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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

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Brand Ambassador 2 mins read

Cindy Kimberly Sizzles as PrettyLittleThing’s New Brand Ambassador

In an electrifying collaboration for 2024, PrettyLittleThing has unveiled the stunning Cindy Kimberly, also known as wolfiecindy, as their latest brand ambassador. Cindy, renowned for capturing hearts worldwide and her relationship with football star Dele Alli, brings her unique style and breathtaking beauty to the forefront of PLT’s fashion narrative.

🖤 Elevating Fashion: Cindy made a striking impression in her debut, donning a daring black cut-out maxi dress that flawlessly showcased her impeccable figure, followed by a captivating transition into a sheer green mini dress, adding a vibrant touch to her ambassadorial unveiling. Another snapshot revealed Cindy in a chic little black dress paired with pristine white heels, epitomizing the blend of elegance and edginess that PLT stands for.

🌟 A Year of Style: This partnership signals a significant moment, positioning Cindy Kimberly at the heart of PrettyLittleThing’s 2024 campaign. Known for her influential presence on social media, Cindy brings a fresh dynamism to the brand,

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Brand Ambassador 2 mins read

Mira Filzah Shines as Cetaphil Malaysia’s Newest Brand Ambassador

Cetaphil Malaysia has officially welcomed the talented Malaysian actress and entrepreneur, Mira Filzah, into its family as the new face of the brand. Recognized for her diverse roles and entrepreneurial spirit, Mira steps into the spotlight to inspire women across all ages to cultivate a dedicated skincare routine, symbolizing the embodiment of beauty, strength, and skin health.

👩‍👧 Inspiring Modern Women: Mira Filzah, celebrated for her dynamic career and role as a devoted mother, mirrors the modern woman’s quest to balance life’s demands while never compromising on skin health. Her collaboration with Cetaphil underscores the brand’s philosophy of “We do skin, you do you,” promoting a grounded, realistic approach to skincare that resonates with individuals leading busy lives but who place a premium on their well-being.

💖 A Celebration of Self-Love: Emphasizing the importance of skincare as a form of self-love and care, Mira expressed her enthusiasm about joining Cetaphil, viewing it as more than a partnership

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New Signings 2 mins read

Currents Management Expands Roster with Top Family and Comedy Creators

In a strategic move to enhance its illustrious roster, Los Angeles-based Currents Management, a blend of creative agency and talent management firm, has warmly welcomed five exceptional content creators and creator couples. Spearheaded by the dynamic duo, Nilou and Cameron Ajdari, Currents Management emphasizes family content and is diversifying into comedy, marking a significant step in its journey since its inception in 2021.

👫 Diverse Talents Unite: This fresh influx of talent includes:

Tay & Kay Dudley, a beloved couple from Texas, captivating a staggering 13.6 million followers across TikTok and Instagram with their heartwarming and engaging content. Reza & Puja Khan, the Indian-Pakistani-Persian power couple, amassing 5 million fans with their cross-cultural experiences and infectious joy. Sidney Raz, renowned for his humorous life hacks and dad life anecdotes, boasting 5.5 million… Read More
New Signings 2 mins read

Kyle Hausmann-Stokes Teams Up with Grandview Amidst ‘My Dead Friend Zoe’ SXSW Buzz

As the SXSW Film Festival eagerly anticipates the debut of the darkly comedic drama, My Dead Friend Zoe, writer-director Kyle Hausmann-Stokes secures representation with the esteemed Grandview. This partnership emerges just as Hausmann-Stokes’ feature film debut, drawn from his own profound experiences in the army and the challenging transition to civilian life, prepares to captivate audiences in Austin, TX.

📽️ From Real-Life Hero to Storyteller: My Dead Friend Zoe, premiering on Saturday, March 9, at SXSW, navigates the complex narrative of Merit (played by Sonequa Martin-Green), a U.S. Army veteran from Afghanistan whose life is intertwined with the memory of her deceased army comrade, Zoe (Natalie Morales). The film boasts an impressive ensemble, including Ed Harris, Morgan Freeman, and Utkarsh Ambudkar, marking Super Bowl champion Travis Kelce’s first venture as an executive producer in the entertainment realm.

🏅 A Veteran’s Vision: Hausmann-Stokes, a USC School of Cinematic Arts alumnus, transitioned from a distinguished military career, where he was honored with the Bronze Star, to co-founding the Veterans in Media & Entertainment nonprofit.

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New Signings 2 mins read

Tony Gonzalez Tackles New Frontiers with UTA Signing

Pro Football Hall of Famer and burgeoning entertainment talent, Tony Gonzalez, has officially joined forces with UTA, signaling a bold expansion of his already illustrious career into the realms of acting and media. Known as one of the NFL’s all-time greatest tight ends, Gonzalez’s transition from the gridiron to the screen has been met with anticipation and acclaim. With SMAC Entertainment and Jill Fritzo PR continuing their representation, Gonzalez is set for a new chapter of achievements.

📚 A Legacy of Excellence: Gonzalez’s legendary 17-season NFL career, mainly with the Kansas City Chiefs and the Atlanta Falcons, set records that still stand today, including touchdowns and yards by a tight end, as well as consecutive starts and Pro Bowl appearances. Transitioning to broadcasting, he became a respected analyst for CBS’s NFL programming and now co-hosts “Thursday Night Football” for Amazon Prime Video, showcasing his insightful understanding of the game.

🎥 Diving into Acting: Expanding his horizon, Gonzalez has ventured into acting, with notable appearances in films like

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New Signings 2 mins read

Artists First Welcomes Brittany Bradford and Amanda McCants to Its Stellar Roster

In a significant move within the entertainment industry, Artists First has proudly announced the signing of two multi-talented personalities: Brittany Bradford, known for her role in Max’s dramedy Julia, and Amanda McCants, an actress, comedian, and prominent digital creator. This addition to their management roster underscores Artists First’s commitment to nurturing versatile talent across various entertainment spheres.

🍳📺 From Julia’s Kitchen to Diverse Roles: Bradford, who recently concluded her successful portrayal of Alice Naman in Julia, brings a wealth of acting prowess from both the small screen and the stage. Her diverse portfolio includes appearances in acclaimed series like Fire Country and Fear the Walking Dead, as well as a notable presence in the theater world with award-winning performances in Off-Broadway productions.

🤣💻 A Digital Creator with a Comedic Flair: Amanda McCants, seamlessly blending her skills as an actress and comedian with a formidable digital presence, represents the modern entertainer’s

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New Signings 2 mins read

Tareasa “Reesa Teesa” Johnson Brings ‘Who TF Did I Marry?’ Viral Sensation to CAA

CAA has proudly announced the signing of Tareasa “Reesa Teesa” Johnson, the dynamic force behind the viral TikTok series Who TF Did I Marry? that captivated audiences with over 400 million impressions. Johnson, a video blogger and writer with a knack for storytelling, has rapidly ascended to social media fame, turning her personal experiences into a compelling narrative that resonates with millions.

📱👀 A Journey Through Digital Storytelling: Beginning her series with a simple question about relationship betrayals, Johnson’s 50-part saga evolved into an eight-hour chronicle of love gone awry. Her honest and raw exploration of marital mishaps struck a chord, leading to notable appearances on mainstream platforms such as GMA and The Tamron Hall Show.

🗣️🌐 Universal Resonance and Support: Johnson’s work has sparked conversations around the globe, with many reaching out to share their own tales of romantic disillusionment. Her series not only entertains but also offers a sense of camaraderie to those navigating the complexities of relationships, highlighting the universal quest for understanding

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New Signings 2 mins read

Raphael Saadiq Embarks on New Journey with Forward Artist Management

Raphael Saadiq, the Grammy Award-winning titan of the music industry, has charted a new course in his illustrious career by signing with Forward Artist Management. This strategic partnership with the Los Angeles-based firm highlights a pivotal moment for Saadiq, following his recent landmark achievement: co-writing and co-producing Beyoncé’s groundbreaking country hit, “Texas Hold ‘Em,” which soared to No. 1 on the Hot 100 chart.

🎵 A Legacy of Musical Excellence: Saadiq’s contribution to Beyoncé’s success with “Texas Hold ‘Em” and “16 Carriages” underscores his versatile genius. Additionally, his Grammy win for best R&B song with “Cuff It” further cements his status as a pivotal figure in modern music. As a founding member of the iconic R&B group Tony! Toni! Toné!, which recently reunited for a sell-out tour, Saadiq has left an indelible mark on the music landscape.

🎤 Collaborating with Legends: Throughout his career, Saadiq has collaborated with a who’s who of the music world, including Stevie Wonder, Whitney Houston, Usher, Erykah Badu, Mary J.

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New Signings 2 mins read

Kit Harington Rejoins CAA in Strategic Career Move

Kit Harington, globally celebrated for his iconic portrayal of Jon Snow in HBO’s “Game of Thrones,” has marked a significant career milestone by signing with CAA. This reunion with the agency underscores a pivotal moment in Harington’s journey, as he continues to expand his formidable repertoire in both television and film.

🎬 A Future Filled with Promise: Harington’s post-“Game of Thrones” trajectory has been nothing short of stellar. Fans can eagerly anticipate his return in the upcoming season of HBO’s “Industry,” alongside an exciting collaboration with “Game of Thrones” co-star Sophie Turner in the independent feature “The Dreadful,” under the direction of Natasha Kermani. Furthermore, Harington’s role in the Village Roadshow feature “Eternal Return,” starring Naomi Scott and Jeremy Irons, highlights his continued versatility and demand in the industry.

🌌 Expanding Horizons: Beyond Westeros, Harington’s endeavors include the period drama “Testament of Youth,” his entry into the Marvel

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New Signings 2 mins read

Caroline Stanbury Takes Center Stage with CAA Representation

Caroline Stanbury, renowned for her indelible mark on the Bravo reality series landscape, embarks on a new chapter in her illustrious career by signing with CAA for agency representation. From her unforgettable tenure on “Ladies of London” to her current spotlight in “The Real Housewives of Dubai,” Stanbury has captivated audiences with her wit and charismatic presence.

🇬🇧🇦🇪 A Journey from London to Dubai: Known for her sharp wit and memorable one-liners, Stanbury became a fan favorite in “Ladies of London,” documenting her life among Britain’s social elite. Her transition to the luxurious backdrop of Dubai for Bravo’s inaugural international “Real Housewives” installment showcased her evolving personal and professional narrative, further solidifying her status as a reality TV icon.

👰💍 New Beginnings in the Emirates: “The Real Housewives of Dubai” presents Stanbury in the glow of new love and ventures, capturing her journey with ex-soccer star Sergio Carallo to the altar. The series not only highlights her personal evolution but also offers viewers a glimpse

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New Signings 1 mins read

Hemky Madera Brings His ‘Queen of the South’ Reign to Stewart Talent

Renowned for his captivating portrayal as Pote Gálvez in the riveting drama series “Queen of the South”, Hemky Madera takes a strategic leap in his illustrious career by signing with Stewart Talent for representation. This partnership aims to catapult Madera, known for his dynamic roles and compelling performances, into new heights in the entertainment industry.

🎭 A Stellar Portfolio: Madera’s exceptional talent shone through as Teresa Mendoza’s (played by Alice Braga) steadfast ally in “Queen of the South”, a series celebrated for its gripping narrative and complex characters. Beyond this standout role, Madera has showcased his versatility across a spectrum of TV credits including HBO’s “Perry Mason”, Disney+’s “The Mandalorian”, and Netflix’s “The Lincoln Lawyer” Season 2, where he reunited with co-showrunner Dailyn Rodriguez, further establishing his prominence in the field.

With Stewart Talent now at the helm of his career management, Hemky Madera is set to explore and conquer new territories in the acting world, promising fans and audiences

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New Signings 1 mins read

Tom Hollander Takes Center Stage with CAA Representation

Tom Hollander, celebrated for his riveting portrayal of Truman Capote in FX’s limited series “Feud: Capote vs. the Swans”, has embarked on a new chapter in his illustrious career by signing with CAA for representation. Known for his transformative performances, Hollander has earned critical acclaim, including a BAFTA win and nominations for both Tony and Olivier Awards.

🌟 A Story of Fame and Friendship: In “Feud: Capote vs. the Swans”, Hollander brings to life the complex dynamics between Truman Capote and New York’s high society, a role that has drawn praise for its depth and nuance. The series delves into the tumultuous aftermath of Capote’s “Answered Prayers”, exposing the fragile bonds of trust and betrayal among friends.

📝 Critics Applaud Hollander’s Capote: Variety TV critic Alison Herman has lauded Hollander’s embodiment of the iconic yet enigmatic author, highlighting his ability to capture the essence of Capote’s tumultuous relationship with the swans of New York’s elite. This role underscores Hollander’s versatility

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New Signings 2 mins read

Tuc Watkins Shines with New Representation at Greene Talent

Tuc Watkins, celebrated for his compelling roles in ‘Desperate Housewives’ and more, embarks on an exciting new journey with Greene Talent for theatrical representation. With a versatile career spanning television, film, and theater, Watkins is poised to captivate audiences once again, this time in the eagerly awaited Hulu series ‘Paradise City’, featuring alongside Sterling K. Brown.

📺 A Dynamic Television Presence: Watkins’ illustrious television career includes memorable roles on Showtime’s ‘Uncoupled’, Comedy Central’s ‘The Other Two’, and ‘Black Monday’ at Showtime. His ability to navigate between drama and comedy underscores his exceptional talent and adaptability in the ever-changing landscape of entertainment.

🎭 From Broadway to the Big Screen: On the theatrical front, Watkins has made significant strides with his performance in ‘Inheritance’ at The Geffen Theatre and the acclaimed Broadway production of ‘The Boys in the Band’, which transitioned to a Netflix film featuring stars like Jim Parsons and Matt

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New Signings 2 mins read

Frank Whaley Teams Up with TalentWorks for Theatrical Ventures

Frank Whaley, celebrated for his dynamic presence across film and television, embarks on a new chapter in his illustrious career by signing with TalentWorks for theatrical representation. Whaley’s journey in the entertainment industry is marked by memorable performances in over 80 films, including iconic roles in ‘Pulp Fiction’, ‘Field of Dreams’, and ‘Swimming With Sharks’, among others.

🎞️ A Storied Career in Film: Since making a striking debut alongside Meryl Streep and Jack Nicholson in 1987’s ‘Ironweed’, Whaley has captivated audiences in a plethora of roles. His filmography boasts participation in notable projects such as ‘Hustlers’ with Jennifer Lopez, ‘Monster Trucks’ for Paramount, and critical hits like ‘Broken Arrow’ and ‘Red Dragon’.

📺 Television Triumphs: Whaley’s versatility extends to the small screen, with recurrent roles on ‘Ray Donovan’, ‘Luke Cage’, and guest appearances on ‘The Blacklist’, ‘Gotham’, and ‘Curb Your Enthusiasm’.

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Brand Ambassador 2 mins read

David Yurman Welcomes Iris Law and Fei Fei Sun as Gleaming Global Ambassadors

David Yurman, the pinnacle of American luxury jewelry craftsmanship, proudly introduces the radiant Iris Law and the illustrious Fei Fei Sun as the faces of its global ambassadorship. This year, they will grace a quintet of captivating campaigns, inaugurating with the brand’s illustrious Sculpted Cable and Modern Cable collections this spring.

📸 A Vision of Elegance and Path-Paving: The Durimel Brothers’ visionary direction, coupled with Carlos Nazario’s impeccable styling in the vibrant city of Los Angeles, narrates a tale of women charting their own courses. This narrative is exquisitely woven into the fabric of David Yurman’s signature and novel jewelry designs. Tyrone Lebon captures Law and Sun against the picturesque backdrop of Santa Monica’s hills, adorning the iconic Sculpted Cable bracelets, symbolizing the act of forging one’s unique journey through life.

🌟 Modern Cable: A Fresh Twist on Tradition: Iris Law stars in a series of lighthearted and spirited vignettes at Bar Marmount in Los Angeles, capturing

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Brand Ambassador 2 mins read

ALIGNE Kicks Off with Lioness Lucy Bronze as Stellar Brand Ambassador for SS24

British fashion trailblazer ALIGNE has scored a goal in the style arena by announcing football sensation Lucy Bronze as its inaugural brand ambassador and the dazzling face of its Spring/Summer 2024 collection. Bronze, a key player in the Lionesses’ triumphant Euro 2022 campaign and a star at the prestigious Liga F club Barcelona, embodies the brand’s ethos of empowerment, excellence, and ethical fashion.

🎉 A Match Made in Fashion Heaven: Led by the visionary Ginny Seymour, ALIGNE’s female-driven team is setting the stage for a revolution in responsible fashion that marries luxury with accessibility. The collaboration with Bronze, ahead of International Women’s Day, symbolizes a groundbreaking moment for ALIGNE, celebrating the synergy between high fashion and the world of women’s sports.

🏆 Championing Female Excellence On and Off the Field: Bronze, acclaimed as one of the globe’s premier female footballers, brings her trailblazing spirit and style to ALIGNE’s SS24 campaign. “Lucy was the natural choice

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Brand Ambassador 1 mins read

Li Bingbing Sparkles as Givenchy’s New Beacon in China

In a strategic move to captivate the Chinese market, Givenchy, a crown jewel under the LVMH Moët Hennessy Louis Vuitton empire, has proudly introduced the acclaimed Chinese actress Li Bingbing as its newest brand ambassador. This addition marks a significant moment in Givenchy’s storied legacy, spotlighting Li as the first ambassadorial pick following the departure of creative director Matthew Williams last December.

🌟 A Star-Studded Family Grows: Stepping into her role with grace, Li Bingbing joins the elite cadre of Givenchy ambassadors in China, expanding the constellation of luminaries that include Esther Yu, appointed last May, and Gen Z icons Fan Chengcheng and Nana Ouyang, although Ouyang’s collaboration concluded the previous year. Li’s induction into the Givenchy family heralds a fresh era of elegance and charm, underscored by her anticipation for future synergies with the brand.

As Givenchy embarks on this captivating partnership with Li Bingbing, the brand reasserts its commitment to innovation and sophistication, promising to enchant

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Campaigns 2 mins read

Michelle Williams Tackles Anonymity with Humor in Uber One’s Latest Campaign

In Uber One‘s witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of “Michelle!” turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and comedic flair. The ad cleverly juxtaposes the sting of being overlooked with the delight

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