her vision and the brand’s innovative approach to beauty. “Eternal Bloom” reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

🎂 A Personal Launch: The launch of this collection on Lydia’s birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

🌟 Crafted with Care: The “Eternal Bloom” collection by Lydia Millen and SWEED

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

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New Signings 2 mins read

YMU Expands Influencer Roster, Signing Five TikTok Stars with Over 6M Followers Combined

YMU, a prominent UK agency, has significantly bolstered its influencer management portfolio by signing five rising stars from TikTok. These influencers collectively boast over 6 million followers on the platform, marking a strategic expansion for YMU into the dynamic world of social media celebrity.

🌐 Diverse and Dynamic Influencers: Among the new signings is Max Balegde, known for his viral and often chaotic interviews with Hollywood celebrities, which have captivated a large audience. Joining him are Talia Mar, known for her music and beauty content; @imtheproblem (Sarah), who is celebrated for her comedic and relatable videos; Victor Kunda, who excels in fashion and performance art content; and Emily Norris, a lifestyle influencer focusing on parenting tips and family life.

👥 A New Chapter in Influencer Representation: These five influencers

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New Signings 2 mins read

Andrew “King Bach” Bachelor Joins CAA to Expand His Entertainment Career

Andrew Bachelor, better known by his online alias “King Bach,” has inked a deal with CAA for representation as he continues to transition from social media phenom to established actor and producer. The Canadian-born entertainer has carved a unique path in the digital and cinematic landscapes, amassing a staggering 75 million fans, primarily from his groundbreaking work on Vine.

📹 Viral Vine Success: Bachelor first rose to fame on Vine, where his innovative use of the platform’s six-second video limit showcased his creative prowess and filmmaking skills honed at NYU Film School. His ability to compress engaging narratives into brief clips won him a massive online following and set the stage for his subsequent ventures in entertainment.

🎥 From Vine to Silver Screen: After Vine, Bachelor successfully transitioned to more traditional media roles, demonstrating his versatility and appeal. His film credits include notable performances in Netflix’s comedy Coffee and Kareem alongside stars like Taraji P. Henson, Ed Helms, and Betty Gilpin, as well as in the horror sequel The Babysitter:

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New Signings 2 mins read

Sarah Lugor, TikTok Star and Fashion Icon, Joins CAA!

Exciting news in the digital entertainment world as Sarah Lugor, the dynamic content creator, model, host, fashion influencer, and musician known by her TikTok handle “shreksdumpster,” signs a significant deal with Creative Artists Agency (CAA) for representation.

🎬 Multifaceted Talent: At just 23 years old, Sarah Lugor has established herself as a multihyphenate talent with a diverse range of skills. From creating hilarious and relatable content on TikTok to showcasing her unique fashion sense and musical prowess, Lugor’s versatility has garnered her a massive following and widespread acclaim.

🌈 LGBTQ Trailblazer: Lugor’s impact goes beyond entertainment; she’s recognized as a trailblazer in the LGBTQ community on TikTok, using her platform to amplify diverse voices and celebrate individuality. Her authenticity and creativity have resonated with millions of fans worldwide.

🎤 Upcoming Music Release: Fans can look forward to new music from Lugor later this year, adding another dimension to her already impressive portfolio. Her passion for music and

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