Latest News

Endorsement Deals 2 mins read

Lim Ji-Yeon Elevates Elegance as LOEWE’s New Brand Ambassador

LOEWE, the esteemed luxury fashion house, has made an exciting addition to its ambassador lineup by welcoming South Korean actress Lim Ji-Yeon. Renowned for her versatile acting and charismatic aura, Lim’s appointment as LOEWE’s brand ambassador marks a harmonious blend of her refined elegance with the brand’s innovative approach to fashion.

🎭 A Star in South Korean Entertainment: Lim Ji-Yeon has established herself as a prominent figure in the South Korean entertainment industry, known for her diverse roles and magnetic screen presence. Her collaboration with LOEWE is a testament to her standing as both an accomplished actress and a style icon.

👗 Front Row at LOEWE’s Show: Lim Ji-Yeon’s relationship with LOEWE was spotlighted following her notable attendance at the brand’s Spring Summer 2024 show last September. Her striking presence and fashion-forward choices at the event captivated the audience, setting the stage for her official role as a brand ambassador.

🌍 Bridging Fashion and Cinema: Lim’s appointment reflects LOEWE’s vision of connecting

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud’s signing aligns with the brand’s vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting Olympic debut.

🇫🇷 A French Connection: Giraud’s partnership

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New Signings 2 mins read

TK Kravitz Signs with MNRK Mgmt

TK Kravitz, the multi-talented rapper, singer, and songwriter, has taken a significant step in his ascending music career by signing with MNRK Mgmt. This partnership aligns him with a dynamic management team, setting the stage for further growth and success in the music industry.

📝 Songwriting Success: Kravitz has an impressive track record as a songwriter, having penned hits for renowned artists such as Trey Songz, Flo Rida, Pitbull, Kevin Gates, and Juicy J. His ability to craft chart-topping songs for a diverse range of artists speaks to his versatility and creativity in the music scene.

🎵 From TK-N-Cash to Solo Stardom: Before embarking on his solo journey, Kravitz was part of the successful duo TK-N-Cash. This experience laid the foundation for his solo career, where he has continued to showcase his unique style and musical prowess.

🌊 “Ocean” – A Platinum Hit: Kravitz’s 2018 single, “Ocean,” marked a significant milestone in his career. The platinum-certified track achieved massive success, garnering over 100 million streams, and cemented

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Campaigns 2 mins read

Skechers and Mr. T Tackle Brand Name Misperception at Super Bowl LVIII

Skechers is set to clear the air about a common brand misperception with its 11th Super Bowl ad, this time featuring iconic 1980s actor, Mr. T. The commercial aims to humorously correct the frequent misspelling of the Skechers name, which often wrongly includes a ‘t’.

📺 No ‘T’ in Skechers: Skechers’ latest Super Bowl commercial addresses the brand’s often mispronounced name, emphasizing the absence of the letter ‘t’. The inclusion of Mr. T cleverly highlights this point, bringing a twist of humor to the message.

🌟 Featuring ‘THE T’: While the Skechers brand name lacks a ‘t’, the ad proposes a playful solution by bringing in ‘THE T’ – Mr. T himself. This creative approach is set to leave a memorable impact on viewers, reinforcing the correct spelling of Skechers.

🎥 A Tradition of Star Power: Over the years, Skechers has made a name for itself with star-studded Super Bowl commercials featuring celebrities like Joe Montana, Snoop Dogg, and

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Campaigns 2 mins read

Aubrey Plaza’s Super Bowl Spectacle with Mountain Dew

The queen of dry humor, Aubrey Plaza, is making a grand entrance into the Super Bowl commercial lineup, riding atop a fire-breathing dragon for Mountain Dew Baja Blast. Her excitement? Unmistakably genuine and filled with a touch of her signature deadpan humor.

🌟 An Unexpected Call: Plaza shared the thrill of being approached for a Super Bowl commercial, marking a standout moment in her successful year. The opportunity to celebrate the 20th anniversary of Mountain Dew Baja Blast—a flavor that transitioned from a Taco Bell exclusive to a retail favorite—was an offer she couldn’t resist.

🤝 A Reunion to Remember: Fans can anticipate a delightful on-screen reunion between Plaza and her “Parks and Recreation” co-star, Nick Offerman. The pair’s comedic chemistry is set to be a highlight of the advertisement, adding a layer of nostalgia for fans of the beloved sitcom.

📺 Spotlight on Success: Plaza’s recent achievements, including her acclaimed role in “The White Lotus,” have cemented

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Brand Ambassador 2 mins read

Heart Evangelista Shines as Ultherapy’s Latest Brand Ambassador

Celebrated Kapuso star and global fashion icon, Heart Evangelista, has embraced a new role, becoming the brand ambassador for Ultherapy Philippines, renowned for its non-invasive skin lifting treatments.

📸 A Campaign of Elegance: Heart took to Instagram to share her exhilaration, posting a series of striking black-and-white portraits from her campaign shoot. Her caption, “Embracing my power means baring my true, strong, and unapologetic self,” reflects the confidence and authenticity that Ultherapy promotes.

💖 A Partnership of Pride: Expressing her enthusiasm, Heart revealed her personal affinity for Ultherapy, calling it her favorite treatment for non-invasively lifting and tightening the skin. This endorsement marks a significant addition to Heart’s portfolio of brand collaborations.

👗 Glamorous Revelation: At the official event where she was introduced as the new face of Ultherapy, Heart captivated attendees with her elegance, donning a stunning long cutout gold dress. She joyfully referred

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New Signings 2 mins read

Kesha Embarks on a New Journey with Crush Management

Pop sensation Kesha has taken a significant step in her illustrious career by partnering with Crush Management. The collaboration involves co-management by industry veterans Charlie Adelman, Jonathan Daniel, and Bob Mclynn.

🔄 A New Chapter Begins: This move follows Kesha’s departure from Jack Rovner and Vector Management in December, concluding a fruitful 16-year association marked by mutual respect and admiration.

📀 A Year of Milestones: Kesha’s transition caps off a notable year, highlighted by the release of her fifth studio album, “Gag Order,” in May. This album represents a bold foray into “post-pop” territory, showcasing Kesha’s evolution as an artist under the guidance of legendary producer Rick Rubin.

🎵 Legal Battles and Creative Triumphs: Alongside her musical achievements, Kesha reached a settlement with producer Dr. Luke, concluding a protracted legal battle. This settlement not only brings closure to a challenging chapter but also coincides with Kesha fulfilling her contractual obligations with Kemosabe Records.

🚀 Looking

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New Signings 2 mins read

Antibalas Joins The Kurland Agency

Antibalas, the celebrated Brooklyn-based afrobeat ensemble, has inked a global booking agreement with The Kurland Agency, marking a significant stride in their illustrious journey.

🎷 A Fusion of Cultures and Sounds: Since its establishment in 1998 by saxophonist Martín Perna, Antibalas has been at the forefront of the afrobeat genre, drawing inspiration from legendary figures like Fela Kuti. Their music, a vibrant blend of jazz, funk, and African rhythms, began as a spirited expression at local parties in Williamsburg, Brooklyn.

🎭 From Underground to Broadway: Antibalas’s influence has transcended music venues, landing them a role in the off-Broadway production of Bill T. Jones’s Fela!, which celebrates Fela Kuti’s legacy. Their involvement continued as the show made its way to Broadway, showcasing their authentic sound to a wider audience.

📀 Latest Musical Endeavors: The band’s commitment to evolving their sound resulted in the 2020 release of “Fu Chronicles” under Daptone Records, further cementing their status as afrobeat pioneers.

With The

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New Signings 2 mins read

Owen King Joins Forces with IAG

Independent Artist Group (IAG) has proudly announced the signing of Owen King, a writer-producer of notable talent, aimed at propelling his career further in the realms of film, television, media rights, and content creation.

📚 A Legacy of Storytelling: Best recognized for his contribution as a staff writer and producer on the Paramount+ series adaptation of “The Stand,” Owen King brings a rich narrative legacy, influenced by his father, the legendary Stephen King. The series, which features an ensemble cast including Whoopi Goldberg and Alexander Skarsgård, delves into the epic struggle for survival following a catastrophic plague.

📖 Diverse Creative Ventures: Owen King’s literary repertoire extends beyond screenwriting, with novels like “The Curator” and “Double Feature” to his credit. His collaborative venture with Stephen King, the novel “Sleeping Beauties,” and the graphic novel “Intro to Alien Invasion,” co-authored with Mark Jude Poirier, highlight his versatile storytelling prowess.

🎥 Upcoming Projects Spark Interest: Among King’s anticipated projects is the screenplay

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Campaigns 2 mins read

LL Cool J Powers Coors Light’s Super Bowl Spectacle

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

🎉 Celebrity Charm Meets Iconic Imagery:

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Brand Ambassador 2 mins read

Ben Affleck’s Dunkin’ Debut Takes a Musical Turn

Ben Affleck‘s partnership with Dunkin’ reached new heights at the 2024 Grammys, unveiling an ad that humorously hints at Affleck’s aspirations to pop stardom, mirroring his wife’s success. The commercial, featuring TikTok sensation Charli D’Amelio, cleverly plays off the “Sad Affleck” meme from the 2023 Grammys.

📸 From Meme to Dream: Last year’s Grammys broadcast inadvertently spotlighted Affleck’s glum expression, sparking a viral meme. The Dunkin’ ad creatively addresses this moment, with Affleck musing over his potential in the music industry, despite the public’s interpretation of his mood.

🎵 A Star in the Making?: The ad showcases Affleck’s humorous attempt to conquer the music world, from laying down “questionable beats” in the studio to learning dance moves from D’Amelio. His journey from actor to aspiring pop icon is presented with a light-hearted touch.

🤔 Who is TikTok?: Affleck’s interaction with D’Amelio, especially

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New Signings 2 mins read

Sébastien Vaniček: A New Force in Horror

CAA has recently welcomed Sébastien Vaniček, a promising filmmaker, into its fold. Following this partnership, Vaniček has been entrusted with directing a new spin-off of the iconic Evil Dead franchise, a collaboration that marks a significant step in his burgeoning career.

🔮 A Mysterious New Chapter: While specifics of the new Evil Dead project remain shrouded in mystery, the franchise’s legacy of blending horror and comedy under Sam Raimi’s creative vision is well-established. This new endeavor promises to add an exciting chapter to the saga that has thrilled audiences since 1981.

📽️ From Debut to Evil Dead: Vaniček’s journey to the helm of an Evil Dead spin-off follows his acclaimed directorial debut with Infested (Vermines). The horror film, which depicts a terrifying infestation in a French apartment complex, garnered awards and nominations, showcasing Vaniček’s prowess in the genre.

🏆 Accolades and Acknowledgments: Infested’s success at festivals such as Venice, Fantastic Fest, and Sitges, where it won both Best Picture and a Special Jury Prize, underscores Vaniček’s talent and sets high expectations

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Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

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Campaigns 1 mins read

Neutrogena Teams Up with Natalie Odell for Self-Love Campaign

Neutrogena joins forces with the influential Natalie Odell to inspire a journey towards self-love and wellness. Follow Natalie as she embarks on achieving her New Year’s resolution of embracing more self-love, showcasing the transformative power of Neutrogena’s skincare lineup.

🧖‍♀️ A Fresh Start: Natalie Odell shares her personal journey with Neutrogena, demonstrating how the brand’s products play a pivotal role in her self-care routine. It’s a celebration of starting the year with positivity and pampering oneself.

💖 Inspiration for Self-Love: Through this collaboration, Natalie aims to encourage her followers to prioritize their well-being and self-esteem. Neutrogena’s commitment to effective, nurturing skincare aligns perfectly with the message of self-acceptance and love.

👀 Follow the Journey: Keep an eye on @natalie.odell’s social platforms for exclusive tips, insights, and experiences as she navigates her path to self-love with Neutrogena by her side.

Neutrogena

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

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Campaigns 2 mins read

Aaron Taylor-Johnson Dives into Armani Beauty Campaign

Aaron Taylor-Johnson, celebrated for his dynamic roles in ‘Kraven the Hunter’ and ‘The Fall Guy,’ embarks on a new journey as the face of Armani‘s Acqua di Giò fragrance. This marks his inaugural venture into the beauty realm, representing Armani Beauty with charisma and elegance.

🎬 A Cinematic Splash: The relaunch of Acqua di Giò, a fragrance staple since 1996, introduces a refreshed design and sustainable refillable bottles. The fragrance, available in parfum, eau de toilette, and eau de parfum concentrations, has been rejuvenated to cater to the eco-conscious consumer. The campaign, masterfully shot by Woodkid, captures Taylor-Johnson’s exhilarating dive from an Italian cliff into the Mediterranean’s embrace.

🌐 Launching New Horizons: Set to debut on February 16th, the campaign reflects the essence of Acqua di Giò and its Mediterranean inspiration. Taylor-Johnson’s leap symbolizes a bold journey towards self-liberation and renewal, a narrative that aligns with the fragrance’s

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Endorsement Deals 2 mins read

Purdy Accelerates with Toyota’s National Endorsement

Toyota, renowned for its rallying cry “Let’s go places,” has proudly announced its national endorsement deal with the 49ers’ quarterback, marking a significant collaboration in the automotive and sports world. This deal heralds Purdy as the first active NFL player to partner with Toyota since the brand became the official vehicle sponsor.

🌟 A Dynamic Duo: Joining forces with Eli Manning, the former New York Giants star, Purdy is set to shine in national content across digital and linear platforms. This strategic partnership aims to captivate fans and Toyota dealers alike, promising a series of engaging experiences.

📣 From Local to National Spotlight: Purdy’s journey with Toyota transitioned from a local “Tackle Anything” campaign with Northern California Toyota Dealers to this expansive national spotlight. His loyalty to Toyota, underscored by his choice to drive a Toyota Sequoia SUV, mirrors the brand’s dedication to reliability and excellence.

🏆 A Rising Star’s Journey:

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Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America’s most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin’s expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont’s adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York’s billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin’s iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont’s mission to craft the world’s most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect the essence of Bremont watches, renowned for their durability

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Campaigns 2 mins read

Booking.com Launches Innovative Campaign with Tina Fey

Booking.com is set to revolutionize travel advertising with its new campaign, “book whoever you want to be,” starring the multifaceted Tina Fey. Scheduled to make a splash during the “big game” on February 11, this campaign is a sequel to the acclaimed Booking.yeah initiative, promising to redefine how travelers envision their journeys.

🌟 Tina Fey Embodies Traveler’s Dreams: At the heart of the campaign is Tina Fey, embodying the transformative power of travel. Booking.com’s message encourages travelers to unleash their inner desires and personas, exploring the boundless opportunities for accommodation the platform offers. Whether it’s embodying a sasquatch in a secluded cabin or living the high life in a boutique hotel, Fey demonstrates the myriad ways one can “book” their dream selves into reality.

🎭 Celebrity Cameos Elevate the Experience: Adding flair to the campaign, notable appearances by Glenn Close, Jane Krakowski, and Jack McBrayer complement Fey’s journey, showcasing the diverse

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New Signings 2 mins read

CAA Welcomes Justine Triet Amidst Oscar Excitement

French director Justine Triet, known for her award-winning film “Anatomy of a Fall,” has recently joined the ranks of Creative Artists Agency (CAA). Triet’s work is currently in the spotlight, securing five Oscar nominations, including a significant nod for best director, making her this year’s sole female nominee in the category.

🎥 Triumph at Cannes: “Anatomy of a Fall” premiered at Cannes and quickly became a festival favorite, later impressing audiences at Telluride, Toronto, and the New York Film Festival. The film’s critical acclaim is underscored by two Golden Globe wins for best foreign-language film and best screenplay, alongside nominations for seven BAFTAs and five Oscars.

🌍 Global Recognition: Triet’s narrative prowess shines in “Anatomy of a Fall,” a gripping drama centered on a novelist facing trial for her husband’s mysterious death. Sandra Hüller’s performance as the protagonist, along with the compelling storyline, has garnered international praise, further highlighted by 11 Cesar Award nominations.

👁️ A Story of Mystery

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