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Music 2 mins read

Alabama Shakes Sign with Pure Represents for European/UK Representation

Grammy Award-winning rock band Alabama Shakes has signed with Pure Represents for representation across Europe and the UK, expanding their reach in international markets. The band continues to be managed by Red Light Management and currently has over 2.5 million monthly listeners on Spotify. Their most recent release, Until There’s Nothing Left, is a collaboration with electronic music producer LP Giobbi, showcasing their continued evolution and ability to experiment across genres.

Career Highlights:Alabama Shakes burst onto the music scene with their debut album Boys & Girls in 2012, which included their breakthrough hit Hold On. The album received widespread critical acclaim and earned the band multiple Grammy nominations, solidifying them as one of the most exciting rock bands of the decade. Their distinct blend of Southern rock, blues, and soul, paired with lead singer Brittany Howard’s powerhouse vocals, made them a standout act.

In 2015, Alabama Shakes

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Film/TV 2 mins read

Jennifer Aniston Collaborates with Pvolve for the Strength Campaign

Pvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims to educate women on the importance of resistance training for building both physical and mental strength at every stage of life. Pvolve, a workout designed by women for women, has made it its mission to empower women through functional fitness.

The campaign was shot by celebrity photographer Zoey Grossman at Milk Studios in Los Angeles, capturing Aniston’s commitment to strength and wellness. Pvolve’s campaign featuring the actress will be visible across out-of-home advertising, including billboards in major metropolitan areas, in-studio windows, and on digital and social media platforms. With over 45 million followers on Instagram, Aniston is also promoting the campaign on her social media, bringing Pvolve’s message of strength to a global audience.

Jennifer

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Film/TV 2 mins read

Zendaya & On Collaborate on Campaign Focused on the Power of Movement

Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.

Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya

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Management Signings 2 mins read

Lance Gross Signs with M88 for Management

Actor, producer, and photographer Lance Gross has signed with M88 for management, further expanding his illustrious career in Hollywood. He will continue to be repped by Gersh as his agency, adding M88 to his team as he continues to build on his diverse body of work.

Career Highlights: Lance Gross is best known for his role on Tyler Perry’s long-running sitcom House of Payne, where he played the character Calvin Payne, a role that earned him four NAACP Image Awards for Outstanding Supporting Actor in a Comedy Series. His success on House of Payne cemented his place as a prominent figure in television comedy.

In addition to his work on House of Payne, Gross has appeared in a wide range of TV series, including starring in Fox’s Our Kind of People, produced by Lee Daniels, where he shared the screen with Yaya DaCosta, Morris Chestnut, and Joe Morton. His other TV credits include CBS’ Hawaii 5-0 and MacGyver, Fox’s Star, USA Network’s Royal

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Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high art, luxury, and street culture is reflected in his music, fashion,

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Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with xaviersobased’s 1c34 collective. The mixtape featured collaborations

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Africa 2 mins read

Lojay Signs New Endorsement Deal with Coca-Cola Nigeria

Nigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.

His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”

Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s growing influence, positioning him alongside some of the region’s most celebrated artists.

Lojay’s

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Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines’ new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women’s basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink’s skillset, work ethic, and leadership have made her one of the brightest prospects in the WNBA. Her performances

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum’s new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star’s Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech benefits?” Staples then humorously vents his frustration to the camera, saying, “Fuck the tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

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Music 2 mins read

Peach Pit Signs with Grandstand Media for PR Representation

Canadian indie-pop band Peach Pit has signed with Grandstand Media for public relations representation, as the band continues to grow its presence in the global music scene. They are currently booked by Creative Artists Agency (CAA) and managed by Watchdog Management.

Career Highlights: Formed in Vancouver in 2016, Peach Pit quickly gained attention with their unique blend of dreamy indie-pop and catchy guitar riffs, creating a sound often described as “chewed bubblegum pop.” Their breakout came with the release of their debut album Being So Normal (2017), which featured standout tracks like Alrighty Aphrodite and Tommy’s Party. The album’s laid-back, nostalgic feel resonated with fans and established them as rising stars in the indie music world.

Peach Pit’s success continued with the release of their sophomore album You and Your Friends in 2020, which further

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Comedy 2 mins read

Mario Adrion Signs with Gersh for Representation

Stand-up comedian and YouTuber Mario Adrion has signed with Gersh for representation, further advancing his career in comedy and entertainment. Hailing from a small town in Germany, Adrion has garnered over 2 million followers across social platforms by sharing VLOGs and comedy clips that highlight his unique blend of humor and vulnerability. Known for playing with the struggles and stereotypes of being a retired male model and a European living in the United States, Adrion’s comedy brings a refreshing perspective to the stage.

Career Highlights: Mario Adrion’s comedic style often reflects his experiences as a former male model and his journey navigating life in the U.S. as a German. His viral videos and comedy sketches have captured the attention of a global audience, leading to appearances on major platforms like Vogue, FOX, ABC, Daily Front Row, and Germany’s Pro7. He also made a memorable appearance on Jimmy Kimmel LIVE and is widely recognized for his iconic performance on American Idol, where

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Music 3 mins read

Chase Shakur Signs with Audible Treats for PR Representation

Chase Shakur, a rising star in the Alternative R&B scene, has signed with Audible Treats for public relations representation. He continues to be booked by United Talent Agency (UTA) and is quickly becoming one of the most talked-about names in the R&B world. His recent releases through Def Jam have further solidified his place as an emerging force in the industry.

Career Highlights: Chase Shakur, a 23-year-old artist from Atlanta, Georgia, began his career in underground rap cyphers around East Atlanta before transitioning to a melodic and breathy sound that blends modern R&B production with 90s-style vocals and rap-like songwriting. His distinct sound has garnered him a rapidly growing fanbase, with over 1.5 million monthly listeners on Spotify.

Shakur’s breakthrough came with his first project It’ll Be Fine, which attracted significant attention within the music industry. The project featured standout tracks like Too Far Close, which now boasts over

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Film/TV 2 mins read

Ella Purnell Signs with Range Media for Management

British actress Ella Purnell has signed with Range Media for management, adding to her growing team alongside her agents WME and Curtis Brown. Her public relations continue to be managed by Shelter PR. Purnell has made a name for herself in both television and film, captivating audiences with her diverse roles and standout performances.

Recent Work and Career Highlights: Most recently, Purnell starred in Fallout, a post-apocalyptic drama series for Amazon Prime Video, based on the popular video game franchise of the same name. Co-created by Geneva Robertson-Dworet and Graham Wagner and developed by Lisa Joy and Jonathan Nolan, Fallout has become Amazon’s highest-rated show and garnered an impressive 17 Emmy nominations. Purnell’s role in the series has further solidified her reputation as a versatile and talented actress in high-demand.

Purnell

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Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones in his career, cementing his place as a formidable competitor

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Music 2 mins read

Corinne Bailey Rae Signs with Independent Artist Group (IAG)

Grammy Award-winning singer-songwriter Corinne Bailey Rae has signed with Independent Artist Group (IAG) for representation in North America. She continues to be managed by Anthony Patterson and Taylor Cottrell at Roc Nation, as she embarks on the next phase of her acclaimed career.

Career Highlights: Corinne Bailey Rae first gained international fame with her self-titled debut album, Corinne Bailey Rae (2006), which included the smash hit Put Your Records On. The album debuted at number one on the UK Albums Chart and went on to earn Bailey Rae critical acclaim and commercial success, including several Grammy nominations. Her soulful blend of pop, R&B, and jazz immediately stood out, and she became one of the most exciting new voices in music at the time.

Bailey Rae’s follow-up album, The Sea (2010), was a deeply personal project,

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Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand’s latest launch.

About the Fits-Anywhere Collection:Bella’s

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Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

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Film/TV 2 mins read

Phoebe Tonkin Signs with Gersh for Representation

Australian actress and model Phoebe Tonkin has signed with Gersh for representation, adding a new chapter to her already impressive career. Her public relations are handled by Align Public Relations. Tonkin has become a well-known face in both the film and television industries, gaining recognition for her versatility and talent across a range of roles.

Career Highlights: Phoebe Tonkin first rose to prominence with her breakout role in the Australian television series H2O: Just Add Water (2006-2010), where she played Cleo Sertori, one of the three teenage girls who transform into mermaids. Her performance on the show quickly made her a fan favorite, especially among younger audiences.

Tonkin’s international career took off when she was cast as Faye Chamberlain in The CW’s supernatural drama The Secret Circle (2011-2012). Although the show was short-lived, her portrayal of the rebellious and powerful witch Faye helped solidify her as a rising star in Hollywood.

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