Campaigns

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

Dunkin’ is shaking things up just in time for New Year’s Eve with a bold new collaboration featuring GRAMMY-nominated pop sensation Sabrina Carpenter. On Dec. 31, the coffee giant launches “Sabrina’s Brown Sugar Shakin’ Espresso”, a limited-time iced beverage made with Dunkin’s signature bold espresso, brown sugar notes, and creamy oatmilk. The handcrafted drink is shaken to perfection, delivering a frothy, subtly sweet sip to energize fans as they ring in 2025.

To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign's production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky's creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake,

GRAMMY-nominated hip-hop star Big Sean has partnered with Chips Ahoy! for a unique campaign celebrating the launch of the brand’s latest product, the Big Chewy Cookie. The campaign, which kicks off at ComplexCon in Las Vegas on November 16, features an exclusive, co-designed capsule collection inspired by Big Sean’s distinctive style and Don Life mantra. The collection includes standout pieces like a “Don Life” T-shirt, showing the Big Chewy Cookie towering over the Earth, and a premium heavyweight sweatshirt in chocolate brown, featuring a large cookie graphic that echoes Chips Ahoy!'s iconic chocolatey taste.

This collaboration follows Big Sean's recent album, Better Me Than You, which debuted in August. Known for his blend of introspective lyrics and high-energy beats, Sean has continued to shape the hip-hop landscape with this latest project. His work spans multiple platinum-certified albums, including Finally Famous (2011), Hall of Fame (2013), and Dark Sky Paradise (2015), cementing