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Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping into the champagne lane feels less like a side hustle and more like product placement in 4D. He’s the lifestyle,

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Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance

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Music 1 mins read

Lincoln Jesser Signs With UTA

Lincoln Jesser has signed with UTA for representation, a move that suggests the alt-pop-electronica shapeshifter is leveling up from bedroom beat-maker to main stage architect. He continues to be managed by Moodswing, the crew that’s been steering his genre-bending, synth-laced, emotionally vulnerable rocket since he first cracked open SoundCloud with sun-drenched heartbreak.

If you’ve been sleeping: Jesser is one of those artists whose Spotify metrics (currently over 269,000 monthly listeners) suggest he’s not just buzzing—he’s quietly embedding himself into playlists from Los Angeles to Sydney, with New York City, Chicago, and Melbourne rounding out the top cities. His latest release, Quema Quema via TH3RD BRAIN, blends Latin-tinged groove and Jesser’s signature moody pop aesthetic into something that sounds like the soundtrack to a night out you almost regret—but not quite.

A former touring member of Foster the People, Jesser’s got live chops too. He’s brought his set to tastemaker festivals like CRSSD and Splash House, and has opened for acts like

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Music 2 mins read

That Mexican OT Signs with WME

That Mexican OT has signed with WME for worldwide representation, which feels less like a signing and more like a coronation. Because when you’re a cowboy-hat-wearing, corrido-tinged, Houston-by-way-of-Bay-City firestarter with a beard that’s become its own subgenre of Southern rap, you don’t just join a roster—you kick the doors open and say “We in here.”

His management remains with Good Money Global, and PR with Audible Treats, both of whom have had front-row seats to the rocket ride. That Mexican OT—real name Virgil René Gazca—has carved out a lane so specific it might as well come with a custom belt buckle. His breakout 2023 single “Johnny Dang,” featuring Paul Wall and Drodi, didn’t just nod to Houston’s rap legacy—it iced it out in full grillz and then put it on TikTok where it racked up tens of millions of views.

The momentum didn’t slow in 2024. OT dropped Texas Technician via Capitol Records,

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Music 2 mins read

Orville Peck Signs With Wasserman

Orville Peck has signed with Wasserman for global representation, stepping into a bigger spotlight just as the fringe on his mask starts to glimmer under the Broadway lights. Yes, Broadway. Peck recently made his stage debut as the Emcee in the Cabaret revival at the August Wilson Theatre, because apparently the next logical step after rhinestone-studded country crooner is… rhinestone-studded Berlin cabaret host. His point agent at Wasserman is Douglas Singer.

Peck’s career, which began as a masked mystery and somehow evolved into one of the most subversively mainstream acts in country music, has now reached another inflection point. His third studio album Stampede (2024) was a duet-heavy flex featuring Kylie Minogue, Elton John, and a particularly poignant cover with Willie Nelson that doubled as a love letter to queer cowboy culture. It was the musical equivalent of a rhinestone lasso spinning across genres, generations, and gender norms.

In August 2024, he took over Nashville with his self-curated Rodeo

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Music 1 mins read

Eprom Signs With Good Direction Agency

Eprom has signed with Good Direction Agency for representation in North America. He continues to be represented by MB Artists in Europe and the UK and remains managed by Kompass Music Group.

Streaming Metrics: Eprom has over 110,000 monthly listeners on Spotify. His top listener markets include Denver, Los Angeles, Sydney, Chicago, and Seattle.

Career Highlights: Based in Portland, Oregon, Eprom is known for his genre-defying production style that blends elements of hip-hop, dubstep, and experimental bass. He has collaborated with G Jones on multiple projects, including the 2024 single “On My Mind” and their joint EP Acid Disk 2. He is also one half of the electronic duo Shades, alongside Alix Perez.

Performance History: Eprom has performed at major festivals including Electric Forest and Suwannee Hulaween. He has shared the stage with artists such as Flying Lotus, Questlove,

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Music 2 mins read

Reyna Roberts Signs With UTA

Reyna Roberts has signed with United Talent Agency (UTA) for worldwide representation. She continues to be managed by The Ogunlesi Group and represented by Rogers & Cowan/PMK for public relations.

Streaming Metrics: Reyna Roberts has over 744,000 monthly listeners on Spotify. Her top listener markets include New York City, São Paulo, Chicago, Los Angeles, and London.

Career Highlights: Roberts gained attention with her debut single “Stompin’ Grounds,” which was featured multiple times on ESPN’s Monday Night Football. In 2024, she was featured on Beyoncé’s single “Blackbiird,” which charted at number 27 on the Billboard Hot 100 and earned nominations for two People’s Choice Country Awards. Roberts also won a Hollywood Independent Music Award in the Country (Crossover) category for her single “Raised Right.” She made history as the first female country artist to perform at

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Music 2 mins read

The Temper Trap Signs with Wasserman

The Temper Trap has signed with Wasserman for representation in North and South America. They continue to be represented by Creative Artists Agency (CAA) for the rest of the world.

Streaming Metrics: The Temper Trap has over 11.5 million monthly listeners on Spotify. Their top listener markets include Sydney, Melbourne, Brisbane, London, and Dublin.

Career Highlights: Formed in Melbourne, Australia, in 2005, The Temper Trap gained international recognition with the release of their debut album Conditions in 2009. The album featured the global hit single “Sweet Disposition,” which charted in the top 10 in multiple countries and helped earn the band platinum certification in Australia and gold certification in the UK. Their second album, The Temper Trap (2012), debuted at number one on the ARIA Albums Chart. Their third studio album, Thick as Thieves (2016), also debuted at number one in Australia.

Performance History: The Temper Trap has performed at major festivals including Glastonbury,

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Music 2 mins read

Hannah Laing Signs with Spin Artist Agency

Hannah Laing has signed with Spin Artist Agency for representation in North and South America. She continues to be repped by CAA for the Rest of the World. She continues to be managed by Loving Alliance and represented for public relations by Chuff Media in the UK.

Career Highlights: Hannah Laing rose to prominence with her remix of Sophie Ellis-Bextor’s “Murder on the Dancefloor,” which became a staple in DJ sets globally. In 2023, she released “Good Love” with RoRo, a breakout single that spent 26 weeks on the UK Singles Chart and peaked at number 7.

Performance History: She has performed at major festivals and venues including TRNSMT, Creamfields, the Tidy Weekender, and has supported Idris Elba in Ibiza. She has held a residency at the prestigious Hï Ibiza nightclub and has also performed at DC-10 and Amnesia, two of Ibiza’s most iconic electronic music venues.

Upcoming Events: Hannah Laing will host her own festival, Doof In The Park, on July 5, 2025, at Camperdown Country Park in

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Endorsement Deals 2 mins read

Clairo Signs New Endorsement Deal With ILIA Beauty

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will promote the brand to her audience of over 4.7 million Instagram followers, where she maintains an engagement rate of over 13%.

Brand Background:

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Music 2 mins read

Kodak Black Signs With CAA

Kodak Black has signed with Creative Artists Agency (CAA) for worldwide representation. He was previously represented by WME. He continues to be managed by Generation Now. At CAA, he joins a roster that includes hip-hop artists such as 21 Savage, ASAP Rocky, and Playboi Carti.

Streaming Metrics: As of April 2025, Kodak Black has approximately 25.7 million monthly listeners on Spotify. His top listener markets include Chicago, Los Angeles, Dallas, Atlanta, and New York City.

Discography and Chart Performance: Kodak Black’s discography includes seven studio albums, eleven mixtapes, two extended plays, and thirty-six singles. His debut studio album, Painting Pictures (2017), debuted at number three on the US Billboard 200, with 71,000 album-equivalent units in its first week. The album featured the single “Tunnel Vision,” which peaked at number six on the Billboard Hot 100. His second studio album, Dying to Live (2018), debuted at number one on the Billboard 200, earning 89,000 album-equivalent units in its first week. The album included the single “Zeze,” featuring

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Music 2 mins read

The Pretty Wild Signs with Sound Talent Group for Representation

The Pretty Wild has signed with Sound Talent Group for representation. They continue to be managed by D&D Endeavors.

Career Overview

Formed by sisters Jyl and Jules Wylde, The Pretty Wild has made a name for themselves with their distinctive blend of metal and hard rock, fusing rebellious energy with emotionally charged lyrics. Their music delves into themes of personal struggles, resilience, and navigating the complexities of the music industry.

Their debut album, All the Way (2008), reached number three on the Swedish rock charts and topped the mid-price list, marking their breakthrough. They followed up with Pretty Wild (2014), which continued to define their melodic hard rock style. In 2019, they released Interstate 13 under Black Lodge Records, showcasing their evolution with heavier instrumentation and refined production.

Festival Appearances and Tours

The Pretty Wild has built a reputation for high-energy live performances, sharing stages with artists such as Kelsea Ballerini, Halsey, Josh Turner, and Alien Ant Farm. They have performed at major festivals, including Stagecoach and Route 91

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Rock 1 mins read

Daisy the Great Signs with One Fiinix Live for Representation

Brooklyn-based indie pop band Daisy the Great has signed with One Fiinix Live for representation in Europe and the UK. The band continues to be managed by Magus Entertainment, with public relations handled by Grandstand Media.

Career Overview

Led by singer-songwriters Kelley Nicole Dugan and Mina Walker, Daisy the Great first gained attention with their 2017 single “The Record Player Song.” The track went viral and was later reimagined in 2021 with AJR under the title “Record Player,” reaching number six on the Billboard Alternative Airplay chart. Their music blends folk-pop, indie rock, and rich vocal harmonies, creating a distinct sound that has resonated with audiences.

Their debut album, I’m Not Getting Any Taller (2019), introduced their introspective songwriting and intricate melodies. In 2020, they followed up with the Soft Songs EP, showcasing a stripped-down, acoustic approach. Their sophomore album, All You Need Is Time (2022), marked a deeper exploration of their sonic identity, featuring tracks like “Cry in the Mirror.” In 2023, they collaborated with legendary producer Tony Visconti on the Daisy

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Film/TV 2 mins read

Mark Eydelshteyn Signs with WME for Representation

Russian actor Mark Eydelshteyn has signed with William Morris Endeavor (WME) for representation. He continues to be managed by ColorCreative, with public relations handled by Sunshine Sachs.

Early Life and Education

Born on February 18, 2002, in Nizhny Novgorod, Russia, Eydelshteyn grew up in a family immersed in the arts. His mother, Olesya Valeryevna Eydelshteyn, is a dialect coach, and his father is a sports journalist. This environment fostered his early interest in performance arts. He attended the Moscow Art Theatre School, graduating in 2023.

Career Highlights

Eydelshteyn gained prominence with his leading role in the 2022 drama The Land of Sasha, which premiered at the 72nd Berlin International Film Festival. The film, where he played the titular role of Sasha, explored themes of self-discovery and adolescence. In 2023, he starred as Moshe Tal in Pravednik, a historical drama that delved into the impact of war on personal identity.

In 2024, he achieved international recognition for his portrayal of Ivan Zakharov in Anora, directed by Sean Baker. The film won the Palme d’Or at the Cannes

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Music 1 mins read

Ozuna Signs with 33 & West for Representation

Puerto Rican reggaeton and Latin trap artist Ozuna has signed with 33 & West for representation as he continues to expand his career in Latin music.

Recent Music Releases

In February 2025, Ozuna released the single “Más Que Tú” with Colombian artist Kapo under Sony Music Latin. The song blends reggaeton with Afro-Caribbean rhythms and was accompanied by a music video directed by Fernando Lugo. In January 2025, he previewed a new single, “Sirenita,” on social media.

Film Debut in Odisea

Ozuna will make his acting debut in Odisea, a film inspired by his life and 2017 debut album. Directed by Alexis Morante, the biopic follows his rise from Puerto Rico to international stardom. Ozuna is also an executive producer through his company, Bear with Oz Films. The movie is set for release later this year.

Upcoming Festival Performances

Ozuna will perform at Granca Live Fest from July 3 to 5, 2025, at Estadio de Gran Canaria, alongside Enrique Iglesias and Will Smith. On June 29, 2025, he is set to take the stage at Icónica Sevilla Fest in Spain. He will

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Music 2 mins read

Anderson .Paak Signs with Align Public Relations

Anderson .Paak has signed with Align Public Relations for PR representation. He continues to be represented by WME in North and South America and CAA for the rest of the world. His management remains under Full Stop Management.

A Versatile Career Across Music and Film

A Grammy-winning artist, .Paak has solidified himself as one of the most dynamic performers in contemporary music. He has won multiple Grammy Awards, including Best Rap Performance for “Bubblin” (2018) and Best R&B Album for Ventura (2019). His collaborations span multiple genres, with standout projects like NxWorries, his duo with producer Knxwledge, and Silk Sonic, his joint venture with Bruno Mars. Silk Sonic’s Leave The Door Open became his first Billboard Hot 100 No. 1 hit, earning widespread critical and commercial success.

Directorial Debut and Hospitality Venture

In 2024, .Paak expanded his creative pursuits into filmmaking, making his directorial debut with K-Pops!, a film that premiered at the Toronto International Film Festival. The movie, which he also starred in, featured his real-life son, Soul Rasheed, and explored themes

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Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing the deluxe edition of her debut album, Y2K!: I’m Just A Girl, in December 2024. This version included five new tracks featuring collaborations with NLE Choppa, DaBaby, BB Trickz, and Anuel AA.

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Electronic 3 mins read

Marshmello Signs With Ace Agency

Marshmello has signed with Ace Agency for representation in Europe, the Middle East, Africa, and Australia. He continues to be represented by Wasserman in North America, South America, and Asia, while his management remains with The Shalizi Group.

Career and Rise to Fame

Born Christopher Comstock, Marshmello emerged as one of the most recognizable figures in electronic music with his signature masked persona and high-energy performances. Breaking onto the scene in 2015 with remixes and original tracks like “Keep It Mello,” he quickly gained traction through a combination of infectious beats and a mysterious, anonymous image. His breakout single, “Alone,” released in 2016, became a defining moment in his career, earning multi-platinum certification and landing on the Billboard Hot 100.

Over the years, Marshmello has proven his versatility, collaborating across genres and pushing the boundaries of electronic music. Some of his most successful collaborations include “Silence” with Khalid, “Wolves” with Selena Gomez, “Friends” with Anne-Marie, and “Happier” with Bastille—all of which have earned multi-platinum status and dominated global charts.

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Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

A Festival Mainstay: Staples has performed at major festivals including Coachella, Rolling Loud,

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Music 2 mins read

Bryson Tiller Signs with Align Public Relations for PR Representation

Renowned R&B artist Bryson Tiller has enlisted Align Public Relations to oversee his public relations efforts. He continues to be represented by the Cara Lewis Group for bookings in North America and Wasserman for international engagements.

Recent Projects: In April 2024, Tiller released his self-titled album, Bryson Tiller, under RCA Records. The project marked his first full-length release in over three years and showcased his signature blend of trap, R&B, and contemporary pop influences. Featuring standout tracks like “Calypso” and “Whatever She Wants”, the album highlighted his growth as an artist while staying true to the sound that made him a breakout star.

Career Highlights: Tiller first gained widespread recognition in 2015 with his debut album, Trapsoul, which introduced his trap-infused R&B sound and solidified his place in modern R&B. The album produced hits like “Don’t” and “Exchange,”

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