Campaigns

Endorsement Deals 1 mins read

Travis Scott Enters His Smoothie Era with Erewhon Collab

Travis Scott is blending vibes—literally. The rapper and creative polymath has joined the Erewhon smoothie club with the debut of his first-ever signature drink: the “Storm Storm Smoothie,” named after his daughter, Stormi. Equal parts nutrient-dense and brand-aligned, the smoothie is the latest move in Scott’s ever-expanding empire of unexpected partnerships.

Curated by Scott himself (because of course), the drink brings his signature touch to Erewhon’s lineup—a menu already known for turning celebrity collaborations into $20 cultural events. He joins a tight club that includes BLACKPINK’s Lisa, Tyla, and Sabrina Carpenter, all of whom have previously lent their names (and presumably taste preferences) to the upscale grocery chain’s blender.

The Erewhon deal follows a bigger one: Scott was recently named Oakley’s first-ever Chief Visionary, tasked with shaping the brand’s creative future. And if you’re sensing a marketing wave building, you’re not wrong—Scott is also teasing the release

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Music 2 mins read

Shania Twain and Clearly Canadian Join Forces For New Campaign

In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here

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Endorsement Deals 2 mins read

Jack Harlow and Endrick Appear in New Balance’s Latest Tennis-Inspired Spot

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

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Music 2 mins read

Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

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Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

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Campaigns 2 mins read

Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)

The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.

Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.

The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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