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Film/TV 2 mins read

London Hughes Joins Artists First for Management

London Hughes, a standout comedian and actress, has inked a management deal with Artists First, known for their roster of top-tier talent in the entertainment industry. This partnership marks a new chapter in Hughes’ career as she continues to make significant strides in comedy and acting.

🎭 Significant Career Milestones: Hughes made history in 2019 by becoming the first British Black woman to be nominated for the Edinburgh Festival Fringe’s Best Show Award with her performance in “To Catch a D*ck.” Her unique style and impactful performances have set her apart in the comedy landscape.

🌐 Continued Representation: While joining Artists First for management, Hughes maintains her agency ties with United Talent Agency in the US and Curtis Brown in the UK. These collaborations ensure she has strong support on both sides of the Atlantic, aligning her for broader international opportunities.

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Endorsement Deals 2 mins read

Flavor Flav Champions Red Lobster’s Crabfest in New Campaign

In a bold move to rejuvenate its brand amid financial restructuring, Red Lobster has partnered with iconic rapper and reality TV star Flavor Flav to promote its annual Crabfest. This collaboration arrives as the seafood chain navigates through Chapter 11 bankruptcy protection and aims to recover from closing 93 of its over 600 locations.

🦀 Crabfest Campaign with Flavor Flav: Known for his energetic persona and wide appeal, Flavor Flav is featured in a newly released ad commercial for Crabfest, which is actively being promoted across social media outlets. This strategic use of Flavor Flav’s star power is intended to draw significant attention and drive customer traffic to Red Lobster during this pivotal period.

📈 Flavor Flav’s Rich Endorsement History: Flavor Flav has a substantial track record of successful brand endorsements, having previously aligned with Sprint, Dr. Pepper, Pepsi,

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Brand Ambassador 2 mins read

Jude Bellingham Named New Ambassador for Kim Kardashian’s SKIMS

Jude Bellingham, the rising soccer star managed by his own company, Bello and Bello, has been announced as the latest ambassador for SKIMS, the innovative solutionwear brand founded by Kim Kardashian. This collaboration marks a significant alignment between one of the most exciting talents in sports and a leading brand in fashion and lifestyle.

👕 Expanding SKIMS’ Athletic Partnerships: Bellingham’s partnership with SKIMS highlights the brand’s ongoing strategy to diversify its ambassador portfolio, which includes a mix of celebrities and athletes like Ice Spice, PinkPantheress, Brittany Mahomes, Caleb Love, Cameron

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Uncategorized 2 mins read

India Amarteifio Joins United Talent Agency (UTA)

India Amarteifio, known for her roles in “Queen Charlotte: A Bridgerton Story” and other notable series, has expanded her representation by signing with United Talent Agency (UTA). This strategic move is set to bolster her burgeoning career in international cinema and television.

🎬 Continued Representation in the UK: While broadening her reach with UTA, Amarteifio maintains strong ties in the UK through her ongoing representation with Hamilton Hodell. This dual representation enhances her ability to navigate opportunities across both the UK and international markets effectively.

📺 Recent and Notable Roles: India Amarteifio has made significant impacts with her performances in “Queen Charlotte: A Bridgerton Story,” as well as in “The Tunnel,” “Doctor Who,” and “The Midwich Cuckoos.” Her diverse roles showcase her versatility and depth as an actress.

🔄 PR and Media Relations:

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Music 2 mins read

Natalia Lafourcade Signs with United Talent Agency (UTA)

Natalia Lafourcade, the acclaimed Mexican singer-songwriter, has transitioned to United Talent Agency (UTA) for representation, moving from her previous affiliations with Sound Talent Group and One Fiinix Agency. This change marks a significant step in her illustrious career as she continues to make waves in the Latin music scene.

🎵 Grammy-Winning Music: Lafourcade’s recent album, “De Todas las Flores,” her first in seven years, received critical acclaim and won the Grammy for Best Latin Rock or Alternative Album in 2024. This accolade underscores her enduring talent and innovation in Latin music.

🌍 Global Listener Base: With over 11 million monthly listeners on Spotify, Lafourcade’s music resonates widely, particularly in cities like Mexico City, Santiago, Bogota, Guadalajara, and Puebla City. Her deep connection to her roots and universal appeal have cemented her status

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Brand Ambassador 2 mins read

DJ Khaled Becomes Brand Ambassador for Nesquik

DJ Khaled, the renowned music mogul and social media powerhouse, has been unveiled as the latest brand ambassador for Nesquik. This partnership aligns the vibrant personality of DJ Khaled with the fun and youthful spirit of Nesquik, a brand also endorsed by celebrities like Ariana Grande.

🥤 Expanding Nesquik’s Celebrity Roster: By bringing DJ Khaled on board, Nesquik continues to leverage high-profile endorsements to enhance its brand appeal and reach. DJ Khaled’s wide influence and charismatic presence are expected to invigorate the brand’s image and connect with a broader audience.

🎵 A History of Diverse Endorsements: Throughout his career, DJ Khaled has been a popular figure for brand endorsements, collaborating with companies ranging from PacSun and Weight Watchers to Zappos

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Campaigns 2 mins read

Ice Cube Partners with Jack in the Box for Creative Campaign

Iconic rapper and entrepreneur Ice Cube has teamed up with fast-food giant Jack in the Box to launch a new iteration of the beloved Munchie Meal, reigniting a collaboration that began with his hit song “Jack N The Box” sixteen years ago. This partnership marks a nostalgic reunion between two California legends, blending classic flavors with iconic beats.

🍔 A Fresh Take on the Munchie Meal: Ice Cube will bring his unique flair to the latest Munchie Meal, ensuring it resonates with fans of both the artist and the fast-food brand. This collaboration includes a series of innovative advertisements featuring Jack Box, the charismatic CEO (and mascot) of Jack in the Box, set to launch on June 3rd.

🎵 Musical Integration: Each ad will showcase Ice Cube’s original song “Jack N The Box,” integrating his music with the brand’s creative messaging. This approach not only highlights the meal but also celebrates Ice Cube’s lasting impact on music and culture.

🏀 Entrepreneurial Ventures: Beyond

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Music 2 mins read

Davido Signs with Wasserman for Worldwide Representation

Nigerian superstar Davido has taken a significant step in his international music career by signing with Wasserman for worldwide representation, excluding Africa. This move from his previous agency, United Talent Agency, is set to broaden his global reach and influence in the music industry.

🎤 Strategic Agency Partnership: At Wasserman, Davido will be represented by De’Mont Callender and Shay Royale, who are positioned to propel his career further on the global stage. This partnership aims to leverage Wasserman’s robust network and industry expertise to enhance Davido’s visibility and opportunities worldwide.

🎵 Continued Musical Success: Davido’s musical journey continues to impress, with his last album “Timeless” released through Columbia/Sony showcasing his evolution as an artist. His ability to blend Afrobeat with global music trends has made him a household name in his top

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Music 2 mins read

Benson Boone Signs with WME for Representation

Emerging music talent Benson Boone has signed with WME for representation, marking a significant step in his burgeoning career. Previously represented by Wasserman, Boone’s move to WME aligns him with some of the industry’s top talents under the guidance of his new agents, Kirk Sommer and Lucy Dickins.

🎤 Dynamic Representation Team: At WME, Benson Boone will be represented by Kirk Sommer and Lucy Dickins, who is known for her roster of high-profile artists such as Broods, Chet Faker, and Carly Rae Jepsen. This strategic representation is poised to open new doors and propel Boone’s career to new heights.

🎵 Continued Management and Upcoming Performances: Boone continues to be managed by Reynolds

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Music 2 mins read

D’Angelo Signs with Wasserman for Worldwide Representation

Grammy-winning artist D’Angelo has transitioned to Wasserman for worldwide representation, marking a significant move in his illustrious music career. Previously represented by Jeremy Holgersen at IAG and before that, United Talent Agency, this new partnership with Wasserman is set to open new avenues for his artistic endeavors.

🎵 A Celebrated Musical Journey: D’Angelo, known for his profound impact on the neo-soul genre, has a rich history of critically acclaimed works, including his latest album “Black Messiah” released through RCA Records. His music consistently pushes the boundaries of soul and R&B, earning him a dedicated fan base and widespread acclaim.

🎤 Recent Collaborations: His most recent musical venture includes a collaboration with Jay-Z and Jeymes Samuel for the soundtrack of “Book of Clarence,” showcasing his enduring relevance and versatility in the music

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.’s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.’s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company’s services to a broader audience. Zip Co. aims to tap into Plum’s influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target, SKIMS,

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Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha’Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson’s dynamic presence and performance make her an ideal face for Olay’s campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha’Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus, Sprite, Beats

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Data Insights 2 mins read

The Agencies Behind Summer Smash Festival

We used Booking Agent Info’s music industry database to research the agencies behind Lyrical Lemonade’s festival Summer Smash. Here is what we found out:

Creative Artists Agency (CAA) leads with 18% of the lineup, representing top artists like CLIP, Lil Tecca, Lil Yachty, and Playboi Carti.

Close behind is Cara Lewis Group, holding 13%

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Agencies Behind Summer Smash
Business Ventures 2 mins read

Lionel Messi Launches Hydration Drink Brand Más+

Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi’s expanding portfolio of business ventures and partnerships.

🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand’s launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.

🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi’s Playtime Sports Investment Firm, Messi10 by Cirque Du Soleil, and The

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Brand Ambassador 2 mins read

Barry Keoghan Becomes Brand Ambassador of Omega Watches

Barry Keoghan, celebrated for his role in “Saltburn” and other notable films, has been announced as the new face of Swiss luxury watchmaker Omega. This prestigious role aligns him with other renowned personalities such as Zoë Kravitz, Jonathan Bailey, and Kaia Gerber, who have also represented the iconic brand.

🕰️ A New Timepiece Ambassador: Omega’s selection of Barry Keoghan highlights his rising star in the entertainment industry and his impeccable style that resonates with luxury and sophistication. As Omega continues to embrace both classic elegance and modern innovation, Keoghan’s dynamic presence and artistic sensibility make him a perfect ambassador for the brand.

👗 Fashion and Endorsement Portfolio: Keoghan is no stranger to the fashion world, having

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New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy’s partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer, highlighting his commitment to giving back to the community.

🚀 New Opportunities

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Brand Ambassador 2 mins read

Zendaya Becomes Brand Ambassador for On Running

Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya’s new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.

👟 On Running’s Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.

🌟 Zendaya’s Endorsement Portfolio: Zendaya is no stranger to high-profile endorsements, having previously partnered with brands such as Tommy

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Music 2 mins read

Rufus Du Sol Expands Representation with Wasserman for Europe/UK

Rufus Du Sol, the acclaimed electronic music group, has broadened their representation by signing with Wasserman for their Europe and UK territories. This strategic move complements their existing representation by CAA for the rest of the world, excluding Australia, where they are represented by Select Music.

🎵 Strategic Representation Expansion: The decision to partner with Wasserman for Europe and the UK aligns with Rufus Du Sol’s aim to enhance their presence and operations within these key music markets. Wasserman’s strong network and expertise in these regions are expected to open new doors for the group, facilitating greater engagement with their European and UK fanbase.

🌍 Global Representation Network: With CAA handling their affairs in most of the world and Select Music in Australia, Rufus Du Sol enjoys a robust global network that supports their international tours, releases, and promotions. This comprehensive representation framework

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New Signings 2 mins read

DJ Shadow Joins United Talent Agency for Representation

DJ Shadow, the iconic music producer and DJ, has expanded his representation by signing with United Talent Agency (UTA) for territories outside of North and South America. He continues to be represented by CAA in North America, ensuring comprehensive support across all key markets.

🎵 A Storied Musical Journey: DJ Shadow is celebrated for his innovative contributions to electronic and hip-hop music, continually pushing the boundaries of what’s possible in music production and performance. His unique sound has captivated audiences worldwide, leading to a robust following and significant influence across the music landscape.

🌍 Global Audience Reach: With over 2.8 million followers on Spotify, DJ Shadow’s music resonates across various global markets with top listener bases in cities like Istanbul, Mexico City, London, Sao Paulo, and Sydney. His international appeal underscores his ability to connect with diverse audiences through his genre-defining

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Music 2 mins read

French DJ Dombresky has signed with Wasserman

French DJ and producer Dombresky has transitioned to Wasserman for representation, previously affiliated with UTA. This move is part of a strategic effort to bolster his career as he continues to captivate audiences globally with his dynamic performances and distinctive house tracks.

🎶 Musical Highlights: Dombresky is renowned for his vibrant house music tracks such as ‘Soul Sacrifice.’ His ability to energize crowds and craft infectious rhythms has solidified his reputation within the electronic music scene.

🌍 Global Touring: Currently on a world tour, Dombresky is showcasing his talent in iconic music destinations such as Ibiza and Miami, delivering electrifying performances that resonate with both long-time fans and new listeners.

📈 Streaming Success: With over a million monthly listeners on Spotify, Dombresky enjoys a strong following, particularly in major cities like Los Angeles, London, New York City, Amsterdam,

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