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New Signings 2 mins read

Adam Ten’s WME Deal: Turning the Tables in the Music Industry

In a move that’s music to the ears of the entertainment industry, DJ and producer Adam Ten has just spun his way into a deal with WME for representation. Hailing from the vibrant city of Tel Aviv, Israel, Adam Ten’s beats are now set to echo in even more corners of the globe.

🌟 Master of the Decks and Beyond: Managed by James Drummond of Anglo Management, Adam Ten isn’t just a DJ; he’s a musical maestro. His repertoire? Think the fiery stages of Burning Man, where he’s lit up Mayan Warrior and Robot Heart Art Cars. But that’s not all. His talent has pulsated through iconic venues like Printworks and Fabric in London, Pacha in Ibiza, Brooklyn Mirage in New York City, and Space in Miami.

🔊 ‘Spring Girl’: A Streaming Sensation: This summer, Adam Ten dropped ‘Spring Girl’ – a track that didn’t just play; it soared. Hitting a whopping 1 million streams on Beatport in under a month, this track is a testament to his rising star in the electronic music scene.

🎧 A Strategic Move by WME: By signing Adam Ten, WME isn’t

Digital 2 mins read

Jynxzi, Twitch’s Top Streamer, Joins Forces with Right Click Culture

Jynxzi, the reigning king of Twitch’s streaming world, has made a strategic move in his skyrocketing career by signing with the talent management company and creative agency, Right Click Culture. This partnership marks a significant milestone for Jynxzi, securing his position as a leading figure in the gaming and streaming community.

👑 A Streaming Sensation: For those less familiar, Jynxzi has taken the Twitch world by storm, particularly in the “Rainbow Six Siege” community. With an impressive following of 3.3 million and over 106,000 active subscribers, he currently holds the title of Twitch’s most-subscribed-to streamer, surpassing the likes of Kai Cenat by a substantial margin.

📈 Breaking Viewership Records: Jynxzi’s streaming sessions attract a staggering concurrent viewership of over 30,000 people, with a record peak hitting 61,000. His ability to draw and retain such large audiences not only demonstrates his skill and charisma as a streamer but also his influence within the online gaming community.

🤝 The Right Click Culture Partnership: By teaming up with Right Click Culture, Jynxzi is set to expand his

Endorsement Deals 2 mins read

Caitlin Clark Signs with Gatorade, Amplifying Her Impact in College Basketball

Caitlin Clark, the standout guard from Iowa, has made a significant splash in the sports endorsement world by signing on as Gatorade’s second college basketball brand ambassador. This deal places her alongside UConn guard Paige Bueckers, who made history just over two years ago as the first college athlete to endorse Gatorade.

🚀 A Rising Star in College Basketball: Clark’s impressive skills on the court have not only made her a key player for Iowa but also caught the attention of major brands. Her partnership with Gatorade, a leader in sports hydration, underscores her growing influence in college basketball and beyond.

🤝 Joining an Elite Roster: Clark joins an elite group of athletes with NIL (Name, Image, and Likeness) deals with Gatorade, including Colorado QB Shadeur Sanders and Penn State RB Nick Singleton. This association further cements her status as one of the top names in college sports marketing.

💵 Supporting the Caitlin Clark Foundation: In a significant move, Gatorade has committed $22,000 to the Caitlin Clark Foundation, a nod to her jersey number.

Endorsement Deals 2 mins read

Bryce Scarlett, Hailey Bieber’s Hairstylist, Becomes Drybar’s First Celebrity Ambassador

Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.

🌐 From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybar’s expansion into the realm of celebrity haircare.

🌟 A Separate Venture: Although Drybar’s product line, launched in 2013, operates independently from its salon chain, the brand’s decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to for A-list haircare.

💇‍♀️ Barbie-Inspired Creations: Scarlett’s

Campaigns 2 mins read

Roger Federer Shines in Moët & Chandon’s ‘The Iconic Moments’

Tennis legend Roger Federer dazzles in the new Moët & Chandon advertisement, “The Iconic Moments,” continuing his longstanding relationship as a brand ambassador for the esteemed Champagne house since 2012. This latest cinematic venture by Moët & Chandon, shot in the majestic Château de Saran, showcases a blend of elegance, celebration, and star-studded charm.

🎾 Elegance in Every Detail: In the film, Federer, a seven-time Wimbledon champion, is portrayed in a sleek tuxedo, embodying the essence of sophistication. He is seen meticulously preparing for an illustrious gathering, ensuring that every detail is flawless for the arrival of his distinguished guests.

🏰 A Setting Steeped in History: Château de Saran, Moët & Chandon’s opulent Champagne residence since 1801, serves as the grand backdrop for the advertisement. The château’s recent restoration in 2019 adds to the film’s luxurious and historic ambiance, offering a glimpse into the brand’s rich heritage.

🌟 Star-Studded Cast: Joining Federer in the film is a lineup of renowned

Endorsement Deals 2 mins read

Rashida Jones Drives Forward with Mitsubishi Motors Partnership

Rashida Jones, the award-winning actress renowned for her versatility and charm, is steering into a new role as the brand spokesperson for Mitsubishi Motors North America, Inc. (MMNA). This partnership marks a significant milestone for both Jones and MMNA, as she becomes the face of the brand’s “Mitsubishi Motors Confidence” customer-care program.

🚘 A New Era for Mitsubishi Motors: MMNA is set to launch an advertising campaign that champions its comprehensive suite of maintenance, warranty, and roadside assistance programs. The campaign aims to offer a stress-free vehicle-ownership experience, and Rashida Jones’s involvement is a crucial part of this initiative. Her collaboration with MMNA is historic, as it’s the first time in the company’s over 40-year history in the U.S. that they’ve partnered with a brand spokesperson.

🌟 Relatable, Humorous, Authentic: Jones’s blend of humor, authenticity, and relatability is expected to resonate well with the audience, offering a fresh take on automotive advertising. Her approachable persona is poised to help Mitsubishi

Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior’s menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

🌏 A Global Music Icon: Jay Chou’s influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

🎵 Music Meets Fashion: Chou’s appointment as Dior’s menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior’s vision of contemporary elegance and innovative design.

📽️ Cinematic Connections: Last year, Chou made headlines when he filmed scenes for a music video in the landmark department store

Music 2 mins read

Lil Nas X Elevates Winter Style with Sherpa Clog Collaboration with Crocs

Lil Nas X, renowned for his vibrant and boundary-pushing style, has once again teamed up with Crocs, this time as the brand’s official global ambassador. This new collaboration brings a unique twist to the classic Crocs design, perfectly timed for the winter season.

🌨️ Cozy and Chic: The Lil Nas X Sherpa Mega Crush Clog is an innovative addition to the winter Crocs collection, combining comfort with the artist’s distinctive flair. Designed to tackle colder weather, this limited edition release features a heightened sole, a signature touch from Lil Nas X.

🐑 Faux-Shearling for Warmth: The clog is lined with a faux-shearling that not only envelopes the exterior but also extends to the backstrap, ensuring warmth and comfort in chilly conditions. This cozy feature makes the Sherpa Clog an ideal choice for winter wear, blending practicality with style.

🎨 Bold Design: True to Lil Nas X’s expressive style, the Sherpa Mega Crush Clog boasts a bold design that resonates with his artistic aesthetic. This edition is also a treat for cat lovers, incorporating elements that

Sports 1 mins read

Erica Shepherd Joins WME Sports’ Elite Roster

WME Sports proudly announced the signing of Erica Shepherd, a rising star in the world of professional golf. This partnership marks a significant moment in Shepherd’s career, as she aligns with one of the premier sports representation agencies in the world.

🏆 A Record of Excellence: Erica Shepherd’s accomplishments speak volumes about her talent and determination. A two-time All-American at Duke University, Shepherd has consistently showcased her prowess on the golf course. Her participation in the prestigious Augusta National Women’s Amateur four times is a testament to her skill and competitive spirit.

🏆🇺🇸 USGA Champion and Team USA Representative: Shepherd’s impressive resume includes capturing two USGA titles – the US Girls’ Junior Championship and the US Women’s Amateur Four-Ball Championships. Her representation of the United States in top-tier international competitions like the Arnold Palmer Cup, Junior Solheim Cup, and Junior Ryder Cup underscores her status as one of the most promising talents in American golf.

🔵 Duke University’s Pride:

Sports 2 mins read

“Long John” Daly Tees Up with X-Golf and Good Boy Vodka in Exciting Partnership

X-Golf, the preeminent name in indoor golf simulator entertainment, in collaboration with Good Boy Vodka, has announced a dynamic partnership with legendary golfer John Daly. This strategic alliance positions Daly alongside notable figures like Max Homa, Paige Spiranac, and Harry Higgs, as he becomes an official ambassador for the X-Golf brand.

🌐 A Multi-Platform Ambassadorship: Daly’s role as an ambassador for X-Golf will span across various platforms. His involvement includes a significant presence on social media, contributions to brand collateral, and participation in special events. This comprehensive approach aims to leverage Daly’s considerable influence and popularity in the golfing world to further elevate X-Golf’s brand visibility and appeal.

🏌️‍♂️ Iconic Golfer, Iconic Brand: John Daly, known for his charismatic personality and impressive achievements on the golf course, brings a unique and authentic appeal to X-Golf. His alignment with the brand is expected to resonate with golf enthusiasts and casual fans alike, offering a relatable and engaging face to the indoor golf

Music 2 mins read

Ice Spice Teams Up with WME for Global Representation

Ice Spice, the Bronx-born rapper who’s rapidly ascending the music charts, has officially signed with WME (William Morris Endeavor) for global representation in all areas, as confirmed by multiple sources to Variety. This strategic move by the fast-rising star cements her status as a prominent figure in the hip-hop scene.

🚀 A Rising Star: Ice Spice’s meteoric rise in the music industry, marked by her appearance on the cover of Variety, has caught the attention of fans and industry professionals alike. Her unique sound and style have quickly made her one of the most talked-about new artists in the rap genre.

🌐 An Expansive Deal: While the specifics of the deal with WME remain under wraps, the agreement signifies a major step forward in Ice Spice’s career. WME’s global representation will open up a world of opportunities for her, ranging from music and tours to potential ventures in film, television, and beyond.

🎶 From Bronx to Global Stage: Ice Spice’s journey from a local talent in the Bronx to an internationally recognized artist is a testament to

Endorsement Deals 2 mins read

Jisoo of BLACKPINK Joins Dyson as Latest Ambassador

Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

📸 A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo’s ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

🌀 Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson’s renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair styling. This technology allows for versatile styling options without extreme heat, aligning

Brand Ambassador 2 mins read

Nicole Kidman Named Newest Ambassador for Balenciaga

Balenciaga, the luxury fashion powerhouse, has elevated its star-studded appeal by announcing the acclaimed actress Nicole Kidman as its newest ambassador. This announcement, made amidst the buzz of the brand’s Fall 2024 show, adds another layer of glamour to Balenciaga’s already impressive roster of celebrity associations.

🌟 A Star-Studded Show: Balenciaga’s weekend show in Los Angeles, which saw collaborations with Erewhon and Jacob & Co., was a gathering of stars, with attendees like Kendall Jenner, Kim Kardashian, Salma Hayek, and even Cardi B making a runway appearance. Amidst this glittering array of celebrities, Nicole Kidman’s presence stood out, both as a guest and as the brand’s newly named ambassador.

🖤 Elegance Personified: Kidman’s attendance at the show was marked by her impeccable style. She arrived in a stunning black velvet coat dress, an embodiment of elegance with its open-shoulder design and double-breasted button detailing. Complementing her outfit were Knife pumps from Balenciaga, along with sheer tights, gloves, a clutch, and oversized shades,

Film/TV 2 mins read

Ricky Gervais Dives into the Spirits Industry with Ellers Farm Distillery

Ricky Gervais, the acclaimed British comedian known for his sharp wit and successful entertainment career, has made a surprising yet intriguing venture into the spirits industry. The comedian has announced his co-ownership of Ellers Farm Distillery, adding an entrepreneurial chapter to his diverse portfolio.

🍹 A New Role Beyond Comedy: Gervais, celebrated for his humor and contributions to television and film, is now exploring new territory in the world of fine spirits. This move into the distillery business marks a unique expansion of his career, venturing beyond the entertainment industry into the realm of entrepreneurial endeavors.

🏭 Ellers Farm Distillery: A Craft in Spirits: Ellers Farm Distillery, known for its artisanal approach to spirit production, stands to benefit from Gervais’ renowned creativity and global reach. His involvement in the distillery is expected to bring a fresh perspective to the brand, potentially influencing product development and marketing strategies.

🌍 Expanding Horizons: With Gervais’ co-ownership, Ellers Farm Distillery is poised

Film/TV 2 mins read

Hayden Christensen Joins Forces with Independent Artist Group

Hayden Christensen, renowned for his portrayal of Anakin Skywalker in the Star Wars saga, has taken a significant step in his career by signing with Independent Artist Group for representation. This move comes as Christensen continues to leave a lasting impact on the Star Wars universe and beyond.

🎥 A Journey Through the Galaxy: Christensen first captured the hearts of Star Wars fans with his portrayal of the heroic, yet ultimately tragic, Anakin Skywalker in “Star Wars: Episode II – Attack of the Clones.” He compellingly depicted Anakin’s fall from grace in “Star Wars: Episode III – Revenge of the Sith,” a role that solidified his place in the Star Wars legacy.

🚀 A Resurgence in the Star Wars Universe: Seventeen years after his last appearance in the Star Wars film series, Christensen reprised his iconic role in the Disney+ series “Obi-Wan Kenobi.” The series was a major success for the streaming platform, reinvigorating the character’s story and Christensen’s connection with the franchise’s fanbase.

📺 Expanding

Film/TV 2 mins read

Mun KaYoung: Dolce & Gabbana’s Newest Global Ambassador

Mun KaYoung, the South Korean actress celebrated for her captivating performances and impeccable fashion sense, has stepped into a glamorous new role as the Global Ambassador for the illustrious Italian fashion house, Dolce & Gabbana. This collaboration signifies a fusion of the worlds of high fashion and cinema, aligning perfectly with Dolce&Gabbana’s artistic ethos.

🇮🇹 A Fashion-Cinema Synergy: Mun KaYoung’s appointment follows in the footsteps of Doyoung, further cementing the brand’s connection with influential figures in the entertainment industry. Her role as a Global Ambassador for Dolce & Gabbana not only highlights her status as a fashion icon but also underscores the brand’s commitment to blending the allure of cinema with the sophistication of fashion.

📺 Rising Star in Entertainment and Style: Acclaimed for her roles in both international television and cinema, Mun KaYoung has rapidly ascended to fame, earning recognition as both a talented actress and a style icon. Her fashion choices reflect a blend of refinement and versatility, traits that resonate with Dolce&Gabbana’s design philosophy.

🌐 Worldwide

Investments 2 mins read

Gabbi Garcia Debuts Five Beauty, Adding Entrepreneur to Her Repertoire

Gabbi Garcia, celebrated actress and vlogger, has taken a bold step into the entrepreneurial world with the launch of her very own cosmetic brand, Five Beauty. This venture adds a new dimension to her already flourishing career and her ongoing partnership with the e-commerce giant Lazada.

🌐 From Lazada Endorser to Brand Owner: Initially invited by Lazada to be the face of LazBeauty, Garcia’s deep-seated passion for makeup was soon recognized. A year into this collaboration, Garcia has not only continued her role as a Lazada endorser but has also expanded her relationship with the platform by introducing her brand, Five Beauty.

🎨 A Passion Turned Profession: Garcia’s journey from a beauty enthusiast to a brand owner reflects her dedication and knowledge in the realm of cosmetics. Five Beauty is a culmination of her personal experiences and insights in makeup, promising to offer products that resonate with beauty aficionados and everyday users alike.

💋 Five Beauty: A New Cosmetic Contender: With its launch, Five Beauty is set to bring a fresh perspective to the beauty industry. Garcia’s involvement in the brand’s development

Sports 2 mins read

Mikaela Shiffrin Joins WME Sports, Cementing Her Legacy as a Skiing Legend

WME Sports is thrilled to announce the signing of Mikaela Shiffrin, a name synonymous with skiing excellence and sporting greatness. Shiffrin, acclaimed as one of the greatest skiers of all time, brings a record-breaking career and influential legacy to WME Sports.

🥇 An Unparalleled Career: Mikaela Shiffrin’s achievements in the world of skiing are nothing short of extraordinary. A two-time Olympic Gold Medalist and five-time Overall World Cup Champion, she has redefined the boundaries of alpine skiing. Her four World Championship titles in slalom and seven World Cup discipline titles in the same category highlight her dominance in the sport.

🏔️ Record-Breaking Success: With 90 career World Cup victories, Shiffrin holds the record for the most wins by any alpine skier, male or female. This remarkable feat not only cements her status as the most successful skier in history but also showcases her consistent excellence and dedication over the years.

🌐 A Global Influence: Mikaela’s impact transcends the ski slopes; she was recognized as one of the 100 most influential

Campaigns 2 mins read

Kate Moss Shines in Collaboration Between Celia Kritharioti and Harrods

Kate Moss, the iconic supermodel, has added yet another feather to her cap by becoming the face of a glamorous new campaign, a collaboration between renowned Greek fashion house Celia Kritharioti and luxury department store Harrods. This partnership, captured through the lens of British/German photographer Count Nikolai von Bismarck, is set to be a dazzling showcase of fashion and elegance.

👚 A Fusion of Greek Elegance and British Luxury: This collaboration brings together Celia Kritharioti’s reputation for exquisite Greek craftsmanship and Harrods’ status as a global leader in luxury retail. Kate Moss, embodying timeless beauty and fashion-forward sensibility, perfectly represents the synergy of these two esteemed brands.

📷 Behind the Camera: The campaign’s visual storytelling is entrusted to Count Nikolai von Bismarck, a photographer known for his captivating and artistic imagery. His expertise behind the camera is expected to bring out the essence of the collaboration, highlighting Moss’s iconic presence against the backdrop of Kritharioti’s designs and Harrods’ luxury

Endorsement Deals 2 mins read

Trent Alexander-Arnold Kicks Off New Chapter with Adidas in Mega Deal

Liverpool’s Trent Alexander-Arnold, known for his dynamic presence on the soccer field, has made a significant move in the world of sports endorsements. The England international has signed a multi-year deal with Adidas, positioning him as one of Europe’s highest-paid players in terms of boot deals.

🔚 End of an Era with Under Armour: This new partnership with Adidas marks the end of Alexander-Arnold’s longstanding relationship with American sportswear giant Under Armour, which began in 2017. The shift to Adidas is a testament to his growing stature in the sport and the global market.

👢 Stepping into Adidas Predator Boots: As the new face of Adidas Predator boots, Alexander-Arnold joins an elite group of players, including Jude Bellingham of Real Madrid and Barcelona’s Pedri. This association places him at the forefront of Adidas’ next-generation football gear and marketing campaigns.

💼 A Strategic Switch: Alexander-Arnold’s decision to partner with Adidas followed fruitful discussions about the brand’s vision and plans for

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