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AbhiBus has unveiled its latest advertising campaign starring Tollywood icons Mahesh Babu and Rajendra Prasad. The campaign, crafted for the festive season, promotes the ease of last-minute bus bookings through humorous narratives.

🚌 Spontaneous Travel Adventures: Directed by Anil Ravipudi, the campaign kicks off with a light-hearted ad where Rajendra Prasad, playing the uncle, is seen encouraging his nephew, portrayed by Mahesh Babu, to take a break from studies for a trip to Tirupati. The ad captures their spontaneous journey, highlighting AbhiBus’s efficient booking process that enables hassle-free travel planning.

🎬 Dynamic Duo on Screen: Chosen for their well-known on-screen chemistry and comedic flair, Mahesh Babu and Rajendra Prasad bring a dynamic and entertaining element to the campaign. Their interactions are filled with witty exchanges and playful banter, embodying the brand’s energetic and vibrant image.

📺 Multi-Platform Engagement: The campaign is set to run across television and online platforms, ensuring wide visibility during various festival periods. By integrating humor and the relatable theme of familial bonds,

South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi’s achievements on the rugby field, blending his personal style with FOM’s commitment to social change.

👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.

🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand’s deeper purpose: to use fashion not only as a form of personal expression but as a means to contribute positively

The Moms Co., renowned for its commitment to natural skincare, has launched its latest initiative, #400%Hydration, featuring Bollywood icon and brand ambassador Sonam Kapoor. This campaign introduces the brand’s innovative Natural Hydrating Range, specifically formulated to meet the skincare needs of lactating and breastfeeding mothers.

🌿 Innovative Skincare Technology: The new range boasts an advanced formulation that includes 8 types of hyaluronic acid, ensuring deep skin penetration that hydrates and revitalizes skin up to 400%. This targeted approach helps in maintaining soft, supple, and plump skin, addressing the essential care new mothers deserve.

🎉 Launch Event Insights: The launch was held at the scenic Grappa, Shangri-La Eros in New Delhi, perfectly echoing the campaign’s theme of hydration. Sonam Kapoor, in her dual role as a new mother and brand advocate, shared insights into her personal motherhood experiences and the critical role of effective hydration for mothers.

🍽 Theme-Oriented Hospitality:

Hunkemöller, the renowned Dutch lingerie and swimwear brand, has unveiled its new #OwnYourGlow campaign featuring the luminous Portuguese model and actress Sara Sampaio. Known for her captivating presence and natural affinity for beach settings, Sampaio embodies the essence of the brand’s latest collection.

🌊 Beach-Inspired Aesthetics: Emphasizing the theme of natural beauty and comfort, the campaign captures Sara Sampaio in her element — the beach. Her affinity for the ocean and sandy shores resonates deeply with the brand’s vision of effortless allure and confidence, making her the perfect face for this campaign.

👙 Lingerie and Swimwear Fusion: The #OwnYourGlow campaign highlights key pieces from Hunkemöller’s collection that blend aesthetic appeal with functional elegance, designed to make every woman feel radiant and self-assured.

Sara Sampaio’s involvement in the Hunkemöller campaign not only accentuates her personal connection to beachside environments but also aligns with the brand’s mission to empower

In a strategic move to capture the attention of Gen Z consumers, Priyagold has launched its new ‘Snakk’ campaign, focusing on their latest Snakker biscuits. The campaign cleverly uses the term ‘Snakk’ to resonate with the young audience, positioning Snakker biscuits as the go-to snack for this generation.

🍪 Celebrity Endorsement: Bollywood actress Kiara Advani, known for her significant influence among youngsters and a robust social media following, stars in the campaign. The choice of Advani as the face of ‘Snakk’ leverages her popularity to forge a strong connect with Gen Z, potentially boosting the brand’s appeal and market penetration among younger consumers.

🎥 Interactive Content: The campaign introduces an engaging video posted on Advani’s social media, where she is seen baking a cake using secret ingredients. This setup not only entertains but also engages viewers by inviting them to guess her favorite snack, enhancing interaction and interest in the product.

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In anticipation of the NFL Draft, Michigan quarterback J.J. McCarthy has joined forces with ZenWTR, aligning himself with other NFL celebrities like Travis Kelce of the Kansas City Chiefs and Maxx Crosby of the Las Vegas Raiders. McCarthy, fresh from clinching a National Championship and being a hot topic in NFL mock drafts, is now endorsing the premium vapor distilled alkaline water brand.

🏈 Impressive Collegiate Career: McCarthy’s tenure at Michigan was marked by stellar performances, including throwing for 2,991 yards, 22 touchdowns, and only 4 interceptions this past season. His leadership on the field led the Wolverines to a perfect 15-0 record and secured them the College Football Playoff National Championship. His outstanding achievements earned him accolades such as the Big Ten Quarterback of the Year, Rose Bowl Game Offensive MVP, and Michigan’s Most Valuable Player.

💧 New Endorsement Deal: The partnership announcement was made through a collaborative Instagram post by McCarthy, which featured him training and hydrating

Luka Dončić, the celebrated Dallas Mavericks star, has officially joined the Gatorade family, expanding his impressive list of endorsements. Announced on Wednesday, Dončić becomes the seventh NBA player to partner with the renowned sports drink brand, positioning him alongside sports legends such as Michael Jordan and contemporary stars like Serena Williams and Caitlin Clark.

🏀 Elite Company: With this new partnership, Dončić aligns with other NBA talents including Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, and Jaden Ivey, who are already part of the Gatorade team. This endorsement not only underscores his rising status in the sports world but also places him among a distinguished group of athletes known for their prowess and influence both on and off the field.

📈 A Commitment to Sport and Youth: In his statement, Dončić expressed enthusiasm about joining Gatorade, recognizing the brand’s legacy of supporting top-tier athletes across various sports. He emphasized his eagerness to contribute to Gatorade’s