Latest News

Endorsement Deals 2 mins read

TXT Teams Up with General Mills for Exclusive Cereal Box Collaboration

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills’ X [Twitter] account began to confirm the legitimacy of the sightings, adding to the anticipation.

🍽️ Celebrating

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Campaigns 2 mins read

Jessica Simpson Unveils Mint Green Bikini from New Walmart Collaboration

Jessica Simpson, at 43, showcased her stunning figure in a mint green bikini top as she announced an exciting collaboration between her brand, Jessica Simpson Collection, and retail giant Walmart. The collaboration features a new line of over 100 pieces spanning apparel, swimwear, and jewelry, aimed at creating a versatile and affordable summer wardrobe.

📸 Promotional Launch: The promotional shoot captured Simpson in a chic ensemble that included the eye-catching bikini top, paired with a straw cowgirl hat, accentuating her trim and toned figure. The look was completed with her blonde hair worn down and several pieces of stylish jewelry, adding a touch of glamour to the laid-back vibe.

🛍️ Exclusive Collection at Walmart: Simpson took to her company’s Instagram account to share the news, expressing excitement about the partnership. The Jessica Simpson Collection at Walmart includes unique styles available exclusively at select Walmart stores and online. This range is designed to offer something for everyone, with apparel sizes

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Campaigns 2 mins read

Kane Brown and Crown Royal Launch Charity Partnership to Support U.S. Veterans

Country music star Kane Brown and iconic Canadian whisky brand Crown Royal have unveiled a new charity partnership aimed at supporting U.S. veterans. This collaboration integrates Crown Royal’s Purple Bag Project into several stops on Brown’s tour and introduces the “That Deserves a Crown with Kane Brown” contest.

🎤 A Tour with a Purpose: As part of the partnership, fans attending Brown’s tour will experience the Purple Bag Project firsthand, which involves packing and donating essential items to veterans. This initiative will be featured at various tour locations, enhancing the concert experience by integrating a meaningful cause.

🏆 Nominate a Veteran for a Unique Experience: Crown Royal is inviting fans over the age of 21 to nominate a veteran for the “That Deserves a Crown with Kane Brown” contest. The winner will receive the ultimate concert experience at Brown’s final tour stop in Arlington, Texas, on September 14, 2024. This special event is designed to honor the sacrifices of military

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Brand Ambassador 2 mins read

Sanjana Sanghi Joins Forces with SPACE India as Brand Ambassador

SPACE India, a pioneering organization dedicated to integrating Astronomy and Space Science into school curricula across India, has announced Bollywood actress and UNDP Youth Champion, Sanjana Sanghi, as its new Brand Ambassador. Since its founding in 2001, SPACE India has inspired over 1.5 million students in more than 1,000 schools, making space education accessible and exciting for young minds.

🎓 A Perfect Alignment of Values: Sanjana Sanghi’s exemplary academic background as a gold medalist from Lady Shri Ram College and her active involvement in education and social causes make her an ideal figure to represent SPACE India. Her commitment to promoting educational opportunities and her enthusiasm for space science resonate deeply with SPACE India’s mission.

🌠 Advocating for Space Education: With Sanjana Sanghi’s support, SPACE India aims to expand its reach and influence further. Her popular appeal and dedication to humanitarian efforts are expected to help raise awareness about the importance of space science

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Brand Ambassador 2 mins read

D’Décor Introduces ‘Sansaar’ with Ranveer Singh as Brand Ambassador

D’Décor, a leader in the home décor industry, has announced the launch of its new product line ‘Sansaar‘ with Bollywood superstar Ranveer Singh as the brand ambassador. This launch marks a significant expansion of D’Décor’s product portfolio and underscores its commitment to strengthening its position in the Indian market.

🛏️ Expanding Home Décor Options: The Sansaar range includes an extensive collection of soft furnishing fabrics, encompassing everything from curtains and upholstery to bedsheets, rugs, blinds, and wallpapers. Each product has been designed to cater to the diverse tastes and needs of modern consumers, emphasizing both style and functionality.

🎨 Elegant and Minimalist Design: Sansaar products are described as embodying a perfect balance of premium quality, minimalist design, and exceptional craftsmanship. This new line is crafted to appeal to consumers who value sophistication in their living spaces, promoting a lifestyle of care, consideration, and connection.

🌟 Celebrity

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Brand Ambassador 2 mins read

Sidharth Malhotra Revs Up as Brand Ambassador for Savsol Lubricants

Savsol Lubricants, a leading name in the automotive and industrial lubricants sector under Savita Oil Technologies, has proudly announced Bollywood actor Sidharth Malhotra as their new brand ambassador. This collaboration is set to enhance Savsol’s brand identity and spearhead its new marketing initiatives.

🛠️ Innovative Technology Launch: Alongside welcoming Sidharth Malhotra to their team, Savsol is also excited to introduce their latest innovation in lubricant technology—Savsol Ester 5. This new product features advanced Ester Fluid technology, promising superior performance and efficiency for automotive engines.

🌐 A Strategic Partnership: The partnership with Sidharth Malhotra is more than just a celebrity endorsement; it marks a significant milestone in Savsol’s journey to redefine itself and connect more deeply with consumers. Sidharth’s dynamic persona and wide appeal are expected to resonate well with both existing and potential customers, aligning with Savsol’s vision of innovation and excellence

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Brand Ambassador 2 mins read

ANGEL Announces Xiao Zhan as New Global Brand Ambassador

ANGEL, a leader in water purification technology, has proudly announced Xiao Zhan as its new global brand ambassador. This collaboration, which officially began on April 17th, marks a significant milestone in ANGEL’s strategy to elevate its brand on a global scale.

🌟 A Charismatic Partnership: Xiao Zhan, renowned for his captivating acting performances and musical talents, brings a unique charm and widespread appeal to the ANGEL brand. His reputation as a versatile and respected artist in the performing arts and music industries makes him an ideal figure to represent ANGEL’s commitment to excellence and innovation in water purification.

🎭 Celebrity Influence: With a substantial and dedicated fanbase, Xiao Zhan’s influence extends beyond the entertainment industry. His ability to connect with audiences through his humble demeanor and professional achievements aligns with ANGEL’s values of integrity and quality. This partnership is expected to enhance the brand’s visibility and appeal across diverse markets, leveraging Xiao Zhan’s popularity to reach a broader audience.

💦 Elevating Brand Presence: By associating

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

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Campaigns 2 mins read

Denise van Outen Partners with JD Williams for Exclusive Capsule Collection

Denise van Outen, the renowned British actress and TV personality, has teamed up with online retailer JD Williams to launch her own capsule edit. This new collection is designed to inspire and empower midlife women, encouraging them to embrace their unique style and confidence through fashion.

🎉 A Curated Occasion Wear Edit: Van Outen’s collaboration with JD Williams focuses on occasion wear, offering pieces that allow women to express their individuality and flair for style in various settings. The collection promises to provide versatile, elegant options that cater to the diverse fashion needs of midlife women.

👗 Empowering Fashion Choices: The capsule collection is crafted to empower women to “make their own dress code,” reflecting Van Outen’s vision of fostering self-expression and confidence through clothing. It’s not just about looking good but feeling great in what one wears, embodying confidence in every outfit.

🛍️ Fashion Forward with JD Williams: Working

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Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.

📺

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New Signings 2 mins read

Rising Star Ayesha Harris Joins Innovative Artists for Representation

Ayesha Harris, a prominent new voice in the entertainment industry and a celebrated figure within the LGBTQ+ community, has signed with Innovative Artists for representation. This partnership marks a significant milestone in Harris’s rapidly ascending career.

🎥 Breakout Roles and Critical Acclaim: Harris first gained widespread attention with her role in the nine-time Emmy-nominated Amazon Prime miniseries Daisy Jones and the Six, where she portrayed Bernie, a disc jockey deeply embedded in New York’s underground gay disco scene. Her performance as the love interest of Simone Jackson, played by Nabiyah Be, was widely praised for its depth and authenticity. Additionally, in 2023, Harris starred in the Netflix queer drama-comedy Glamorous alongside Kim Cattrall and Miss Benny, further establishing her as a dynamic actor in both dramatic and comedic roles.

📺 Versatile Television Presence: Beyond her standout roles in Daisy Jones and the Six and Glamorous, Harris has appeared in several other popular television series, including This Is Us, L Word: Generation

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New Signings 2 mins read

Chef Nick DiGiovanni Partners with WME for All-Around Representation

Chef and social media sensation Nick DiGiovanni has secured representation with WME in all areas, as exclusively reported by Variety. This move is part of DiGiovanni’s broader strategy to expand his influence across various entertainment and media platforms, while he continues to work with Align PR and Yorn Levine Barnes.

🌐 A Culinary Prodigy’s Rise to Fame: DiGiovanni first captured the public’s attention as the youngest-ever finalist on the popular cooking competition series “MasterChef” during its tenth season in 2019. He impressed audiences and judges alike, securing a third-place finish. His prowess in the kitchen and charismatic presence on screen brought him back to the show in Season 11 as a mentor, further solidifying his status in the culinary world.

📱 Social Media Stardom: Since his appearance on “MasterChef,” DiGiovanni has successfully transitioned to becoming a major digital influencer in the culinary space. With over 30 million followers spanning platforms like TikTok and Instagram, he engages his audience with innovative cooking content that showcases

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New Signings 2 mins read

‘American Gladiators’ Creator Johnny Ferraro Teams Up with Range Sports for Franchise Revival

Johnny Ferraro, the creative force behind the iconic television series American Gladiators, has signed with Range Sports for representation. This strategic partnership aims to breathe new life into the reality competition franchise, with ambitious plans to expand its influence across multiple platforms.

🚀 Expanding the Gladiator Universe: Under this new partnership, Range Sports plans to collaborate with Ferraro to develop the American Gladiators intellectual property across various domains including TV, film, attractions, merchandise, and live events. This expansive approach aims to reintroduce the brand to a new generation while capitalizing on its nostalgic value for those who followed the original series.

📈 Multiple Projects in Development: Ferraro and Range are currently in active development on multiple projects that seek to revitalize and expand the American Gladiators brand. These initiatives are designed to propel the franchise into new territories, potentially including digital platforms and global markets.

🏟️ Legacy and Revival: The

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New Signings 2 mins read

Playwright and Director Robert O’Hara Joins CAA

CAA has announced the signing of Robert O’Hara, the acclaimed New York-based playwright and director known for his groundbreaking work on Jeremy O. Harris’ Tony-nominated Slave Play. This partnership marks a significant step in O’Hara’s illustrious career in theater, as he continues to push creative boundaries and address complex themes through his work.

🎬 Diverse Directing Portfolio: O’Hara’s directorial prowess is not limited to Slave Play; he has also helmed several of his own plays, including Mankind, Bootycandy, and Insurrection: Holding History. His directorial credits extend to other notable works such as Nikkole Salter and Danai Gurira’s In The Continuum, Tarell McCraney’s The Brother/Sister Plays Part II, Colman Domingo’s Wild With Happy, and Kirsten Childs’ Bella: An American Tall Tale.

📜 A Rich Body of Work: As a playwright, O’Hara has penned several plays that have been celebrated for their insightful commentary and innovative narrative structures. His works include

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New Signings 2 mins read

‘Boy Swallows Universe’ Star Felix Cameron Joins Artist International Group (AIG)

Felix Cameron, the breakout star of the Netflix hit Boy Swallows Universe, has officially signed with Artist International Group (AIG). Following his acclaimed performance, this partnership marks a significant step in the career of the Australian rising star, expanding his representation to all areas outside Australia.

🎥 A Stellar Breakout Role: In Boy Swallows Universe, Cameron portrays Eli Bell, a young boy navigating the complexities of adolescence in the gritty suburbs of 1980’s Brisbane. The series, which is based on Trent Dalton’s semi-autobiographical novel and produced by Joel Edgerton, has been met with critical acclaim and highlights Cameron’s remarkable talent and versatility as an actor.

🌍 International Acclaim: Netflix has hailed the series as its most successful Australian show to date, with impressive performances not only in Australia but also in the U.S. and other territories. Cameron’s portrayal of Eli Bell has received particular praise from critics, establishing him as a notable talent in the global entertainment industry.

📈 Expanding Horizons: By signing with AIG, Felix Cameron is poised

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New Signings 2 mins read

Tony Winner Itamar Moses Joins Grandview for Management

Itamar Moses, the acclaimed Tony Award-winning playwright and screenwriter, has officially signed with Grandview for management. This new partnership highlights Moses’s significant contributions to both theater and television, underscoring his status as one of the most talented writers in the industry today.

🎬 A Flourishing Theatre Career: Moses’s recent theatrical achievements include his play The Ally, which premiered at The Public Theater under the direction of Lila Neugebauer and featured Josh Radnor in the leading role. Concurrently, his musical Dead Outlaw was performed Off-Broadway with Audible Theater at the Minetta Lane, demonstrating his versatility and prolific output in the theater scene.

📺 Impressive Television Contributions: Beyond the stage, Moses has made notable strides in television. He has been a part of the writing teams for HBO’s Boardwalk Empire and Showtime’s The Affair, among other projects. His ability to craft compelling narratives is evident across all mediums he engages with.

🎟️ Award-Winning Work:

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Brand Ambassador 2 mins read

John Abraham Revs Up as Aprilia India’s New Brand Ambassador

John Abraham, Bollywood’s famed ‘Dhoom’ actor and a notable motorcycle enthusiast, has been announced as the new brand ambassador for Aprilia India. This announcement was made at the launch of Aprilia’s big bike portfolio in India, underscoring a partnership that aligns perfectly with Abraham’s well-known passion for high-performance motorcycles.

🏍️ A Passion for Speed: Known for housing some of the finest motorcycles in his personal collection, John Abraham’s association with Aprilia is not just professional but also personal. Having previously owned the RSV4 RF, he has further expanded his Aprilia collection by acquiring the RSV4 Factory and the Tuono 660. Recently, Aprilia gifted Abraham the new Aprilia RS457, a bike he enthusiastically embraced, using it for daily rides around his neighborhood due to its enjoyable riding experience.

🛣️ Expanding Reach in India: Aprilia’s strategic move to appoint John Abraham comes at a time when the brand is expanding its footprint in India. All Aprilia models,

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Brand Ambassador 2 mins read

Sofia Richie Grainge Launches Elegant Spring Shoe Collection with Stuart Weitzman

Sofia Richie Grainge, the newly announced brand ambassador for Stuart Weitzman, has unveiled her much-anticipated spring shoe collection, offering fashion aficionados a taste of her signature quiet luxury aesthetic. The collection, aptly named “Sofia,” made its debut on Tuesday, April 16, marking a fresh chapter in Richie Grainge’s fashion journey.

🌼 Spring Essentials from Sofia: The “Sofia” collection brings a breath of fresh air to spring wardrobes with its diverse range of footwear. Fashion enthusiasts can choose from elegant slingback pumps, intricately woven sandals, sleek strappy heels, and comfortable espadrilles. Each design in the collection is adorned with ladylike details such as bows and pearls, perfectly mirroring Richie Grainge’s polished and feminine style.

🎀 A Touch of Elegance: These details not only add a touch of elegance but also seamlessly blend classic charm with modern trends, ensuring that each piece stands out as a statement of sophisticated style. The collection is

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Brand Ambassador 2 mins read

Champion Athleticwear Welcomes LSU Gymnast Haleigh Bryant as Brand Ambassador

Champion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time All-American and four-time member of the All-SEC team to the Champion family.

🏆 A Collaboration of Champions: As a Champion ambassador, Bryant will play a crucial role in promoting Champion Teamwear’s growing line of gymnastics apparel, including practice and competition leotards, travel wear, and accessories. This partnership highlights Bryant’s influence in the gymnastics community and her commitment to excellence in her sport.

🛍️ Launching a Co-Branded Storefront: Bryant’s collaboration with Champion goes beyond endorsement; she will also launch a co-branded online storefront. This platform will feature her personal branding and new logo, debuting on various Champion products. Among these will be an exclusive, limited-edition practice leotard equipped with Champion’s innovative Fresh and Dry technology. This

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad’s vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni’s investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes ventures in fitness, aerospace, automotive retail, food and beverage, and digital financial

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