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Brand Ambassador 2 mins read

(G)I-DLE’s Yuqi Becomes Fendi’s Latest Brand Ambassador

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE‘s Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi’s official Weibo account, accompanied by Yuqi’s first campaign photos for the brand.

📸 Yuqi’s Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi’s brand ethos.

🎉 Fendi’s Official Announcement: Fendi’s announcement praises Yuqi for her charming talent and strong fashion expression. “Her changeable styles are full of infinite possibilities,” the announcement states, underscoring her alignment with the brand’s avant-garde and vibrant image.

🔮 Anticipating Future Collaborations: Fendi’s statement also expresses enthusiasm for Yuqi’s future contributions: “Look forward to Song Yuqi showing more

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Endorsement Deals 2 mins read

BTS’ V Boosts Compose Coffee to Global Fame with Remarkable Sales Growth

Compose Coffee, initially a popular brand mainly in South Korea, has experienced a phenomenal surge in global popularity and user growth, thanks to BTS member V, also known as Taehyung. This significant boost in sales and user engagement has positioned the coffee brand on the global map, indicating the powerful influence of the K-pop superstar.

📈 Skyrocketing User Base: In December 2023, when V, the beloved Layover singer and a key member of BTS, became the face of Compose Coffee, the brand witnessed an astonishing rise in users. Within just 10 days of this partnership, Compose Coffee drew in over 12 million users, a testament to V’s immense global appeal and the brand’s growing popularity.

🌏 Global Sensation Over a Decade: Originating from Busan, Compose Coffee’s transformation into a global sensation is largely attributed to V’s endorsement. His universal appeal across various demographics has played a crucial role in the brand’s rapid expansion.

📣 Official Statement from Compose Coffee: Celebrating the partnership, Compose Coffee expressed their excitement

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New Signings 2 mins read

Thom Zimny, Renowned Documentarian, Signs With Artists First

Veteran documentary filmmaker Thom Zimny, celebrated for his acclaimed works such as ‘Sly’ and ‘Willie Nelson & Family,’ has signed with Artists First. This partnership aims to explore new avenues in the narrative feature world, leveraging Zimny’s exceptional filmmaking skills.

🏆 Emmy and Grammy Award-winning Talents: Zimny, an Emmy and Grammy Award-winning director, producer, and editor, has a rich history of crafting compelling narratives. His recent project, ‘Willie Nelson & Family,’ co-directed with Oren Moverman, was the first authorized documentary on Nelson’s life and career, premiering at the 2023 Sundance Film Festival and later debuting on Paramount+.

🎬 Zimny’s Diverse Projects: ‘Sly,’ a documentary examining Sylvester Stallone’s extensive Hollywood career, is another of Zimny’s notable works. His upcoming project includes ‘The Beach Boys,’ a documentary about the iconic surf rock band, co-directed with Frank Marshall for Disney+.

🎸 Collaborations with Bruce Springsteen: Zimny’s longstanding collaboration

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Brand Ambassador 2 mins read

Sydney Sweeney Elevates to Global Ambassador for Laneige

Laneige, the renowned Korean skincare brand, part of the Amorepacific conglomerate since 1994, has announced a significant development in its global branding strategy. The brand has named two-time Emmy award winner Sydney Sweeney as its first-ever global ambassador, a move that highlights both the brand’s and Sweeney’s expanding international influence.

🌟 From National to Global: Already serving as the brand ambassador for the United States, Sydney Sweeney’s elevation to a global role is a testament to her widespread appeal and the brand’s ambition to scale new heights worldwide. This global ambassadorship underscores both Sweeney’s international fame and Laneige’s strategy for global expansion.

💬 Sydney Sweeney on Her New Role: Expressing her enthusiasm, Sweeney said, “I couldn’t be more excited to announce my extended partnership with Laneige as their first-ever global ambassador.” She added that her collaboration with Laneige developed organically after discovering the perfect skincare routine with their products.

📈 Laneige’s Global Aspirations:

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Brand Ambassador 2 mins read

LeBron James Officially Steps into the World of Fashion as a Louis Vuitton Model

Basketball legend LeBron James has officially joined the ranks of Louis Vuitton as a model, showcasing the iconic brand’s Spring/Summer 2024 collection designed by Pharrell Williams. This partnership, which has been a topic of discussion for a few months, was formally unveiled on Louis Vuitton’s website and social media channels on January 4, 2023.

👔 Pharrell’s Debut LV Collection: LeBron’s involvement in the LV Spring/Summer 2024 collection, which debuted at pop-up shops in New York and Los Angeles, marks a significant moment in fashion. The collection, Pharrell’s first for Louis Vuitton, merges the world of luxury fashion with the dynamic persona of the NBA star.

📸 LeBron’s Stylistic Transformation: The campaign imagery captures LeBron James in a new light, showcasing him in a stylistic avatar that transcends his usual appearance. While LeBron’s personal style has been subject to mixed reviews, his appearance in head-to-toe Louis Vuitton attire presents him in an impressively elegant manner.

👗 A Perfect Fit for LeBron’s Frame: The

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New Signings 2 mins read

Javon Woodard Teams Up with Wise Owl Boxing for Career Advancement

Wise Owl Boxing is excited to announce the signing of super bantamweight Javon Woodard to a management contract. In a strategic career move, Woodard will also be co-managed by Lamont Roseborough, setting the stage for new heights in his boxing career.

🥊 Woodard’s Impressive Track Record: At 27, the Raleigh, North Carolina native, now fighting out of Atlanta, boasts a commendable record of 12-2 with 10 knockouts. His skill and performance in the ring have already marked him as a standout fighter in his division.

📈 Mark Habibi on Woodard’s Potential: Mark Habibi of Wise Owl Boxing expressed high expectations for Woodard, noting his exceptional talent and dedication. “Javon is a super talented, exciting fighter and he’s going to get a lot of attention in the division,” Habibi remarked. He also praised Woodard’s work ethic and desire for greatness, factors that are crucial for success in the competitive world of boxing.

🔙 Overcoming Past Setbacks: Despite coming off a split decision loss in a fight promoted by Overtime, Woodard’s new team at Wise Owl Boxing is confident in his ability to bounce back stronger.

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New Signings 2 mins read

Actress Geum Sae Rok Joins BH Entertainment’s Star-Studded Lineup

BH Entertainment has officially welcomed talented actress Geum Sae Rok into its fold, having announced an exclusive contract with her on January 5. This partnership signifies a promising development in Geum Sae Rok’s acting career.

📣 BH Entertainment on the New Signing: In their announcement, BH Entertainment expressed their excitement about working with Geum Sae Rok. Praising her wide-ranging acting spectrum and limitless potential, the agency committed to being more than just a representative. They aim to be a partner and companion to Geum Sae Rok, providing support for her continued growth as an actress.

🏢 A Home to Renowned Actors: BH Entertainment is renowned for its impressive array of actors, including Lee Byung Hun, Kim Go Eun, Park Bo Young, Han Hyo Joo, GOT7’s Jinyoung, Han Ji Min, Lee Jin Wook, Han Ga In, Park Hae Soo, Lee Ji Ah, Ahn So Hee, and more. Geum Sae Rok joining such a star-studded roster highlights the agency’s reputation for nurturing and promoting top-tier talent.

🌟 Geum Sae Rok’s Rising Career: Having debuted in 2011 through an advertisement, Geum Sae Rok has steadily built a name for herself

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Brand Ambassador 2 mins read

Under Armour Welcomes Spanish Soccer Pro Fermín López to Its Roster

Under Armour has made a significant addition to its team by signing Spanish soccer professional Fermín López, midfielder for FC Barcelona, as announced on Wednesday. This partnership marks a new era for the brand in strengthening its presence in the world of soccer.

👟 Gear for the Game and Beyond: As part of the deal, López will sport Under Armour’s Shadow Elite 2 soccer cleats during his matches. Additionally, he will represent the brand off the field by wearing Under Armour athletic and sportstyle items, as stated in the press release.

🌠 Rising Star on the Field: At just 20 years old, López is quickly making a name for himself in the soccer world. His recent milestones include signing his first professional contract and scoring his first goal, showcasing his potential as a rising talent in the sport.

🌍 Joining a Diverse Roster: López’s signing brings him alongside other European soccer players representing Under Armour. The brand’s roster boasts players from various countries, including England, Italy, and Germany, reflecting its commitment to nurturing

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Brand Ambassador 2 mins read

Shruti Haasan Celebrates Fybros’ Fan Collection as Brand Ambassador

Fybros, an esteemed player in the electrical manufacturing industry, has announced an exciting expansion of its product line to include fans. This move comes as part of the company’s ongoing commitment to cater to the diverse needs of India’s fast-moving electrical goods (FMEG) sector, where it has been a significant presence for over 55 years.

🎉 Grand Launch with Shruti Haasan: The launch event was graced by the presence of acclaimed actor Shruti Haasan, who serves as the brand ambassador for Fybros. Her involvement in the launch underscores the importance Fybros places on quality and innovation in their product expansion.

🗣️ Shruti Haasan on the New Venture: Expressing her enthusiasm for the new product category, Shruti Haasan remarked, “I’m delighted to be associated with Fybros as they venture into the fan category. Their commitment to quality and innovation is truly commendable, and I believe these new additions will elevate the standards of comfort and efficiency for consumers across the country.”

Fybros’ foray into the fan segment marks a strategic extension

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New Signings 2 mins read

Lee Jong Suk Joins Ace Factory, Embarks on New Chapter in His Career

Renowned actor Lee Jong Suk has officially joined Ace Factory, marking a fresh start in his illustrious career. The news of his signing an exclusive contract with the agency was announced on January 3, exciting fans and industry insiders alike.

📄 Ace Factory on Welcoming Lee Jong Suk: Expressing their delight, Ace Factory shared, “We are truly happy to be able to accompany the new start of Lee Jong Suk, who has built up a solid filmography beyond being a trustworthy actor who has a good eye for choosing projects.” The agency recognized Lee Jong Suk’s global appeal and pledged full support for his international endeavors and forthcoming projects.

🌍 Global Recognition and Support: Known for his impressive range and choice of roles, Lee Jong Suk has earned acclaim both domestically and internationally. Ace Factory’s commitment to supporting his global activities aligns with his status as an actor cherished by viewers worldwide.

🏠 A Diverse Talent Pool at Ace Factory: Lee Jong Suk joins a roster of talented actors at Ace Factory, including Lee Joon Hyuk, Lee Si Young, and Yoo Jae Myung. His addition to the agency is expected to further

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New Signings 2 mins read

Korean Director Kim Hong-sun Signs With Creative Arts Agency (CAA)

Kim Hong-sun, a renowned Korean film and TV director, has made a significant leap in his international career by signing with the U.S. talent agency Creative Arts Agency (CAA) for representation. Known for his expertise in genre television, including action, thrillers, and horror, Kim’s partnership with CAA marks a new chapter in his already prolific career.

📺 Impressive Portfolio of Work: Kim Hong-sun’s directorial credits are notable for their diversity and impact. His work includes directing six episodes of Netflix’s “Money Heist: Korea – Joint Economic Area”; the critically acclaimed first season of the Korean crime thriller series “Voice,” which aired on Netflix; and “Son: The Guest,” a Studio Dragon production for Netflix that competed at Series Mania in 2019.

🎥 Feature Film Success: In 2017, Kim directed, wrote, and produced the feature film “The Age of Blood,” starring Jung Hae-in, the lead actor in “12.12: The Day,” the highest-grossing film of 2023 in Korea. This period action film, which explores the story of an ace swordsman in the king’s guard, had a successful theatrical release and garnered international attention.

📡

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New Signings 2 mins read

Christina Aguilera Joins United Talent Agency for Worldwide Representation

Pop icon Christina Aguilera, known for her chart-topping hits like “Genie in a Bottle” and “What a Girl Wants,” has recently signed with United Talent Agency (UTA) for global representation. This move marks a new milestone in the illustrious career of the Grammy Award-winning artist.

🏆 A Celebrated Music Career: Aguilera, renowned for her powerful vocals, has sold over 75 million records worldwide. Her impressive track record includes five No. 1 singles on the Billboard Hot 100 chart, positioning her as the third female artist to top the list across three consecutive decades.

🎵 Acclaimed Recognition: With seven Grammy wins to her name, including two Latin Grammys, Aguilera’s recent accolades include the 2022 Latin Grammy Award for Best Traditional Pop Vocal Album for her second Spanish-language album, Aguilera. Her achievements extend to the People’s Choice Awards, where she received the inaugural Music Icon Award in 2021, and the Spirit of Hope Award at the 2022 Billboard Latin Music Awards. Additionally, she was honored with the Advocate for Change Award at the GLAAD Media Awards.

🌍

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Brand Ambassador 2 mins read

aespa’s Karina Announced as New Brand Ambassador for Converse Korea

Karina, a member of the popular K-pop group aespa, has been unveiled as the new brand ambassador for Converse Korea. This exciting announcement was made by Converse Korea on January 3, marking a new chapter in the brand’s history.

🌱 Spring Campaign Launch: Karina is set to commence her ambassadorial duties this spring, beginning with the “Create Next, Nothing’s Wrong” campaign. This campaign, which was also revealed on January 3, showcases Karina’s dynamic style and aligns with Converse’s creative and youthful image.

📣 Empowering the Youth: Through the “Create Next, Nothing’s Wrong” campaign for 2024, Converse Korea aims to deliver a message of encouragement and support to the younger generation. Karina’s role in the campaign is expected to resonate strongly with young audiences, inspiring them to embrace their individuality and creativity.

📸 Campaign Highlights: Fans and fashion enthusiasts can view the campaign video and pictorial featuring Karina on Converse’s official website and social media channels. These visuals highlight Karina’s unique

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New Signings 2 mins read

Blackpink’s Jisoo Explores Solo Ventures with Brother’s Agency, Blisoo

Blackpink’s Jisoo is charting a new course for her solo career, reportedly signing with her brother’s agency, Blisoo. Amidst speculations and uncertainties, Jisoo has chosen not to renew her individual contract with YG Entertainment and instead align with her brother’s start-up.

🚀 A Family Affair: According to a K-media report, Jisoo’s brother, the CEO of a start-up under Biomom, Inc., will now be steering her solo endeavors. Although the news is yet to be officially confirmed, the move signifies a significant shift in Jisoo’s career trajectory.

🔍 Speculation and Clues: The speculation gained momentum when Blisoo posted a job listing featuring Jisoo’s picture, hinting at her involvement with the agency. Prior to this development, there was a belief that Jisoo might join G-Dragon’s agency for her solo activities.

👑 Blackpink’s Group Dynamics: Despite this new direction for her solo career, Jisoo, along with fellow Blackpink members Lisa, Jennie, and Rosé, has renewed their group contract with YG Entertainment. However, they have opted not to renew

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New Signings 2 mins read

EXO’s Baekhyun Launches His Own Agency, I&B100, with Chen and Xiumin Onboard

Baekhyun, a prominent member of the popular K-pop group EXO, has taken a significant step in his career by becoming the CEO of his own agency, I&B100. This venture marks a new beginning for Baekhyun, who is not only the owner but also helms the role of CEO at the company.

📅 Agency’s Establishment and Background: I&B100 was formally established on June 23, 2023, showcasing Baekhyun’s foresight in the industry, as he launched the agency before extending his contract with SM Entertainment in August. The company is designed as a multi-entertainment corporation, engaging in various sectors including production, business administration, investing, and consultancy.

👥 Joining Forces with EXO Members: In a significant move, two fellow EXO members, Chen and Xiumin, have decided to join Baekhyun at I&B100. This development was revealed by TenAsia, highlighting the strong bond and professional collaboration within the group.

📝 Balancing Dual Roles: Despite their new alignment with I&B100, Baekhyun, Chen, and Xiumin continue to maintain their contracts with SM

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Endorsement Deals 2 mins read

Sauber Teams Up with Rapper Drake for Stake F1 Partnership

Sauber, a prominent name in Formula 1 racing, has announced a groundbreaking partnership with rapper Drake. This collaboration coincides with Sauber’s transition from the Alfa Romeo branding to operating as the Stake F1 Team for the next two years, before rebranding as an Audi factory team in 2026.

🚀 Drake’s Role in the Name Change: The name change to Stake F1 Team was heralded by Drake on New Year’s Day, marking a significant moment for both the team and the rapper. As a celebrity partner of Stake, which also includes ties with English Premier League football club Everton and the UFC, Drake’s involvement adds a new dimension of excitement and appeal to the F1 team.

🌍 Expected Appearances at Grand Prix Events: Drake’s partnership with Stake F1 Team is anticipated to extend beyond mere endorsement. The rapper is expected to make appearances at Grand Prix events, further blending the worlds of music and motorsport.

💬 Team Representative on the Partnership: Alessandro Alunni Bravi, a representative of the team, commented on the collaboration: “Last

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Campaigns 2 mins read

Megan Thee Stallion Sparkles in New Nike Collaboration Tease

Megan Thee Stallion, the Grammy Award-winning rapper known as the “Houston Hot Girl,” is setting the stage for a dazzling collaboration with Nike. This exciting development was teased during her electrifying performance on “Dick Clark’s New Year’s Rockin’ Eve” on ABC, where she performed her new song “Cobra” and a medley of hits, following her groundbreaking partnership with Planet Fitness.

🌟 A Purple-themed Performance: Megan and her dancers captivated the audience in all purple, aligning with the colors of her new partners. Notably, the iconic Nike swoosh logo was prominently featured across her chest, complemented by matching Nike shoes – hinting at the upcoming collaboration.

📱 Teasing on Instagram: Prior to her New Year’s Eve set, Megan took to Instagram to subtly tease the collaboration. Her post, featuring eye emojis and captioned with “[Nike], Stay tuned for the drop, Hotties! #NikeByYou. Year of the Stallion,” sparked excitement among fans. The post showcased the bottom of her shoe emblazoned with the word “Hottie.”

👗 Anticipation for

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Endorsement Deals 2 mins read

Colorado’s Travis Hunter Inks NIL Deal with FreeForm Sports, Joins Advisory Council

Travis Hunter, a standout defensive back and wide receiver for Colorado, is making waves in college football not just on the field but in the realm of brand partnerships. Hunter has signed a Name, Image, and Likeness (NIL) deal with FreeForm Sports, stepping up as a member of its Athlete Advisory Council.

🔍 Role in Product Development: As part of this groundbreaking deal, Hunter will lend his expertise to FreeForm Sports in product development. Additionally, he will release a custom line of pads and wristbands, showcasing his influence on athletic gear design.

🖨️ Innovative Gear by FreeForm Sports: Launched in 2022, FreeForm Sports specializes in creating athletic equipment using advanced 3D printing technology. Their innovative approach has already seen their gear worn by athletes from universities like Colorado, Texas, Ohio State, and TCU in both practice and games.

📈 Boosting Brand Awareness: The partnership with Hunter represents a strategic move by FreeForm Sports to enhance brand visibility in the NIL era. Hunter’s endorsement and involvement in product design

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Endorsement Deals 2 mins read

Indian Actress Richa Ghosh Secures Lucrative Global Endorsement Deal

Richa Ghosh, an emerging star in the Indian film industry, has recently inked a lucrative global endorsement deal, signifying a major leap in her burgeoning career. Known for her remarkable performances in Bollywood, Ghosh has now established herself as a sought-after name in the realm of brand endorsements.

🏏 Rising from IPL Fame: Ghosh’s journey to fame accelerated with her appearance in the Indian Premier League (IPL), where she was frequently spotted cheering for the Chennai Super Kings (CSK). Her enthusiasm and passion for cricket, coupled with her dynamic presence in the stands, garnered significant attention and admiration.

🚀 Catching the Eye of Top Brands: It was Ghosh’s engaging presence during the IPL that attracted several high-profile brands, leading to numerous business opportunities. Her ability to connect with audiences has made her a relatable and marketable figure, extending her appeal beyond the cinematic screen.

💼 Beyond Acting: Today, Richa Ghosh is celebrated not just for her acting prowess but also for her growing marketability. This global endorsement deal is a clear indicator of her expanding influence and

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Brand Ambassador 2 mins read

Carlisle Basketball Coach Tim Atkinson Signs Local Athletes as Brand Ambassadors for Sneaker00juice

In an innovative move blending sports and fashion, Carlisle assistant basketball coach Tim Atkinson has brought the concept of NIL (Name, Image, Likeness) to local high school athletics through his sneaker customization brand, Sneaker00juice. Garnering over 1,300 followers on Instagram, the brand has taken a significant step by signing Jaydon Smith, a standout athlete, and Olivia Jones, former Cedar Cliff star, as its first brand ambassadors.

🤝 Brand Ambassadorship with a Twist: Unlike typical brand endorsements, Smith and Jones’ roles as Sneaker00juice ambassadors involve a unique exchange. They don’t receive financial compensation but are instead rewarded with customized shoes and Sneaker00juice gear, crafted by Atkinson himself.

📱 Promotion through Social Media: In this symbiotic relationship, Smith and Jones actively promote Sneaker00juice by tagging the brand in their social media posts and wearing the customized gear. Their bios are also updated to reflect their roles as brand ambassadors, enhancing the brand’s visibility and appeal.

🌐 NIL’s Image Branch: Their ambassadorship aligns with the image aspect of NIL, where

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