Latest News

New Signings 2 mins read

Legendary Punk Band Gogol Bordello Joins Knitting Factory Management

Knitting Factory Management (KFM), a key player in the entertainment sphere, is thrilled to announce the iconic punk ensemble Gogol Bordello as the latest addition to their roster. Known for their electrifying performances and unique blend of punk rock with Romany and Ukrainian folk music, Gogol Bordello has left an indelible mark on the global music scene since their inception in the 1990s.

🎶 A Unique and Exciting Live Act: Brian Long, KFM manager, shared his enthusiasm about working with what he described as “one of the most unique and exciting live bands in the universe.” A long-time admirer of Gogol Bordello, Long is eager to assist the band in reaching new heights, celebrating their addition to the KFM family as a pivotal moment.

🌟 Continued Musical Journey: Fronted by the charismatic Eugene Hütz, Gogol Bordello has released nine studio albums, with their latest, “Solidaritine,” unveiled in 2022. The band continues to captivate audiences worldwide, recently concluding a New Year’s residency at Brooklyn Bowl locations in Philadelphia and New York, showcasing their enduring

Read More
Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

Read More
Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

Read More
Brand Ambassador 2 mins read

Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet’s visibility in the region while empowering Kai Sotto to foster basketball’s growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world’s tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols – Tim Duncan, June Mar Fajardo, and Kristaps Porzingis – Kai has become a dominant force as a center.

🏆 A Stellar Journey: Sotto’s basketball

Read More
Campaigns 2 mins read

Oscar Isaac Stars in Fear of God’s Striking Collection 8 Campaign

Oscar Isaac, celebrated for his dynamic roles across major film franchises and critically acclaimed movies, now lends his iconic presence to Jerry Lorenzo’s Fear of God, becoming the distinguished face of the brand’s Collection 8 campaign. Captured in evocative black-and-white imagery by photographer Luis Alberto Rodriguez, Isaac embodies the essence of the collection with a series of compelling visuals.

📸 A Collaboration Rooted in Style: Isaac’s connection to Lorenzo’s visionary label isn’t new; his portrayal of Jonathan Levy in HBO’s “Scenes From a Marriage” showcased a wardrobe that included pieces from Fear of God, notably a batwing pullover from the brand’s collaboration with Zegna. This choice of attire highlighted costume designer Miyako Bellizzi’s skillful selection and brought Fear of God’s unique aesthetic to a wider audience.

🌟 Elegance on Display: Collection 8, which debuted at Fear of God’s inaugural runway show at Los Angeles’ Hollywood Bowl, represents a shift towards

Read More
Campaigns 2 mins read

Gap’s Spring 2024 Campaign Celebrates Authenticity with Tyla

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J

Read More
Brand Ambassador 1 mins read

Toni Sia: barenbliss’s Latest Muse

Toni Sia, with her effervescent charm and a persona that radiates joyous beauty, has seamlessly aligned with barenbliss‘s ethos, particularly resonating with the brand’s Valentine’s campaign. Her natural elegance and poise are evident in the campaign imagery, where she effortlessly syncs with barenbliss’s aesthetic vision.

🌸 Embarking on a New Journey: Toni’s role as the newest brand ambassador is a testament to her authentic affection and admiration for barenbliss, a connection that has flourished since the brand made its debut in the Philippines. Her partnership underscores a shared commitment to making a meaningful impact in the beauty industry.

📲 A Digital Sensation: Toni Sia’s influential online presence has a Midas touch effect, notably boosting sales with her endorsement. The collaboration between Toni and barenbliss this season of love has captivated the online community, sparking conversations and admiration across digital platforms.

This synergy between Toni Sia and barenbliss not only celebrates the beauty of collaboration but also marks a significant chapter

Read More
New Signings 2 mins read

Jaime King Embarks on a New Journey with Paradigm

Jaime King, acclaimed for her dynamic roles across film and television, has charted a new course in her illustrious career by aligning with Paradigm for agency representation. Known for her compelling performance in Netflix’s “Black Summer” and as a beloved series regular on The CW’s “Hart of Dixie,” King’s diverse portfolio showcases her versatility and commitment to her craft.

📺 From Hart of Dixie to Black Summer: King’s journey through the entertainment landscape has seen her transition from the heartwarming “Hart of Dixie” to the intense, survival-driven narrative of “Black Summer.” Her ability to navigate a range of genres underscores her adaptability and depth as an actress.

🎥 A Rich Tapestry of Film Roles: King’s filmography is a testament to her talent, with roles in high-profile projects like “Lights Out,” an action thriller featuring stars such as Frank Grillo and Dermot Mulroney. Since her debut in the Sundance comedy “Happy Campers” in 2001, King has worked alongside industry giants in films like

Read More
New Signings 2 mins read

Sebastian Croft Joins Forces with Anonymous Content for Representation

Sebastian Croft, renowned for his standout role in the Netflix series “Heartstopper,” has embarked on a new chapter in his career by signing with Anonymous Content for representation across all areas. This move signals a significant step for the British actor as he continues to rise in the entertainment industry.

🌟 A Diverse Portfolio: Croft, celebrated for his portrayal of Ben Hope in the critically acclaimed “Heartstopper,” has captured audiences with his complex character dynamics and compelling performance. His role in the Alice Oseman adaptation showcases his range, playing a character with a complicated relationship dynamic that evolves throughout the series.

📺 Rising Star: “Heartstopper” has catapulted its young cast, including Croft, Joe Locke, and Kit Connor, to new heights of fame, with each actor securing major agency representation following the show’s success. The series’ heartwarming narrative and representation have earned it a special place in viewers’ hearts, contributing to the cast’s growing prominence.

🎥 Upcoming

Read More
Campaigns 2 mins read

Monica Lewinsky Strikes a Bold Pose in Reformation’s Vote-Inspiring Campaign

Monica Lewinsky is in the spotlight with a powerful new role: leading the charge in a fashion-forward campaign aimed at encouraging voter participation. Partnering with the eco-conscious fashion brand Reformation, Lewinsky is captivating audiences anew, this time by blending style with civic engagement.

🔴 Fashion Meets Political Advocacy: Lewinsky, donning a striking red skirt suit complemented by matching tights and heels, embodies confidence and determination in the campaign’s visuals. The choice of red, a color often associated with power and passion, amplifies the message of empowerment and action. The campaign’s direct and impactful ad copy, “Monica f*cking Lewinsky,” serves not only as a nod to Lewinsky’s resilience but also as a rallying cry for individuals to reclaim their agency in the political process.

📸 A Strategic Collaboration for Change: This campaign marks Reformation’s third venture in partnership with Vote.org, a testament to the brand’s commitment to leveraging its platform for

Read More
Brand Ambassador 2 mins read

Lacoste Welcomes Pierre Niney to Its Esteemed Circle of Ambassadors

In a move that marries the elegance of French fashion with the charm of cinematic talent, Lacoste has proudly announced Parisian actor Pierre Niney as the latest addition to its distinguished roster of ambassadors. Joining the ranks of sports icons like Novak Djokovic and Venus Williams, Niney’s induction into the Crocodile brand’s family marks a significant moment as Lacoste continues to celebrate its legacy and embrace a future of stylish, cultural prominence.

🌟 A Decade of Distinction: Pierre Niney, renowned for his compelling presence both on stage and screen, steps into this new role a decade after his tenure with the Comédie Française, one of France’s most revered theatrical institutions. His selection as a global ambassador from March 1 underscores Lacoste’s commitment to associating with figures who embody the brand’s core values of elegance, performance, and luxury.

🏆 Celebrated Talent Meets Iconic Fashion: Niney, at 34, has already carved a niche for himself in the world of cinema with acclaimed performances

Read More
Campaigns 2 mins read

Rakuten’s “Shoppers Get It” Campaign: A Toast to Savvy Shopping with Kate Hudson & PatBO

Rakuten, the premier online shopping hub known for its lucrative Cash Back and rewards, has unveiled its latest advertising marvel, “Shoppers Get It,” in collaboration with the renowned actress Kate Hudson and celebrated fashion designer Patricia Bonaldi of PatBO. This campaign is a tribute to the exhilarating journey of uncovering shopping hacks and positions Rakuten as the ultimate resource for savvy shoppers eager to economize while indulging in their shopping desires.

🌟 Celebrity Charm & Designer Flair: The commercial, featuring Kate Hudson, captures the essence of spontaneous connections and the shared joy among shoppers when they come across a valuable shopping tip. Set in an upscale bar’s restroom, the ad showcases a humorous yet relatable scenario where two women, donned in identical PatBO dresses, discover a unique bond over their fashion choices, only to be joined by Hudson. The twist? Hudson and one of the women leveraged Rakuten for Cash Back on their stylish finds, spotlighting the platform’s value proposition.

✨ Exclusive

Read More
Campaigns 2 mins read

Converse’s ‘We Create Next’ Campaign Features Alexis Sablone, Tyler The Creator, and Zion Effs

Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.

🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.

🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s

Read More
Campaigns 2 mins read

GSK’s ‘Project 90’ Enlists Stars for Shingles Awareness Crusade

GlaxoSmithKline Pharmaceuticals Limited (GSK) has unveiled an innovative public health campaign, ‘Project 90’, roping in renowned personalities Soha Ali Khan, Milind Soman, Neelam Soni, and Rohan Bopanna to spotlight the risks and awareness surrounding shingles. This initiative seeks to educate the public about shingles, a nerve disease triggered by the reactivation of the varicella-zoster virus – the same virus responsible for chickenpox.

🦠 Understanding Shingles: Often underestimated, shingles poses a significant threat, particularly to individuals over 50 years old, where weakened immunity can lead to the virus’s reactivation. ‘Project 90’ derives its name from the staggering statistic that over 90% of Indians above the age of 50 years carry the potential for this virus to reawaken.

📱 Innovative Awareness Approach: The campaign’s kickoff was as intriguing as its message,

Read More
Basketball 2 mins read

Aaliyah Edwards Breaks New Ground with Adidas Canada Partnership

In a groundbreaking development for collegiate sports, Adidas Canada has proudly announced its partnership with Aaliyah Edwards, a senior at the University of Connecticut. This historic collaboration marks Edwards as the first Canadian student athlete to sign a Name, Image, and Likeness (NIL) agreement with Adidas, paving the way for future generations and highlighting the importance of equity and inclusion within the sports industry.

🌟 Trailblazer On and Off the Court: Edwards’ journey from a promising talent to a key player for the UConn Huskies women’s basketball team and a 2023 Big East Most Improved Player is nothing short of inspirational. Her participation in the Tokyo 2020 Olympics and her relentless pursuit of excellence have culminated in this significant moment, where her achievements are recognized not just nationally but on a global stage. As an ambassador for Adidas Canada’s basketball division, Edwards embodies the spirit of perseverance and the pursuit of equality, inspiring young athletes everywhere.

🌈 A Shared Vision for the Future: Adidas commitment to supporting athletes transcends

Read More
Campaigns 2 mins read

Adidas Confirms Long-Term Partnership with Lamine Yamal

Adidas is thrilled to welcome Lamine Yamal into its illustrious family, marking the beginning of a long-term partnership. As of today, Yamal will be donning the X Crazyfast boots, a choice that complements his dynamic and explosive style of play on the wing perfectly.

🌟 A Dream Realized: Lamine Yamal expressed his enthusiasm about joining adidas, a brand he has admired since childhood, especially idolizing football legend Leo Messi, a long-time adidas icon. “I am proud to join adidas as they have always been the brand of the best,” said Yamal. He is looking forward to a promising future filled with achievements alongside adidas.

🏠 Roots and Pride: Hailing from Rocafonda, merely 40 minutes away from his club’s training ground, Yamal takes pride in his origins and the community that shaped his football journey. The partnership announcement film, shared on adidasFootball channels, celebrates Yamal’s journey from the streets of Rocafonda to the football field, paying homage to his connection with the area code 304, a significant part of his identity.

This partnership between adidas and

Read More
Brand Ambassador 2 mins read

Dua Lipa Elevates to YSL Beauty Global Makeup Ambassador

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa’s collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging women worldwide to not just wear makeup but to make bold statements about their identities

Read More
Brand Ambassador 2 mins read

Helena Rubinstein Welcomes Michelle Yeoh as Brand Ambassador

Helena Rubinstein, the avant-garde beauty brand known for its innovation and pioneering spirit, has announced a landmark collaboration with the illustrious Michelle Yeoh, starting February 26, 2024. This partnership marks a significant moment, uniting the brand’s legacy with Yeoh’s inspirational life story and achievements.

👑 A Symbol of Empowerment and Elegance: Michelle Yeoh, an Oscar-winning actress celebrated for her role as the 2022 Time magazine icon of the year and her commendable work as a UN Goodwill Ambassador and a newly elected member of the 2024 International Olympic Committee, perfectly embodies the values of determination, self-belief, audacity, and resilience that Helena Rubinstein stands for. Her journey mirrors that of Madame Helena Rubinstein, making her an ideal figure to represent the brand.

💪 Inspiring Women Worldwide: Through this partnership, Michelle Yeoh aligns with Helena Rubinstein’s mission to empower women. Her inspiring speeches and commendable achievements serve as a beacon of hope and

Read More
Campaigns 2 mins read

Roh Yoon Seo Radiates Spring Vibes for Lee’s ’24 Spring Collection

Actress Roh Yoon Seo, known for her roles in the tvN drama ‘Crash Course in Romance’ and the Netflix Original ‘Black Knight,’ is bringing the essence of spring to life in Lee‘s latest ’24 Spring collection. The new promotional campaign captures Roh in an array of denim and casual wear that perfectly embodies the “springtime girlfriend look.”

👖 Denim Days and Spring Rays: The photoshoot showcases Roh Yoon Seo in a series of outfits that blend youthful vigor with the ease of spring. From cool denim ensembles to cozy, casual attire, the actress channels the spirit of the season with her natural and vibrant presence. Each outfit is carefully curated to reflect the fresh, airy feeling of spring, making it easy for viewers to envision themselves in Lee’s latest collection.

🌟 A Natural, Youthful Mood: Roh’s styling in the campaign emphasizes comfort without sacrificing style, suggesting that the ’24 Spring collection from Lee is designed for those looking to refresh their wardrobe with pieces

Read More
Brand Ambassador 2 mins read

Stephanie Siriwardhana Sparkles as Pure Gold by Tiesh’s Brand Ambassador

Stephanie Siriwardhana, celebrated for her grace and multifaceted talent, has joined forces with the esteemed jewellery brand, Pure Gold by Tiesh, as its newest brand ambassador. This collaboration heralds a new era for the luxury jewellery market, merging Siriwardhana’s international charm with Tiesh’s unparalleled craftsmanship in 18-karat and 22-karat gold jewellery.

🤝 A Harmonious Union of Elegance and Craftsmanship: At the core of this partnership is a mutual commitment to beauty, innovation, and superior quality. Pure Gold by Tiesh stands as a testament to the artistry of jewellery making, offering a collection that ranges from delicate earrings to bold statement necklaces, all designed with an eye for detail and a nod to modern aesthetics. Stephanie Siriwardhana’s addition as the face of the brand enhances its appeal, promising to connect with audiences across cultures and age groups.

🌐 Leveraging Celebrity Power for Brand Magnificence: The alliance between Siriwardhana and Tiesh exemplifies the impactful role of celebrities in shaping brand narratives and expanding market reach. Siriwardhana’s dynamic presence in the worlds of fashion, cinema,

Read More