Latest News

New Signings 2 mins read

Tommy Dewey Teams Up with Anonymous Content for Future Endeavors

Tommy Dewey, a multifaceted talent known for his impactful roles in both television and film, has embarked on a new journey in his career by signing with Anonymous Content across all areas. This move signifies a strategic step towards amplifying his influence and reach in the entertainment industry.

👹 A Starring Role in ‘Your Monster’: Dewey recently captivated audiences in Caroline Lindy’s romantic comedy-horror feature, “Your Monster,” which made its debut at the prestigious 2024 Sundance Film Festival. In this film, Dewey’s portrayal of ‘Monster’ alongside Melissa Barrera has been a significant highlight of his career, showcasing his versatility and depth as an actor.

🎬 Diverse Filmography: Dewey’s contributions to the film industry are marked by his performances in notable projects such as Jason Reitman’s “The Front Runner,” where he starred opposite Hugh Jackman, and the indie dramedy “She’s In Portland,” directed by Marc Carlini. Additionally, his role in the Paramount hit “Book Club” further establishes his range

Read More
New Signings 2 mins read

Isabel May Joins CAA for Stellar Representation

Isabel May, celebrated for her captivating role as Elsa Dutton in Taylor Sheridan’s “1883” on Paramount+, has made a significant career move by signing with CAA for representation. This partnership marks a new chapter in May’s rapidly ascending career in the entertainment industry.

🏞 A Versatile Talent: May has not only shone brightly as Elsa Dutton but also lent her voice as the narrator for Sheridan’s subsequent Yellowstone prequel, “1923.” Her ability to immerse herself in complex characters and historical narratives has garnered critical acclaim and a growing fanbase.

📺 From Debut to Dominance: Since making her on-screen debut as Katie Cooper in the Netflix series “Alexa & Katie,” May has continued to expand her repertoire. She can currently be seen in the Apple TV+/Amblin limited series “Masters of the Air,” produced by the esteemed Tom Hanks and Gary Goetzman, further showcasing her versatility and talent.

🌐 A Team of Excellence: Alongside her new partnership with CAA, May continues to be supported by

Read More
Beauty 2 mins read

Bretman Rock Joins Forces with Beyonce’s Cécred Hair Care Brand

Bretman Rock has realized a dream as the latest ambassador for Beyonce’s hair care brand, Cécred. The Filipino-American internet sensation and beauty influencer shared his excitement and gratitude on Instagram, posting pictures alongside Beyonce herself. Both were stunningly dressed in all-white ensembles, symbolizing a fresh and radiant start to their collaboration.

🎶 A Personal Tribute to Queen Bey: In his heartfelt Instagram caption, Bretman expressed his deep admiration for Beyonce, reflecting on how her music and messages have significantly impacted his life. Quoting lyrics from some of Beyonce’s most iconic songs, Bretman highlighted the lessons of self-worth, resilience, and empowerment he’s drawn from her work. His words resonate with many who see Beyonce as an inspiration, further endearing him to fans and followers.

💖 An Immigrant’s Dream Realized: Bretman’s mention of his journey as an immigrant boy to standing alongside one of the most influential figures in music and business underscores a powerful narrative

Read More
Brand Ambassador 2 mins read

Jalen Brunson Teams Up with Brooks Brothers as Brand Ambassador

Brooks Brothers, the esteemed clothing retailer, has proudly announced New York Knicks point guard Jalen Brunson as its latest brand ambassador. This partnership brings together the world of fashion and basketball, showcasing Brooks Brothers’ timeless style through Brunson’s appearances at select games and events. Notably, Brunson donned a Brooks Brothers 1818 suit at the NBA All-Star Game on February 19, epitomizing the elegant and refined style the brand is celebrated for.

👕 A Legacy of Dressing Legends: Brunson’s alignment with the brand highlights his embodiment of sportsmanship, dedication, and an optimistic spirit that resonates with the Brooks Brothers ethos.

🏆 More Than an Athlete: Beyond his impressive basketball career, including being the first NBA player to achieve a staggering 50 points, five rebounds, five assists, five steals, and five three-pointers in a single game, Brunson is also celebrated for his philanthropic efforts. In 2022, he founded the Second Round Foundation, dedicated to fostering equity for

Read More
Brand Ambassador 2 mins read

TravisMathew Welcomes Austin Reaves to Its Ambassador Team

TravisMathew, the Huntington Beach-based golf apparel retailer, is excited to announce Los Angeles Lakers shooting guard Austin Reaves as its latest brand ambassador. Joining the ranks of elite athletes like Reggie Bush and Jon Rahm, Reaves brings his unique blend of sportsmanship and style to the TravisMathew family.

🏌️‍♂️ A Perfect Match: Known for his impressive trick shots on the golf course, which he frequently shares with his nearly 50,000 followers on his @Hillbillybogey social media account, Reaves embodies the fusion of athleticism and casual sophistication that TravisMathew represents. His addition to the team highlights the brand’s commitment to embracing personalities that resonate with both the sport and lifestyle aspects of golf.

📈 Expanding Horizons: With almost 50 retail locations, TravisMathew is not only solidifying its presence in the men’s golf apparel market but also venturing into new territories with its rapidly expanding women’s collections. The brand is currently in discussions with athletic

Read More
Brand Ambassador 2 mins read

IVE’s Wonyoung Shines as New Ambassador for Rola Rola

Rola Rola, a brand celebrated for its “lovely” and “classic” aesthetic, has officially welcomed IVE‘s Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE’s Minnie, Wonyoung’s transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand’s identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung’s natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola’s signature knitwear and preppy cardigans. Her ability to embody the brand’s qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola’s themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand’s appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights the brand’s

Read More
Campaigns 2 mins read

Philips Launches #BarberKeBaraber Campaign with Virat Kohli for At-Home Grooming Excellence

Philips India is setting a new standard in male grooming with its innovative #BarberKeBaraber campaign, designed to enable men to achieve barber-quality grooming results at home. Cricket icon Virat Kohli, serving as the brand ambassador for Philips grooming, is at the forefront of this campaign, demonstrating the prowess of the Philips All-in-One Trimmer equipped with Twin Trim blades.

🎥 A Glimpse into Professional Grooming with Kohli: The campaign film showcases Kohli not just as a sports sensation but as a style icon, emphasizing the Philips All-in-One Trimmer as an indispensable grooming ally. Kohli’s involvement brings a touch of his signature style to the campaign, highlighting the trimmer’s capability to deliver a sleek, even trim effortlessly.

💡 Empowering Men with Innovation: Deepali Agarwal, the business head of Personal Health at Philips Indian Subcontinent, shared the vision behind the campaign, emphasizing Philips’ commitment to innovation and creating enriching consumer experiences. The #BarberKeBaraber initiative aims

Read More
Campaigns 2 mins read

Alex Bregman and Marucci Sports Launch Night Shift Glove Giveaway

Houston Astros’ third baseman Alex Bregman has teamed up with Marucci Sports to bring baseball enthusiasts the exclusive Night Shift glove giveaway. This exciting collaboration was unveiled in a recent social media reel by the two-time All-Star, showcasing the first-ever Night Shift glove, a product inspired by MLB’s Space City uniforms.

🎁 A Dream Come True for Baseball Fans: Bregman’s announcement detailed a simple yet thrilling opportunity for his followers to win the inaugural Night Shift glove. Participants are encouraged to engage with the post by commenting, tagging five friends, and following both Marucci and Alex Bregman on social media. This initiative not only brings fans closer to their baseball idol but also offers them a chance to own a piece of sports excellence.

💡 The Night Shift Glove: Crafted with the modern player in mind, the Night Shift glove is priced at $399.99 and boasts an array of premium features. Made from Japanese-tanned USA kip leather, it offers an exceptional structure while remaining lightweight,

Read More
Brand Ambassador 2 mins read

Trot Star Lim Young-woong Named Hana Financial Group Brand Ambassador

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

🤝 A Perfect Harmony of Values: Lim’s commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group’s mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank’s “customer first” philosophy—a principle that Lim also holds dear in his dedication to his fans.

🏦 A Relationship Rooted in Loyalty: It’s noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group’s thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

🌈 Joining a Prestigious Lineup: Lim Young-woong

Read More
New Signings 1 mins read

Derek Barnett Joins Forces with 1 Of 1 Agency

In an exciting development for his professional career, Derek Barnett has officially signed with 1 Of 1 Agency, marking a significant partnership in the sports world. As a valued addition to the 1 OF 1 Family, Barnett is poised for new opportunities and achievements with the support of his new representation.

🤝 A New Chapter Begins: This collaboration signifies a fresh start for Barnett, offering him a robust support system and strategic guidance tailored to his unique talents and aspirations. 1of1agency is known for their personalized approach to managing their athletes’ careers, making them a perfect fit for Barnett as he looks to enhance his presence and impact in the sports industry.

As Derek Barnett steps into this new partnership with 1 Of 1 Agency, anticipation builds for what the future holds. With a team dedicated to elevating his career to its fullest potential, Barnett is set to make waves and continue his journey as a standout athlete. 🎉🏈

Read More
New Signings 2 mins read

Kinigra Deon Elevates Her Entertainment Empire with Night Talent Management

Alabama’s own Kinigra Deon, renowned for her captivating and family-friendly cinematic videos, has taken a significant step forward in her burgeoning career by partnering with the prestigious talent management firm Night. This collaboration places Deon among the ranks of influential creators like MrBeast, signaling a new era of growth and expansion for her unique brand of entertainment.

🎥 A Creative Powerhouse: Deon, a self-proclaimed “Tyler Perry of YouTube,” has carved a niche for herself in the digital space with her inventive storytelling and a vibrant cast of characters. From a humorously inept cook of a mother to a notoriously unreliable babysitter, Deon’s relatable and quirky narratives have garnered her a staggering following of over 3.7 million subscribers on YouTube and 6.8 million on TikTok.

📈 A Blend of Talent and Production Excellence: Deon’s journey from modest beginnings to online stardom is a testament to her creativity and perseverance. Initially grappling with the challenges of low production quality, Deon’s breakthrough came when she synergized her

Read More
Campaigns 2 mins read

Kevin Durant & Jayson Tatum Illuminate Foot Locker’s New ‘Heartbeat’ Ad

In an electrifying collaboration, Foot Locker, Nike, and Jordan Brand have unveiled their latest advertising marvel during NBA All-Star Weekend. The commercial, part of the ongoing “The Clinic” series, features a cinematic journey titled ‘Heartbeat.’ This new ad spotlights the indomitable spirit of Phoenix Suns forward Kevin Durant and Boston Celtics forward Jayson Tatum, set against the backdrop of Foot Locker’s iconic “Stripers.”

🎥 A Symphony of Passion and Precision: ‘Heartbeat’ captures the essence of an athlete’s relentless pursuit of excellence, with each scene choreographed to the rhythm of a pulsating heart. The ad accelerates with intensity, symbolizing the athletes’ dedication to their craft, and crescendos in a celebration of Foot Locker’s enduring ethos, “The Heart of Sneakers.”

🔊 Inspirational Narration Meets Athletic Brilliance: A Foot Locker Striper’s voiceover weaves through the

Read More
Campaigns 2 mins read

Lay’s Celebrates Soccer with David Beckham and Thierry Henry in ‘No Lay’s, No Game’ Campaign

Lay’s, renowned globally as the leading chip brand and the official snack partner of the UEFA Champions League (UCL), is bringing back the much-anticipated “No Lay’s, No Game 2024” campaign. This innovative initiative aims to enhance the football viewing experience for fans by ensuring they are game day ready with a bag of Lay’s at their side. The campaign features a series of exciting activities, including a captivating “Chip Cam” stunt with soccer legends David Beckham and Thierry Henry, alongside a unique digital adventure through the Lay’s Detector, designed to spread joy among football enthusiasts worldwide.

🎉 A Surprise at Every Turn: The “No Lay’s, No Game” campaign is set to surprise 75,000 fans with unexpected rewards, creating memorable moments during the tournament. Imagine the thrill of engaging in a game day tradition, only to be surprised by iconic figures like Beckham and Henry, or discovering an immersive digital experience that

Read More
Campaigns 2 mins read

Bella Hadid Ventures into Wellness with Launch of Orebella Brand

Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand’s essence with the tagline “reveal your alchemy.” While details remain shrouded in mystery, Orebella’s trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.

📅 Anticipation Builds for Orebella’s Launch: Hadid has invited her followers to join a waitlist for updates and an “exclusive gift” in anticipation of the brand’s official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer’s office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella’s products may soon grace shelves and online stores.

🍵 A Family of Entrepreneurs: This venture is

Read More
Campaigns 2 mins read

Peso Pluma Embarks on First Brand Partnership with Sony’s ‘For the Music’ Campaign

In a significant move within the music industry, Mexican sensation Peso Pluma has stepped into the spotlight of brand collaborations by partnering with Sony Corporation of America’s Personal Entertainment Business for its distinguished audio brand campaign, “For The Music.” This initiative represents Sony’s commitment to enhancing the music experience through its premier consumer and professional audio products and services, marking Pluma’s inaugural venture into brand partnerships.

🔊 A Fusion of Talent and Technology: “For The Music” serves as a platform for Sony to showcase its dedication to delivering exceptional audio experiences, aligning perfectly with Peso Pluma’s artistic vision and the vibrant essence of Latin Music. Pluma’s enthusiasm for this collaboration reflects a shared ambition to pave new avenues for Latin Music, enriching the genre’s global outreach and accessibility.

🤝 Innovative Collaborations Ahead: Jordy Freed, Sony’s head of brand, business development, partner marketing,

Read More
New Signings 1 mins read

JJ McCarthy Elevates His Game with WME Sports Signing

JJ McCarthy, an emerging star in the sports world, has taken a significant leap forward in his career by signing with WME Sports. This strategic partnership places McCarthy among the ranks of elite athletes represented by one of the industry’s top agencies, marking a pivotal moment in his professional journey.

📈 A New Era of Opportunities: Aligning with WME Sports opens a realm of unparalleled possibilities for McCarthy. Known for its comprehensive support and vast network, WME Sports is set to play a crucial role in propelling McCarthy’s career to new heights, offering guidance, endorsements, and broader exposure in the competitive sports landscape.

McCarthy’s signing with WME Sports is not just a testament to his burgeoning talent but also a statement of his readiness to ascend to the forefront of his field. With the backing of WME Sports’ expertise and resources, McCarthy is poised to transition from a promising athlete to a prominent figure in sports.

Read More
New Signings 2 mins read

CAA Base Welcomes Polish Midfielder Jakub Moder to Its Roster

CAA Base, a leading sports management firm, has officially announced its newest signing, Polish international midfielder Jakub Moder. This partnership marks an exciting chapter for both Moder and the agency, as they embark on a journey to further the talented player’s career in professional football.

🔵 A Rising Star in the Premier League: Since joining Brighton & Hove Albion in 2020, Moder has made significant strides, notably making his mark in the Premier League during the 2021/22 season. His development and contributions on the field have not gone unnoticed, showcasing his skills and determination to succeed at the highest level of English football.

🚑 A Comeback Story: After facing a challenging period sidelined with a lengthy injury, Jakub has made a commendable return to action, displaying resilience and dedication to his sport. This comeback not only speaks volumes about his character but also his unwavering commitment to his team and personal growth as an athlete.

CAA Base expresses its enthusiasm for this new collaboration, highlighting the potential for Moder’s career to reach new heights under their guidance. As Jakub Moder joins the

Read More
New Signings 2 mins read

PGA Tour Rookie Nick Dunlap Partners with GSE Worldwide for Representation

Nick Dunlap, the groundbreaking amateur golfer who etched his name in history by winning a PGA Tour event last month—the first amateur to achieve such a feat in over three decades—has now taken a significant step in his burgeoning professional career by signing with GSE Worldwide for representation.

📈 Strategic Brand Partnerships on the Horizon: Under the management of Kevin Canning at GSE Worldwide, Dunlap is set to embark on a carefully curated professional journey. Canning, who also manages notable PGA Tour players like Grayson Murray and Stephan Jaeger, as well as LIV player Jason Kokrak, emphasized the importance of being selective with brand partnerships for Dunlap. This approach aims to minimize schedule conflicts and off-course obligations, allowing Dunlap to smoothly transition into his new professional life on the golf circuit.

🏌️‍♂️ A Promising Start with High-Profile NIL Deals: During his collegiate golf career at the University of Alabama, Dunlap already demonstrated his marketability and potential, securing NIL (Name, Image, and Likeness) deals with leading sports brands Adidas and TaylorMade. His preference for TaylorMade equipment, particularly

Read More
New Signings 2 mins read

Krystal Jung Teases Music Comeback with New Agency Partnership

Korean-American singer Krystal Jung, formerly of the celebrated girl group f(x), has sparked excitement among fans with a hint at her return to the music scene. On February 22, Jung took to Instagram to share her latest musical endeavor, a cover of Lalah Hathaway’s 1990 hit ‘I’m Coming Back’, marking a significant moment in her career trajectory.

🎵 A New Musical Chapter: Krystal’s cover, which is now available on her newly launched Soundcloud page, accompanies another rendition of the classic Toto song ‘Georgy Porgy’ from 1979. These covers not only showcase Jung’s versatile vocal talent but also signal her re-entry into the music industry after a period focused on her acting career.

🔊 Collaboration with Beasts And Natives Alike: The Instagram post revealed a collaboration with the South Korean label Beasts And Natives Alike (BANA), a notable move as BANA was founded by Kim Ki-hyun, a former member of SM Entertainment’s A&R team. BANA is renowned for its innovative approach to music production and houses talents like 250 and FRNK, who have notably worked with rising stars such as NewJeans.

📺 From

Read More
New Signings 2 mins read

Meredith Marks Partners with CAA

Meredith Marks, known for her role in Bravo’s “The Real Housewives of Salt Lake City” and her entrepreneurial ventures, has taken a significant step in expanding her career by signing with CAA (Creative Artists Agency) for representation. This partnership marks a new chapter for Marks, aligning her with one of the leading agencies in the entertainment industry.

📺 A ‘Real Housewives’ Original: As an original cast member of “The Real Housewives of Salt Lake City,” Marks has made her mark on reality television. Her presence on the show has showcased her unique personality and flair, making her a memorable figure in the world of reality TV.

💍 Award-Winning Jewelry Line: Beyond her TV persona, Meredith Marks is a successful entrepreneur. She founded her eponymous jewelry line, Meredith Marks, which has gained acclaim for its elegance and innovation. Her creations are featured in her Park City, Utah store, where they have become synonymous with luxury and style.

🍽️ Launching Meredith Marks Caviar: Expanding her business empire, Marks recently ventured into the gourmet food industry with

Read More