Latest News

New Signings 1 mins read

Tasha Smith Joins Forces with Independent Artist Group

Independent Artist Group (IAG) has proudly welcomed the multi-talented Tasha Smith, an accomplished actor, director, and producer, into its fold for representation across the board. Smith, renowned for her dynamic contributions to both the screen and behind the scenes, has recently directed episodes of Taylor Sheridan’s Mayor of Kingstown and the Peacock’s Fresh Prince reboot, Bel-Air.

πŸ“Ί Behind the Camera Excellence: Smith’s prowess extends to executive producing the Starz’s sensation BMF, in collaboration with the iconic 50 Cent. Her creative synergy isn’t limited to 50 Cent; she has also forged strong connections with a host of notable talents within the IAG community, including Mary J. Blige, Russell Hornsby, Terrence Howard, Lil Meech, and Da’Vinchi, among others.

πŸš€ A Flourishing Creative Partnership: This new alliance with IAG signals an exciting era of growth and opportunity for Smith, promising to amplify her already impressive career as a filmmaker and actor. As Tasha Smith embarks on this collaborative journey with Independent Artist Group,

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New Signings 2 mins read

Reno Wilson Embarks on a New Journey with Buchwald

Reno Wilson, celebrated for his dynamic roles in Good Girls and Mike & Molly, has taken a significant leap forward in his distinguished career by aligning with Buchwald for representation. Known for captivating audiences as Officer Carl McMillan in the cherished CBS sitcom Mike & Molly, alongside luminaries Melissa McCarthy and Billy Gardell, Wilson has consistently showcased his broad acting range.

πŸ“Ί A Rich Tapestry of Characters: Wilson’s portrayal of Stan Hill in Good Girls, alongside Christina Hendricks, Mae Whitman, and Retta, further cemented his position as a versatile talent in the industry. His recent ventures into the gripping narrative of Paramount+’s Fatal Attraction as Detective Earl Brooker, and his recurring role in Peacock’s Bel-Air, underscore his enduring appeal and skill.

πŸŽ₯ From Humble Beginnings to Hollywood: Embarking on his television odyssey as Howard, Theo’s best friend on The Cosby Show, Wilson has since illuminated numerous series with his performances, including Heist, Blind Justice,

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Campaigns 2 mins read

NYX Professional Makeup Teams Up with Cardi B for a Game-Changing Commercial

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

πŸ’ Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

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Film/TV 2 mins read

Maya Erskine Joins Forces with WME for Representation

Maya Erskine, a multi-talented actress, writer, director, and producer, has taken a significant step in her dynamic career by signing with WME (William Morris Endeavor) for representation. This move aligns her with one of the leading agencies in the entertainment industry, setting the stage for further growth and opportunities in her already impressive career.

πŸ“Ί A Rising Star in Prime Video’s “Mr. and Mrs. Smith”: Erskine is set to captivate audiences with her role opposite Donald Glover in the highly anticipated Prime Video series “Mr. and Mrs. Smith,” premiering on February 2nd. The series, created and written by Glover and Francesca Sloane, is a fresh reimagining of the 2005 film and is already garnering strong reviews.

🎭 A Versatile Talent: Maya Erskine has established herself as a versatile figure in the entertainment world, showcasing her skills not only in acting but also in writing, directing, and producing. Her diverse talents have been recognized and celebrated in various projects, making her a valuable addition to WME’s roster.

πŸš€ Expanding

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Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America’s fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

πŸ₯’ The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

πŸ† A Champion’s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic passion with business acumen.

πŸ“ˆ Investing in Community and Sport: Brees’s

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Film/TV 2 mins read

Christopher Walken Drives into the Spotlight for BMW’s Super Bowl Commercial

Christopher Walken, the legendary actor with a career spanning decades, is set to dazzle audiences once again, this time in a high-profile BMW Super Bowl commercial. Known for his unique voice and magnetic on-screen charisma, Walken’s involvement in this ad campaign promises to be a highlight of the Super Bowl’s advertising lineup.

🏈 A Super Bowl Advertising Veteran: Christopher Walken is no stranger to the world of Super Bowl commercials. His previous appearances in big-game ads have left memorable impressions, thanks to his distinctive style and ability to captivate viewers. His return to the Super Bowl commercial scene is highly anticipated by fans and marketing aficionados alike.

πŸš— BMW’s Star-Studded Campaign: Walken’s participation in BMW’s Super Bowl commercial follows the brand’s tradition of featuring high-profile celebrities. He succeeds Arnold Schwarzenegger, who, along with Salma Hayek, starred in the 2022 Super Bowl commercial for BMW. This continued use of star power reflects BMW’s commitment

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Film/TV 2 mins read

Emilia Clarke Teams Up with Hamilton Hodell for UK Representation

Emilia Clarke, globally recognized for her iconic role as Daenerys Targaryen in “Game of Thrones,” has made a strategic move in her flourishing acting career by signing with Hamilton Hodell in the UK. This partnership marks a new chapter for Clarke, aligning her with one of the leading talent agencies in the region.

πŸ‰ A Legacy in “Game of Thrones”: Clarke’s portrayal of Daenerys Targaryen in the HBO series “Game of Thrones” catapulted her to international fame. Her powerful performance in this role not only earned her critical acclaim but also a dedicated global fanbase, making her one of the most prominent figures in contemporary television.

🎞️ Versatile Film Roles: Beyond “Game of Thrones,” Clarke has demonstrated her versatility with roles in various movies. Her filmography includes “The Pod Generation,” the holiday favorite “Last Christmas,” and a significant role in the “Star Wars” anthology film, “Solo: A Star Wars Story.” Each role showcases Clarke’s range and talent in different genres

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Investments 2 mins read

Harry Kane Invests in Sustainability: Becomes Lead Investor and Brand Ambassador for Reflo

England football star Harry Kane steps into a new role beyond the pitch, aligning himself with sustainable performance wear brand Reflo as a leading investor and brand ambassador. This strategic move highlights Kane’s commitment to sustainability and his interest in innovative, eco-friendly ventures.

πŸ’° Seed Funding Success: Reflo’s recent seed funding round, which successfully raised around Β£1 million, saw Harry Kane emerge as the lead investor. His involvement signifies a strong belief in the brand’s mission and potential, lending both financial support and his high-profile status to boost Reflo’s growth.

🌍 A Focus on Sustainable Sportswear: Founded in 2021, Reflo is dedicated to combining sustainability, performance, and style. While specializing in golf attire, the brand also caters to a range of activities including gym workouts, running, tennis, and padel. Kane’s investment and ambassadorship will likely bring heightened attention to these sustainable sporting solutions.

♻️ Eco-Friendly Innovations:

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Brand Ambassador 2 mins read

LeBron James Teams Up with DraftKings as Football Talent Ambassador

LeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron’s collaboration with the sports betting company is set to focus on football, leveraging his immense popularity and influence in the sports world.

🏈 A Strategic Focus on Football: Given LeBron’s status as an active NBA player, his role with DraftKings will be strategically centered around football. This focus allows him to engage with the sports betting community while adhering to the regulations and guidelines that govern player endorsements and active athletes’ participation in sports betting.

πŸ“… Key Events Throughout the Year: As part of the partnership, LeBron will be involved in multiple key events spread throughout the year. His participation in these events is expected to bring heightened attention and excitement, drawing both sports enthusiasts and casual fans to DraftKings’ platforms and offerings.

🚫 Navigating Limitations:

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Brand Ambassador 2 mins read

Mercy Miller’s Sweet Deal with Sweetkiwi: A Healthy Partnership

Mercy Miller, a rising star in high school basketball and son of the renowned Master P, has made a significant stride in his career with a lucrative name, image, and likeness (NIL) deal.

πŸ† A Fruitful Collaboration: Aligning his passion for sports with a commitment to healthy living, Miller becomes the latest brand ambassador for Sweetkiwi, a pioneering frozen yogurt company founded in 2020 by entrepreneur Ehime Eigbe. This partnership is rooted in a mutual dedication to promoting fitness and healthier dessert options.

🍨 The Sweetkiwi Mission: Sweetkiwi stands out for its emphasis on health-conscious and flavorful offerings, mirroring Miller’s own lifestyle both on and off the basketball court. As a student-athlete at Notre Dame High School in Sherman Oaks, CA, Miller embodies the values that Sweetkiwi champions.

πŸ’° Making Headlines: The deal, reportedly worth $1.4 million according to Bleacher Report and Slam, positions Miller as an influential figure among young sports enthusiasts, encouraging them to make healthier dietary choices.

🌟 A Step Forward:

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New Signings 2 mins read

Alex Borstein: A New Chapter with The Rosenzweig Group

Alex Borstein, the talented three-time Emmy winner, has embarked on a fresh journey by signing with The Rosenzweig Group, positioning herself for expanded representation across all facets of her multifaceted career.

🎭 A Marvelous Legacy: Best known for her compelling role as Susie Myerson in Prime Video’s “The Marvelous Mrs. Maisel,” Borstein has left an indelible mark on audiences worldwide. This role not only fetched her two Emmy Awards for Supporting Actress but also secured her a nomination this year, alongside a nod for a SAG Award for Best Supporting Actress.

🎀 Voices That Matter: Beyond her on-screen prowess, Borstein lends her voice to Lois Griffin in the beloved animated series “Family Guy,” earning her another Emmy. Her exceptional talent extends to her work behind the scenes, contributing as a writer and producer to hit shows like “Shameless” and “MADtv.”

πŸ“Ί Diverse Talents: Borstein’s versatility shines through her performance as Dawn in HBO’s “Getting On” and her own comedy special, “Alex

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Fashion 2 mins read

Michael B. Jordan Sparkles as David Yurman’s Global Brand Ambassador

Michael B. Jordan, the acclaimed actor known for his powerful performances and charismatic presence, has added a new facet to his illustrious career by becoming the global brand ambassador for the luxury jewelry brand, David Yurman. This partnership marks a significant collaboration between one of Hollywood’s most sought-after actors and a renowned name in the world of high-end jewelry.

πŸ† The Face of ‘The Vault’: In his debut role as David Yurman’s global ambassador, Michael B. Jordan is set to represent ‘The Vault’, which is David Yurman’s first-ever Men’s High Jewelry collection. This pivotal role positions Jordan at the forefront of the brand’s venture into high jewelry for men, showcasing the collection’s elegance and sophistication.

πŸ“· Captured by Tyler Mitchell: The campaign for ‘The Vault’ features Jordan in a series of stunning visuals, captured by the talented young photographer Tyler Mitchell. Known for his unique aesthetic and ability to convey deep narratives through

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Film/TV 2 mins read

Bruna Marquezine Shines as YSL Beauty’s New US Makeup Ambassador

Bruna Marquezine, the Brazilian actress and model renowned for her captivating on-screen presence and advocacy work, has been appointed as the newest US makeup ambassador for YSL Beauty. This collaboration marks a significant step for Marquezine, aligning her with one of the most prestigious names in the beauty industry.

🌈 Promoting YSL Beauty Innovations: In her new role, Marquezine will be the face of YSL Beauty’s latest offerings, including the new Candy Glaze Lip Gloss Stick, the Couture Mini Clutch eyeshadow quad, the award-winning Lash Clash Mascara, and the Touche Eclat Brightening Pen. Her association is expected to bring a fresh and dynamic appeal to these products.

πŸ“Έ ‘Sweet Like Candy’ Campaign: Marquezine will take center stage in YSL Beauty’s upcoming ‘Sweet Like Candy’ makeup campaign. Captured by renowned photographer Amy Troost, with makeup looks curated by YSL Beauty’s global beauty director, Tom Pecheux, the campaign is poised to showcase Marquezine’s versatility and allure.

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Music 2 mins read

Zerb Teams Up with UTA for Representation

Zerb, the dynamic SΓ£o Paulo-based producer, has taken a significant leap in his music career by signing with UTA (United Talent Agency) for live representation in all territories outside Brazil. This move marks a new chapter for Zerb, aligning him with one of the premier talent agencies in the entertainment industry and setting the stage for his global expansion.

πŸš€ Breakthrough with “Mwaki”: Zerb’s ascent in the music world has been meteoric, particularly following the release of his house track “Mwaki.” The song has enjoyed immense success since its fall release, captivating audiences worldwide with its infectious rhythms and distinct sound.

🌍 Expanding Global Reach: By partnering with UTA for live representation, Zerb is poised to amplify his presence on the international stage. UTA’s extensive network and expertise in the global music industry provide the ideal platform for Zerb to showcase his talent to a broader audience and explore new opportunities.

🎀 Collaboration with Sofiya Nzau: Adding to his growing list of achievements, Zerb recently

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New Signings 2 mins read

Robert Icke: British Theatre’s Visionary Joins CAA

Renowned British writer and director Robert Icke, celebrated for his trailblazing work in theatre, television, and film, has recently joined the roster of Creative Artists Agency (CAA). His signing with one of the leading talent and sports agencies underscores a pivotal chapter in his illustrious career.

🌟 A Record-Breaking Talent: Icke has distinguished himself as one of the most innovative forces in modern British theatre. He clinched the prestigious Olivier Award in 2016 for his groundbreaking adaptation and direction of ‘Oresteia,’ becoming the youngest recipient of this accolade. His genius didn’t stop there – he further secured the Evening Standard Best Director Award for the same production, and later for ‘The Wild Duck’ and ‘The Doctor.’

🎭 Reinventing Classics: Icke’s directorial prowess shone brilliantly in his rendition of ‘Hamlet,’ featuring Andrew Scott. This production graced stages at the Almeida, West End, and even crossed continents to New York’s Park Avenue Armory in 2022. His ability to reinvigorate classic plays with contemporary relevance has been a hallmark of his artistic journey.

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New Signings 2 mins read

Gerry Turner: From ‘Golden Bachelor’ to Gersh Representation

Gerry Turner, a retiree who unexpectedly soared to fame at 72 years old through ABC’s hit show ‘The Golden Bachelor,’ has inked a deal with Gersh, one of the industry’s leading talent agencies. His remarkable journey from a simple lifestyle to becoming a television sensation is nothing short of inspiring.

πŸ“Ί A Reality TV Phenomenon: Turner’s appearance on ‘The Golden Bachelor’ wasn’t just another reality TV stint; it turned into a cultural phenomenon. His relatable backstory, charming demeanor, and status as a widower resonated deeply with viewers, contributing to the show’s unprecedented success. It achieved the highest 35-day audience average for an unscripted series on ABC in half a decade.

πŸ’Ό A Man of Many Talents: Before his rise to fame, Turner led a fulfilling life as an entrepreneur in the restaurant industry. His extensive experience included writing for trade publications and speaking engagements for a distribution company. His zest for learning and growth led him back to academia post-retirement, where he earned a certification as a mediator. His expertise spans small claims courts, divorce mediation, civil

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Campaigns 2 mins read

Guy Fieri & Espinosa’s Birthday Blaze: The Knuckle Sandwich 56

Celebrity chef and renowned cigar enthusiast Guy Fieri, along with Erik Espinosa of Espinosa Premium Cigars, is back with a bang, celebrating Fieri’s 56th birthday with the release of the limited-edition Knuckle Sandwich 56 cigar. Following the success of their collaborative brand Knuckle Sandwich, this release marks the continuation of a tradition that blends the art of culinary expertise with premium cigar crafting.

πŸ₯³ A Birthday Tribute: The Knuckle Sandwich 56 is more than just a cigar; it’s a tribute to Fieri’s passion for the finer pleasures in life. Crafted to commemorate his 56th birthday, this cigar embodies the essence of celebration and luxury.

πŸ“ˆ Increased Availability: In response to overwhelming demand and the swift sell-out of last year’s edition, Espinosa has significantly increased production. From an exclusive 555 boxes to a more generous 1,500, cigar aficionados have a better chance of experiencing this unique blend.

🌟 Celebrating a Unique Blend: The Knuckle Sandwich 56 isn’t just a cigar; it’s a symbol of the successful partnership

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Fashion 2 mins read

Saoirse Ronan is Louis Vuitton’s Latest Ambassador

Louis Vuitton, the iconic luxury fashion house, has announced the talented and acclaimed actress Saoirse Ronan as its newest ambassador. This collaboration marks a significant milestone in the brand’s ongoing engagement with renowned figures in the arts and entertainment industry.

🎬 A Celebrated Acting Career: Saoirse Ronan, the American-Irish actress who is set to turn 30 this year, has already had an illustrious career spanning over two decades. Renowned for her exceptional range and emotional depth, Ronan has delivered critically acclaimed performances in movies like “Little Women,” “Lady Bird,” “Brooklyn,” and “Atonement.” Her captivating acting skills have not only earned her four Academy Award nominations but also won her the Golden Globe for Best Actress for her role in Greta Gerwig’s “Lady Bird” in 2017.

πŸ‘— Cultivating Fashion and Film Links: Louis Vuitton’s decision to bring Ronan on board is part of the brand’s strategy to strengthen its ties with prominent

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Brand Ambassador 2 mins read

Ramraj Cotton & Rishabh Shetty: A Union of Tradition and Talent

Ramraj Cotton, India’s leading brand in traditional and ethnic wear, proudly announces the signing of Rishabh Shetty, the celebrated actor and filmmaker of the blockbuster ‘Kantara,’ as its new brand ambassador. This collaboration symbolizes a fusion of swadeshi pride and cinematic brilliance, highlighting Ramraj Cotton’s dedication to promoting traditional Indian attire.

πŸ“½οΈ Rishabh Shetty’s Cinematic Charm: Known for his versatility and mass appeal, Rishabh Shetty brings a unique charisma to Ramraj Cotton. His role as brand ambassador will enhance the brand’s visibility across India, resonating with both urban and rural audiences. Shetty’s connection with diverse demographics makes him an exemplary figure to represent Ramraj’s line of Dhotis, Shirts, and Kurtas.

🌱 Embracing Swadeshi Roots: This partnership is a testament to Ramraj Cotton’s commitment to promoting swadeshi, or indigenous, products. By aligning with Rishabh Shetty, a figure deeply rooted in Indian culture, the brand aims to spread the essence of traditional wear more extensively throughout the country.

🌟 Cultivating Cultural Connections:

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Campaigns 2 mins read

Philips and Alia Bhatt Unveil Revolutionary Hair Straightener

Philips India is elevating hair care innovation with the launch of its Philips Hair Straightener featuring NourishCare Technology. This groundbreaking product, “Made in India,” is designed to style while nourishing hair, minimizing heat damage through its unique serum-infused strips.

πŸ” Cutting-Edge Technology: Philips’ latest offering represents a significant stride in hair care technology. The NourishCare Technology integrates serum strips enriched with hair-friendly ingredients, offering a styling experience that simultaneously nourishes and protects hair.

πŸ“Ί Alia Bhatt – The Face of Transformation: Bollywood star Alia Bhatt, the brand ambassador for Philips, is at the forefront of the campaign. The TVC, featuring Alia, addresses a common concern among consumers – heat damage from styling. It illustrates how Philips’ innovative solution brings joy and confidence to users, echoing Alia’s embodiment of effortless style and empowerment.

🌈 Styling Meets Care: With this launch, Philips aims to dissolve the longstanding barrier between hair

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