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Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence, peaking at No. 38 on the Billboard 200.

His most recent

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate his style both on and off the court, further elevating his profile

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul’s Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house FRED, and

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Electronic 2 mins read

KI/KI Signs with Wasserman for Representation

Amsterdam-based DJ and producer KI/KI, real name Kiki Wesselo, has signed with Wasserman for representation across North and South America. She continues to be managed by Good Life Management, as her career reaches new heights in the global electronic music scene. Known for her energetic acid and trance sets, KI/KI has been making waves with her ability to blend old classics with new music, creating an unforgettable experience for her audiences.

Career and Background: KI/KI first broke onto the scene in 2018 with her debut gig at the queer party SPIELRAUM at Radion in Amsterdam. Raised in the Netherlands, she was introduced to music at a young age, listening to trance legends like Armin van Buuren, Faithless, and Tiësto through her father. Her passion for becoming a DJ started at age 15 when her boyfriend encouraged her to start producing music. Initially focused on techno, KI/KI honed her craft, learning the intricacies of DJing while experimenting with different genres.

After moving

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Film/TV 2 mins read

Camilla Belle Signs with Buchwald for Representation

Actress Camilla Belle has signed with Buchwald for representation, continuing to be managed by Strand Entertainment. Belle, known for her versatility across a range of film and television roles, has recently gained attention for her recurring role on Law & Order: Organized Crime opposite Christopher Meloni. In the show’s third season, Belle and Gus Halper portrayed the New York City power couple Pearl Serrano and Teddy Silas, adding to her impressive resume of television work. She also appeared in Hulu’s Dollface alongside Kat Dennings, Brenda Song, and Shay Mitchell.

Career Highlights: Camilla Belle’s acting career began at a young age with her role in A Little Princess, working with Academy Award-winning filmmaker Alfonso Cuarón. She went on to play the lead role in the remake of the 1979 thriller When A Stranger Calls, directed by Simon West. Belle further showcased her acting range in the sci-fi thriller Push, starring alongside Chris Evans and

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Music 2 mins read

Chandler Leighton Signs with The Familie for Management

Rising alternative pop artist Chandler Leighton has signed with The Familie for management, further expanding her career in the music industry. She continues to be represented by Pinnacle Entertainment as her agency. Known for her emotive voice and powerful songwriting, Chandler has made a significant impact through her collaborations with notable artists like ILLENIUM, cementing her status as a force in the alternative pop scene.

Career Highlights: With 1.4 million monthly listeners on Spotify, Chandler Leighton has gained widespread attention for her music. Her hit song When You Say My Name has amassed over 46 million streams, showcasing her ability to connect with listeners through deeply personal and relatable lyrics. Chandler’s collaborations with electronic music heavyweight ILLENIUM have further boosted her visibility and helped solidify her presence within the music world.

Today, Chandler is releasing her highly anticipated track Pretty Girl I’ll Make You Famous,

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE’s creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON SOMI has previously worked with several high-profile brands, including Lacoste,

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Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings’ presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations: Over the years, Shaquille O’Neal has become a sought-after figure for brand endorsements,

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Rock 2 mins read

Bush Signs with Sound Talent Group for Representation

British rock band Bush has signed with Sound Talent Group for worldwide representation, excluding North and South America. The band continues to be managed by Stole The Show Management, with PR handled by 2b Entertainment. Bush’s most recent album, The Art of Survival, was released in 2022 via BMG, further cementing their legacy as one of the defining rock bands of their era.

Career Highlights:Formed in London in 1992, Bush rose to fame in the mid-1990s with their debut album Sixteen Stone (1994), which became a massive success, particularly in the United States. The album featured iconic singles like Glycerine, Comedown, and Machinehead, which defined the post-grunge era and helped the band achieve multi-platinum status.

Bush continued their success with albums like Razorblade Suitcase (1996), which debuted at No. 1 on the Billboard 200 chart, and The

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New Signings 2 mins read

Justin-Lee Schultz Signs with WME for Representation

Justin-Lee Schultz, a young musical prodigy known for his mastery of the piano, has signed with WME for representation. He continues to be managed by Prominent Brand + Talent. Born on February 8, 2007, in Johannesburg, South Africa, Justin-Lee has shown exceptional talent from a very young age, receiving an endorsement from Yamaha, South Africa, when he was just five years old. His early performances alongside his father set the foundation for his impressive musical career.

Career Highlights and Collaborations:Justin-Lee Schultz released his debut single My Playground on December 1, 2018, and soon signed with Shanachie Records in December 2019. His debut album GRUV KID, released on November 13, 2020, features a host of renowned musicians including Najee, Bob James, Jonathan Butler, Gerald Albright, and more. The album showcased his incredible versatility, blending genres like jazz, R&B, blues, pop, fusion, and gospel.

One of Justin-Lee’s favorite

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New Signings 2 mins read

Dear Seattle Signs with Sound Talent Group

Australian indie rock band Dear Seattle has signed with Sound Talent Group for worldwide representation, excluding Europe, the UK, Australia, and New Zealand. In these regions, they continue to be represented by Upsurge Artists in Europe and Select Music in Australia and New Zealand. The band is managed by Base Level One and is building momentum with their latest release, the four-song EP Evergreen, which dropped this month via Domestic La La.

Career Highlights:Dear Seattle first made waves in the Australian music scene with their energetic blend of grunge-inspired rock and emotionally charged lyrics. Since their formation, the band has gained a strong fanbase thanks to their powerful live performances and raw, honest songwriting.

Their debut album, Don’t Let Go (2019), was well received, showcasing the band’s ability to fuse catchy melodies with introspective and relatable lyrics. Tracks like Daytime

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Film/TV 2 mins read

Christina Milian Signs with Wolf-Kasteler Public Relations for PR

Singer, actress, and entrepreneur Christina Milian has signed with Wolf-Kasteler Public Relations to handle her public relations, further elevating her presence in the entertainment world. Milian continues to be represented by United Talent Agency (UTA) and is managed by Milian Management, as she takes on new projects and ventures.

Career Highlights:Christina Milian rose to fame in the early 2000s with hit singles like AM to PM and Dip It Low, earning her widespread recognition in the pop and R&B music scene. In addition to her music career, she has made a successful transition into acting, with starring roles in films like Love Don’t Cost a Thing, Bring It On: Fight to the Finish, and Netflix’s Falling Inn Love.

Milian is also set to appear in the upcoming Netflix holiday comedy Meet Me Next Christmas, which is slated for release

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Music 2 mins read

Big Sean Signs with United Talent Agency (UTA)

Grammy-nominated rapper Big Sean has signed with United Talent Agency (UTA) for representation, with Matt Meyer, Jeremy Zimmer, and Mike G as his point agents. This move comes as part of Big Sean’s recent efforts to rebuild his team, following a change in management in July and the hiring of a new PR agency in September. Now, with UTA as his new agency, Big Sean is poised to take his career to new heights.

Career Highlights and Recent Releases:Big Sean, one of the most successful rappers of the past decade, rose to prominence after signing with Kanye West’s G.O.O.D. Music label in 2007. He gained widespread recognition with hits like I Don’t F** With You*, Blessings,

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam’s signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X and El Perdón, Nicky Jam’s partnership

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Sports 3 mins read

Professional Basketball Player Rebecca Allen Becomes New Brand Ambassador for Jeep

Australian basketball player Rebecca Allen has been named the new brand ambassador for Jeep, bringing her dynamic presence on and off the court to the iconic automotive brand. Known for her versatility and toughness, Allen currently plays for the Phoenix Mercury in the WNBA and continues to build a reputation as a top-tier athlete and leader.

Career Highlights: Rebecca Allen has had a distinguished basketball career both in the WNBA and internationally. She represented the Australian Women’s basketball team, the Opals, in the 2020 Tokyo Olympics, helping lead her team to the quarterfinals. On the domestic front, Allen has had a successful run in the Women’s National Basketball League (WNBL) in Australia, playing for teams like the Dandenong Rangers, Melbourne Boomers, and the South East Queensland Stars. Notably, in 2014, she was awarded the WNBL Robyn Maher Defensive Player of the Year, showcasing her impact on both ends of the court.

Her achievements extend beyond the WNBL. In 2013, she played with the Knox Raiders in the SEABL, where her team

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Football 2 mins read

Haason Reddick Signs with Rosenhaus Sports for Representation

NFL star Haason Reddick has signed with high-profile agents Drew Rosenhaus and Ryan Matha of Rosenhaus Sports for representation, following his recent departure from Creative Artists Agency (CAA), who dropped him last week. Rosenhaus has already begun discussions with the New York Jets in an effort to resolve Reddick’s ongoing contract dispute with the team, expressing hope that a resolution can be reached soon.

Career Highlights: Haason Reddick, a standout linebacker, has earned a reputation as one of the NFL’s premier pass rushers. Reddick was drafted 13th overall by the Arizona Cardinals in the 2017 NFL Draft out of Temple University, where he was a dominant force as a defensive player. Although he began his NFL career in Arizona as a versatile linebacker, he truly found his niche as a pass-rusher.

Reddick’s breakout year came during the 2020

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Film/TV 3 mins read

Conner O’Malley Signs with WME for Representation

Comedian, writer, and actor Conner O’Malley has signed with WME for representation, marking a significant new step in his already thriving career. O’Malley continues to be managed by Rise Management, as he builds on his cult following in the comedy world through his unique, offbeat style.

Career Highlights: O’Malley first gained widespread attention on the now-defunct platform Vine in the early 2010s, where he developed a reputation for his wild, unhinged characters that satirize the money-obsessed, paranoid, and delusional elements of American masculinity. His quick-hit Vine videos often featured him confronting strangers in suits or expensive cars, praising them in absurd, Adam Sandler-esque tones with lines like, “Money is a game and you’re the winner.” These surreal, often bizarre character sketches helped him gain a cult following.

Following his success on Vine, O’Malley expanded his comedic repertoire across YouTube and television. He landed his big

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