Latest News

Endorsement Deals 1 mins read

Jackson Wang joins Jordan Brand as Global Brand Partner

Jackson Wang, a global music and fashion icon, has officially joined the Jordan brand as a global brand partner, marking a new milestone in his multifaceted career. Wang is joining a distinguished group of athletes and celebrities who have also partnered with the Jordan Brand, including Michael Jordan, Travis Scott, and Spike Lee. 

Career highlights: Wang initially gained prominence as a fencer, representing his country at the Youth Olympics. However, he later transitioned to the world of music, joining a K-pop band before embarking on a solo career that catapulted him to global stardom. His influence extends to fashion, where he is celebrated for his bold, trendsetting style.

Now aligned with the Jordan brand, Wang embodies the essence of its ethos. Nike and Jordan are embracing Wang’s creativity and tenacity,

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New Signings 2 mins read

Cody Jinks signs with Red Light Management

Renowned country artist Cody Jinks has signed with Red Light Management, marking a significant milestone in his already illustrious career. Known for his raw authenticity and deeply relatable songwriting, Jinks adds his name to a roster that includes music heavyweights like Dave Matthews Band, Luke Bryan, and Lady A, further strengthening Red Light’s reputation as a leader in artist representation across genres. Jinks remains under the management of Logan Hacker.

Career Highlights: Cody Jinks has built an impressive career rooted in storytelling and authenticity. Originally a heavy metal artist, Jinks transitioned to country music, bringing a distinctive edge to his sound. His 2016 album I’m Not the Devil was a breakthrough, reaching #4 on Billboard’s Country Albums chart.In 2018, Jinks

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New Signings 2 mins read

Burton Cummings Signs with WME

Legendary singer-songwriter Burton Cummings has officially signed with WME (William Morris Endeavor), joining the ranks of globally renowned artists represented by the agency. Known as the iconic frontman of The Guess Who and a successful solo artist, Cummings brings his extensive catalog of hits and legacy in rock and roll to WME’s impressive roster.

WME, a powerhouse in talent representation, also represents celebrated artists such as Adele and Bruno Mars. 

Career Highlights: Cummings rose to fame as the lead singer and keyboardist of The Guess Who, co-writing and performing timeless classics such as “American Woman,” “These Eyes,” and “No Time.” His contribution to the band’s success earned them numerous accolades, including induction into the Canadian Music Hall of Fame.

As a solo artist, Cummings achieved widespread acclaim with hits like “Stand

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Business Ventures 1 mins read

Jon Pleeter Launches JPA Agency with Star-Studded Roster

Veteran talent agent Jon Pleeter has announced the launch of JPA Agency, a Los Angeles-based talent representation firm set to make waves in the entertainment industry.

Pleeter, who brings decades of experience, most recently worked at 33 and West, where he joined in July after a successful stint at Sound Talent Group. His career also includes a noteworthy tenure as Vice President of Concerts at ICM, solidifying his reputation as a key player in the world of talent representation.

JPA Agency marks a new chapter for Pleeter, combining his expertise with an impressive roster of iconic acts. The agency represents artists such as Animotion, Bow Wow Wow, Davy Knowles, Jeffrey Osborne, Men Without Hats, The Motels, Musical Youth, and the legendary Parliament

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign’s production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky’s creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake, 2 Chainz,

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University’s championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament’s Most Outstanding Player, marking her as one of the most impactful players in college basketball.

Off the court, Haley has leveraged

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ‘s Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein’s ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein has formed with some of K-pop’s biggest names. 

Career Highlights: Mingi’s

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New Signings 2 mins read

King Bach Signs With Artists First for Management

Comedian, actor, producer, and content creator Andrew Bachelor, widely known as “King Bach,” has signed with Artists First for management. He remains represented by CAA and The Lede Company.

Career Highlights: King Bach first captured attention as the most-followed creator on Vine, where his comedic skits earned him over 16 million followers. He transitioned seamlessly into mainstream entertainment, landing roles in TV series such as The Mindy Project, Black Jesus, and House of Lies. In film, he made his mark on Netflix with standout performances in The Babysitter and its sequel, The Babysitter: Killer Queen, where he co-starred alongside Judah Lewis and Bella Thorne. He also appeared in Netflix hits like Holidate opposite Emma Roberts and To All the Boys I’ve Loved Before: PS I Still Love You, sharing the screen with Lana Condor and Noah

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Rep Moves 2 mins read

David Bauman Joins The Familie to Lead NBA Representation

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The Familie is known for representing elite talent in action sports, golf, and more, with a roster that includes motocross legend Travis Pastrana, skateboarder

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Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and a singer. Born in Cali, Colombia, on October 30, 1992, she gained early recognition for her talent after competing in the 2007 edition of Factor Xs, showcasing her vocal abilities at a young age.

As an actress, she became widely known for her role as Daisy O’Brian McLaren in the hit Colombian television series Chica Vampiro (2013–2015), a show that gained popularity internationally. She also starred in notable series such as La Ronca de Oro (2014) and Primera Dama (2011), solidifying her status as a household name in Latin American television.

In addition to her acting achievements, Greeicy transitioned into music, where she achieved major success with singles like “Brindemos,” “Error,” and

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Music 1 mins read

Matchbox Twenty Signs with Creative Artists Agency (CAA)

Iconic rock band Matchbox Twenty has signed with Creative Artists Agency (CAA) for representation, continuing their trajectory as a powerhouse in the music industry. The group will remain under the management of Lippman Entertainment.

Recent Career Highlights: Matchbox Twenty returned to the spotlight in May 2023 with the release of Where the Light Goes, their first studio album in over a decade. Featuring standout tracks like “Wild Dogs (Running in a Slow Dream),” the album was met with excitement from fans and critics alike, celebrating the band’s signature sound and evolution.

Following the album’s release, Matchbox Twenty embarked on the highly successful Slow Dream Tour, which ran from May to August 2023 across North America. The tour featured sold-out shows and a setlist blending beloved classics such as “3AM” and “Unwell” with tracks from their new album, reaffirming their reputation as a dynamic live act.

With

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Film/TV 2 mins read

Kate Beckinsale Signs with 42 Management

Acclaimed actress Kate Beckinsale has signed with 42 Management for representation. She continues to be represented by Gersh and has her public relations managed by Wolf-Kasteler Public Relations.

Career Highlights: Kate Beckinsale, known for her extensive range of roles across drama, action, and comedy, began her acting career while studying at the University of Oxford. She made her film debut in Kenneth Branagh’s Much Ado About Nothing (1993) and gained recognition for her roles in British costume dramas like Prince of Jutland (1994), Cold Comfort Farm (1995), and Emma (1996).

She achieved international fame with her performance in Michael Bay’s Pearl Harbor (2001) and continued to solidify her career with leading roles in films like Serendipity (2001) and The Aviator (2004). Beckinsale is best known for her portrayal of Selene in the Underworld

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Electronic 2 mins read

Showtek Signs with United Talent Agency (UTA) for Representation

Dutch electronic dance music duo Showtek has signed with United Talent Agency (UTA) for representation, marking a significant step in their illustrious career. They continue to be managed by 2-Dutch Music Group.

Career Highlights: Formed by brothers Wouter and Sjoerd Janssen in Eindhoven, Netherlands, Showtek began their musical journey in 2001, initially focusing on techno and later transitioning to hardstyle. Their debut album, Today Is Tomorrow (2007), received critical acclaim, solidifying their presence in the electronic music scene.

In 2009, they released their second album, Analogue Players in a Digital World, further showcasing their innovative sound. Over the years, Showtek has collaborated with renowned artists such as Tiësto, David Guetta, and Major Lazer, producing chart-topping tracks like “Bad” and “Booyah.” Their ability to blend hardstyle roots with mainstream electronic sounds has made them a prominent name in the global

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Music 2 mins read

Alexander 23 Signs with CAA for Representation

Rising singer, songwriter, and producer Alexander 23 has signed with Creative Artists Agency (CAA) for representation, marking a significant step in his growing career. He continues to have his public relations handled by Whiteboard PR.

Career Highlights: Alexander 23, born Alexander Glantz, made his debut in 2019 with the EP I’m Sorry I Love You, featuring standout tracks like Dirty AF1s, which garnered significant attention for its heartfelt lyrics and polished production. His second EP, Oh No, Not Again! (2021), featured the hit single Cry Over Boys, further establishing him as a prominent figure in the alt-pop scene.

In 2021, Alexander co-wrote Olivia Rodrigo’s Grammy-nominated smash hit Good 4 U, which topped charts worldwide and became one of the most iconic songs of the year. His songwriting skills earned him industry recognition and solidified his reputation as a versatile artist.

In 2022, Alexander released his debut

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Music 2 mins read

Trippie Redd Signs with WME for Representation

Rapper and songwriter Trippie Redd has signed with WME for representation, marking another significant step in his career. He continues to be managed by Grade A Productions, with PR handled by Rodeo & Madison Agency. Known for his genre-blending sound and emotive lyricism, Trippie remains a force in the music industry, consistently pushing creative boundaries.

Career Highlights: Born Michael Lamar White IV in Canton, Ohio, Trippie Redd first rose to prominence with the release of his mixtape A Love Letter to You in 2017. The project’s breakout single, Love Scars, established him as a leading voice in the emo rap movement, combining heartfelt melodies with hard-hitting beats. Since then, he has released several successful projects, including chart-topping albums like Life’s a Trip (2018), !(2019), and Pegasus (2020).

Trippie’s ability to seamlessly

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Music 2 mins read

Leona Lewis Signs with United Talent Agency (UTA) for Representation in All Areas

Multi-platinum singer-songwriter Leona Lewis has signed with United Talent Agency (UTA) for representation in all areas, signaling an exciting new chapter in her illustrious career. Lewis continues to be managed by ZenKai Management, with her public relations handled by Edge Publicity. The globally celebrated artist boasts over 8 million monthly listeners on Spotify, a testament to her enduring appeal and influence in the music world.

Career Highlights: Leona Lewis rose to international fame after winning the third season of The X Factor UK in 2006. Her debut single, A Moment Like This, broke records, becoming the fastest-selling single in the UK at the time. Her breakthrough continued with the release of her debut album, Spirit (2007), which debuted at No. 1 in over 20 countries and featured the chart-topping single Bleeding Love. The song became a global phenomenon, reaching No. 1 in 35 countries

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Management Signings 2 mins read

Bryant Barnes Signs with Full Stop Management and Announces Tour with 070 Shake

Rising singer-songwriter Bryant Barnes has signed with Full Stop Management, joining a powerhouse roster that includes artists like Harry Styles and Lizzo. Barnes continues to be represented by Creative Artists Agency (CAA) and is set to embark on a tour with 070 Shake next year, a major milestone in his promising career.

Career Highlights: Born in Cypress, Texas, Bryant Barnes discovered his passion for music at a young age, starting with classical piano lessons at six years old and later mastering the cello and guitar. His journey into the music world gained traction on TikTok, where he shared covers of songs by artists like XXXTENTACION, Joji, Mac Miller, and Brent Faiyaz, quickly building a dedicated following.

In July 2024, Barnes released his debut album, VANITY, under Mercury Records. The album, blending lo-fi pop and emotive R&B, was met with critical acclaim, with tracks like I’d Rather Pretend and Don’t Want a Love Song resonating

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Agency Signing 2 mins read

Bambii Signs with Wasserman for North American Representation

Bambii, the Toronto-based DJ, producer, and cultural trailblazer, has signed with Wasserman for representation in North America, marking a significant step in her career. She continues to be managed by Terrains, with her U.S. public relations handled by Orienteer.

Career Highlights: Bambii has made waves in the electronic and dance music scene with her genre-defying sound and innovative projects. Her debut EP, NITEVISION, released in late 2019, featured the track “Pamputtae” and coincided with the success of her popular Toronto event series JERK. The series became a hub for eclectic music and vibrant cultural expression, regularly drawing capacity crowds.

Her 2023 EP, Infinity Club, further cemented her status as a leading voice in electronic music. The project received critical acclaim, earning a four-star review from NME and a nomination for the 2024 Polaris Music Prize. Additionally, Infinity

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Music 2 mins read

Olivia Rodrigo Signs Endorement Deal to Become Lancôme’s New Global Brand Ambassador

Lancôme has announced Olivia Rodrigo as its newest Global Brand Ambassador, highlighting the artist’s fresh, independent spirit and her commitment to advocating for women and girls. A three-time GRAMMY Award-winning singer-songwriter and actress, Rodrigo has solidified herself as one of today’s most influential global entertainers, making her a perfect fit for the iconic beauty brand.

Career Highlights: Olivia Rodrigo first captured audiences as an actress on Disney Channel, starring in series like Bizaardvark and High

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