Latest News

New Signings 2 mins read

Tracy McGrady Joins WME Sports: NBA Hall of Famer Embarks on a New Chapter

Tracy McGrady, an iconic figure in basketball and an inductee into the NBA Hall of Fame, has signed with WME Sports, marking a significant transition in his post-playing career. This partnership with one of the leading sports agencies in the world signifies McGrady’s ongoing influence in the realm of sports and beyond.

๐Ÿ€ A Storied NBA Career: Tracy McGrady, affectionately known as T-Mac, has left an indelible mark on the NBA. Known for his exceptional scoring ability, versatility, and athleticism, McGrady’s illustrious career includes multiple All-Star appearances and scoring titles, cementing his status as one of the game’s greats.

๐ŸŒ WME Sports: Expanding Horizons: With WME Sports, McGrady is positioned to explore new opportunities in various areas, including broadcasting, endorsements, speaking engagements, and philanthropy. WME Sports’ extensive network and resources in the global sports industry will play a vital role in amplifying McGrady’s presence and impact.

๐ŸŽค From the Court to the Commentary Box: Since retiring from professional basketball,

โ€ฆ Read More
New Signings 2 mins read

Esports Icon ‘Nadeshot’ Partners with WME and Range Media for Expansive Growth

Matthew โ€œNadeshotโ€ Haag, a titan in the esports arena and a celebrated figure on platforms like YouTube and Twitch, has taken a significant step forward in his career by signing with WME and Range Media Partners across all areas. This strategic move aims to catapult Nadeshot, the visionary founder and owner of the gaming and lifestyle brand 100 Thieves, into new heights of business and content creation.

๐Ÿš€ Bridging Gaming and Mainstream Culture: Under Nadeshot’s leadership, 100 Thieves has become a symbol of the fusion between gaming culture and mainstream trends. The brand not only fields competitive teams across a variety of games but also runs a successful streetwear line and produces content spanning several media platforms.

๐Ÿ’ก Expanding Content Horizons: With the support of WME and Range Media, Nadeshot is set to broaden his and 100 Thieves’ influence into new content domains, including digital content, talent acquisition, film, television, and podcasts. This collaboration comes on the heels of Nadeshot’s recent departure from CAA, marking a new chapter in his career with promising prospects for growth and innovation.

๐Ÿข A Hub

โ€ฆ Read More
New Signings 2 mins read

‘The Bear’ Phenomenon Molly Gordon Joins WME for Representation

Molly Gordon, acclaimed for her multifaceted talent as an actress, writer, and director, has embarked on a new chapter in her career by signing with WME for representation. Gordon, known for her standout role as Claire in the second season of FX/Hulu’s Emmy and Golden Globe Award-winning series “The Bear,” has rapidly become a notable figure in the entertainment industry.

๐Ÿ“บ A Rising Star in ‘The Bear’: In “The Bear,” Gordon shines opposite co-stars Ayo Edebiri and Jeremy Allen White, under the creative vision of Christopher Storer. Notably, both Storer and White are also aligned with WME, marking a continued collaboration within the agency’s talented roster.

๐ŸŽฅ From Short to Feature Directorial Debut: Gordon’s directorial prowess, alongside Nick Lieberman, was spotlighted in the Searchlight Pictures film “Theater Camp” (2023). This project, an expansion of their 2020 short film, showcased Gordon’s versatility behind the camera. Co-written with Ben Platt and Noah Galvin, the film not only featured Gordon in a starring role but also debuted

โ€ฆ Read More
New Signings 2 mins read

Adam Goldberg Secures Representation with Buchwald Amid ‘The Equalizer’ Success

Adam Goldberg, renowned for his role in the hit CBS crime drama “The Equalizer,” has officially joined forces with Buchwald for representation. As “The Equalizer” embarks on its fourth season, Goldberg’s portrayal of master hacker Harry Keshegian continues to captivate audiences, standing out in a talented cast that includes Queen Latifah and Tory Kittles.

๐Ÿ” A Versatile Career on Screen: Goldberg’s dynamic range and compelling performances have not been limited to “The Equalizer.” His impressive television resume spans several critically acclaimed series, including “God Friended Me” on CBS, “Fargo” on FX, “Taken” on NBC, and “Graves” on Epix, showcasing his versatility across different genres and networks.

๐ŸŽฅ From Indie Gems to Blockbusters: Beyond television, Goldberg’s filmography is equally distinguished, featuring roles in iconic films such as “Dazed and Confused,” “Dรฉjร  Vu,” and the Academy Award-winning “A Beautiful Mind” and “Saving Private Ryan.”

โ€ฆ Read More
Brand Ambassador 2 mins read

Louis Vuitton Welcomes Victor Wembanyama as Newest Brand Ambassador

Louis Vuitton is expanding its influential reach into the sports world by introducing Victor Wembanyama, the San Antonio Spurs rookie, as its latest brand ambassador. This move signifies the luxury brand’s continued commitment to blending the worlds of fashion and sports.

๐ŸŒ A Partnership of Excellence: Wembanyama expressed his excitement about joining forces with Louis Vuitton. He described the partnership as ideal, highlighting the brand’s embodiment of French excellence and expertise as key factors that attracted him. Wembanyama wants a partnership that holds significant meaning and aligns with his values of excellence and dedication.

๐Ÿ‡ซ๐Ÿ‡ท A Perfect Match: Louis Vuitton’s decision to bring Wembanyama on board is rooted in a mutual pursuit of excellence and craftsmanship. The brand’s official statement drew parallels between the young athlete’s trailblazing journey and the legendary path of Louis Vuitton himself. Both figures are celebrated for setting new standards in their respective fields and for their

โ€ฆ Read More
New Signings 2 mins read

Clark Backo Partners with Linden Entertainment for Next Phase of Her Career

Clark Backo, known for her captivating role as the female lead opposite LaKeith Stanfield in Apple TV+’s “The Changeling,” has taken a significant step in her career by signing with Linden Entertainment for management. This move comes as Backo continues to make waves in the industry, highlighted by her recent nomination for a 2024 Independent Spirit Award for Best Breakthrough Performance for her role in “The Changeling.”

๐ŸŒˆ A Versatile Talent: In “The Changeling,” Backo’s portrayal of Apollo’s wife, a new mother grappling with emotional challenges and mysteriously disappearing, has garnered critical acclaim. Beyond this role, Backo’s versatility shines through her diverse body of work across television and film. She has impressed audiences in series such as Starz’s “The Girlfriend Experience,” ABC/Netflix’s “Designated Survivor,” CW’s “Supernatural,” and the beloved Canadian comedy “Letterkenny.”

๐ŸŽฅ Expansive Screen Presence: Backo’s filmography is equally impressive, featuring

โ€ฆ Read More
New Signings 2 mins read

Carson Wallace Joins Forces with Red Light Management

In an exciting development for the music industry, emerging singer-songwriter Carson Wallace has officially teamed up with Enzo and Anthony DeVincenzo at Red Light Management. The 20-year-old talent, hailing from the quaint town of Springville, California, is poised to make significant waves with this new partnership.

๐ŸŒ„ Rooted in Western Heritage: Wallace’s upbringing in Springville, nestled just outside the Sierra Nevada mountains, deeply influenced his musical journey. Immersed in a Western lifestyle from a young age, he developed a passion for music, mastering the piano by four and the guitar by seven. Influential moments, such as attending โ€œNashville Nightsโ€ events organized by his uncle, renowned songwriter Marv Green, spurred Wallace’s ambition and shaped his artistic direction.

๐ŸŽธ A Rising Star: After moving to Nashville to chase his dreams, Wallace has seen his efforts bear fruit with the release of singles like โ€œLonely Look Likeโ€ and โ€œGhost In My Chevyโ€. These initial releases have already garnered him over a million streams, demonstrating his growing popularity and the

โ€ฆ Read More
New Signings 2 mins read

Sarimah Ibrahim Partners with Fiona Cross Management for Global Endeavors

In a significant stride towards international recognition, acclaimed television host and actress Sarimah Ibrahim has inked a partnership with Fiona Cross Management, a prestigious talent agency located in the heart of London, United Kingdom. This collaboration is celebrated as a landmark achievement in Sarimah’s illustrious career, which spans more than twenty years in the Malaysian entertainment sector.

๐Ÿ“บ A Career of Distinction: Sarimah Ibrahim’s journey in the entertainment industry is marked by her dynamic presence and versatility. Her extensive career has seen her captivating audiences with her performances in a variety of television dramas and feature films in Malaysia. Known for her bilingual capabilities, Sarimah has demonstrated her acting prowess, making her a beloved figure on screen.

๐Ÿš€ A New Chapter on the Global Stage: Fiona Cross Management expressed their excitement over this partnership, highlighting it as a pivotal moment in Sarimah’s career. The agency lauded her commitment to exploring new vistas and embracing opportunities that extend her reach beyond local shores. Sarimah’s addition to Fiona Cross Management’s roster of

โ€ฆ Read More
Campaigns 2 mins read

Gibson and Noel Gallagher Unveil Exclusive Les Paul Custom Guitars for a Noble Cause at Gibson Garage London

In a landmark event, the renowned Gibson brand is expanding its iconic Gibson Garage to the UK, with a grand opening that not only promises an electrifying experience but also champions a charitable cause. To mark the occasion, Gibson has collaborated with the esteemed Noel Gallagher to introduce a limited edition of 20 Gibson โ€™78 Les Paul Custom guitars, each bearing Gallagher’s signature.

๐Ÿ”ฅ A Musical Collaboration with Heart: These exclusive guitars will be available for purchase directly at the Gibson Garage London’s grand opening on Saturday, February 24, 2024. In a gesture of unparalleled generosity, Gallagher and Gibson have committed to donating all proceeds from the sale of these guitars to the Teenage Cancer Trust, making each purchase a contribution to a vital cause.

๐ŸŽจ Crafted with Precision and Care: The Noel Gallagher ’78 Custom Les Paul guitars draw inspiration from a cherished instrument originally gifted to Gallagher by Johnny Marr of The Smiths. This particular guitar has a storied past, being

โ€ฆ Read More
Brand Ambassador 2 mins read

Ranveer Singh Joins Forces with Dalmia Cement as Brand Ambassador in a Groundbreaking Campaign

In a significant branding move, Dalmia Cement welcomes Bollywood superstar Ranveer Singh as its brand ambassador, setting the stage for a campaign that aims to redefine the brand as the ultimate ‘RCF Expert’. This initiative, titled “RCF Strong toh Ghar Strong”, marks a pivotal shift in Dalmia Cement’s branding strategy, focusing on empowering customers with the knowledge to build their dream homes using the best cement and construction practices.

๐Ÿ›  A New Chapter in Branding: With the introduction of “RCF Strong toh Ghar Strong”, Dalmia Cement is taking a customer-centric approach. The campaign is designed to enlighten home builders and contractors about the importance of selecting the right cement, applying it effectively, and adhering to superior construction standards to realize their vision of the perfect home.

๐ŸŽฌ Star Power Amplifies Message: The incorporation of Ranveer Singh into the campaign brings a dynamic edge to Dalmia Cement’s message. Known for his vibrant energy and widespread appeal, Singh is set to enhance the campaign’s outreach through

โ€ฆ Read More
Brand Ambassador 2 mins read

Jolin Tsai Embarks on a Creative Journey as Maison Valentino’s Latest DI.VA Ambassador

In an exciting new development, Jolin Tsai steps into the role of DI.VA ambassador for Maison Valentino, signaling a partnership that melds innovative artistry with iconic fashion. Tsai, a titan in the Chinese pop music scene, brings her distinctive approach to self-discovery and innovation to the collaboration, echoing Creative Director Pierpaolo Piccioli’s vision of challenging traditions and infusing collections with unique personality and value.

๐ŸŽถ A Legacy of Musical Prowess and Influence: Known as the “Queen of C-Pop,” Tsai’s illustrious career spans over two and a half decades, during which she has not only dominated charts but also represented and uplifted female artists across Asia. With more than 25 million records sold, her commercial success is a testament to her enduring impact on the music industry.

๐ŸŽจ A Meeting of Creative Minds: Pierpaolo Piccioli, the creative force behind Maison Valentino, warmly welcomes Tsai to the Valentino Di.Va. project. He praises her musical talent and her innovative, inclusive approach to the performative arts, highlighting the fresh energy and

โ€ฆ Read More
Campaigns 2 mins read

Ranveer Singh and Tech Innovator Nothing Gear Up for Phone 2a’s Big Indian Debut

In a groundbreaking move that marries Bollywood charisma with cutting-edge technology, Ranveer Singh has teamed up with the technology upstart Nothing for the grand unveiling of the Phone 2a in India. This collaboration is set to shake up the fiercely competitive smartphone landscape, presenting a product that is both budget-friendly and aspirational, aimed squarely at captivating one of the globe’s most dynamic markets.

๐Ÿš€ A Collaboration Beyond the Norm: In a market saturated with celebrity endorsements, the alliance between Bollywood’s dynamic Ranveer Singh and Nothing stands out. Known for his vibrant personality and boundless energy, Singh’s partnership as the face of Phone 2a is a calculated move by Nothing to resonate deeply within the Indian market. Announcing a launch date of March 5, this venture is more than just leveraging star appeal; it’s a strategic endeavor to make a meaningful impact in India’s bustling smartphone scene.

๐Ÿ’ก Carving a Niche Among Giants: The Indian smartphone market is a challenging

โ€ฆ Read More
Campaigns 2 mins read

Sophie Monk Teams Up with Rexona for a Refreshingly Relatable Campaign!

Australian multifaceted talent Sophie Monk is diving into a new venture, collaborating with Rexona on its most recent Clinical campaign. This partnership brings together creative forces including Forward, Generator United, Heckler Australia, and Mindshare to craft a campaign that strikes a chord with everyday experiences.

๐Ÿ’ผ Capturing Everyday Moments: Unilever, the powerhouse behind Rexona, set out to encapsulate a moment that resonates with everyone: the hustle of running late. Through this campaign, they aim to bring a sense of ease and relatability to such universal experiences.

๐ŸŽฅ Creative Collaboration at Its Finest: The collaboration is a testament to the synergy between Sophie Monk and the creative teams of Forward, Generator United, Heckler Australia, and Mindshare. Together, they have crafted a campaign that aims to resonate on a personal level with audiences by acknowledging the chaotic beauty of daily life.

๐Ÿ‘ A Campaign of Relatability and Assurance: By choosing Sophie Monk to front this campaign, Rexona not

โ€ฆ Read More
New Signings 2 mins read

Jo Bo Ah: Embarks on a New Journey with XYZ Studio in Exclusive Deal!

Renowned South Korean actress Jo Bo Ah has taken a significant step in her career by signing an exclusive contract with XYZ Studio, as announced by the agency on February 16. Founded by a former management division head from Jo Bo Ahโ€™s previous agency KeyEast, XYZ Studio expressed their excitement for this new partnership.

๐Ÿ’ผ Mutual Trust and Strong Bond: In their statement, XYZ Studio expressed their delight in recruiting Jo Bo Ah, highlighting her longstanding partnership with the company as a reliable ally. As the agency’s inaugural actor, Jo Bo Ah’s arrival marks a fresh start built upon mutual trust and a strong bond. XYZ Studio pledged to be a supportive companion, dedicated to nurturing and propelling Jo Bo Ah’s acting career to new heights.

๐ŸŽญ A Broad Acting Spectrum: XYZ Studio vowed unwavering support for Jo Bo Ah, recognizing her penchant for embracing new transformations in every acting endeavor she undertakes. With a commitment to actively assist Jo Bo Ah in showcasing her versatile acting spectrum through a diverse range of projects, XYZ Studio aims to be instrumental in her continued growth and success in the industry.

๐Ÿ‘ Enduring

โ€ฆ Read More
Brand Ambassador 2 mins read

Pete Edochie: The New Face of Rowe Motor Oil Unveiled in Grand Endorsement!

Renowned Nollywood actor, Pete Edochie, steps into a new role as the brand ambassador for Rowe Motor Oil, a product distributed by the German-based company 9th Integrated Energy Solutions Ltd. The official announcement took place in Enugu, marking the beginning of a multimillion Naira contract lasting two years.

๐Ÿ’ผ Multifaceted Partnership: Managing Director of 9th Integrated Energy Solutions Ltd, Mr. Okechukwu Benjamin, revealed the significance of the partnership, emphasizing the premium quality of Rowe oil and its seal, ensuring authenticity in the market. The deal spans multiple categories of the oil, aimed at enhancing Nigerian vehicles, optimizing engine efficiency, and fuel savings.

๐Ÿ” Seal of Quality: Mr. Okechukwu Benjamin highlighted the seal that makes Rowe oil resistant to adulteration in the market, reinforcing the commitment to providing a genuine and effective product tailored to the needs of Nigerian vehicles.

๐Ÿ‘ Actor’s Gratitude: Pete Edochie expressed his gratitude for being chosen as the brand ambassador, attributing such endorsements to his reputation and impeccable character. Affectionately known as “Okonkwo

โ€ฆ Read More
Brand Ambassador 2 mins read

Beef Joins American Golf as Brand Ambassador, Tees Up Exciting Ventures!

American Golf proudly welcomes professional golfer and fan favorite Andrew ‘Beef’ Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers’ equipment needs.

๐ŸŒ๏ธโ€โ™‚๏ธ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand’s engagement with its community.

๐Ÿค Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf’s logo during DP World Tour tournaments in 2024.

๐ŸŽ‰ Beef Stock Festival: In July, American Golf takes center stage as the headline sponsor for ‘Beef Stock,’ transforming Beef’s

โ€ฆ Read More
Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

๐Ÿ“ธ Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

๐ŸŒ† Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkookโ€™s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

๐Ÿ‘– Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

โ€ฆ Read More
Brand Ambassador 2 mins read

Olivia Dunne Becomes Nautica’s Newest Brand Ambassador

Nautica, the renowned global lifestyle brand, has made a splash in the world of sports and fashion by announcing All-American gymnast Olivia “Livvy” Dunne as its latest brand ambassador. Dunne, celebrated for her impressive achievements in gymnastics, is set to front Nautica’s spring campaign for women’s sportswear, symbolizing a perfect blend of athleticism and style.

๐Ÿ† A Gymnastics Prodigy: Olivia Dunne’s gymnastics career is marked by notable milestones. In 2014, she etched her name in the history books as the youngest athlete in the U.S. to qualify as a Junior International Elite, showcasing her talent and dedication from a young age. Her journey as a gymnast has been characterized by remarkable skill and perseverance.

๐ŸŽ“ Balancing Academics and Athletics: A senior at Louisiana State University, Dunne’s role as a student-athlete adds another layer to her inspiring story. Her ability to balance rigorous academic commitments with her gymnastics career makes her a role model for young athletes and students alike.

๐ŸŒŠ

โ€ฆ Read More
New Signings 2 mins read

Rupert Friend Joins UTA

Rupert Friend, an actor celebrated for his diverse and compelling performances in both film and television, has taken a significant step in his career by signing with UTA (United Talent Agency). This new partnership aligns him with one of the industry’s leading agencies, positioning him for continued success in his dynamic acting career.

๐ŸŽฅ A Wes Anderson Collaborator: Friend’s association with acclaimed filmmaker Wes Anderson has been a highlight of his career. He has starred in shorts like “The Swan” and “Ratcatcher,” based on Roald Dahl’s short stories and directed by Anderson for Netflix. His roles in Anderson’s recent films, “Asteroid City” and “The French Dispatch,” further cement his status as a favorite of the director, showcasing his versatility and depth as an actor.

๐Ÿ† Emmy-Nominated Role in ‘Homeland’: Rupert Friend gained significant acclaim for his portrayal of CIA operative Peter Quinn in Showtimeโ€™s hit series “Homeland.” His Emmy-nominated performance in this role demonstrated his ability to convey complex characters, earning him a dedicated fan base and critical

โ€ฆ Read More
Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kลki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

๐Ÿš€ “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

๐ŸŒ Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”โ€”lessons

โ€ฆ Read More