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Endorsement Deals 2 mins read

Giants’ Tommy DeVito Cooks Up Endorsement Deal with Rao’s Homemade Sauce

Tommy DeVito, the New York Giants’ rookie quarterback, also known as “Tommy Cutlets”, has spiced up his endorsement portfolio by signing a deal with Rao’s Homemade, a brand celebrated for its specialty tomato sauces.

🍅 A Perfect Pairing: This partnership is a delightful match for DeVito’s persona, given his affinity for chicken cutlets and Rao’s being his top sauce choice. In his own words, “Rao’s Homemade, the official sauce of Tommy Cutlets,” DeVito highlighted the brand’s simple ingredients and authentic, slow-simmered cooking process in a promotional Instagram reel.

⚡ Rising Star in the NFL: DeVito’s journey to NFL recognition has been meteoric. Undrafted out of Illinois and initially part of the Giants’ practice squad, he rose to become the starting quarterback in November. His recent performances, including leading the Giants to three consecutive wins, have seen his popularity soar, despite a recent loss to the New Orleans Saints.

🏟️ On-Field Achievements: In his seven appearances this season, DeVito

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Endorsement Deals 2 mins read

Ric Flair’s High-Flying Move into Cryptocurrency with ‘WoooooCoin’

Ric Flair, the wrestling legend known as ‘The Nature Boy’, is taking a leap into the world of cryptocurrency with the endorsement of a new altcoin, aptly named ‘WoooooCoin’. Emphasizing the five Os in “Wooooo”, Flair announced this dynamic venture through a highly energetic video, adding his signature flair to the cryptocurrency space.

📢 A Promotional Powerhouse: In true Ric Flair style, he delivered an enthusiastic promo for his altcoin, sporting a suntan and a bandaged nose, which only added to the intrigue. Flair heralded WoooooCoin as “the hottest” cryptocurrency project of 2023, inviting enthusiasts to join the whitelist.

🎩 Wooooo! Coin’s Unique Appeal: The new WoooooCoin, distinct from another existing coin bearing Ric Flair’s likeness, represents Flair’s official foray into the digital currency market. His endorsement is set to ignite interest among his fans and cryptocurrency investors alike.

🤔 Navigating the Altcoin Market: The cryptocurrency world, especially altcoins, is known for its dynamic and often confusing

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New Signings 2 mins read

Formula One’s Charles Leclerc Accelerates into Entertainment with WME Signing

In a move that merges the high-octane world of Formula One with the glitz of entertainment and commercial ventures, Charles Leclerc, the renowned Ferrari driver, has inked a deal with WME in the US.

🚀 A Strategic Collaboration: This exciting partnership sees the agency giant taking the reins of Leclerc’s entertainment and commercial engagements. However, Leclerc’s management on the racing front remains securely in the hands of Nicolas Todt of All Road Management.

🔍 Luxury Brand Associations: Leclerc, at just 26, is already a prominent figure in brand ambassadorship, aligning with elite brands like the luxury watch company Richard Mille. He also shone as the face of Giorgio Armani’s ‘Made to Measure’ campaign in 2020, showcasing his versatility beyond the racetrack.

🏁 Joining a Prestigious Roster: By signing with WME, Leclerc positions himself alongside other motorsport luminaries in the agency’s portfolio, such as Alexander Albon, Sergio Perez, and Lewis Hamilton. This association not only elevates Leclerc’s profile in the entertainment

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New Signings 2 mins read

BTOB’s Yook Sungjae: A New Chapter with IWill Media

Yook Sungjae, a prominent member of the K-pop group BTOB, has embarked on a new journey in the entertainment industry by signing an exclusive contract with IWill Media, a media content production company known for its impactful OSTs and dramas.

🚀 Diversifying Talent Management: IWill Media, primarily focused on producing content like “Moon in the Day,” “May I Help You?,” and “Gold Mask,” is now expanding its horizons. By signing Yook Sungjae, they are branching out into talent management, aiming to evolve into a comprehensive entertainment agency.

📝 An Exclusive Partnership: The announcement came on December 22, with IWill Media expressing their commitment to support Yook Sungjae’s multifaceted career in music, acting, and variety. They also emphasized their support for his ongoing activities with BTOB, highlighting a collaborative approach to his diverse talents.

🏁 The Final Piece in BTOB’s New Beginnings: Yook Sungjae’s move marks the completion of BTOB members finding new representation following their departure from Cube Entertainment. Earlier, Changsub had

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Brand Ambassador 2 mins read

Shane Lowry Swings into Action as Amgen’s New Irish Open Ambassador

Golf star Shane Lowry, a celebrated figure in the world of golf, has taken up a new role as the ambassador for Amgen, marking a significant moment in the sponsorship landscape of the sport.

🌟 Promoting Amgen Branding: As the holiday season rolls in, Lowry is back in Ireland, actively promoting Amgen’s new association with the Irish Open. This development follows the recent announcement of Amgen’s takeover of Horizon Therapeutics, as covered by Sport for Business.

⛳ Irish Open’s New Title Partner: Amgen steps into the role following Horizon’s five-year deal as the title partner of the event. The Irish Open, which was held at the K Club last year and is set to return there in 2025, will unfold in 2024 at the Royal County Down Golf Club.

🏌️‍♂️ A Team of Ambassadors: Alongside Lowry, prominent Irish golfers like Pádraig Harrington, Séamus Power, and Brendan Lawlor have also transitioned from being Horizon ambassadors to representing Amgen. They will don the Amgen logo during competitions, symbolizing the new era of the Irish Open.

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty’s Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

📰 Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo’s global influence and her impeccable sense of style and beauty.

💧 Leading the ‘Top Total Hyalumen’ Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand’s new “Top Total Hyalumen” campaign. Set to debut globally on December 29, 2023, the campaign will feature the “NEW Gel Total Hyalumen” product, a multi-wrinkle corrector, in offline Dior stores.

📸 A Campaign to Remember: To mark this special collaboration, Dior tapped Jisoo for a stunning campaign shoot. The announcement was received with immense

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New Signings 2 mins read

G-Dragon’s New Horizon: Signing with Galaxy Corporation and Announcing 2024 Comeback

G-Dragon, the iconic member of BIGBANG, has set the K-pop world abuzz with the announcement of his comeback next year under the aegis of his new agency, Galaxy Corporation.

🚀 A New Partnership Unveiled: On December 21, Galaxy Corporation held a press conference to shed light on G-Dragon’s acquittal in a drug-related case and to outline his future endeavors. Though G-Dragon was notably absent from the event, the announcement marked a significant turn in his illustrious career.

📝 Galaxy Corporation’s Bold Vision: During the press conference, director Jo Sung Hae of Galaxy Corporation officially declared the signing of an exclusive contract with G-Dragon. Emphasizing the partnership as more than a mere artist-agency relationship, Jo Sung Hae articulated a vision of undertaking unprecedented challenges and showcasing new facets of G-Dragon’s artistry.

🙏 Acknowledging the Past, Embracing the Future: The announcement came after YG Entertainment, G-Dragon’s former agency, released a statement supporting his future endeavors. Jo Sung Hae expressed gratitude to YG Entertainment,

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New Signings 2 mins read

DGNA’s Karam, Injun, & Jay: A Fresh Start with New Ways Company

In a move that’s creating waves in the K-pop industry, former DGNA members Karam, Injun, and Jay have signed an exclusive contract with New Ways Company, setting the stage for an exciting re-debut.

🚀 A New Chapter Begins: On December 21, New Ways Company, a rising force in the music industry, announced its collaboration with the trio. Karam, Injun, and Jay, who initially debuted as part of DGNA in 2010, have been back in the limelight after their participation in JTBC’s competition program ‘Peak Time’ earlier in 2023 as ‘Team 23:00’.

🎵 Re-debut on the Horizon: New Ways Company has big plans for these talented artists. The trio is set to form a new group with additional members and is gearing up to release new music in the first half of 2024. This re-debut is highly anticipated, promising fresh sounds and dynamic performances.

🔍 About New Ways Company: The agency behind this strategic move, New Ways Company, is a new startup led by CEO Park Kwang Won. Park has a rich history in the music industry, having contributed significantly at Interpark Music, where he helped launch popular groups like LABOUM and TRENDZ.

🌐

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New Signings 2 mins read

Rachael Leigh Cook’s New Endeavor with Mainstay Entertainment

Rachael Leigh Cook, a beloved figure in the film industry, especially renowned for her roles in romantic comedies, has marked a new phase in her career by signing with Mainstay Entertainment for representation in all areas.

📽️ A Flourishing Career: Cook’s current work includes her starring role in Hallmark’s holiday film ‘Rescuing Christmas’, developed and produced under her deal with Marvista. Adding to her impressive portfolio, she also stars in and produces the Netflix film ‘A Tourist’s Guide to Love’. Previously, Cook appeared in ‘Spirit Halloween’ alongside Christopher Lloyd and starred in the Netflix remake of her 1999 hit, ‘He’s All That’.

🚀 Netflix Success: Cook’s collaboration with Netflix has been notably successful. Her 2020 project, ‘Love Guaranteed’, which she pitched, produced, and starred in alongside Damon Wayans Jr. and Heather Graham, debuted at #1 on the streaming platform.

🤝 Expansive Deal with Marvista Entertainment: Cook’s recent deal with Fox’s Marvista Entertainment

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New Signings 2 mins read

Kenya Barris: Charting New Paths with WME

Kenya Barris, the Emmy-winning dynamo behind the television hit ‘Black-ish’, has made a significant move in his career by signing with WME, after a fruitful stint with CAA. Barris’s transition to WME comes as he continues to solidify his status as one of the most prolific writers and producers in the industry.

📺 A Legacy with ‘Black-ish’: Barris’s ‘Black-ish’ concluded its successful run in 2022, leaving behind a legacy as a groundbreaking network comedy. The show, celebrated for its insightful humor and cultural impact, earned multiple Emmy nominations for Best Comedy. Its spin-off, ‘Grown-ish’, continues to capture audiences on Freeform, with its final season set to air in 2024.

🎥 Making Waves in Film: On the film front, Barris has been equally impactful. He recently produced and wrote the reboot of 20th Century’s ‘White Men Can’t Jump’ and directed, wrote, and produced the Netflix comedy ‘You People’, starring Eddie Murphy and Jonah Hill. The latter has emerged as one of Netflix’s top titles of the year.

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New Signings 2 mins read

David Amito’s New Venture with The Green Room Management

David Amito, recognized for his portrayal of John the Baptist in the critically acclaimed series ‘The Chosen’, has taken a significant step in his acting career by signing with The Green Room for management.

📺 A Stellar Role in ‘The Chosen’: In ‘The Chosen’, a historical drama revolving around the life of Jesus, Amito has brought depth and nuance to his character across three seasons. The series, available on various platforms including Amazon’s Prime Video, Peacock, Netflix, and broadcaster The CW, has offered Amito a broad canvas to showcase his talent.

🔍 Amito’s Journey in the Series: Throughout ‘The Chosen’, Amito’s presence has been pivotal. He appeared in two episodes of Season 1, returned for two more in Season 2, and featured in the Season 3 premiere. His portrayal has been a key part of the series’ narrative, adding a layer of depth to the historical context.

🎞️ Versatile Filmography: Amito’s acting prowess extends beyond ‘The Chosen’. His filmography includes roles in ‘Ginger in the Rye’, ‘Maps to the Stars’, ‘Greenscreen’,

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New Signings 2 mins read

New Beginnings for BTOB Members with Fresh Agency Deal

In a move that’s stirring excitement across the K-pop world, four members of the popular South Korean boy group BTOB — Eunkwang, Minhyuk, Hyunsik, and Peniel — have embarked on a new journey, signing exclusive contracts with a new agency post their departure from CUBE Entertainment.

🚀 A Fresh Chapter Post CUBE: The transition to a new management comes after CUBE Entertainment’s announcement in early November that its contract with the six-member act had concluded. This decision not to renew marked the end of an era for BTOB under CUBE’s banner, paving the way for new opportunities.

📝 Anticipation in the Air: Details about BTOB’s new management and their upcoming plans remain under wraps, as reported by the Korean entertainment website Soompi. However, the intrigue and anticipation among fans are palpable, as the industry awaits what’s next for these talented artists.

💬 Agency’s Commitment to Group Activities: A representative from the new agency expressed strong support for the members, emphasizing their commitment to prioritize group activities.

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New Signings 2 mins read

Stokley’s New Tune with Universal Attractions Agency

In a move that’s music to the ears of R&B and soul enthusiasts, Grammy-nominated artist Stokley has signed with Universal Attractions Agency (UAA) for representation, signaling a new crescendo in his already illustrious career.

🔥 A Soulful Collaboration: At UAA, the task of navigating Stokley’s artistic journey falls to New York-based Ricky Regalado. With a reputation for nurturing exceptional talent, Regalado is all set to amplify Stokley’s musical footprint, promising to bring his artistry to both new audiences and his dedicated fan base.

💬 Regalado on Stokley’s Talent: Celebrating the partnership, Regalado extolled Stokley’s unique and gifted presence in the music world. He expressed excitement and optimism for what 2024 holds for the artist, underscoring his commitment to elevating Stokley’s career to new heights.

🎵 A Legacy of Hits: Stokley is no stranger to the R&B scene. As the lead singer and drummer of the legendary group Mint Condition, he has been the voice behind classic hits like “Breakin’ My Heart (Pretty Brown Eyes)”

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Endorsement Deals 2 mins read

Patrick Mahomes Tackles a New Field with PRIME Endorsement

In a strategic play that’s turning heads in both the sports and business worlds, Kansas City Chiefs quarterback Patrick Mahomes has inked a sponsorship deal with PRIME, the rapidly ascending beverage brand co-founded by Logan Paul and KSI.

🌟 A Prime Move for Mahomes: Mahomes, already a star on the football field, is diversifying his portfolio with this latest endorsement. Aligning with PRIME, a brand that’s been a game-changer in the sports and energy drink industry, reflects his knack for teaming up with innovative and dynamic partners.

🚀 PRIME’s Meteoric Rise: Since its launch in January 2022, PRIME has been nothing short of a phenomenon. Valued between $3.1 billion to $8.4 billion, the brand has quickly positioned itself among the top drink brands globally. With projected sales of $1.2 billion, as stated by co-founder Logan Paul, PRIME’s trajectory is on a steep upward curve.

🤝 High-Profile Partnerships: Beyond individual endorsements, PRIME has secured deals with major sports entities like UFC, the Los Angeles Dodgers, and Arsenal, underscoring

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Film/TV 2 mins read

Arthur De Larroche: A New Direction with Zero Gravity Management

In a move signaling a promising future in the indie film arena, filmmaker Arthur de Larroche, known for his distinctive storytelling in ‘Remy & Arletta’ and ‘Clairevoyant’, has signed with Zero Gravity Management. The partnership, featuring reps Cameron Cubbison and Elissa Friedman, marks a new chapter in de Larroche’s cinematic journey.

📽️ A Storyteller’s Craft: De Larroche’s recent work, ‘Remy & Arletta’, a poignant coming-of-age drama, showcases his prowess in translating complex narratives onto the screen. The film, based on the bestseller by Micaela Wittman, made its mark in theaters this fall and is set for a streaming debut in the spring. Starring Wittman, the story delves into the life of Remy, played by Wittman herself, and her friendship with Arletta (Riley Quinn Scott), set against the backdrop of familial turmoil.

🎞️ From Page to Screen: The film’s authenticity is heightened by its roots in a true story, with de Larroche’s direction bringing depth and nuance to the characters’ journey. This project solidifies his

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New Signings 2 mins read

Yasmina El-Abd: A New Chapter in Hollywood with Artist International Group

In a significant stride towards expanding her global footprint, MENA actress Yasmina El-Abd has inked a deal with David Unger’s Artist International Group (AIG) for U.S. representation, marking a new era in her burgeoning career.

🎥 Rising Star in the MENA Region: El-Abd, already a prominent figure in Middle Eastern cinema, is currently basking in the success of her musical feature ‘Sukkar,’ produced by MBC Studios. The film, which is set to premiere on the streaming platform Shahid on December 24, has already enjoyed a strong box office presence since its October release.

📺 Versatile Acting Prowess: El-Abd’s acting portfolio is as diverse as it is impressive. She has graced the screen in Netflix’s Middle Eastern original ‘Finding Ola’ and appeared in the HBO Max and CBBC kids series ‘Theodosia’. Up next, she’s co-starring in Adi Hasak’s upcoming series ‘Karantina’, featuring James Franco, a project with an array of renowned studios and production companies on board.

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Brand Ambassador 2 mins read

Kiki Rice: A Slam Dunk with Beats by Dre in UCLA’s Historic Season

As the UCLA Bruins women’s basketball team makes a historic run this season, sophomore star point guard Kiki Rice is playing a pivotal role, both on the court and in the world of NIL (Name, Image, Likeness) deals. Her latest score? A head-turning partnership with Beats by Dre.

🌟 Rising Star on the Court: Rice’s performance has been nothing short of spectacular, averaging 13.3 points, 6.9 assists, and 6.1 rebounds per game. Her arrival at UCLA as the No. 2 recruit, Gatorade Female Athlete of the Year, and a McDonald’s All-American was just the beginning. She has not only met but exceeded the high expectations, proving to be a key driver in the Bruins’ success.

🚀 NIL Portfolio Expansion: Rice’s off-court game is just as impressive. After becoming the first-ever NIL athlete for Jordan Brand, she has now teamed up with Beats by Dre, featuring in a campaign video by the brand’s Beats Academy. With representation from Wasserman, Rice has built a robust NIL portfolio, including deals with Buick, Gonna Need Milk, Clean California, and Lockerverse.

🏆 A Season

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Film/TV 2 mins read

Duván Duque: A New Chapter in Filmmaking with UTA & Silent R Management

🏆 A Festival Favorite: ‘All-Inclusive’ isn’t just another short film. Since its world premiere at TIFF, it has journeyed through over 70 festivals worldwide, bagging more than 20 awards. Duque’s narrative prowess is evident in how he delves into the emotional journey of a young boy caught in a whirlwind of familial and societal turmoil.

🎥 A Unique Lens on Colombian Society: Duque’s work is a departure from the usual, often sensationalized tales of drug lords. Instead, ‘All-Inclusive’ offers a poignant glimpse into the life of a boy whose world is upended by his father’s desperate choices, putting a spotlight on the intimate human elements often overlooked in Colombian narratives.

🌍 A Collaborative Triumph: The film is a testament to international collaboration, with production credits going to Oscar-nominated French producers Christophe Barral and Toufik Ayadi of Srab Films, known for ‘Les Misérables’ and ‘Saint Omer’, and Colombian producer Franco Lolli of Evidencia Films.

✍️ Exploring Deeper Themes: Currently penning his first feature, Duque continues

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Brand Ambassador 2 mins read

Jonty Rhodes Hits It Out of the Park with Saraf Furniture

Saraf Furniture, a name synonymous with exclusive solid wood furnishings, has just knocked a six in the branding game by onboarding former South African cricket legend Jonty Rhodes as their brand ambassador.

🌟 A Partnership with a Sporting Icon: Known for his dynamic presence on the cricket field, Jonty Rhodes is now set to bat for Saraf Furniture. The company, already a heavyweight in the furniture domain, is gearing up to elevate its brand image with Rhodes’ globally recognized persona.

📹 An Ad Campaign That’s More Than Just a Run of the Mill: Saraf Furniture isn’t just stopping at signing Rhodes. They’ve already rolled out an advertisement featuring the cricketer, taking social networking platforms by storm. This move is a strategic play to blend sports’ appeal with premium lifestyle branding.

🌐 Expanding National Reach: Rhodes’ collaboration with Saraf Furniture isn’t just about adding a star to their lineup; it’s about amplifying their voice across the nation. With Rhodes on their side, Saraf Furniture is poised to reach new markets and demographics, appealing to cricket fans and furniture

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New Signings 2 mins read

Maria Becerra: Charting New Territories with Wasserman Music

In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.

🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard’s inaugural Latin Women in Music gala.

🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP ‘222’. Her debut album ‘Animal’, featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased her versatility but also earned her a Latin Grammy nod.

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