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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled “Hotfix.” Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

๐Ÿ‘  A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the ‘Hotfix’ collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Pollyโ€™s latest offerings.

๐Ÿ“† Launch Excitement: The anticipation for the ‘Hotfix’ collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly’s chic design ethos and Higgins’ glamorous style.

๐Ÿ’ƒ Fashion Forward: With this collaboration, Oh Polly continues to cement its reputation for offering contemporary

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection’s focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

๐ŸŽ€ Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of “bump approved” looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

๐ŸŒŸ Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

๐Ÿš€ Celebrating Motherhood in Style: PrettyLittleThing’s collaboration with

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Brand Ambassador 2 mins read

Cate Blanchett Becomes First Ambassador for Wakehurst

Acclaimed actress Cate Blanchett has been named the inaugural ambassador for Wakehurst, one of Kew’s Royal Botanic Gardens. Known for her compelling performances and advocacy for environmental causes, Blanchett’s new role aligns with her dedication to conservation and sustainability.

๐Ÿƒ A Natural Fit: Blanchett’s appointment as Wakehurst’s first ambassador underscores her commitment to environmental issues and her desire to support important conservation efforts. Her role will involve raising awareness about the critical work Wakehurst does in preserving and studying plant diversity and ecosystems.

๐ŸŒ Advocating for Biodiversity: In her ambassadorial role, Blanchett will help highlight Wakehurst’s initiatives, which include scientific research, conservation of endangered species, and education about the importance of biodiversity. Her global influence is expected to bring significant attention to Wakehurstโ€™s efforts to serve as an “insurance policy against extinction” for wild flora and fauna.

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Campaigns 2 mins read

Laura Dern Stars in Roger Vivier’s “Vivier Express Traveling Icons” Campaign

Laura Dern, celebrated for her roles in hits like “Big Little Lies,” is the new face of Roger Vivier‘s latest campaign, a short film titled “Vivier Express Traveling Icons.” This campaign shines a light on the label’s iconic styles, capturing the essence of timeless elegance and cinematic allure.

๐ŸŒ A Cinematic Journey: The short film “Vivier Express Traveling Icons” showcases Roger Vivierโ€™s renowned footwear in a narrative that blends fashion with storytelling, emphasizing the brand’s legacy through a modern lens. Dern’s participation in the campaign adds a layer of Hollywood glamour and depth, resonating with her status as a longtime muse of director David Lynch and an icon in the film industry.

๐Ÿ‘๏ธ Iconic Collaboration: A spokesperson for Roger Vivier expressed their admiration for Dern, noting her profound impact as an actress and her surprising familiarity with the brand, which is often viewed as a niche label. Her involvement is expected to bring a broader visibility

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Brand Ambassador 2 mins read

Jay Chou Joins La Mer as Brand Ambassador

La Mer, the prestigious skincare brand, has announced Taiwanese superstar Jay Chou as its newest ambassador. Known for his influential presence in the music and entertainment industry, Chou brings his unique charm and widespread appeal to La Mer, aligning with the brand’s luxurious and rejuvenating skincare philosophy.

๐Ÿงด A Perfect Harmony: Chou’s endorsement stems from his personal connection with La Mer’s philosophy that youth and vitality are timeless qualities that can be nurtured through dedicated self-care. He expressed excitement about the partnership, emphasizing that La Mer’s products have the capability to recharge the youthful energy of the skin.

๐ŸŒŸ Expanding Appeal: By partnering with Jay Chou, La Mer aims to broaden its reach and resonate with a more diverse audience. Chou’s endorsement is expected to attract fans from across the globe, enhancing the brand’s international appeal and reinforcing its commitment to delivering high-quality, effective skincare solutions.

๐ŸŽต Celebrating

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Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of ‘perfect teeth.’ The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

๐ŸŽฏ Challenging Perceptions: Rankin’s collaboration with Aquafresh aims to shift the traditional views of what constitutes ‘perfect teeth’ and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

๐Ÿ‘ถ Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision by supporting oral health in a way that encourages kids to love their smiles

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Brand Ambassador 2 mins read

PUMA Welcomes Sekou as Newest Brand Ambassador in ‘Super Team’ Campaign

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

๐ŸŽจ Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

๐Ÿ“ธ A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand,

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Campaigns 2 mins read

Alia Bhatt Stars in Cadbury Perk’s New Campaign ‘Take It Lightly’

Cadbury Perk has launched its latest campaign, “Take It Lightly,” featuring Bollywood actress Alia Bhatt, to bring a touch of light-heartedness to everyday challenges. The campaign encourages people to face life’s uncertainties with a smile and, of course, a Cadbury Perk in hand, aligning with the brand’s ethos of positivity and fun.

๐ŸŽญ A Light-Hearted Approach to Life: Emphasizing a joyful and optimistic outlook, the campaign captures the essence of navigating life’s twists and turns through a series of engaging narratives. Cadbury Perk, known for its youthful and fun persona, reinforces its connection with the younger audience by promoting a cheerful and carefree attitude towards life’s small stresses.

๐Ÿ“บ Inspirational Messaging: Nitin Saini, Vice President of Marketing at Mondelez India, highlights the campaign’s aim to inspire young consumers to adopt a positive change in attitude, much like the brand ambassador Alia Bhatt. The campaign’s message is that a lighter approach can significantly

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Campaigns 2 mins read

‘The Office’ Cast Reunites for AT&T Business Ad Campaign

Fans of ‘The Office’ are in for a treat as key cast members have reunited for a new ad campaign for AT&T Business. The campaign, which debuted on April 17, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner. These beloved actors reprise their comedic roles in a six-minute spot that showcases them attempting to handle a product launch with the usual mayhem and humor reminiscent of the popular TV show.

๐Ÿ”‘ A Day in the Office: The spot follows the cast as they struggle with inventory management, social media promotions, and gaining access to the computer room to officially launch the site. In true ‘The

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Campaigns 2 mins read

Anok Yai Stars in Amina Muaddiโ€™s Summer 2024 Campaign

Amina Muaddi, the celebrated designer known for her distinctive footwear, has unveiled her Summer 2024 campaign featuring model Anok Yai. The campaign, which debuted on Tuesday, spotlights Yai’s dynamic presence and aligns with the brand’s ethos of empowerment and style.

๐ŸŒ Perfect Fit for the Brand: Amina Muaddi praised Anok Yai for her strong personality and inspiring background, making her the ideal representative for the brand’s latest collection. Muaddi described Yai as a self-made woman whose resilience and cool demeanor perfectly embody the values of the brand, making her an “obvious choice” for the campaign.

๐Ÿ“ธ Captivating Visuals: The campaign’s imagery, captured by New York-based Ukrainian sisters Tanya and Zhenya Posternak, showcases Anok Yai in a series of sculptural poses that highlight the elegance and bold design of Amina Muaddi’s shoes. Among the featured pieces are the โ€œCharlotteโ€ Mary Jane pumps with a bold square block heel and the Lupita mesh slipper in mocha-toned raffia,

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Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK’s Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed “Jentle Salon.” Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

๐Ÿ‘“ Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the “Jentle Salon” collection. The presentation begins with a charming branded pink box labeled “Jentle Salon,” from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

๐Ÿฆ„ Enchanting Details: The collection’s charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie’s favorite animal, alongside elegant bows and pearls, adding a personal touch

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Campaigns 2 mins read

Daniel Arsham Partners with Dr. Seuss for a Groundbreaking Collaboration

Daniel Arsham, renowned for his unique sculptural art that intersects art and architecture, has made history by becoming the first artist to collaborate with Dr. Seuss Enterprises. This pioneering partnership brings forth a capsule collection inspired by the environmental tale of the 1971 classic, The Lorax.

๐Ÿ“š Art Meets Environmental Advocacy: Arsham’s collaboration is deeply influenced by the themes of environmental conservation intrinsic to The Lorax. His work often explores similar themes, making this partnership a natural alignment of artistic expression and environmental activism. Arsham shared his admiration for Dr. Seussโ€™s impactful storytelling and illustrative genius, aiming to meld the profound messages of the original story with a contemporary artistic perspective.

๐ŸŒ Earth Day Launch: Timed to coincide with Earth Day, the collaboration includes a range of products that emphasize sustainability. One of the highlights is a collectible hand-drawn reinterpretation of The Lorax character, crafted

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Campaigns 2 mins read

Kyler Murray Teams Up with RECOVER 180 for Hydration and Health

Arizona Cardinals quarterback Kyler Murray has announced a new partnership with RECOVER 180, an all-organic sports drink aimed at promoting optimal hydration for athletes. This collaboration highlights Murray’s commitment to maintaining peak physical performance through proper hydration practices.

๐ŸŒฑ Organic Hydration: RECOVER 180, developed by beverage industry veteran Lance Collins, known for creating BODYARMOR, focuses on providing a healthier, organic alternative to traditional sports drinks. This move aligns with a growing trend in sports nutrition that emphasizes natural ingredients and overall wellness.

๐Ÿ‹๏ธโ€โ™‚๏ธ Athlete Endorsement: In his discussions with Fox Business Digital, Murray expressed his enthusiasm for RECOVER 180, noting it as “probably the best drink Iโ€™ve not only tasted, but as far as making me feel good.” He praised the beverage for its effectiveness in hydration both on and off the field, highlighting the drink’s superior formulation compared to other sports drinks in the market.

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Brand Ambassador 2 mins read

Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

๐ŸŒ A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”โ€”highlighting his exceptional skill and presence on the field.

๐Ÿ‘Ÿ Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

๐Ÿˆ Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes

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Brand Ambassador 2 mins read

Rashid Khan Joins Afghan Wireless Communication Company as Brand Ambassador

Afghanistan’s cricket icon, Rashid Khan, has been announced as the new brand ambassador for Afghan Wireless Communication Company (AWCC), the leading telecom services provider in Afghanistan. This partnership marks a significant collaboration, leveraging Khan’s widespread popularity and respected status both on and off the cricket field.

๐ŸŒ A Perfect Match: AWCC praised Rashid Khan for his exceptional contributions to cricket and his positive influence in social circles within Afghanistan. As a prominent young figure in the country, Khan’s alignment with AWCC symbolizes a forward-looking vision for connectivity and digital advancement in the region.

๐Ÿ—ฃ๏ธ Rashid’s Enthusiasm for the Role: Expressing his excitement about this new role, Rashid Khan emphasized his long-standing belief in AWCC’s brand and its role as a pioneer in the digital transformation of Afghanistan. He shared his hopes for the partnership, focusing on helping more people connect, encouraging educational pursuits, and enabling Afghans to utilize their talents and share their experiences on a broader

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Brand Ambassador 2 mins read

Cathay Announces Siobhan Haughey as New Brand Ambassador

Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brandโ€™s ethos “Every Move Counts,” emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

๐ŸŒ Beyond Just Travel: Embracing its brand concept “Move Beyond,” Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

๐Ÿ… Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief that “Every Move Counts.”

๐Ÿ“น A Vision Shared:

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Campaigns 2 mins read

Billie Eilish Set to Perform at Fortnite Festival This Week

Billie Eilish is making a highly anticipated appearance in Fortnite, confirming longstanding rumors with a social media post that featured her character in the game. The acclaimed singer is scheduled to perform on the Main Stage at the Fortnite Festival on April 23, joining the ranks of other superstar performers like The Weeknd and Lady Gaga who have previously taken the stage.

๐ŸŽต Epic Games Collaboration: While Epic Games, the creators behind Fortnite, reshared Eilish’s announcement, they have yet to release further details about her performance. The event is part of Fortnite’s ongoing strategy to blend music, gaming, and interactive entertainment, providing a unique virtual concert experience.

๐ŸŽค Fortnite Festival Highlights: Fortnite Festival, developed by the renowned Rock Band studio Harmonix, is a rhythm game within Fortnite’s launcher that has successfully merged the gaming and music worlds. The platform has already hosted performances by major artists, and Eilish’s upcoming show is expected to draw a

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Brand Ambassador 2 mins read

Audi Appoints Chef Izu Ani as First Brand Ambassador for the Middle East

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

๐Ÿ” A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi’s commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brandโ€™s values.

๐Ÿด Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi’s dedication to excellence in automotive engineering, making this partnership a compelling alignment of craftsmanship and luxury.

๐Ÿ“ˆ Expanding Brand Influence: With this

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Endorsement Deals 2 mins read

Lars Nootbaar Signs Dream Endorsement Deal with Adidas

Lars Nootbaar, a professional baseball player who grew up in El Segundo, California, has signed a lucrative endorsement deal with Adidas, fulfilling a long-held dream. Reflecting on his childhood, Nootbaar shared a touching memory of how, growing up, he and his brother Nigel were allowed only one pair of sneakers per school yearโ€”a rule set by their parents.

๐Ÿ‘Ÿ A Nostalgic Look Back: The memory of making a single pair of sneakers last all year now brings a smile to Nootbaar’s face as he looks back from the perspective of his new partnership with Adidas. This endorsement not only marks a significant achievement in his career but also a poetic resolution to his childhood footwear limitations.

๐ŸŽ Sharing the Joy: With his new endorsement deal, Nootbaar is excited about the perks that come along with it, especially the opportunity to provide his family with footwear. Humorously, Nootbaar assures that he won’t be imposing the same one-shoe rule on his family, a nod to the struggles they faced together when he was younger.

This

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Brand Ambassador 2 mins read

Mike Tyson Champions Blockchain Initiative for Boxing as New Brand Ambassador

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

๐ŸŒ A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

๐Ÿ‘Š Tyson’s Growing Blockchain Portfolio: Tyson’s partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binanceโ€™s NFT marketplace. These initiatives have allowed him to connect with fans in innovative ways and explore new digital frontiers.

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