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Brand Ambassador 2 mins read

Varun Dhawan Joins Envy as Brand Ambassador for Bold Fragrances

Exciting news in the world of fragrances as Envy, a renowned brand, welcomes Bollywood celebrity Varun Dhawan as its brand ambassador. With his bold and dynamic personality, Varun Dhawan embodies the spirit of Envy’s ‘let them envy’ approach, adding a new dimension to the brand’s promotion initiatives.

👑 Youth Icon: Varun Dhawan’s status as a youth icon and his ‘no compromising’ attitude make him the perfect fit for Envy. His style, energy, and adventurous spirit resonate with the brand’s commitment to youthfulness and providing exceptional fragrances that leave a lasting impression.

🚀 Strategic Partnership: Envy’s decision to onboard Varun Dhawan as its brand ambassador is a strategic move as part of its long-term expansion plan. This collaboration aims to enhance the brand’s visibility and reach through multi-channel campaigns, including TVCs and social media initiatives, featuring Varun Dhawan prominently.

🌺 Unleashing the Essence: Varun

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Brand Ambassador 2 mins read

Genelia Deshmukh Joins Youmaa as Brand Ambassador for Children’s Fashion

Exciting news in the world of children’s fashion as Youmaa, a renowned children’s clothing brand, announces its collaboration with actress Genelia Deshmukh as its brand ambassador. This partnership marks a celebration of childhood innocence and style, aiming to redefine the landscape of kids’ fashion.

🌟 Celebrating Childhood: Genelia Deshmukh, known for her versatile roles across various industries, brings her unique perspective as a mother of two to endorse Youmaa’s vision of quality, comfort, and style in children’s clothing. Her involvement underscores the brand’s commitment to creating clothing that resonates with parents and celebrates the joy and wonder of childhood.

👶 Essence of Youmaa: Founded by a group of passionate parents, Youmaa goes beyond being just a clothing brand. It embodies the essence of childhood, emphasizing imagination, creativity, and wonder in every garment. Each outfit is meticulously designed to capture the spirit of childhood and allow kids to feel comfortable and happy in what they wear.

👩‍👧‍👦 Empowering Kids:

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Campaigns 2 mins read

Brian Baumgartner, A.K.A. Kevin from ‘The Office,’ Teams Up With Mountain Dew for Cincinnati Chili Promotion

Get ready for a flavor-filled collaboration as actor Brian Baumgartner, famously known as Kevin Malone from the iconic NBC series The Office, joins forces with Mountain Dew for an exciting promotion centered around Cincinnati’s beloved chili culture.

🍲 Chili Connoisseur: Baumgartner, renowned for his role as the lovable and chili-savvy Kevin Malone, brings his expertise and humor to the table for this special partnership. With Cincinnati’s chili institutions making the switch to Coke products, Baumgartner’s connection to chili takes center stage in this unique collaboration.

🥤 Free Drink Offer: In response to the news of the chili chains transitioning to Coke, Mountain Dew launches a special promotion. Customers can enjoy a complimentary Mountain Dew beverage with their Cincinnati chili purchase, whether they’re dining in or ordering takeout. This initiative aims to keep the spirit of pairing chili with Mountain Dew alive, even as beverage preferences shift.

📰 Social Media Buzz:

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.

🌿 Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.

♻️ Sustainable Commitment: Loloi’s

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New Signings 2 mins read

Filmmaker Duo Fernanda Valadez, Astrid Rondero Sign With CAA Following Sundance Award Win

In a significant move that underscores their rising prominence in the film industry, filmmaker duo Fernanda Valadez and Astrid Rondero have officially joined Creative Artists Agency (CAA), marking a pivotal milestone in their careers post their Sundance Award triumph.

🏆 Sundance Success: Valadez and Rondero’s collaborative prowess was showcased in their co-directed and co-written masterpiece “Sujo,” which premiered at this year’s prestigious Sundance Film Festival. The film garnered critical acclaim and clinched the Grand Jury Prize for World Dramatic competition, solidifying their status as visionary filmmakers.

🎬 Previous Triumphs: The duo’s track record of success extends beyond “Sujo.” Their previous work, “Identifying Features,” garnered international recognition by winning the Best International Feature at the 2021 Gotham Awards. This film, directed by Valadez and co-written, co-produced, and co-edited by Valadez and Rondero, also made waves at Sundance 2020, clinching audience and screenwriting awards.

🏅 Awards and Accolades: Rondero’s directorial debut, “The Darkest

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New Signings 2 mins read

Tosin Morohunfola Signs With ColorCreative

Renowned actor, writer, director, and producer Tosin Morohunfola has inked a significant deal with ColorCreative for management, marking a new chapter in his already illustrious career.

🌟 Upcoming Projects: Morohunfola’s star continues to rise as he gears up to share the screen with Shannon Thornton in Tyler Perry’s highly anticipated drama feature “Joy Ridge,” set to grace Amazon MGM Studios soon. This collaboration promises to showcase Morohunfola’s exceptional talent in a captivating narrative.

📺 Television Triumphs: With an impressive repertoire, Morohunfola has left an indelible mark on television. From his standout role as a series regular in Starz’s “Run the World” to memorable appearances in Max’s “Julia,” Showtime’s “The Chi,” and NBC’s “Chicago Med,” his versatility and depth as an actor shine through.

🎥 Silver Screen Success: Morohunfola’s contributions extend to the silver screen with noteworthy performances in Amazon’s “Blackbox” alongside Phylicia Rashad, Kevin Willmott’s “The 24th” (earning a NAACP

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New Signings 1 mins read

Sugar23 Signs ‘Ozark’s Charlie Tahan

Sugar23 has signed Charlie Tahan, the actor, writer, and director best known for his breakout starring role on Netflix’s Ozark, for management.

Background on Ozark: The Emmy-winning Ozark follows Marty Byrde (Jason Bateman), a financial planner entangled in a dangerous world of money laundering and drug cartels. Tahan’s character, Wyatt Langmore, is a fan favorite known for his intelligence and introspection despite a troubled past.

🎬 Diverse Career: Tahan’s talent extends beyond Ozark, seen in his roles alongside Christian Bale in The Pale Blue Eye and with Ben Mendelsohn in The Land of Steady Habits. He has also featured in notable films such as I Am Legend, Poms, Frankenweenie, Wiener-Dog, and Blue Jasmine.

Sugar23’s signing of Charlie Tahan highlights the agency’s commitment to nurturing versatile and acclaimed talents across various entertainment platforms. Tahan’s multifaceted career trajectory promises exciting prospects ahead under Sugar23’s management.

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New Signings 1 mins read

Kenny Ortega Returns to Paradigm: A Triumph in Hollywood Talent

Kenny Ortega, the mastermind behind Disney Channel hits like High School Musical and Descendants, has made a triumphant return to Paradigm for representation.

🌟 A Hollywood Comeback: Ortega’s journey back to the renowned talent agency follows his previous stint at A3 Artists Agency. His return to Paradigm is a testament to his enduring influence and creative prowess in the entertainment industry.

🎥 Legendary Portfolio: Ortega’s illustrious career spans iconic films such as Newsies (1992), the original Dirty Dancing, Hocus Pocus, Ferris Bueller’s Day Off, Pretty in Pink, and Xanadu. His groundbreaking work on the High School Musical franchise earned him an Emmy for choreography, solidifying his reputation as a visionary director and choreographer.

🎵 Musical Mastery: Beyond the silver screen, Ortega has left his mark on the music industry, directing and choreographing music videos, live TV performances, and concerts for a star-studded lineup including Miley Cyrus, Cher, Madonna, Michael Jackson, Barbara Streisand, Diana Ross, Mick Jagger, Gloria Estefan, Gladys

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Brand Ambassador 2 mins read

Pat Cummins Brings His Signature Poise to Carrera as the Brand’s New Ambassador

In sports, there are individuals who transcend their sport, embodying excellence and a unique style that sets them apart. Pat Cummins is one such figure, daring to be different and pushing the boundaries of what’s possible. Carrera, known for its innovative eyewear designs and commitment to excellence, finds a perfect match in Cummins as they both strive to be at the pinnacle of their respective industries.

🌍 A Historic Comeback: Amidst Australia’s remarkable comeback in the 2023 ODI World Cup, Pat Cummins emerged not just as a cricketing hero but also as a symbol of resilience and leadership. Cummins, Australia’s captain, led the team to a historic nine consecutive victories, including a memorable upset win over host nation India. His remarkable performance on the field immortalized him as one of cricket’s greatest captains, showcasing his skill with both the ball and bat.

🌟 Beyond Sports Excellence: Cummins’ star continues to rise, not just for his on-field achievements but also for his embodiment of determination,

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Brand Ambassador 2 mins read

Tommy Hilfiger Unveils Georgia May Jagger as Summer 2024 Watch and Jewellery Collection Ambassador

Tommy Hilfiger, the iconic fashion brand, has proudly announced Georgia May Jagger as the brand ambassador for its Spring Summer 2024 watch and jewellery collection campaign. Georgia May Jagger’s natural charisma, optimism, and effortless style perfectly embody Tommy Hilfiger’s Classic American Cool DNA, bringing a refreshing touch to the brand’s latest offerings. The campaign, captured by Scott Trindle in the picturesque setting of Barcelona, Spain, showcases the fusion of timeless elegance and contemporary allure.

⌚ Women’s Watch Collection: The Spring Summer women’s watch collection introduces the Sport Lux range, featuring bold 40mm stainless-steel cases with ceramic accents, multifunctional movements, and crystal indexes. The collection highlights a dressed-up timepiece with a crystal-set bezel and tonal dial, presented on link bracelets for a relaxed yet sophisticated spring aesthetic. Versatile jewellery styles complement the watches, including integrated bracelets in various finishes like carnation gold and 14K gold

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Brand Ambassador 2 mins read

Castrol and bp Sign Shah Rukh Khan as Brand Ambassador: Embracing Innovation and Excellence in Lubricants

Castrol, a leading global lubricants brand under the bp Group, has announced a strategic partnership with the iconic Shah Rukh Khan as its brand ambassador. This collaboration signifies Castrol’s commitment to delivering high-performance lubricants and furthering its presence in the automotive industry.

👑 Shah Rukh Khan as Ambassador: Over the next two years, Shah Rukh Khan will be featured in digital, print, and TV campaigns for bp and Castrol, showcasing their extensive range of products designed to enhance vehicle performance.

🔧 Shared Values of Innovation: Sashi Mukundan, President of bp India and Senior Vice President of the bp group, highlighted the association with Shah Rukh Khan as a reflection of their dedication to innovation, performance, reliability, and sustainability in the automotive sector. This partnership underscores their joint efforts in shaping the future of mobility.

💼 Commitment to Excellence: Sandeep Sangwan, Managing Director of Castrol India Limited, emphasized the brand’s

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Brand Ambassador 2 mins read

Eveready Industries India Ropes in Neeraj Chopra as New Brand Ambassador: Powering Excellence and Innovation

Eveready Industries India (EIIL), a leading battery brand, has announced its exciting collaboration with Neeraj Chopra, the reigning Olympic gold medalist and World No. 1 in men’s javelin, as its new brand ambassador. This partnership underscores Eveready’s commitment to excellence and innovation, marked by the launch of the new Ultima Alkaline battery series.

🔋 Ultima Alkaline Series: The Ultima Alkaline battery series represents a significant leap in technology, offering 400% more power for longer running toys and gadgets. Eveready’s focus on delivering long-lasting value-for-money solutions for high-drain devices aligns perfectly with the needs of modern-day India.

🏅 Chopra’s Inspiration: Neeraj Chopra’s remarkable journey to success has inspired millions worldwide, embodying values of performance, power, endurance, and reliability. His partnership with Ultima reflects a shared commitment to setting new benchmarks for excellence in the industry.

💪 Seamless Alignment: Neeraj Chopra emerges as the perfect fit for Eveready, with his

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New Signings 2 mins read

SMAC Entertainment Signs NFL Wide Receiver DK Metcalf For Management: Expanding Brand Presence Beyond the Field

SMAC Entertainment, the renowned management and production company co-founded by Constance Schwartz-Morini and Michael Strahan, has welcomed star NFL wide receiver DK Metcalf to its roster, signaling a strategic move towards expanding his brand presence beyond the football field.

🤝 Collaboration Goals: SMAC will collaborate with Metcalf to identify new business ventures that align with his brand image, including opportunities in entertainment production, future endorsements, licensing, and partnerships. The firm’s dedicated team, led by Jose Diaz, Derek Sanderson, and Georgie Moskowitz, will spearhead these efforts to maximize Metcalf’s potential in diverse sectors.

🏆 NFL Career Highlights: Metcalf, a second-round pick in the 2019 NFL Draft after an impressive collegiate career at the University of Mississippi, has made significant strides since joining the Seattle Seahawks. His NFL debut in 2019 marked the beginning of a stellar career, breaking franchise records and setting NFL records for receiving yards by a rookie in both regular-season and playoff games.

🎬 Entering New

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New Signings 2 mins read

The Girls On The Bus’ Scribe Tawal Panyacosit Inks With M88

Fresh off the Max debut of ‘The Girls on the Bus,’ where he serves as a story editor, Tawal Panyacosit has signed with M88 for representation, marking another milestone in his flourishing career.

🎥 About ‘The Girls On The Bus’: Created by Amy Chozick and Julie Plec, the political drama follows the journey of four female journalists as they navigate the complexities of covering flawed presidential candidates. Panyacosit’s role as a story editor in the series has contributed to its success, with the first two episodes starring Melissa Benoist, Carla Gugino, and more, produced by Berlanti Productions, premiering on March 14.

🖋️ Writing Credits: Panyacosit’s impressive writing credits include collaborations with showrunners Julie Plec and Marguerite MacIntyre on ‘Vampire Academy’ for Peacock, and ‘Life After First Failure’ for CW Seed, a series that he co-created, co-developed, and co-executive produced. His passion for genre storytelling, encompassing magical, mystical, mythological, and musical elements, serves as a driving force in his creative endeavors.

🌍 Diverse Background and Commitment

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New Signings 2 mins read

Melina Kanakaredes Signs With CESD: Versatile Actress Expands Representation

Melina Kanakaredes, renowned for her memorable role as Stella Bonasera in ‘CSI: NY,’ has signed with CESD for representation, marking a new chapter in her illustrious career. Kanakaredes’s portrayal of Detective Stella Bonasera captivated audiences during the six-season run of ‘CSI: NY’ on CBS from 2004-2010, showcasing her talent and versatility as an actress.

🎥 Recent Projects: Most recently, Kanakaredes has been captivating viewers as Nancy Dunlop on Showtime’s hit series ‘Billions.’ Her impressive resume also includes starring roles in NBC’s ‘Providence,’ appearances on ‘The Resident,’ ‘The Practice,’ ‘Leaving L.A.,’ and ‘NYPD Blue.’ She also had a significant arc on the ABC series ‘Notorious,’ alongside Piper Perabo and Daniel Sunjata, as well as a recurring role in the Netflix animated series ‘Blood of Zeus.’

🌟 Feature Film Roles: In the feature film space, Kanakaredes has showcased her talent in a range of roles, including the thriller drama ‘Snitch,’

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New Signings 2 mins read

UTA Signs ‘May December’s Cory Michael Smith: Actor Expands Horizons Across Film, Television, and Theater

UTA has signed actor Cory Michael Smith, known for his role in ‘May December,’ for representation in all areas, with an eye toward securing him new opportunities across film, television, theater, and more. The signing follows Smith’s notable supporting role in ‘May December,’ Netflix’s Oscar- and Golden Globe-nominated drama directed by Todd Haynes. Smith’s portrayal of Georgie, a pivotal character in the film, garnered critical acclaim, contributing to the film’s success as one of the most acclaimed releases of 2023.

📽️ Recent Projects: Currently, Smith is in production on Jason Reitman’s ‘SNL 1975,’ a project chronicling the events leading up to Saturday Night Live’s debut. In this upcoming series, Smith takes on the role of actor and comedian Chevy Chase, showcasing his versatility and range as an actor.

🎬 Career Highlights: Prior to his role in ‘May December,’ Smith has made notable appearances on Gillian Flynn’s Amazon series ‘Utopia’ and Netflix’s ‘Transatlantic.’ His performance

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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Campaigns 2 mins read

Calvin Klein Launches New Calvin Klein Home Campaign Starring Camila Morrone

Calvin Klein, a prominent fashion brand owned by PVH Corp. [NYSE], has unveiled its Calvin Klein Home Spring 2024 campaign featuring the talented actress Camila Morrone, showcasing the brand’s latest collection of home essentials. This campaign marks the debut of the first collection under Revman International, Calvin Klein’s license partner for home accessories.

📅 Spring 2024 Campaign Debut: The Calvin Klein Home campaign for Spring 2024 introduces Emmy Award-nominated actress Camila Morrone in a series of cinematic still life portraits alongside the brand’s newest home bedding and bath textiles. The collection includes the Washed Texture Duvet Set in white, the Aquarelle Floral Bed, the Honeycomb Blanket in off white, the Organic Earth Duvet and Sheet Set in mocha brown, and the Entwine Towel in white.

📸 Captivating Visuals: The campaign’s images, beautifully captured by Annemarieke Van Drimmelen, showcase Camila Morrone immersed in the serene comfort of the latest Calvin Klein Home collection. The portraits

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Campaigns 2 mins read

PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez

Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC offers a modern take inspired by Pepsi®’s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.

📅 Launch and Concept: The campaign launch coincides with the onset of summer, highlighting Pepsi®’s commitment to refreshing experiences and innovation. The film features a captivating narrative set at a vintage gas station, where Jacqueline Fernandez’s appearance adds an element of allure and excitement to the brand’s new look.

👀 Jacqueline’s Impact: Jacqueline Fernandez’s inclusion in the campaign amplifies its appeal, as she embodies the essence of modernity and style. Her effortless charm and energy resonate with Pepsi®’s message of embracing bold transformations while staying refreshingly cool.

💬

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

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