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Campaigns 2 mins read

Centuary Mattress Launches New “SleepQool” Campaign with Sunrisers Hyderabad Stars

Centuary Mattress, the proud official sponsor of the Sunrisers Hyderabad, has rolled out its new “SleepQool” TV commercial, starring IPL cricket stars like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markram, and T Natarajan. This innovative campaign showcases the cooling features of the Q-Gel range of mattresses, designed to offer respite during the intense summer heat of India.

🏏 Star-Studded Showcase: The advertisement captures the Sunrisers Hyderabad captain, Pat Cummins, experiencing the ultimate comfort and coolness provided by the Q-Gel mattress. It humorously integrates the local lingo with Cummins saying ‘Be Qool Mama,’ illustrating how the mattress alleviates stress and enhances rest, which is crucial for players during the demanding IPL season.

🛌 Cool Comfort for Hot Summers: The Q-Gel mattress is highlighted as a perfect solution for overcoming the summer heat and ensuring restorative sleep, which is essential for maintaining

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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Campaigns 2 mins read

Olmeca Altos Tequila and Busy Philipps Introduce Altos Tequila Emergency HotLime for Margarita Season

In a delightful twist for margarita enthusiasts, actress Busy Philipps has partnered with Olmeca Altos Tequila to launch the Altos Tequila Emergency HotLime, just in time for the Cinco de Mayo celebrations. This unique service is designed to deliver essential margarita-making ingredients directly to fans throughout May.

🍹 Refreshing Assistance on Call: Starting April 24th, the Altos Tequila Emergency HotLime will offer a lifeline to those who might forget a crucial ingredient for their margarita mix. By calling 888-268-1261, margarita lovers can enter to win a Busy-approved Altos Margarita Essentials package. This package not only includes juicy limes delivered by Tropical Fruit Box but also features a range of Altos Tequila branded items such as cantaritos cups, a bucket hat, and a lime squeezer, plus all necessary ingredients like fresh limes and habanero mango honey for crafting a perfect Busy-inspired margarita.

🌟 A Personal Touch: Adding to the excitement, Busy Philipps herself will engage with some

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia “Toni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

🌀 Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.

🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect

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Brand Ambassador 1 mins read

boAt Welcomes Rising Cricket Star Yashasvi Jaiswal as Brand Ambassador

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal’s remarkable achievements in cricket and aligns with boAt’s mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal’s impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team’s successes and established himself as one of the sport’s emerging luminaries.

🎧 Empowering Through Passion: Jaiswal’s partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt’s ongoing effort to embody the spirit of innovation and drive that resonates with young achievers like Jaiswal.

Through this strategic

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New Signings 2 mins read

Emerging Country Artist Payton Smith Signs With The Familie For Management

Emerging country music sensation Payton Smith has officially joined forces with The Familie for management, marking a significant step forward in his already impressive career. With the recent release of his new EP Up From Here on April 5, Smith is gearing up for what promises to be an upward trajectory in the music industry.

🎤 New Beginnings and Ambitious Plans: Smith’s enthusiasm for his new management team is palpable. He expressed great excitement about the partnership, believing that The Familie’s unique approach and vision for artist management align perfectly with his career goals. The timing of his EP release, titled Up From Here, symbolically reflects his career’s promising direction and his readiness to “get after it” with his new team.

🌟 A Rising Star: Since making a splash with his 2019 debut single “Like I Knew You Would,” which amassed over 50 million streams, Smith has rapidly risen in the country music scene. His ability to blend soulful vocals with skilled guitar

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New Signings 2 mins read

Stephen Cognetti Joins Anonymous Content Amidst ‘Hell House LLC’ Success

Stephen Cognetti, the creative mind behind the acclaimed horror movie series Hell House LLC, has joined forces with Anonymous Content for representation. Cognetti’s unique storytelling and pioneering use of the found-footage format have established him as a notable figure in the horror film industry.

🎥 Continued Success with Latest Installments: Cognetti’s ongoing project, The Carmichael Manor, represents the fourth chapter in the Hell House LLC saga. His films, particularly noted for their compelling narrative and suspenseful execution, consistently rank as top performers on the horror streaming service Shudder.

👁️ Master of Found-Footage Horror: The journey began with the release of the original Hell House LLC in 2015, which quickly became a cult favorite. The plot revolves around a documentary crew exploring the eerie occurrences at the Abaddon Hotel, a haunted attraction site marred by disastrous events on its debut night. The film’s realistic portrayal and engaging horror elements have solidified its status among the classics of the genre.

Stephen

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New Signings 2 mins read

Sayani Gupta Teams Up with Crimson Media & The SB Initiative for Global Representation

Indian actress Sayani Gupta has recently entered into a global representation agreement with Crimson Media and The SB Initiative, marking a significant step in her burgeoning career. Gupta, celebrated for her dynamic roles across various notable Indian series, is poised for further international acclaim.

🎥 Trailblazer in Indian Television: Gupta’s most prominent role to date has been in the hit Prime Video series Four More Shots Please. Noted for its all-female lead cast, the show has been lauded as India’s answer to Sex and the City. It explores the lives of four young women navigating their personal and professional worlds in millennial Mumbai, resonating deeply with audiences both domestically and internationally.

🏏 Versatile Performances: Additionally, Gupta has showcased her versatility in Inside Edge, Prime Video’s first Hindi-language original series. This cricket drama, which debuted in 2017, features a strong ensemble cast including Vivek Oberoi and Richa Chadha, and quickly gained popularity

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New Signings 2 mins read

Megan Fox Signs with UTA

Actress and writer Megan Fox, celebrated for her compelling performances and dynamic presence in Hollywood, has inked a deal with UTA for representation across all areas of her multifaceted career. Fox, who first captured international attention with her role as Mikaela in the Transformers franchise, has since diversified her portfolio with significant roles in film, television, and even literary ventures.

🎬 A Storied Career in Entertainment: Megan Fox’s journey through Hollywood has been marked by a series of diverse roles that showcase her versatility as an actress. Beyond her iconic part in Transformers, she has graced the screen in a variety of projects, including appearances on the hit sitcom New Girl and hosting her intriguing docuseries, Legends of the Lost with Megan Fox. Each role has further cemented her status as a talented and compelling figure in the industry.

📚 Literary Success: In addition to her on-screen achievements, Megan Fox has made her mark as an author. Her book, Pretty

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Brand Ambassador 2 mins read

Infinix Unveils NOTE 40 Pro Series and Welcomes Ivana Alawi as Brand Ambassador

Infinix has officially launched its new NOTE 40 Pro Series, introducing a significant upgrade in smartphone technology alongside announcing popular Vlogger and actress Ivana Alawi as the new brand ambassador. Alawi’s dynamic lifestyle and wide-ranging career make her the perfect face for the Infinix brand, embodying the versatility and power of the NOTE 40 Pro Series.

🔌 Advanced Charging Technology: The NOTE 40 Pro Series is equipped with Infinix’s latest All-Round Fast Charging tech 2.0, which delivers exceptional charging speeds. The 4G variant of the series features a 70W wired fast charging capability, while the 5G variant ramps up to 100W. This technology ensures that the device can be charged quickly, reducing downtime and enhancing convenience for users who lead busy lives.

📞 Designed for the Active User: Ivana Alawi, reflecting on her experience with the NOTE 40 Pro Series, highlighted its fast charging capabilities as a crucial feature for her daily activities. Whether it’s attending online meetings, streaming videos, capturing outfits of the day, or general multitasking, the NOTE 40 Pro

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Brand Ambassador 2 mins read

Citroen India Welcomes Cricket Icon MS Dhoni as Brand Ambassador

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen’s presence and boosting its identity in the competitive Indian passenger vehicle market.

💸 Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni’s endorsement. This significant investment reflects the brand’s dedication to leveraging Dhoni’s massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC Champions Trophy in 2013. Dhoni’s extensive list of accolades, such as the Rajiv

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Campaigns 2 mins read

Kelly Brook Partners with Homesense for ‘Barkitectural Digest’

Homesense, known for offering high-quality homeware for less, has teamed up with Kelly Brook to launch ‘Barkitectural Digest,’ a new initiative inspired by the growing trend of ‘Barkitecture’—designing home interiors with pets in mind. This partnership comes as new research from Homesense reveals fascinating insights into how pet owners integrate their furry friends into their home aesthetics.

🔍 Research Insights: According to the study involving 2,000 cat and dog owners across the UK, nearly half (46 percent) have considered their pets while designing their homes. Interestingly, 20 percent of pet owners said they would not purchase an item for their pet if it did not match their home’s interior style. This highlights the importance of aesthetics in pet-related purchases.

🐶🐱 Barkitecture on the Rise: The concept of ‘Barkitecture’ is gaining momentum, with 26 percent of respondents stating that they carefully consider the visual appeal of pet products before purchasing. The trend encompasses

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De’Aaron Fox showcases the Phantom 1’s latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer but also a fashion statement, capable of keeping up with athletes’ demanding

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere’s new exquisite offering, Belvedere 10.

🚗💨 A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70’s Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

🎶👢 Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand cowboy adds an unexpected twist to the ensemble, contributing to the campaign’s diverse

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New Signings 2 mins read

‘Baby Reindeer’ Creator Richard Gadd Signs with UTA

Richard Gadd, the creator, writer, and star of the Netflix series Baby Reindeer, has officially signed with United Talent Agency (UTA) for representation. This move comes as Baby Reindeer garners critical acclaim and significant viewership, establishing Gadd as a prominent figure in contemporary storytelling.

📚 From Stage to Screen: Baby Reindeer is based on Gadd’s one-man play, which detailed his harrowing experiences with a stalker. The adaptation for Netflix has expanded on this narrative, translating the intense personal drama into a format that has reached a global audience. The series premiered this month and is set to compete in the Limited Series categories at this year’s Primetime Emmy Awards.

📝 Expanding His Portfolio: In addition to his work on Baby Reindeer, Gadd has received a series order from the BBC for his new drama Lions. The six-part series delves into the lives of two estranged brothers who reconnect over decades, set against the backdrop of Glasgow. This project highlights Gadd’s versatility and deep narrative skills.

🎬

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New Signings 2 mins read

UTA’s Digital Brand Architects Expands Roster with 12 Culinary TikTok Stars

Digital Brand Architects (DBA), a talent firm under United Talent Agency (UTA), has announced the signing of 12 prominent culinary influencers, marking a significant expansion in its representation of food-focused content creators on social media. This diverse group of culinary talents boasts substantial followings on platforms such as TikTok and YouTube, highlighting their broad appeal and expertise in the food and beverage sector.

🌐 Diverse Culinary Talents: Among the newly signed influencers are Jordan Farnum, known from “Next Level Chef,” and Food Network’s “The Grill Dads,” Mark Anderson and Ryan Fey. Also joining the DBA family are twins Ana and Lexie Learmann, along with other notable creators such as Maddy Devita, Olivia Tiedemann, Alexa Santos (of “Alexa What’s For Dinner”), Skyler

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Influencers 2 mins read

Irish Comedian Kyla Cobbler Signs with Host Talent Group for Global Tour

Rising Irish comedian Kyla Cobbler has inked a deal with the UK’s Host Talent Group as she prepares to launch a year-long live show tour across Ireland, Europe, Australia, Canada, and the U.S. This move marks a significant step in Cobbler’s career, poised to expand her reach and influence in the international comedy scene.

🌟 From Cork to Comedy Heights: Originally from Cork, Ireland, Cobbler has made a name for herself with her distinctive humor and engaging social media presence, including a viral ‘Irish wink’ video that captivated millions on Instagram. Now based in Barcelona, a city with a thriving stand-up comedy scene, she continues to build her comedic repertoire and connect with audiences worldwide.

📺 Television Ventures on the Horizon: Alongside her touring plans, Cobbler is also developing a television project with Host Talent Group, indicating her ambitions to extend her comedic influence beyond the stage and into households around the globe.

🎭 Host Talent Group’s Roster: Host Talent Group, located in London, is known for managing a diverse array of talents, including notable personalities like Ferne McCann,

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New Signings 2 mins read

Zero Gravity Management Signs Nigerian Filmmaker Editi Effiong

Zero Gravity Management has announced the signing of Nigerian filmmaker Editi Effiong, the creative force behind the groundbreaking Netflix Nollywood title, The Black Book. This film, Effiong’s debut feature, has achieved remarkable success, becoming Netflix’s most-viewed English-language African film.

📊 A Phenomenal Debut: Released in September 2023, The Black Book quickly climbed to No. 3 on Netflix’s charts and made the Top 10 in more than 69 countries. The film’s international success underscores the global appetite for diverse narratives and high-quality production from African filmmakers.

🎥 Plot and Production: The revenge thriller centers around the character Paul Edima, portrayed by Richard Mofe-Damijo, a bereaved deacon who seeks justice after his son is wrongfully framed for a kidnapping. The film explores themes of corruption and vigilante justice, resonating deeply with audiences around the world. Effiong not only directed but also wrote and produced the film on a budget of $1 million, demonstrating significant skill and creativity in bringing complex stories

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