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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans‘ latest B-side track, “Bubble Gum,” makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, ‘Essential.’ This collaboration, unveiled on April 7, not only showcases the group’s musical talent but also highlights their growing influence in the global market.

🎡 Fresh Soundtrack: “Bubble Gum” offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans’ new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for ‘Essential’ in the commercial. Their presence adds a youthful

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Campaigns 2 mins read

Mitch Marner Teams Up with Skip to Sweeten Snack Time with Exclusive Candy Boxes

Calling all Ontarians and candy enthusiasts, get ready to indulge in a delicious dose of nostalgia with Mitch Marner and Skip! Today marks the launch of a mouthwatering collaboration between the hockey superstar Mitch Marner and Skip, Canada’s beloved homegrown delivery network. Available across the Greater Toronto Area (GTA), Skip customers can now treat themselves to a curated selection of Mitch’s cherished childhood snacks, all handpicked by the hockey prodigy himself. Say hello to ‘Mitch’s Mix’ candy box, a delightful assortment of candy, chocolates, and snacks that promises to ignite joy and sweet memories.

🌟 Exclusive Partnership: Mitch Marner’s partnership with Skip brings forth an exclusive ‘Mitch’s Mix’ candy box, a treasure trove of 16 of his all-time favourite childhood confections. Created in collaboration with Candy Funhouse, North America’s largest online candy retailer and a company associated with Giannis Antetokounmpo, these candy boxes are a must-have for candy lovers and fans of the hockey sensation.

🍭 Delightful Assortment:

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Brand Ambassador 2 mins read

TREVOC Elevates Luxury Living with Saif Ali Khan & Kareena Kapoor Khan as Brand Ambassadors

TREVOC, a distinguished name in Gurugram’s opulent living scene, has announced a groundbreaking partnership with Bollywood’s iconic power couple, Saif Ali Khan and Kareena Kapoor Khan, as its esteemed brand ambassadors. This collaboration marks a significant milestone in TREVOC’s journey towards redefining luxury and sophistication in residential spaces.

🎬 Bollywood Royalty: Saif Ali Khan and Kareena Kapoor Khan, renowned for their timeless charm, elegance, and cinematic brilliance, embody the essence of legacy and luxury. Their association with TREVOC reflects a shared vision of creating living spaces that epitomize opulence, comfort, and style.

🏠 Unparalleled Sophistication: TREVOC’s decision to enlist Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors underscores its commitment to offering unparalleled sophistication and refinement in every aspect of luxury living. From innovative designs to state-of-the-art amenities, TREVOC sets a new standard in residential excellence.

🌳 Sustainable

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Endorsement Deals 2 mins read

Rafael Nadal Joins Forces with Playtomic as Shareholder

Spanish tennis legend Rafael Nadal has teamed up with Playtomic, a leading brand in racket sports, as a strategic shareholder. The announcement, made recently, underscores Nadal’s commitment to promoting accessibility and community engagement in padel and tennis.

🀝 Investment Partnership: Rafael Nadal’s investment in Playtomic marks a significant milestone for the brand. As a shareholder, Nadal brings not only his expertise in the world of tennis but also his passion for fostering inclusivity and making sports accessible to all.

🎾 Community-Centric Approach: Nadal’s partnership with Playtomic is rooted in a shared vision of creating a vibrant and inclusive sports community. Playtomic’s innovative platform enables players of all skill levels and backgrounds to connect, book courts, and engage in racket sports activities seamlessly.

πŸ—£οΈ Nadal’s Enthusiasm: In his statement, Rafael Nadal expressed his excitement about the partnership, highlighting Playtomic’s ability to

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Brand Ambassador 2 mins read

RIIZE Takes the Global Stage as BENCH/ Brand Ambassador

BENCH/, the renowned clothing brand from the Philippines, has officially named RIIZE as their latest global ambassador. This announcement, made on April 7 via BENCH/’s official social media channels, marks a significant collaboration between the brand and the rising K-pop sensation.

🌍 Global BENCH/ Setter: RIIZE, comprising talented members known for their musical prowess and stylish flair, now holds the prestigious title of “Global BENCH/ Setter.” The group’s vibrant energy and fashion-forward approach perfectly align with BENCH/’s ethos of trendsetting and celebrating diversity in style.

πŸ“Έ Stylish Poster Debut: To commemorate this partnership, BENCH/ unveiled a stunning poster featuring RIIZE members donning stylish outfits available at BENCH/. The poster serves as a captivating introduction to RIIZE’s role as brand ambassadors, showcasing their unique charm and impeccable fashion sense.

🌟 Joining Esteemed Ambassadors: RIIZE joins a prestigious lineup of BENCH/ ambassadors, including

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Brand Ambassador 2 mins read

Julia Barretto Lights Up Casino Plus as First Brand Ambassador in the Philippines

Renowned actress, vlogger, and influencer Julia Barretto has taken on a new role as the inaugural brand ambassador for Casino Plus in the Philippines, marking a significant milestone for both Barretto and the popular gaming platform. Her partnership with Casino Plus focuses on promoting one of its most beloved games, the Color Game, known for its accessibility, entertainment value, and lucrative rewards.

🎲 Colorful Gaming Experience: Casino Plus offers a diverse range of games, from Online Slot Game and Baccarat to Blackpink, Tongits, and the upcoming Bingo Live. However, Julia Barretto’s endorsement of the Color Game highlights its unique appeal. As she describes it, the Color Game is not only easy to play but also delivers a fun and vibrant online experience, thanks to its colorful interface and engaging gameplay.

πŸ’‘ Julia’s Recommendation: With her extensive experience in entertainment and digital media, Julia Barretto confidently recommends the Color Game to players seeking excitement and rewards. The game’s low starting bet of P20 makes it accessible to a wide audience, while its frequent jackpot wins, with a probability of one every 1.4 days, add

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Brand Ambassador 2 mins read

Jessica Chastain Shines Bright as Damiani’s Global Ambassador

Italian luxury jewellery brand Damiani has announced the appointment of acclaimed American actress Jessica Chastain as its global ambassador, marking a significant milestone for both the brand and Chastain herself. The announcement comes alongside the launch of Damiani’s captivating spring 2024 ad campaign, featuring Chastain as the face of elegance and sophistication.

🎭 A Perfect Match: Known for her talent, grace, and timeless beauty, Jessica Chastain embodies the essence of Damiani’s exquisite jewellery collections. Her captivating presence and global appeal make her the ideal ambassador to represent the brand’s values of heritage, craftsmanship, and creativity.

πŸ’Ž Symbol of Excellence: With a legacy spanning over a century, Damiani is renowned for its unparalleled craftsmanship and dedication to artisanal excellence. Jessica Chastain’s collaboration with Damiani symbolizes a union of artistry and elegance, showcasing the brand’s commitment to creating exceptional pieces that resonate with discerning

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier‘s captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRΓ‰S GAULTIER collection.

πŸ“Έ Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRΓ‰S GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier’s signature style.

🎢 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa’s presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

🌈 Celebrating Diversity and Individuality: Jean Paul Gaultier has long been a champion

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Campaigns 2 mins read

Amazon Fashion Unveils New Campaign with Ananya Panday and Aditya Roy Kapur: “Har Pal Fashionable”

Amazon Fashion has set the stage for a style revolution with its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood sensations Ananya Panday and Aditya Roy Kapur together for the first time. This innovative campaign showcases Amazon as the ultimate online destination for fashion enthusiasts, offering a wide range of clothing, shoes, watches, accessories, and more to help customers curate their perfect looks.

πŸ›οΈ One-Stop Fashion Destination: The campaign highlights Amazon’s comprehensive offerings, emphasizing its role as a go-to platform for all fashion needs. From trendy apparel to stylish accessories, Amazon Fashion provides customers with the tools and options to create their unique fashion statements.

πŸ’ƒπŸ•Ί Style Made Easy: With features like ‘wear it with’ suggestions from brands and convenient services such as ‘easy returns,’ ‘fast delivery,’ and ‘no

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Campaigns 2 mins read

NIC and Rashmika Mandanna Celebrate True Friendship with β€˜Gehri Dosti ke Gehre Flavours’

In a heartwarming campaign that celebrates the essence of true friendship, NIC has teamed up with beloved actress Rashmika Mandanna to emphasize the joy of sharing special moments with close friends over ice cream. Titled β€˜Gehri Dosti ke Gehre Flavours’, this collaboration aims to shift the perception of ice cream consumption in India from being impulse-driven to intentional and cherished.

πŸŽ‰ Friendship at its Core: The campaign revolves around Rashmika Mandanna’s character, who rushes through a thank-you speech to make it in time for her friend’s birthday party. Despite arriving with just minutes to spare, the real magic unfolds in the after-party, where she bonds with her close friends over NIC ice creams. The message is clear: the best moments are shared with those closest to us.

🍦 Changing Perceptions: NIC and Sideways, through this partnership, seek to position ice cream as the go-to dessert for meaningful occasions, especially when shared with cherished friends. By highlighting the joy and connection

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Campaigns 2 mins read

Cupshe and JoJo Fletcher Bring Festive Flair with New Collection

Fashion enthusiasts have a reason to celebrate as global e-tailer Cupshe joins forces once again with The Bachelorette’s beloved JoJo Fletcher to launch their latest collaboration: Cupshe x JoJo Fletcher: The Sunshine Escape Collection. This exclusive festival-inspired collection marks their second partnership, promising a vibrant array of trendy styles for women.

🌞 Festival Vibes: JoJo Fletcher, renowned for her chic style and infectious personality, infuses the Sunshine Escape Collection with the essence of music festivals. From flowy dresses to trendy bikinis and cover-ups, each piece captures the carefree spirit of summer festivities.

πŸ’ƒ Signature Style: The collection, now available on Cupshe.com, showcases JoJo’s signature flair for fashion, blending playful patterns, bold colors, and intricate crochet details. With 26 carefully curated pieces, including two-piece sets, swimsuits, and breezy cover-ups, shoppers can easily find the perfect ensemble for any festival occasion.

🎨 Fashion Fusion:

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the “Friends of the NBA” alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM’s social media platforms.

🎢 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group’s vibrant presence adds a new dimension to the NBA’s outreach in Asia, engaging fans across borders with their infectious enthusiasm.

πŸ“Έ Exclusive Sneak Peek: The first glimpse of this

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Campaigns 1 mins read

Kendall Jenner and Bad Bunny Shine Solo in Gucci Valigeria Campaign

Kendall Jenner and Bad Bunny‘s journey with Gucci continues, albeit separately, in the latest installment of the brand’s Valigeria campaign. While their relationship once graced the front rows and campaigns together, the newest campaign captures Jenner in her element, showcasing Gucci’s travel-friendly accessories from the Savoy collection.

πŸ’” Moving Forward: Following their confirmed breakup, the Valigeria campaign subtly acknowledges the shift, focusing on individuality and style resilience. Jenner, captured in faux paparazzi shots, effortlessly flaunts not one but two revenge outfits, embracing her independence and fashion prowess.

🌍 Travel Essentials: Amidst the personal narrative, Gucci’s Valigeria campaign highlights the travel-friendly essentials from the Savoy collection. Duffle bags, backpacks, rigid suitcases, and trolleys take center stage, catering to jet-setters gearing up for summer adventures.

πŸ‘— Fashion

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Brand Ambassador 2 mins read

GetSetGo Unveils Brand Refresh with Rugby Legend Rob Kearney as Ambassador

GetSetGo, the esteemed car insurance brand by MCL Insurance Services (Ireland) Ltd based in Swords, has embarked on an exciting journey of brand refreshment, accompanied by the addition of renowned rugby legend Rob Kearney as their new ambassador. This strategic move not only marks a revitalization of the brand’s identity but also signifies a powerful partnership aimed at enhancing customer experience and engagement.

πŸ”„ Revamped Brand Identity: The brand refresh brings a wave of innovation and modernity to GetSetGo, showcasing a rejuvenated website and refreshed social assets. This evolution reflects the brand’s commitment to staying ahead in the dynamic insurance landscape and catering to the evolving needs of its policyholders.

🌟 Rewards and Credit: What sets GetSetGo apart is its revolutionary approach to car insurance, being Ireland’s first and only insurance company to offer rewards and earn credit to policyholders. This innovative feature transforms the insurance experience, offering tangible benefits and incentives for responsible driving and customer loyalty.

πŸ“± Convenience at Your Fingertips: With GetSetGo available exclusively

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Brand Ambassador 2 mins read

Baifern Pimchanok Shines as Tiffany & Co.’s First Thai Woman Ambassador

In a groundbreaking moment for Thai representation, Baifern Pimchanok, the acclaimed actress, has been named as Tiffany & Co.‘s inaugural female ambassador from Thailand. This announcement follows closely after Tiffany & Co.’s appointment of Win Metawin as their first Global Ambassador from Southeast Asia, showcasing the region’s growing influence on the global stage. Baifern’s selection not only echoes Win Metawin’s achievement but also signifies a significant milestone as she becomes the first Thai actress to hold this prestigious role.

πŸ‘‘ A Trailblazing Collaboration: Baifern’s partnership with Tiffany & Co. is a testament to her unique style, strong personality, and unwavering confidence. As an ambassador, she embodies the essence of modern women who fearlessly express themselves and embrace their individuality. Her longstanding relationship with Tiffany & Co. has seen her grace campaigns like Tiffany Holiday Campaign 2023, Tiffany Lock, Tiffany HardWear, and Tiffany Icons, showcasing her deep connection with the brand’s iconic offerings.

πŸ’Ž A Symbol of Elegance

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Brand Ambassador 2 mins read

Brock Purdy Teams Up with Pioneer Seed as Brand Ambassador

Iowa alum and rising star Brock Purdy is capturing hearts both on and off the field, and his latest partnership with Pioneer Seed has fans buzzing with excitement. Known for his exceptional talent and humble demeanor, Purdy has become a beloved figure among football enthusiasts, making him an ideal choice for regional brand endorsements.

🌟 From Field to Fame: Purdy’s standout performance on the gridiron has not only elevated his status as a football star but also attracted attention from brands seeking to align with his image of humility and grace. Pioneer Seed, a leading corn seed company, recognized Purdy’s potential and recently announced him as their brand ambassador.

🌾 Growing Success Together: In a promotional video shared on Instagram, Purdy expressed his enthusiasm about the partnership, highlighting the mutual benefits of their collaboration. As a satisfied customer, Purdy shared his experience using Pioneer Corn seeds on his in-laws’ farm, showcasing the impressive harvest yields and emphasizing the quality

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Brand Ambassador 2 mins read

Molly Smith Joins Abbott Lyon as Brand Ambassador

Celebrity and Love Island All Star winner Molly Smith has been announced as the newest ambassador for the renowned British jewellery brand, Abbott Lyon. Smith’s partnership with Abbott Lyon marks a celebration of personalized jewellery and timeless elegance.

🌺 A Journey with Abbott Lyon: Reflecting on her longstanding relationship with Abbott Lyon, Molly Smith expressed her deep affinity for the brand, recalling her first name necklace purchase as the catalyst for her love of personalized jewellery. Her journey with Abbott Lyon embodies the brand’s commitment to crafting meaningful and stylish pieces that resonate with individuals.

✨ Embracing Personalized Style: As an ambassador, Molly Smith embraces Abbott Lyon’s ethos of self-expression through jewellery. Her unique style and passion for personalised accessories align perfectly with the brand’s vision of empowering individuals to showcase their personality and individuality.

πŸ‘‘ Elegance and Sophistication: Abbott Lyon’s

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Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club’s captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

πŸ” Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

πŸŒ† Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool’s must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with others.

πŸ—£οΈ A Message of Wanderlust: Sharing his excitement

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Campaigns 2 mins read

Lily Collins Partners with Maison Perrier in Inspiring Campaign

Actress Lily Collins, known for her role in “Emily in Paris,” has teamed up with Maison Perrier to headline their latest campaign. Collins shared the exciting collaboration on social media, introducing Maison Perrier as a beacon of inspiring possibilities. She expressed her enthusiasm for the project, highlighting the joy of working with a talented creative team and being directed by the renowned Damien Chazelle.

πŸŽ₯ Captivating Campaign: The campaign film captures the essence of Maison Perrier’s elegance and allure, showcasing Collins’ grace and charm. Directed by Damien Chazelle, known for his work on acclaimed films like “La La Land,” the campaign promises to be a visual masterpiece that embodies the essence of a French icon.

🌹 A New Chapter: Lily Collins’ collaboration with Maison Perrier marks a significant milestone for both the actress and the brand. As a global ambassador, Collins brings her distinctive style and charisma to Maison Perrier, ushering in a new chapter of creativity

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

🎢 Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

πŸ‘™ Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

πŸ’¦ For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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