Latest News

Endorsement Deals 2 mins read

Kate Moss Teams Up with Balenciaga for Le City Bag Campaign

British supermodel Kate Moss has joined forces with luxury fashion house Balenciaga to front their latest campaign showcasing the timeless elegance of the Le City Bag. Captured by acclaimed New York-based fashion photographer Mario Sorrenti, Moss exudes effortless sophistication alongside rising star Mona Tougaard, embodying the brand’s vision of modern luxury and timeless style.

👜 A Timeless Icon: Balenciaga’s Le City Bag has long been synonymous with understated elegance and unparalleled craftsmanship, and Moss’s collaboration with the brand reaffirms its status as a coveted accessory for the discerning fashion enthusiast. By enlisting Moss as the face of the campaign, Balenciaga aims to reintroduce the iconic handbag to a new generation of luxury consumers while retaining its allure among seasoned aficionados.

📸 Capturing the Essence: Shot against the backdrop of urban landscapes and minimalist settings, the campaign captures the essence of contemporary

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New Signings 2 mins read

Milo Ventimiglia Joins Forces with WME

Acclaimed actor Milo Ventimiglia has embarked on a new creative journey by signing with powerhouse agency William Morris Endeavor (WME), marking a significant milestone in his illustrious career. Ventimiglia’s decision to join WME comes on the heels of his notable accomplishments, including his captivating portrayal in the ABC drama series The Company You Keep and his pivotal role in the critically acclaimed NBC series This Is Us.

🎬 A Versatile Talent: Ventimiglia’s versatile talents have garnered widespread acclaim, with his portrayal of Jack Pearson in This Is Us earning him three Emmy nominations and solidifying his status as one of television’s most compelling performers. Beyond his acting prowess, Ventimiglia’s involvement in The Company You Keep underscores his multifaceted abilities as both an actor and a producer, highlighting his keen eye for compelling storytelling and his dedication to bringing dynamic projects to life.

🌟 Expanding Creative Horizons: Ventimiglia’s collaboration with

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Campaigns 2 mins read

Robert Pattinson Captivates in Dior’s Spring 2024 Icons Campaign

Dior, the epitome of French luxury and elegance, unveils its mesmerizing new campaign for Spring 2024, showcasing the iconic Dior Icons capsule collection. Leading the charge is none other than Hollywood heartthrob Robert Pattinson, returning as the face of Dior under the creative direction of menswear maestro Kim Jones. Shot by acclaimed British photographer and director Alasdair McLellan, the campaign captures Pattinson’s magnetic presence and Dior’s timeless allure.

🌸 A Vision of Spring: Kim Jones’ vision for Spring 2024 brings a refreshing breeze of sophistication and style to Dior’s iconic aesthetic. The collection merges impeccable tailoring with a touch of relaxed elegance, epitomized by Pattinson’s effortless charm and debonair persona.

📸 Captivating Imagery: In the campaign, Pattinson dons two distinct looks that embody the essence of Dior’s Spring 2024 collection. The first ensemble showcases the discreet luxury of Dior in a palette of serene beige tones. Layering a chic cardigan over a

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Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder’s first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand’s esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU’s global appeal makes her a perfect fit for Estée Lauder’s international reach.

🎶 Campaigns to Remember: As Estée Lauder’s Global Brand Ambassador, IU will be front and center in campaigns for the brand’s hero franchises, including the iconic Advanced Night Repair and Double Wear collections. Her captivating presence and effortless

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Brand Ambassador 2 mins read

Merab ‘The Machine’ Dvalishvili Takes Flight as Aviator’s Newest Brand Ambassador

Spribe, the powerhouse behind the world’s leading crash game, is thrilled to welcome Merab ‘The Machine’ Dvalishvili as the newest brand ambassador for Aviator. With over twelve million monthly players, Aviator continues to soar in popularity, and Dvalishvili’s appointment adds an exciting dimension to the game’s dynamic presence.

🌍 Global MMA Sensation: Hailing from Tbilisi, Georgia, Merab ‘The Machine’ Dvalishvili has captured the hearts of fans worldwide as a top contender in the UFC bantamweight division. Known for his relentless fighting style and tenacity, Dvalishvili embodies the spirit of Aviator—a game that thrives on excitement and high-stakes action.

👊 From Tbilisi to the Octagon: Dvalishvili’s journey to becoming a professional MMA fighter took him from his hometown to the United States, where he trained under the tutelage of renowned coaches Roy Longo and Matt Serra. His dedication and skill have propelled him to the top ranks of the UFC, earning him a massive following and respect in the fighting community.

🔥 Elevating the Aviator Experience: As Aviator’s brand ambassador, Dvalishvili’s

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Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove‘s 20th anniversary of its iconic ‘Campaign For Real Beauty,’ reaffirming its commitment to showcasing the diversity and authenticity of ‘real women’ in its advertising.

👩‍🦱 Embracing Authenticity: Dove’s enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J’s partnership with Dove underscores the brand’s dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove’s belief in the power of authenticity and inclusivity in shaping beauty narratives.

🔍

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Campaigns 2 mins read

Ganni x Paloma Elsesser: Embrace the Season of Transitional Dressing

Fashion enthusiasts, rejoice! The iconic fashion house Ganni is taking the style world by storm with its latest collaboration with the stunning Paloma Elsesser. Set to launch on April 17, this partnership promises to redefine transitional dressing with a collection that seamlessly blends Ganni’s cool-girl aesthetic with Paloma’s undeniable charm.

🌼 Spring-Ready Chic: As the fashion world transitions into a new season, Ganni and Paloma Elsesser bring you a collection that embodies effortless style and versatility. From chic knit pants to sleeveless midis adorned with hoods, each piece is designed to elevate your wardrobe for the warmer days ahead.

🦋 Signature Details: Discover the allure of Ganni’s signature butterfly logo intricately woven into each garment. This collaboration celebrates the brand’s iconic symbol, adding a touch of whimsy and charm to every outfit.

💃 Inclusive Sizing: Embracing diversity and inclusivity, the Ganni x Paloma Elsesser collection is available in EU sizes

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Campaigns 2 mins read

Georgina Rodríguez Embarks on a Luxurious Journey with Lily and Bean

Luxury meets style as influencer and model Georgina Rodríguez ventures into the world of high-end travel accessories with Lily and Bean. The 30-year-old, renowned for her relationship with football icon Cristiano Ronaldo, has sealed a lucrative deal with the prestigious British brand, known for its exquisite range of personalized luggage, totes, clutch bags, and more.

💼 Elevating Travel in Style: Georgina Rodríguez’s collaboration with Lily and Bean epitomizes the essence of luxury travel. The brand’s bespoke offerings, tailored to perfection, promise to redefine the travel experience with elegance and sophistication.

👜 Personalized Elegance: Lily and Bean’s signature touch of personalization adds a unique flair to every accessory. From custom-designed suitcases to chic clutch bags, each piece reflects Georgina’s impeccable taste and the brand’s commitment to luxury craftsmanship.

🚗 Backdrop of Opulence: Capturing the essence of the partnership, Georgina posed

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Campaigns 2 mins read

Julia Fox Unleashes Her Inner Goddess with Awe Inspired Jewelry Collaboration

Prepare to be enchanted as actress and author Julia Fox joins forces with Awe Inspired Jewelry for a dazzling collaboration that celebrates empowerment and mythic allure. In a captivating campaign, Fox embodies the essence of the Lilith Collection, a jewelry line that exudes strength, freedom, and the timeless allure of mythical storytelling.

👑 Embracing Divine Femininity: Julia Fox’s partnership with Awe Inspired Jewelry marks a celebration of divine femininity and self-expression. The Lilith Collection draws inspiration from the ancient narrative of Lilith, a figure steeped in mythology for her defiance and unapologetic embrace of her own identity.

💍 Symbolism and Liberation: Through intricate designs and symbolic motifs, the Lilith Collection represents a journey of liberation and self-discovery. Each piece speaks volumes, echoing themes of empowerment, bodily autonomy, and the embrace of one’s true nature.

🐍 Serpentine Elegance: The campaign showcases Fox adorned in stunning rings, bracelets,

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Campaigns 2 mins read

Gigi Hadid shines in Miu Miu’s Latest Campaign

Exciting news from the world of fashion as American model Gigi Hadid takes center stage in Miu Miu‘s captivating new campaign. Shot by the renowned American fashion photographer Steven Meisel, this collaboration brings together iconic style and artistic vision in a celebration of luxury and elegance.

👸 Iconic Ambassador: Gigi Hadid, renowned for her striking presence on runways and in fashion editorials, embodies the essence of Miu Miu’s signature matelassé in this latest campaign. As the face of the brand, she exudes confidence, sophistication, and a timeless sense of style.

📸 Captured by Steven Meisel: The campaign, expertly lensed by legendary photographer Steven Meisel, showcases the allure of Miu Miu’s signature matelassé in all its glory. Each image reflects Meisel’s unique perspective and artistic flair, creating a visual narrative that resonates with elegance and allure.

👜 The Wander Bag: Miu Miu’s new campaign spotlights the iconic Wander bag, a symbol of luxury and

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Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house’s captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand’s esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel’s luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel’s spring collection, each shot captures the essence of timeless elegance.

🌺 A Celebration of Spring: As the seasons change, Lili Reinhart’s

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Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT’s renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand’s latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe’s Global Brand Ambassador in the Paula’s Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti, promises visual delights that showcase the intersection of art, fashion, and individuality.

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Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

🚀

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Campaigns 2 mins read

Forever New Unveils SS24 Collection with Pooja Hegde

Exciting news for fashion enthusiasts as Forever New, the epitome of grace and elegance, launches its exclusive SS24 Collection, “Another Day in Paradise,” with brand ambassador Pooja Hegde. The collection’s core color, Porcelain (White), serves as a timeless backdrop, highlighting the vibrant colors and playful prints that define this season’s aesthetic.

👗 Fashion Forward: Forever New’s SS24 Collection showcases Pooja Hegde’s Campaign Styles, blending fashion-forward designs with the essence of the season. From ocean-inspired blue ruffle dresses to bold floral sheaths capturing the essence of summer blooms, each garment reflects elegance and sophistication.

🎨 Celebration of Color: Embracing luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate every wardrobe. The collection’s vibrant hues and intricate designs embody the spirit of summer, making it a must-have for fashion-conscious individuals.

🛍️ Available Now: Discover

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Campaigns 2 mins read

RECOVER 180 Partners with NBA Star Austin Reaves

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

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New Signings 2 mins read

Adina Verson Joins CESD for Representation

Exciting news from the entertainment world as versatile talent Adina Verson signs with Creative Artists Agency (CESD) for representation. Here’s a glimpse into Verson’s impressive career and what this partnership means for their future:

🎬 Diverse Portfolio: Adina Verson’s career spans across television, film, and stage, showcasing their range and talent as a performer. With notable roles in series like “Only Murders In the Building,” where they portrayed Poppy White, to appearances on HBO’s “And Just Like That…” and acclaimed projects like the short film “Troy,” Verson has established themselves as a versatile and sought-after actor.

🌟 Rising Star: Verson’s rise to prominence includes standout performances on stage, with memorable roles in productions like “A Transparent Musical” at Center Theatre Group and Broadway hits such as “Indecent.” Their stage presence and emotive performances have earned them accolades and nominations, highlighting their status as a rising star in the theater scene.

📺 Television

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New Signings 2 mins read

Sound Maestro Johnnie Burn Joins CAA

In a groundbreaking move for the entertainment industry, acclaimed sound designer and multi-award winner Johnnie Burn has made history by signing with Creative Artists Agency (CAA), marking the first time a sound designer has joined the prestigious agency. Here’s a closer look at this significant development:

🌟 Award-Winning Legacy: Johnnie Burn’s illustrious career is punctuated by accolades, including an Academy Award and a BAFTA for his exceptional work in sound design. His recent Oscar win for “The Zone of Interest” catapulted him into the spotlight, showcasing his unparalleled talent and contribution to cinematic excellence.

🎬 Collaborative Genius: Burn’s creative genius extends across collaborations with visionary filmmakers like Jonathan Glazer, with whom he collaborated on the critically acclaimed “Under the Skin” and the award-winning “The Zone of Interest.” His partnership with Glazer underscores his ability to elevate storytelling through immersive soundscapes that captivate audiences globally.

🔊 Innovative Soundscapes: As a supervising sound editor and re-recording mixer, Burn

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New Signings 2 mins read

‘Karate Kid’ Writer Rob Lieber Joins UTA

Exciting news from the entertainment industry as Rob Lieber, the talented writer behind the latest installment of the iconic ‘Karate Kid’ franchise, has inked a deal with United Talent Agency (UTA) for comprehensive representation across various domains. Here’s a closer look at this significant development:

📝 Accomplished Career: Rob Lieber’s impressive career spans across writing for film and television, with notable projects that have captured audiences’ imaginations. His involvement in the highly anticipated ‘Karate Kid’ movie currently in production underscores his storytelling prowess and ability to craft compelling narratives.

📚 Literary Journey: Previously associated with Verve, Lieber’s move to UTA marks a strategic transition in his professional journey. The shift comes amidst a notable restructuring at Verve, highlighting the dynamic nature of the entertainment industry and the evolving landscape for talent representation.

🔄 Agency Dynamics: The move to UTA follows recent shifts in agency dynamics, with UTA making strategic acquisitions of top-tier talent, including prominent figures

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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New Signings 2 mins read

Tom Payne Joins Independent Artist Group for New Chapter

Tom Payne, the acclaimed British actor renowned for his roles in Fox’s “Prodigal Son” and AMC’s “The Walking Dead,” is embarking on a new journey with Independent Artist Group, marking a significant step in his career. The actor, known for his versatility and captivating performances, has signed with Independent Artist Group for representation across all areas, heralding a fresh chapter in his professional endeavors.

🎭 A Stellar Career: Tom Payne’s impressive repertoire includes starring in notable projects such as the Blumhouse feature “Imaginary” and Kevin Costner’s upcoming western “Horizon: An American Saga.” His portrayal of Paul “Jesus” Monroe in “The Walking Dead” garnered critical acclaim, showcasing his ability to bring complex characters to life on screen. Payne’s breakout role in HBO’s “Luck” solidified his place in the industry, paving the way for a diverse and successful career.

📈 Strategic Representation: Joining Independent Artist Group aligns with Payne’s trajectory

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