Latest News

Film/TV 2 mins read

Sylvester Stallone Teams Up with UTA for New Chapter in Career

Sylvester Stallone, the legendary actor, screenwriter, director, and producer, known for his iconic roles and immense contributions to cinema, has signed with UTA (United Talent Agency) for representation in all areas, marking a significant shift from his previous agency, CAA.

🎞️ Celebrating ‘Sly’ on Netflix: The move follows the premiere of “Sly,” the acclaimed Netflix documentary that explores Stallone’s life and career. Premiering at the Toronto Film Festival and now streaming on Netflix, the documentary has quickly become a favorite, featuring in Netflix’s worldwide top 10 and signaling a new phase in Stallone’s illustrious journey.

📈 A New Career Arc: Stallone’s partnership with UTA comes at a time when he is focused on expanding Balboa Productions, the company he launched in 2018. Through Balboa, Stallone aims to foster the next generation of writers, filmmakers, and stars, working across various media and genres. The company’s focus is on positive and aspirational stories, echoing Stallone’s legacy in the industry.

🎥 Balboa

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Brand Ambassador 2 mins read

Nasty Blaq Joins Forces with Cardtonic as Brand Ambassador

Cardtonic, the innovative online platform for trading gift cards, has announced the signing of mega influencer and comedy sensation, Nasty Blaq, as their latest brand ambassador. This partnership aligns one of social media’s most vibrant comedic talents with a leading name in the digital trading space.

🤣 Bringing Laughter to Digital Trade: Nasty Blaq, celebrated for his hilarious social media skits and significant online following, brings a fresh and engaging energy to Cardtonic. Known for his relatable humor and infectious personality, Nasty Blaq is poised to amplify Cardtonic’s brand appeal, especially among the younger, digitally-savvy audience.

📈 Perfect Timing for Expansion: The collaboration comes at an opportune moment, as Cardtonic is actively expanding its services nationwide and across Africa. Nasty Blaq’s widespread popularity and appeal across the continent make him an ideal partner for the brand’s growth ambitions.

📱 A Match of Convenience and Comedy: Nasty Blaq’s partnership with Cardtonic is more than a typical brand endorsement; it’s

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Campaigns 1 mins read

Sofia Richie Grainge Sparkles with Djerf Avenue for Festive Collection

Sofia Richie Grainge, the American social media sensation and model, is bringing holiday cheer in style by joining forces with Swedish fashion label Djerf Avenue. Together, they’re set to unveil a captivating Christmas collection, blending Richie Grainge’s effortless elegance with Djerf Avenue’s chic Scandinavian aesthetics.

👠 A Fashionable Festive Fusion: This collaboration is a perfect blend of Richie Grainge’s renowned fashion sense and Djerf Avenue’s minimalist yet sophisticated design philosophy. The Christmas collection promises to offer a range of apparel that captures the joy and warmth of the festive season, with a touch of modern flair.

🌟 From Social Media to Style Icon: Known for her influential presence on social media and her modeling prowess, Richie Grainge brings a fresh and contemporary edge to the collaboration. Her keen eye for style and fashion trends is expected to infuse the collection with a unique charm that resonates with fashion-forward individuals.

🇸🇪 Swedish Chic Meets Global Glamour: Djerf Avenue, celebrated for its timeless and sustainable fashion pieces, finds in Richie Grainge

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Brand Ambassador 2 mins read

Soccer Legend Andrea Pirlo Teams Up with CoinW as Global Ambassador

CoinW, a prominent player in the cryptocurrency exchange market, has scored a significant partnership with Andrea Pirlo, one of soccer’s most revered legends. This collaboration marks a fusion of the high-energy world of sports with the innovative realm of digital finance.

🌟 A Match of Excellence and Innovation: The worlds of sports and crypto share common grounds – both driven by passionate communities, a commitment to excellence, and a culture of innovation. This partnership between Pirlo and CoinW symbolizes these shared values, bringing together the dynamism of soccer and the forward-thinking nature of cryptocurrency.

🏟️ From the Field to the Financial World: Andrea Pirlo, known for his extraordinary skills on the soccer field with teams like Inter Milan, AC Milan, and Juventus, is set to lend his expertise and charisma to the crypto industry. His transition from a celebrated player and coach to a crypto ambassador reflects his versatility and continuous pursuit of new challenges.

📈 Spreading the Crypto Message: While crypto firms have made their presence felt in major sporting events, the

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Brand Ambassador 2 mins read

Damson Idris Races into Style as Tommy Hilfiger’s New Ambassador

Tommy Hilfiger, the iconic American fashion brand, has revved up its style game by announcing Hollywood actor Damson Idris as its newest menswear brand ambassador. This exciting news was unveiled at the Formula 1 Las Vegas Grand Prix, aligning with Idris’s upcoming lead role in the Formula 1 movie, “Apex.”

🏎️ A Stylish Debut at the Grand Prix: Idris made a fashionable entrance at the Las Vegas Grand Prix, showcasing the latest and greatest from Tommy Hilfiger’s menswear collection. His appearance set the tone for his new role as the face of the brand, embodying the perfect blend of casual elegance and modern sophistication.

🎉 Ultimate Gents’ Weekend: The announcement was part of a larger celebration, as Idris joined fellow actors Kola Bokinni and Tosin Cole, along with musician A-Star, at the Ultimate Gents’ weekend. Hosted by Tommy Hilfiger himself, the event showcased the brand’s latest collections, worn by the attending celebrities.

📽️ From Screen to Fashion Scene: Known for his compelling performances in film and television,

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New Signings 2 mins read

Grupo Frontera Joins Noah Assad’s Habibi Management Firm

Grupo Frontera, the Texas-based música Mexicana sensation, has inked a management deal with Habibi, the firm led by Bad Bunny’s manager, Noah Assad. This strategic move aligns the hitmakers of “Unx100to” with one of the music industry’s most influential management teams.

🌐 Chart-Topping Partnership: The signing follows Grupo Frontera’s Latin Grammy nomination for their collaboration with Bad Bunny on the Hot 100-topping “Unx100to.” This partnership signals a new phase of growth and opportunities for the six-member band as they continue to captivate audiences across the United States.

🔥 A Roster of Stars: Habibi, under the leadership of Noah Assad, boasts a roster that includes some of the biggest names in Latin music, like the chart-topping Colombian artist Karol G. While Bad Bunny is not a Habibi client, the firm’s expertise in handling high-profile artists sets a promising path for Grupo Frontera.

🚀 On Tour and On the Rise: Grupo Frontera is not just making waves in the studio

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Campaigns 2 mins read

Snoop Dogg Turns “Smokesman” for Solo Stove in Clever Campaign

In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

🚭 A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

📱 Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

🔥 Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase

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Campaigns 1 mins read

Ludacris, Jimmy Fallon, and Caitlin Clark Shine in State Farm’s New Campaign

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand’s time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm’s identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image, and likeness (NIL) sphere for State Farm. This collaboration marks the beginning of longer-term

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Music 2 mins read

Vintage Culture Spins into Global Representation with WME

Vintage Culture, the Brazilian DJ, producer, and entrepreneur making waves in the electronic music scene, has taken a major leap in his international career by signing with WME for global representation.

🔊 From Brazil to the World’s Stage: Known for his electrifying house and techno mixes, Vintage Culture has carved a niche in the global music scene. His presence at renowned festivals like Coachella and Tomorrowland speaks volumes about his growing influence and popularity in the electronic music world.

🌐 A Residency to Remember: His residency at Hï Ibiza, one of the most sought-after spots in the electronic music realm, has just completed its second successful year. This residency has not only showcased his talent but also solidified his status as a sought-after name in the international DJ circuit.

🎉 Launching a Music Movement: This year marked a new milestone for Vintage Culture with the launch of ‘Vintage Is a Festival.’ This ambitious project saw the festival rolling out to five major Brazilian cities, with an upcoming event set to electrify São

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New Signings 2 mins read

Billy Ray Cyrus and Firerose Cyrus Join Forces with Buchwald

In a significant move for their respective careers, Grammy-winning artist Billy Ray Cyrus and singer-songwriter Firerose Cyrus have signed with Buchwald for worldwide representation across all areas. This partnership signals a new chapter for the duo, combining their musical talents and expansive careers under one of the industry’s leading agencies.

🎤 Billy Ray Cyrus: A Country Icon: Billy Ray Cyrus, a country music star and actor with nearly three decades in the industry, is renowned for his role in Disney Channel’s “Hannah Montana,” where he starred alongside his daughter, Miley Cyrus. The show not only catapulted Miley to fame but also solidified Billy Ray’s status as a household name. His career includes leading roles in series like “Still the King” and “Doc,” and film credits such as “Mulholland Drive” and “The Spy Next Door.” His impressive collection of awards, including Grammys, Billboard Music Awards, and Country Music Association Awards, speaks to his enduring impact on the music industry.

🌟 Firerose: Rising Star:

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Brand Ambassador 2 mins read

Lourdes Leon Joins Coca-Cola for Futuristic Flavor Campaign

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna’s daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola’s innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola’s commitment to staying relevant and appealing to a new generation of consumers.

🌐 A Modern Twist on a Classic Brand: Coca-Cola’s decision to tap Leon for its latest

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Brand Ambassador 2 mins read

RZA Heats Up the Flavor Game with Ballentine and Flying Goose Collaboration

RZA, the iconic member of the legendary Wu-Tang Clan, is spicing up the culinary world with a fiery collaboration. The music maestro has teamed up with whisky connoisseur Ballentine and renowned hot sauce brand Flying Goose to launch a limited edition sriracha sauce.

🔥 A Blend of Beats and Heat: This unique collaboration unites the worlds of music, whisky, and culinary arts, showcasing RZA’s versatility and creativity beyond the realm of hip-hop. The limited edition sriracha sauce is set to tantalize taste buds with its unique blend of flavors, capturing the essence of all three collaborating entities.

🥃 Whisky Infused Spice: Ballentine, known for its rich and smooth whisky, adds a distinct depth to the sriracha sauce, creating a fusion of warm, smoky undertones. This collaboration highlights the innovative potential of blending traditional whisky-making with contemporary culinary trends.

🐔 Flying Goose’s Expertise: Flying Goose, a brand celebrated for its authentic and bold hot sauces, brings its expertise in crafting spicy condiments to the table. Their collaboration with

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Brand Ambassador 2 mins read

DJ David Guetta Mixes It Up with Lyre’s Non-Alcoholic Spirits

World-renowned DJ David Guetta is spinning into a new realm, joining forces with Lyre’s, the celebrated non-alcoholic spirits brand, as their global brand ambassador. This partnership, exclusively revealed by Drinks International, marks Guetta’s first foray into the non-alcoholic spirit market.

🎶 A Harmonious Collaboration: The global partnership between Guetta and Lyre’s stems from a shared vision of offering premium non-alcoholic options, blending the electrifying world of music with the evolving landscape of non-alcoholic beverages.

🌐 Carl Hartmann on the Partnership: Carl Hartmann, Lyre’s co-founder, is thrilled about this collaboration. “With David’s worldwide following, performing at top nightclubs and festivals, we’re excited to introduce Lyre’s onto menus globally,” Hartmann said. This move is set to provide health-conscious alternatives to partygoers and music enthusiasts around the world.

🍹 Lyre’s Global Reach: Launched in the Middle East in 2022, Lyre’s has expanded its presence to over 40 markets worldwide. The brand offers

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Digital 1 mins read

Harris Reed: Dyson’s Newest Fashion-Forward Brand Ambassador

Renowned for his distinctive auburn mermaid locks, fashion designer Harris Reed has entered a new realm of creativity, becoming the brand ambassador for Dyson, a leader in innovative technology across wearables, beauty, and home.

👗 Fashion Meets Function: Reed, whose name is as synonymous with fashion as it is with his signature hair, aligns with Dyson’s ethos of innovative design and technological excellence. This partnership symbolizes a fusion of high fashion and cutting-edge technology, with Reed embodying the artistic spirit of both worlds.

📸 A Stylish Campaign: Celebrating this collaboration, Reed stars in a series of campaign photos featuring the Dyson Zone headphones, blending his unique sartorial flair with Dyson’s sleek aesthetic. This visual representation highlights the synergy between Reed’s fashion sensibilities and Dyson’s commitment to sophisticated, functional design.

🔬 Innovation at the Forefront: Dyson, known for its revolutionary approach to technology, finds in Reed an ambassador who not only uses their products but also shares their vision for groundbreaking innovation and design. Reed’s

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Film/TV 2 mins read

Terrence Howard Teams Up with Independent Artist Group

Terrence Howard, the acclaimed actor celebrated for his roles in “Hustle & Flow,” “Crash,” and “Empire,” has inked a deal with Independent Artist Group for representation, marking a new chapter in his illustrious career.

🏆 A Career of Distinction: Howard’s journey in Hollywood is punctuated by his Academy Award-nominated performance in “Hustle & Flow” as DJay, a role that showcased his exceptional versatility and depth as an actor. Directed by Craig Brewer, the film follows the story of a Memphis pimp and aspiring hip-hop emcee, earning Howard critical acclaim and a permanent spot in cinematic history.

🎥 Impactful Performances: His portrayal of TV director Cameron Thayer in “Crash,” a poignant exploration of race and redemption in Los Angeles, won him the National Board of Review Award for Breakthrough Performance. The Lionsgate film, with a star-studded cast including Sandra Bullock and Don Cheadle, further solidified Howard’s status as a powerhouse actor.

🌐 Working with the Greats: Throughout

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New Signings 2 mins read

Doug DeMuro Revs Up with WME for Automotive Ventures

Doug DeMuro, renowned automotive guru and YouTube sensation, shifts gears in his career by signing with Beverly Hills-based talent agency WME. This partnership gears up to drive DeMuro’s brand and his innovative Cars & Bids platform to new heights in the automotive world.

🎥 YouTube to WME: With nearly five million followers hooked on his car reviews, DeMuro’s move to WME marks a significant acceleration in his already impressive career. The agency’s vast network and expertise in brand building promise to turbocharge his presence in the automotive industry.

🚘 Cars & Bids: A Platform on the Rise: DeMuro’s brainchild, Cars & Bids, launched in 2020 alongside tech entrepreneur Blake Machado, has quickly revved up to be a go-to hub for enthusiasts seeking rare and special-interest vehicles. The platform’s rapid growth and success, highlighted by a substantial $37 million funding round, underscore its impact in the car community.

💼 A Business in Overdrive: Cars & Bids doesn’t just attract car lovers; it’s a booming business, facilitating $380 million in sales and drawing millions of visitors each

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Brand Ambassador 2 mins read

Joe Jonas: Scotch & Soda’s First Official Brand Ambassador

Joe Jonas, the multi-talented singer, songwriter, and actor, steps into the fashion spotlight as the first official brand ambassador for Scotch & Soda, following its acquisition by Bluestar Alliance. This collaboration marks a significant milestone for both the brand and Jonas, combining artistic expression with cutting-edge fashion.

👚 A Visionary Capsule Collection: Set for a fall 2024 release, Jonas will spearhead the creation of a multicategory capsule collection featuring men’s and unisex apparel and accessories. His role as the face of the brand will extend through the spring 2025 season, promising a fusion of Jonas’s unique style with Scotch & Soda’s contemporary aesthetic.

🎨 Artistic Expression Meets Fashion: Eran Kaim, Chief Product Officer of Scotch & Soda, expresses enthusiasm for Jonas’s dynamic artistry and authentic style. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand,” Kaim noted. Jonas’s ability to blend modern and vintage elements mirrors Scotch & Soda’s approach

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Digital 2 mins read

Jamie Laing’s JamPot Podcast Network Teams Up with UTA

UTA, a leader in global talent representation, has inked a deal with JamPot, the innovative podcast network established by Jamie Laing of “Made In Chelsea” fame. This partnership marks a significant stride in the podcast network’s expansion journey.

🌍 Worldwide Expansion Plans: Under UTA’s wing, JamPot is set to amplify its presence, extending its reach from the UK to the US. This strategic move aims to elevate JamPot’s standing in the podcast world, leveraging UTA’s extensive network and expertise.

🎧 JamPot’s Audio Adventures: With offerings like NewlyWeds, Wednesdays, and NewlyDads, JamPot stands out as one of the few UK-based podcast networks spearheaded by talent. Its diverse podcast lineup showcases an array of engaging content, resonating with a wide audience spectrum.

🔊 Laing’s Audio Footprint: Jamie Laing, beyond his television popularity, has co-hosted several successful podcasts, including Private Parts, NewlyWeds, and BBC Sounds’ 6 Degrees. His foray into the audio realm demonstrates his versatility and commitment

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Brand Ambassador 2 mins read

CorePower Yoga and Venus Williams Serve Up Chic Activewear

CorePower Yoga, a leader in the yoga studio space, has teamed up with EleVen by Venus Williams to launch a groundbreaking line of activewear. This collaboration is a seamless blend of yoga’s flexibility and the athletic prowess of tennis, brought to life by the tennis icon herself, Venus Williams.

🌈 Fashion Meets Function: The exclusive collection is a harmony of seasonal color palettes, elegant designs, and high-performance materials. Designed with an ultra-soft, luxe compressive fabric, the activewear promises to offer a ‘second-skin’ feel, ensuring wearers experience both top-notch performance and unparalleled comfort during their yoga sessions.

🎾 Venus Williams’ Vision: EleVen by Venus Williams, birthed from the tennis champion’s flair for fashion and active lifestyle, brings tennis court-inspired styles to the yoga mat for the first time. The brand’s ethos of confidence, power, and capability is vividly reflected in each piece, empowering wearers to embrace their best selves.

🍂 A Collection for All Yogis: The collection, featuring

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Brand Ambassador 2 mins read

Molly Sims Joins TravisMathew as Women’s Line Ambassador

TravisMathew, known for its contemporary lifestyle and performance apparel, has embarked on a stylish journey with entrepreneur, actress, and beauty founder Molly Sims, welcoming her as the inaugural brand ambassador for its Women’s line.

🎄 “Deck the Halls with Molly”: The launch of their new holiday campaign, featuring Molly’s handpicked styles, is designed to add a touch of glamour and practicality to the festive season. These curated pieces reflect the perfect blend of holiday spirit and the brand’s commitment to comfort and fashion.

👚 A Leap into Women’s Fashion: Since its debut in May 2022, TravisMathew’s Women’s line has been revolutionizing the idea of casual elegance. The brand caters to dynamic women who balance an active lifestyle with the need for versatile, fashionable wear.

💬 Molly Sims on the Partnership: As a mother of three, her lifestyle embodies the essence of the TravisMathew woman – active, stylish, and always on the go. Sims’ collaboration underscores the brand’s ethos of non-restrictive, chic

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