Latest News

Film/TV 2 mins read

Sofia Vergara Joins Schwarzkopf as Global Brand Ambassador

Sofia Vergara, the celebrated actress and style icon, has been named the global brand ambassador for Schwarzkopf. This exciting partnership is unveiled in tandem with Schwarzkopf’s new campaign, set to launch in March, boldly proclaiming 2024 as the “year of the blonde.”

🎨 A New Blonde Narrative: Schwarzkopf’s upcoming campaign, titled ‘What Story Will You Tell?’, is a comprehensive initiative aimed at both consumer and professional audiences. With Vergara at the forefront, the campaign is set to redefine perceptions of blonde hair, celebrating the individual stories and personalities behind each shade.

🌐 Empowering Personal Stories: The heart of the campaign is about embracing authenticity and encouraging individuals to share their unique stories with the world. Schwarzkopf recognizes that every hair color, particularly blonde, carries a narrative filled with courage, empowerment, and trust. This initiative invites people to be bold and become the authors of their own life stories.

💁‍♀️

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Brand Ambassador 2 mins read

Zachary Fowler Joins Solo Stove as Brand Ambassador

Zachary Fowler, celebrated outdoorsman and winner of The History Channel’s “Alone,” steps into a new role as the brand ambassador for Solo Stove, a subsidiary of Solo Brands. This partnership aims to enhance consumer awareness and engagement for Solo Stove’s innovative outdoor products.

🏆 A Survivor and an Outdoors Expert: Fowler, known for his survival skills and profound knowledge of the outdoors, brings authenticity and expertise to the Solo Stove brand. His victory in “Alone” showcased his ability to thrive in challenging environments, making him an ideal representative for outdoor gear.

📈 Expanding Consumer Awareness: Solo Brands’ strategy in appointing Fowler as a brand ambassador for Solo Stove is to increase consumer awareness and connect with a more targeted audience. Fowler’s significant online presence, with over 1.2 million followers on Facebook and 1.5 million on YouTube, presents a substantial opportunity to reach and engage with outdoor enthusiasts.

🍖 Integrating Products in

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Endorsement Deals 2 mins read

Conan Gray Steps into the Role of Onitsuka Tiger Brand Ambassador

Conan Gray, the chart-topping singer-songwriter and Gen Z icon, has teamed up with the iconic Japanese fashion brand Onitsuka Tiger as its new brand ambassador. This collaboration comes as Onitsuka Tiger celebrates its 75th anniversary, marking a significant milestone with a fresh, contemporary approach to fashion and sports heritage.

🎉 Celebrating 75 Years of Onitsuka Tiger: The brand, renowned for its fusion of classic style and modern innovation, is set to redefine the blend of fashion, sports, and heritage with a modern twist. This milestone anniversary is a testament to Onitsuka Tiger’s enduring appeal and commitment to evolving with the times.

🌐 Empowering Youth and Hope: Conan Gray, as the new face of Onitsuka Tiger, embodies the brand’s dedication to empowering the younger generation and instilling a sense of hope and possibility. His unique style, resonant music, and ability to voice the values of his generation make him an ideal ambassador for the brand.

🎵 A Symbol of Gen Z: Known for his

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Brand Ambassador 2 mins read

Owen Wilson Joins California Naturals as ‘Chief Shampoo Officer’

Hollywood actor Owen Wilson, renowned for his distinct charm and memorable roles, has taken on an intriguing new position as the “Chief Shampoo Officer” for the hair and body care brand, California Naturals. This announcement not only highlights Wilson’s new venture into the world of beauty and wellness but also emphasizes his unique approach to personal care and style.

🌟 A New Role Beyond the Screen: At 55, Owen Wilson, known for his versatile acting skills, is delving into a new domain. His collaboration with California Naturals doesn’t stop at being the face of the brand; he also steps in as an investor and advisor. This multi-faceted role allows Wilson to immerse himself deeply in the company’s operations, from product testing to strategic decision-making.

🌱 Embodying the Brand’s Essence: California Naturals, under the guidance of founder Shelby Wild, celebrates the effortless and natural beauty ethos. With his charismatic personality and signature blonde locks, Wilson embodies the brand’s laidback and natural spirit. His involvement is a testament to the brand’s

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New Signings 2 mins read

Camille Parker Teams Up with Big AL Management

Camille Parker, the talented singer-songwriter and producer, has recently joined forces with Big AL Management, a company renowned for its artist management and development expertise. This new partnership marks an exciting development in Parker’s rapidly rising career in the music industry.

🎵 A Rising Star in Music: Camille Parker has made a significant impact with her debut EP, ‘After The Whiskey, Pt.1’, amassing over three million on-demand streams globally. Her recognition as a CMT Next Women of Country alum and her feature on the Apple TV original series ‘My Kind of Country’ highlight her growing prominence. With performances at major events like Bonnaroo, CMA Fest, and The Long Road Festival, Parker is quickly establishing herself as a force in the music scene. Her upcoming Grand Ole Opry debut on February 17 is eagerly anticipated.

🤝 Big AL Management: A Visionary Force: Founded and led by Alex Evelyn, Big AL Management focuses on empowering artists and shaping the future of music. With a background in performing percussion, audio engineering, and live production, Evelyn brings a wealth of experience and a passion for music diversity

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New Signings 2 mins read

Ty Myers Signs with CAA: A New Chapter Begins

Ty Myers, an emerging talent in the country music scene, has recently inked a deal with Creative Artists Agency (CAA). This significant partnership aligns the Texas native with one of the foremost agencies in the entertainment industry, marking a new chapter in his burgeoning career.

🎵 Melodic Roots and Rustic Charm: Ty Myers, born and raised on a cattle ranch in Texas, has nurtured his passion for music from a young age. His soulful voice and heartfelt lyrics, derived from his rich rural upbringing and life experiences, resonate deeply with country music fans. His authentic approach to songwriting and performance has already begun to make waves in the music world.

🤝 A Union with Industry Veterans: Teaming up with CAA, a leader in talent representation, Ty Myers is poised to amplify his presence in the country music industry. CAA’s extensive network and expertise in the field present an ideal platform for Myers to explore novel opportunities and collaborations, furthering his musical journey.

🌐 Expanding Horizons and Touching Hearts: With CAA’s support, Ty Myers is set to reach a broader audience, sharing his unique blend of traditional

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Music 2 mins read

Joy Orbison Joins the Ranks of Wasserman Agency

Joy Orbison, a trailblazer in the electronic music scene, has made a pivotal career move by signing with Wasserman Agency. This decision marks a significant step for the artist, aligning him with one of the leading talent representation and marketing firms in the industry.

🔊 A Distinctive Sound in Electronic Music: Joy Orbison, known for his innovative approach to electronic music and his ability to blend various genres into a unique sound, has carved out a notable place in the music world. His work, often characterized by its depth and originality, has garnered him a dedicated following and critical acclaim.

🤝 Partnering with Industry Leaders: By joining forces with Wasserman Agency, Joy Orbison is poised to expand his influence and reach within the music industry. Wasserman’s expertise and vast network in entertainment provide the perfect platform for him to explore new opportunities and collaborations.

🌍 Broadening Horizons: With the backing of Wasserman Agency, Joy Orbison is set to tap into a wider audience, bringing his distinctive sound to new fans and venues worldwide.

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New Signings 2 mins read

The Knocks Sign with Wasserman Agency

The Knocks, the electrifying electronic music duo, have taken a significant step in their musical journey by signing with Wasserman Agency. Known for their infectious beats and dynamic performances, The Knocks are set to expand their presence in the music industry with this new partnership.

🔊 A Duo of Distinction: The Knocks, comprised of Ben “B-Roc” Ruttner and James “JPatt” Patterson, have made a name for themselves in the electronic music scene with their innovative sound and energetic live shows. Their ability to blend genres and create catchy, dance-worthy tracks has earned them a loyal fanbase and critical acclaim.

🤝 Joining Forces with Wasserman: By teaming up with Wasserman Agency, The Knocks align themselves with one of the leaders in talent representation and marketing. Wasserman’s extensive network and expertise in the entertainment industry provide an ideal platform for The Knocks to broaden their reach and explore new opportunities.

🌐 Expanding Their Musical Horizon: Wasserman Agency’s influence in the global music scene opens

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New Signings 2 mins read

DJ Tennis Joins the Roster of Wasserman Agency

DJ Tennis, a prominent figure in the electronic music scene, has made a significant career move by signing with Wasserman Agency. This partnership marks a new chapter for the DJ, aligning him with one of the leading agencies in sports, entertainment, and lifestyle marketing.

🔊 A Leader in Electronic Beats: DJ Tennis, known for his captivating sets and unique sound, has become a staple in the electronic music world. His talent for blending various genres and creating immersive musical experiences has earned him a dedicated following and respect in the industry.

🤝 Teaming Up with Wasserman: By partnering with Wasserman Agency, DJ Tennis joins a roster of top-tier talents across various fields. Wasserman’s expertise in talent management and its global reach in the entertainment industry provide an excellent platform for DJ Tennis to expand his presence and explore new opportunities.

🌍 Expanding Horizons: Wasserman Agency’s vast network and experience in entertainment will likely open new doors for DJ Tennis, offering him opportunities to collaborate with other artists,

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Campaigns 2 mins read

Balenciaga Celebrates the Return of Le City Bag Featuring Devon Lee Carlson

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

🌟 A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

📸 An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities like Paloma Elsesser and the legendary costume designer and stylist Patricia Field. They are depicted against

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Endorsement Deals 1 mins read

Speedo Dives into Partnership with Bella Sims

Speedo, the world-renowned swimwear and accessories brand, celebrated for its cutting-edge Fastskin® LZR® Intent and LZR Valor swimsuits, proudly announces a groundbreaking partnership with Arabella “Bella” Gabrielle Sims, America’s swimming prodigy.

🌟 Rising Star Meets Iconic Brand: Bella Sims, an 18-year-old Olympic and World Championship medalist from Las Vegas, NV, joins forces with Speedo. Her journey, beginning as a young swimmer and culminating in her Olympic Silver medal at the 2020 Games and multiple World Championship accolades, makes her an ideal fit for Speedo’s legacy of performance and innovation.

🏅 Track Record of Triumphs: Bella’s swimming prowess is undeniable, evidenced by her pivotal role in the Gold-Winning 4×200 Free Relay team at the 2022 World Aquatics Championships in Budapest. In 2023, she continued to dazzle, clinching silver in both the 4×100 Mixed freestyle relay and the women’s 4×200 free relay at Fukuoka.

🚀 Embracing Excellence: Under the banner of ‘Go Full Speedo,’ Bella’s unwavering commitment to excellence resonates with Speedo’s ethos. This partnership marks a confluence

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New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

🏍️ Daredevil Entertainment: CboysTV, a dynamic team of six friends – Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

🎥 Expanding Digital Horizons: With UTA’s expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

🌍 Building a Sustainable Model: UTA’s collaboration will empower CboysTV to transform their digital popularity into a sustainable business model. UTA’s capabilities in digital, audio, ventures, touring, and unscripted TV domains are key to this strategic expansion.

🌟

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Brand Ambassador 1 mins read

Kim Kardashian: Balenciaga’s New Brand Ambassador

Kim Kardashian has officially stepped into the role of brand ambassador for Balenciaga, solidifying a long-standing relationship with the Paris-based fashion giant.

👗 A Fashionable Journey: Kardashian’s association with Balenciaga is deep-rooted, marked by memorable appearances at their shows and in advertising campaigns. She’s been a fixture in the brand’s evolution, showcasing its designs in several iconic fashion moments.

📍 Couture Week Announcement: The announcement coincided with the commencement of couture week in Paris, underscoring the significance of this partnership in the high-fashion realm.

🔥 Iconic Collaborations: Kardashian’s journey with Balenciaga includes head-turning appearances at ready-to-wear shows, a walk on their 2022 couture runway, and a striking presence at the Met Gala alongside creative director Demna.

Kim Kardashian’s official ambassadorship with Balenciaga marks a natural progression in their collaborative journey, promising to bring even more innovative and influential fashion moments to the forefront.

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Brand Ambassador 1 mins read

Mercy Miller Joins Sweetkiwi as Brand Ambassador

Sweetkiwi, a leader in healthy desserts, has welcomed basketball prodigy Mercy Miller as its new brand ambassador under a Name, Image, and Likeness (NIL) agreement potentially valued at $1.4 million.

🍦 Healthy Desserts and Sports: Sweetkiwi’s collaboration with Mercy Miller underscores its commitment to promoting nutritious lifestyles, particularly among young athletes and sports fans. The alignment of Miller’s athletic discipline and focus on health with Sweetkiwi’s mission makes this a fitting partnership.

🌟 Influencing Youth Sports: Mercy Miller, celebrated for his basketball prowess and influence in youth sports, is an ideal figure to embody Sweetkiwi’s principles. This alliance aims to motivate younger audiences to opt for healthier dessert choices, proving that taste doesn’t have to be sacrificed for health.

Sweetkiwi’s partnership with Mercy Miller represents a significant step in encouraging healthier eating habits among young sports enthusiasts while enjoying the delicious offerings of Sweetkiwi. 🏀🍨

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New Signings 1 mins read

Rich Peppiatt Joins Forces with Anonymous Content & WME

Director Rich Peppiatt, fresh from the success of his narrative feature “Kneecap” at Sundance, has inked a deal with prestigious entities Anonymous Content and WME.

🎬 Sundance Sensation: Peppiatt’s “Kneecap” made a significant impact at Sundance, leading to Sony Pictures Classics acquiring it before its premiere. This film, celebrated in the NEXT section, is based on a true story and follows the tumultuous journey of the Belfast rap trio, Kneecap, as they inadvertently become the face of a civil rights movement.

🎥 Unique Storytelling: The film, featuring Kneecap members Liam Óg Ó hAnnaidh, Naoise Ó Cairealláin, and JJ Ó Dochartaigh playing themselves, also stars the renowned Michael Fassbender. Notably, “Kneecap” is the first Irish-language film to be showcased at Sundance, marking a historical moment for Irish cinema.

🚀 Expanding Horizons: With the backing of Anonymous Content and WME, two powerhouses in the entertainment industry, Peppiatt’s career is poised for substantial growth. This partnership signifies a promising future for Peppiatt, with opportunities for more innovative and impactful

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Film/TV 2 mins read

Ofir Lobel Joins Black Box Management

Israeli director Ofir Lobel, known for his work on “Girl From Oslo,” has made a significant move in his career by signing with Black Box Management, a prominent Los Angeles-based agency.

📝 A Strategic Career Move: Lobel’s decision to join Black Box Management, led by industry veterans Mike Dill and Lowell Shapiro, is a deliberate step towards expanding his footprint in the international entertainment industry. His impressive portfolio, which includes notable series like “Blackspace” and “Trust No One,” positions him well for this new chapter.

🌍 Pushing International Boundaries: By partnering with a Hollywood management firm, Lobel is poised to delve deeper into the global scene, bringing his unique storytelling style to a wider audience. This move underlines his ambition to transcend geographical boundaries and make an impact on the worldwide stage.

🎥 ‘The Girl from Oslo’ Season 2 in Production: As Lobel gears up to commence production for the second season of the acclaimed Netflix series “The Girl from Oslo” in Greece, his new association with Black Box Management is timely.

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Brand Ambassador 1 mins read

Mehidy Hasan Miraz Teams Up with Reebok Cricket

In a significant move for Bangladesh cricket, Mehidy Hasan Miraz has been named the new brand ambassador for Reebok Cricket. This partnership marks a milestone in Mehidy’s career, aligning him with an esteemed international sports brand.

📝 The Signing Ceremony: The official signing took place at the Gulshan Club, a notable event that saw Mehidy Hasan Miraz and Reebok Cricket’s CEO & Director M.H. Khan formalizing the agreement. Also present was Sports World’s CEO Farhan Ahmed Khan, alongside other notable guests, making it a memorable occasion.

🌍 A Global Platform for Mehidy: By joining forces with Reebok Cricket, Mehidy is set to elevate his global presence in the sport. Known for his exceptional skills on the cricket field, this partnership with a renowned brand like Reebok Cricket is a testament to his growing influence in the game.

This collaboration between Mehidy Hasan Miraz and Reebok Cricket, facilitated by Sports World Bangladesh, signifies a significant stride in Mehidy’s cricketing career and showcases the increasing global outreach of Bangladeshi athletes. 🌏🏆

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New Signings 2 mins read

Masha Ko Joins Range Media Partners Amid Sundance Success

Ahead of her latest short film’s premiere at the prestigious Sundance Film Festival, filmmaker Masha Ko is making significant strides in her career by signing with Range Media Partners.

🎥 ‘The Looming’ – A Haunting Tale of Aging and Isolation: Masha Ko’s genre short, ‘The Looming,’ is set to captivate audiences at Sundance. The film, which won the Best Short Film at Screamfest 2023, is a poignant exploration of aging, loneliness, and dementia. It tells the story of Chester, a 70-year-old man, played by Joseph Lopez, who starts hearing mysterious noises in his home. His fears are initially dismissed by his daughter and coworkers, but an unexpected validation comes from Luna (Brianne Buishas), his home audio assistant, affirming that his experiences are real.

📽️ A Director’s Vision for Empathy: Through ‘The Looming,’ Ko aims to evoke a deep sense of empathy around often overlooked subjects like loneliness and dementia. Her storytelling approach combines the horror genre’s intensity with a profound understanding of human emotions, resulting in a film that is both haunting and deeply touching.

📆

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Campaigns 2 mins read

Kelly Clarkson Shines in Rob’s Backstage Popcorn Ad, Debunks Weight Loss Rumors

Kelly Clarkson, the beloved music icon and TV star, is dazzling fans in her latest venture – a captivating advertisement for Rob’s Backstage Popcorn. Unveiling her signature flavor, “Kelly’s Classic BBQ,” Clarkson’s appearance is turning heads not just for her gastronomic creation, but also for her transformed figure.

👕👖 A Stylish Debut: Adorned in a chic Talking Heads T-shirt paired with bellbottom jeans, Clarkson’s fashion choice complements her new, slimmer physique. This noticeable change is attributed to a healthier lifestyle, sparked by her move from Los Angeles to the bustling streets of New York City.

🚶‍♀️💪 Lifestyle Shift Sparks Transformation: Embracing New York’s pedestrian-friendly environment, Clarkson has integrated more physical activity into her daily life. Coupled with a revamped diet, these changes have contributed significantly to her weight loss, making her fitness journey a topic of admiration and inspiration.

🌆🍿 The Big Apple Effect: Clarkson’s move to NYC has been a key factor in her health and fitness

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Brand Ambassador 2 mins read

Christian McCaffrey Partners with Brookstone: Elevating Lifestyle and Wellness

Brookstone, renowned for its tech-forward home and lifestyle accessories, proudly announces a brand partnership with Christian McCaffrey, the celebrated running back for the San Francisco 49ers. Acclaimed as one of the NFL’s finest, McCaffrey’s accolades include three Pro Bowl and All-Pro selections. His stellar reputation, both on and off the field, makes him the ideal ambassador for Brookstone from Fall 2024 to Fall 2025.

🛍️ McCaffrey as the Face of Brookstone: The partnership will showcase McCaffrey in various digital, print, and out-of-home advertising campaigns. Additionally, he will participate in in-person events, further strengthening the connection between the brand and its consumers.

🧳 Focus on Travel and Wellness Products: The collaboration will spotlight categories such as luggage, travel accessories, electronics, grooming essentials, massage chairs, and more. Given McCaffrey’s dynamic lifestyle as an NFL athlete, this focus is a natural fit, offering products that not only aid in his athletic recovery but also enrich his everyday life.

💬 McCaffrey’s

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