Campaigns

Endorsement Deals 1 mins read

Adidas Taps Missy Elliott, Samuel L. Jackson, GloRilla, Jennie, and More for Its Latest Superstar Campaign

Adidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.

The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.

The campaign—shot

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Endorsement Deals 1 mins read

Travis Scott Enters His Smoothie Era with Erewhon Collab

Travis Scott is blending vibes—literally. The rapper and creative polymath has joined the Erewhon smoothie club with the debut of his first-ever signature drink: the “Storm Storm Smoothie,” named after his daughter, Stormi. Equal parts nutrient-dense and brand-aligned, the smoothie is the latest move in Scott’s ever-expanding empire of unexpected partnerships.

Curated by Scott himself (because of course), the drink brings his signature touch to Erewhon’s lineup—a menu already known for turning celebrity collaborations into $20 cultural events. He joins a tight club that includes BLACKPINK’s Lisa, Tyla, and Sabrina Carpenter, all of whom have previously lent their names (and presumably taste preferences) to the upscale grocery chain’s blender.

The Erewhon deal follows a bigger one: Scott was recently named Oakley’s first-ever Chief Visionary, tasked with shaping the brand’s creative future. And if you’re sensing a marketing wave building, you’re not wrong—Scott is also teasing the release

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Music 2 mins read

Shania Twain and Clearly Canadian Join Forces For New Campaign

In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here

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Endorsement Deals 2 mins read

Jack Harlow and Endrick Appear in New Balance’s Latest Tennis-Inspired Spot

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

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Music 2 mins read

Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

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Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

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Campaigns 2 mins read

Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)

The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.

Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.

The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis

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Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

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Endorsement Deals 3 mins read

Curry, Hart, and A’ja Wilson Chase the Cashback Crown

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

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Film/TV 2 mins read

Sam Richardson Is Now Your Giant Financial Bestie, Courtesy of Experian

Experian wants to be more than just your credit score overlord. It wants to be your emotionally supportive, financially literate best friend. And to make that vision a little more relatable—and a lot more 6’5”—the company has cast Sam Richardson as its new spokesperson in a campaign that asks, “What if Experian were an actual person who followed you around, helped you make responsible decisions, and looked like a lovable giant from a sitcom multiverse?”

The answer, apparently, is: it’d be pretty charming.

In

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Endorsement Deals 2 mins read

Dua Lipa Puts Her Gloss Where Her Voice Is — With YSL Beauty

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

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Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

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Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled “We’re All a Lil Sensitive.” The advertisement plays on Wayne’s feelings about this year’s Super Bowl, using the tagline and weaving the date “6-6-25” throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne’s studio, where a sign on the door reads “Do Not Disturb ‘Til 06-06-25” and “Carter

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Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign’s hero video features original footage of Anitta’s journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit “Show das Poderosas.” Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In 2022, she released her fifth studio album, Versions of Me,

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Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and the bold textures of Nerds’ candy, aiming to deliver a visually striking and sensory-rich experience.

This

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Campaigns 2 mins read

Sabrina Carpenter Teams Up with Dunkin Donuts for New Year Campaign – “Sabrina’s Brown Sugar Shakin’ Espresso”

Dunkin’ is shaking things up just in time for New Year’s Eve with a bold new collaboration featuring GRAMMY-nominated pop sensation Sabrina Carpenter. On Dec. 31, the coffee giant launches “Sabrina’s Brown Sugar Shakin’ Espresso”, a limited-time iced beverage made with Dunkin’s signature bold espresso, brown sugar notes, and creamy oatmilk. The handcrafted drink is shaken to perfection, delivering a frothy, subtly sweet sip to energize fans as they ring in 2025.

To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina Carpenter’s collaboration with Dunkin’ marks another milestone in her flourishing

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign’s production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky’s creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake, 2 Chainz,

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Endorsement Deals 2 mins read

Charli XCX Leads Acne Studios’ Spring/Summer 2025 Campaign

Charli XCX has taken center stage in Acne Studios‘ latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

Her discography includes chart-topping albums like True Romance (2013),

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Music 2 mins read

The Weeknd Partners with Apple for “Open Hearts” Immersive Listening Experience on Apple Vision Pro

The Weeknd has unveiled an innovative collaboration with Apple to create The Weeknd: Open Hearts, a groundbreaking listening experience designed specifically for the Apple Vision Pro. First announced in July as part of Apple’s upcoming Immersive Video series, this unique audiovisual experience is set to launch on Apple devices this week, with full access on the Apple Vision Pro available beginning November 14 and in-store demos starting November 15.

Open Hearts represents the first music experience captured in Apple’s Immersive

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