Latest News

Campaigns 2 mins read

Jennifer Lopez Partners with Dolby for ‘This Is Me…Now’ Album in Dolby Atmos

Jennifer Lopez, the iconic artist known for her diverse talents, has collaborated with Dolby Laboratories, Inc. for the “Love More in Dolby” global brand campaign. The partnership highlights her new single “Can’t Get Enough” from the album “This is Me…Now,” marking her return to the studio after a decade.

🎧 Immersive Listening Experience: The new single, “Can’t Get Enough,” is now available for fans to experience in Dolby Atmos, a technology that delivers a more immersive and emotionally engaging audio experience. Available on Apple Music and other platforms where Dolby Atmos is offered, the song promises to showcase the depth and nuances of Lopez’s musical vision.

📅 Global Album Release: “This is Me…Now” is set for a global release on Friday, February 16th. The entire album will also be available in Dolby Atmos, allowing listeners to fully immerse themselves in the emotional and cinematic journey that Lopez aims to deliver.

💬 Jennifer Lopez on the Album’s Emotional Journey: Commenting

… Read More
New Signings 2 mins read

Ashley Anne’s Breakthrough: Signing with WME for Global Representation

Nineteen-year-old Ashley Anne, a fresh face in the country music scene from Virginia Beach, VA, has taken a significant leap in her musical journey. The emerging singer and songwriter has just inked a global booking representation deal with WME, a move that coincides with the release of her debut EP, “dear dolly,” available now on major platforms.

📀 Debut EP ‘dear dolly’ Hits the Airwaves: Ashley Anne’s inaugural EP, “dear dolly,” showcases her storytelling prowess and musical talent. The release of this EP marks a pivotal moment in her career, as her music is now accessible to a wide audience on various streaming platforms.

🎤 A Future Shaped by WME: WME’s team, impressed by Ashley’s artistic flair and narrative skill, has expressed their enthusiasm in working with her. Anne is set to receive comprehensive support from the agency, covering areas such as touring, brand partnerships, digital presence, and client strategy. This extensive backing will provide a solid foundation for her burgeoning career.

🙏 Gratitude and Excitement from

… Read More
New Signings 2 mins read

Tracy Letts Joins UTA: A Pulitzer-Winning Playwright’s New Venture

Tracy Letts, the acclaimed playwright and actor behind the Pulitzer Prize-winning “August: Osage County,” has inked a deal with UTA for representation across all areas, the agency recently announced.

🎞️ A Storied Career in Theater and Film: Letts has been a prominent figure in theater for decades, known for both his writing and acting prowess. His works include the Tony- and Pulitzer-nominated “The Minutes,” in which he not only wrote but also starred. This dark comedy made its Broadway debut on April 17, 2022.

📜 Broadway Successes and Beyond: Letts’ involvement in Broadway extends beyond “The Minutes.” He penned and presented “Linda Vista” in 2019, and the same year, took to the stage opposite Annette Bening in a revival of Arthur Miller’s “All My Sons.” His portrayal of “George” in the 2012 revival of Edward Albee’s “Who’s Afraid of Virginia Woolf?” earned him a Tony award. The Pulitzer Prize came calling in 2008 for “August: Osage County,” which also snagged five Tony awards, including Best Play.

🎥 Versatility on Screen: Tracy Letts has

… Read More
Brand Ambassador 2 mins read

Lana Del Rey Sizzles in SKIMS Valentine’s Day Campaign

Lana Del Rey, the iconic “Say Yes to Heaven” singer, has stepped into a new role as the face of Kim Kardashian’s SKIMS brand, specifically for its alluring Valentine’s Day collection. The collection, set to be available from January 23 and priced between $16-$124, features Del Rey in a series of glamorous and seductive photos.

📸 Del Rey’s Enthusiasm for SKIMS: In a press release, the 38-year-old singer expressed her excitement about being part of the SKIMS Valentine’s campaign, citing her admiration for the brand since its inception. Collaborating with photographer Nadia Lee Cohen, Del Rey reveled in the “pretty and dreamy” collection, adding a touch of her unique style to the campaign.

🎥 Old Hollywood Meets Vintage Americana: The campaign resonates with Del Rey’s signature aesthetic – a blend of Old Hollywood glamour and vintage Americana. This thematic choice perfectly complements the 11-time Grammy nominee’s artistic persona, making the collaboration a seamless fit.

💋 A Romantic Ode with SKIMS: Del Rey showcases

… Read More
New Signings 2 mins read

John Orloff, ‘Masters Of The Air’ Creator, Teams Up With Verve

John Orloff, the Emmy-nominated screenwriter and creator behind the eagerly awaited Apple TV series “Masters of the Air,” has recently joined forces with Verve for representation.

📺 About ‘Masters of the Air’: Produced by the iconic trio of Steven Spielberg, Tom Hanks, and Gary Goetzman, “Masters of the Air” is set to make its grand premiere on Friday, January 26. The series, starring Austin Butler and Barry Keoghan, is an adaptation of Donald L. Miller’s book and narrates the gripping true story of an American bomber group during World War II. Orloff not only created this ambitious series but also penned all nine episodes, showcasing his prowess in both storytelling and historical narratives.

🏆 Orloff’s Stellar Career: John Orloff is no stranger to acclaim in the world of screenwriting. His work on “Band of Brothers” garnered him an Emmy nomination for Outstanding Writing for a Miniseries. This critically lauded series won seven Emmys and a Golden Globe for Best Miniseries, and at the time of its release, it was the most expensive miniseries ever produced. Orloff’s portfolio also includes “A Mighty Heart,”

… Read More
Brand Ambassador 2 mins read

Benedict Cumberbatch Joins Jaeger-LeCoultre as Brand Ambassador

Jaeger-LeCoultre, the esteemed Swiss watchmaker, has announced British actor Benedict Cumberbatch, celebrated for his roles as Sherlock Holmes and Dr. Strange, as its new global brand ambassador. The actor is set to make a special appearance at the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch trade show in Geneva, running from January 15-19.

🎬 Cinema and Horology Collide: Jaeger-LeCoultre, known for its partnerships with various cinema-related events, including the Venice International Film Festival, maintains a strong connection with the world of filmmaking. This makes the collaboration with Benedict Cumberbatch, an actor of great repute and a watchmaking enthusiast, a harmonious and fitting choice for the brand.

🎖️ Cumberbatch’s Enthusiasm and Honor: Expressing his excitement, Benedict Cumberbatch, who was appointed a Commander of the Order of the British Empire (CBE) in June 2015 for his contributions to the performing arts and charity, shared his delight in joining forces with Jaeger-LeCoultre. He looks forward to visiting the Manufacture in the Vallée

… Read More
Brand Ambassador 2 mins read

Emma Watson Becomes New Face of Chanel’s Coco Mademoiselle

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at £3 million.

👗 Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

👠 Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

📣 Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship

… Read More
New Signings 2 mins read

Yours Truly Joins UNIFIED Artist Management with New Single Release

Yours Truly, the acclaimed Sydney alternative rock band, starts the new year on a high note by signing with UNIFIED Artist Management. The band, under the guidance of Caleb Williams at UNIFIED, marks this new chapter by releasing their latest single “Call My Name,” through UNFD, a sister company of UNIFIED.

🎶 New Beginnings with ‘Call My Name’: “Call My Name” is an uplifting, epic-rock track and represents Yours Truly’s first new music since their 2022 EP “is this what i look like?”. This release is a celebration of the band’s fresh management partnership and a glimpse into their evolving musical journey.

🗣️ Caleb Williams on Working with Yours Truly: Expressing his admiration for the band, Caleb Williams shared his excitement about the opportunity to work with Yours Truly. He is optimistic about the band’s future, both domestically and internationally, and is eager to support their growth and success.

📈 Yours Truly’s Rise to Fame: The band gained significant recognition with their 2019 EP “Afterglow,”

… Read More
New Signings 2 mins read

CAA Welcomes ‘The Greatest Hits’ Director Ned Benson

Ned Benson, the creative force behind Searchlight Pictures’ upcoming romantic film “The Greatest Hits,” has recently joined the ranks of Creative Artists Agency (CAA).

📽️ About ‘The Greatest Hits’: Benson’s latest project, “The Greatest Hits,” features a stellar cast including Lucy Boynton, Justin H. Min, David Corenswet, and Austin Crute. The film, which Benson directed from his own screenplay, is a poignant love story that explores the intricate relationship between music and memory, and their power to transcend time and space. Benson also takes on the role of producer for the film, collaborating with Michael London, Stephanie Davis, Shannon Gaulding, and Cassandra Kulukundis. The release date for “The Greatest Hits” is yet to be announced.

🎞️ Benson’s Directorial Debut: Benson first made a mark in the film industry with his feature directorial debut, “The Disappearance of Eleanor Rigby.” This ambitious three-part drama starred Jessica Chastain and James McAvoy, along with notable actors such as Viola Davis, Bill Hader, and William

… Read More
New Signings 2 mins read

Bruno Mourral Joins WME Amid Sundance Debut of ‘Kidnapping Inc.’

Talent agency WME has made a significant addition to its roster by signing Haitian filmmaker Bruno Mourral. This move comes as Mourral gears up for the world premiere of his first feature film, “Kidnapping Inc.,” at the prestigious Sundance Film Festival.

📽️ About ‘Kidnapping Inc.’: Mourral’s film, which he wrote, directed, and produced, is set to make a striking debut in the Midnight section of the Sundance Film Festival on January 22. “Kidnapping Inc.” is a dark comedy-thriller set in Port-au-Prince, Haiti, following two inexperienced kidnappers. The plot takes a dramatic turn as what starts as a straightforward abduction-for-hire spirals into a tangled web of political conspiracy.

🔍 Handling of Film Sales and Press: XYZ is appointed to handle the sales of “Kidnapping Inc.,” while Erik Bright at Prodigy PR will spearhead the film’s press efforts. Mourral’s debut on such a significant platform is a notable accomplishment, positioning him as a filmmaker to watch in the global cinema landscape.

🚨 A Real-Life Kidnapping Incident During Filming:

… Read More
Brand Ambassador 2 mins read

Keegan Bradley Joins Flag & Anthem as Brand Ambassador for Golf Line

Flag & Anthem, a notable name in lifestyle and performance apparel, has made a significant announcement for their Spring 2024 performance golf campaign. PGA Tour golfer Keegan Bradley, currently ranked 16th in the Official World Golf Rankings, has been welcomed as the brand’s newest ambassador and its first professional golfer.

👕 Bradley to Sport Flag & Anthem: Starting in 2024, Bradley will be seen wearing Flag & Anthem’s performance golf apparel, including the signature brand logo, during all tour events. This partnership marks a new direction for both Bradley and Flag & Anthem, as they embark on a journey to blend sports performance with style.

📢 Featured in 2024 Marketing Campaign: Bradley will play a pivotal role in Flag & Anthem’s 2024 marketing efforts. He will be featured in digital and social media content, aligning with the launch of the 2024 PGA Tour season and continuing throughout the year. This inclusion is set to elevate the brand’s visibility and appeal in the golfing community.

🤝 Collaborative Product Development: Beyond

… Read More
Campaigns 2 mins read

Shah Rukh Khan Endorses Tide as ‘Stain Removal King’

In a significant marketing move, Tide, the renowned detergent brand, has teamed up with Bollywood superstar Shah Rukh Khan for their latest campaign. This partnership introduces Shah Rukh Khan as Tide India’s brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King’.

📢 King Khan on the Collaboration: Shah Rukh Khan expressed his enthusiasm for this unique collaboration, emphasizing that it goes beyond mere brand endorsement. He highlighted the shared values of perfection and excellence between himself and Tide. Describing Tide as the ‘asli/real SRK’, he praised the brand’s new and improved performance in stain removal, underscoring its effectiveness in meeting consumers’ laundry needs.

🎥 Behind the Scenes with Shah Rukh Khan: Reflecting on his experiences during the shoot, Shah Rukh Khan mentioned Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” moments, which have become synonymous with the brand’s promise of superior cleaning. He found it enjoyable to bring these elements to life, adding his unique charm to the campaign.

… Read More
Brand Ambassador 2 mins read

Mahira Khan Becomes Sparx Smartphones’ Latest Brand Ambassador

Sparx Smartphone, powered by Deploy Group, has made an exciting announcement in the tech world by bringing onboard renowned actress Mahira Khan as the new brand ambassador for its flagship series, the Sparx Edge. This partnership signifies a major stride in Sparx’s ambition to redefine smartphone experiences in Pakistan.

🌐 Breaking New Grounds with Sparx Edge: The Sparx Edge series stands out for challenging the typical pricing-feature ratios, offering top-end specifications at an affordable price. This strategy aligns with the growing demand for high-quality, budget-friendly smartphones, especially in emerging markets like Pakistan.

🌟 Joining a Stellar Line-up of Ambassadors: Mahira Khan, celebrated for her acting prowess and charm, joins a distinguished group of Sparx ambassadors, including Maya Ali, Wahaj Ali, and Shehryar Munawar. Each of these stars has played a pivotal role in promoting Sparx’s diverse smartphone range. Mahira’s addition to this impressive lineup is seen as a perfect fit for the brand’s image and messaging.

🔆 Mahira Khan: Symbolizing Sparx’s

… Read More
Brand Ambassador 2 mins read

Rasha Thadani Becomes the New Face of Silvostyle

Silvostyle by PNG, a prominent name in the jewelry sector, has taken a significant step in its branding journey by signing up Rasha Thadani as the new face for its upcoming campaigns. This collaboration marks a momentous chapter for both the brand and Rasha, as it’s her first endorsement deal in India.

🎬 Rasha Thadani’s Anticipated Bollywood Debut: Rasha Thadani, poised to make her entry into Bollywood, brings a fresh and charismatic presence to Silvostyle by PNG. Her impending debut in the film industry, coupled with her strong social media following, particularly among Gen Z, makes her one of the most awaited new faces in the entertainment world

💎 Aligning with Silvostyle’s Vision: Thadani’s partnership with Silvostyle aligns perfectly with the brand’s philosophy that jewelry is more than just an accessory; it’s a form of self-expression. Silvostyle, known for its diverse, innovative designs and collections, encourages individuality and personal style. Thadani’s role will further emphasize this message, especially to the youth who look to jewelry as a means of personal expression.

👗 A Blend of Tradition and

… Read More
New Signings 2 mins read

SF9’s Zuho Embarks on Acting Career with Haewadal Entertainment

Zuho, a member of the popular K-pop group SF9, is set to expand his horizons in the entertainment industry. He has recently signed an exclusive contract with Haewadal Entertainment, marking the beginning of his journey as an actor.

🏢 Joining Haewadal Entertainment: Haewadal Entertainment, home to renowned actors like Ha Ji-won, has welcomed Zuho into its fold. The agency, in a news release, expressed enthusiasm about Zuho’s multifaceted talents and pledged robust support for his upcoming ventures in acting.

🎤 Continuing with SF9: Despite this new venture, Zuho remains committed to SF9 and will continue his group activities under FNC Entertainment, as confirmed by SF9’s official fan club site. This move showcases his versatility and dedication to both his music and acting careers.

📺 Balancing Dual Roles: With Haewadal Entertainment managing his acting career and individual activities, Zuho is poised to make significant strides in the acting world while maintaining his role as an SF9 member. This balanced approach allows him to explore and showcase his diverse talents.

Zuho’s

… Read More
Endorsement Deals 2 mins read

BYU Track Star Kenneth Rooks Goes Pro with Nike

Kenneth Rooks, a standout athlete from BYU’s track and field team, is taking a significant leap in his athletic career. Announcing his decision via social media, Rooks revealed that he is leaving his college career behind to turn professional, having signed a deal with global sports giant, Nike.

🎓 A Stellar Collegiate Career: During his time at Brigham Young University, Rooks made a profound impact on the track. He expressed his gratitude for the opportunity to represent BYU as a student-athlete, acknowledging the bittersweet nature of moving on to a professional path.

🏆 Accomplishments at BYU: Rooks leaves a notable legacy at BYU, having earned First Team All-American honors three times. His record-breaking performances at BYU are impressive: he holds the No. 1 spot in the steeplechase with a time of 8:17.62, is part of the top-ranked distance medley relay team (9:21.18), and ranks 7th in the indoor mile (3:59.65). These achievements underscore his exceptional talent and dedication to the sport.

👟 Signing with Nike: Rooks’ decision to sign with Nike is a significant milestone in his career. Nike, renowned for its support and sponsorship

… Read More
Brand Ambassador 2 mins read

Hrithik Roshan Becomes Brand Ambassador for RuPay Prime Volleyball League

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

🎬 Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan’s passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan’s affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

🗨️ Roshan’s Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

📅 Season 3 Kick-off: The third season of the RuPay Prime Volleyball League, powered by A23, is set

… Read More
Brand Ambassador 2 mins read

Jackie Chan Named Honor’s Dragon Year Brand Ambassador

Jackie Chan, the globally renowned actor and martial artist, has taken on a new role as the brand ambassador for Honor in the Dragon Year, announced by the company’s CEO, Zhao Ming. This strategic partnership marks a significant move for the tech giant, known for its innovative products like Magic 6, Magic 6 Pro, and Magic V2 Porsche Design.

🌟 The Legendary Jackie Chan: A household name, especially for those born before 2000, Jackie Chan’s fame extends far beyond his martial arts and acting prowess. Particularly in China, his homeland, Chan’s popularity makes him an ideal figure for brand collaborations. Honor’s choice to partner with Chan aims to leverage his widespread recognition and appeal.

🔊 Announcement by Honor’s CEO: Zhao Ming, the CEO of Honor, officially revealed Jackie Chan as the brand’s Dragon Year ambassador. This announcement was highly anticipated, with rumors of a celebrity endorsement circulating before the official launch event.

🐲 Dragon Year Symbolism: In Honor’s philosophy, the dragon represents not only high status

… Read More
Brand Ambassador 2 mins read

Luis Figo Joins LeBull as Brand Ambassador

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull’s visibility and standing in the competitive sports betting market.

🚀 LeBull’s Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

📣 Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal’s football legends, join the team. “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt,” said Pereira, foreseeing a fruitful collaboration.

🏅 Figo’s Legendary Football Career: Acclaimed as the world’s best player in 2001,

… Read More
Brand Ambassador 2 mins read

Funke Etti Named Brand Ambassador for Gonowtravels and Tours

In a significant move in the Nigerian tourism sector, Gonowtravels and Tours, a leading travel agency in Nigeria, has appointed Nollywood actress Funke Etti as its brand ambassador. This partnership aims to bolster the agency’s expansion and market share in the tourism space.

📣 Unveiling the New Face of Gonowtravels: The announcement was made at the agency’s corporate office in Ikeja, where CEO Okikiayo Ishola of Gocrest Global Dualcitizenship and Properties highlighted Funke Etti’s charisma, patronage, and passion for the brand as key reasons for her selection.

💰 A Lucrative Deal: The endorsement deal, running into millions of naira, is set for a year, with a possibility of extension. It includes enticing perks such as free tours, 50% discount bookings, and other endorsements, making it a substantial agreement for both parties.

🤝 Etti’s Role as Ambassador: Ishola expressed his confidence in Etti’s potential as a valuable asset to the brand. He noted her significant social media presence and her role as a respected and trustworthy public figure. “She’s a very good role model, and great on social media;

… Read More