Latest News

New Signings 2 mins read

Valkyrae Joins WME: Gaming’s Leading Lady Levels Up

Rachell โ€œValkyraeโ€ Hofstetter, celebrated as one of the world’s preeminent female streamers and gaming creators, has leveled up her career by signing with WME for representation, a strategic move from her previous representation by UTA.

๐Ÿ‘พ Streaming Superstar: Valkyrae, renowned for her engaging streams of popular games like โ€œAmong Us,โ€ โ€œFortnite,โ€ and โ€œValorant,โ€ commands an impressive following of over 13.5 million across social media platforms, including 4 million subscribers on her main YouTube channel. Her live streams have not only captivated a vast audience but have also featured star-studded appearances from celebrities like Jimmy Fallon and the cast of โ€œStranger Things.โ€

๐Ÿš€ A Meteoric Rise: Beginning her streaming journey on Twitch and subsequently signing an exclusive deal with YouTube in 2020, Valkyrae has seen a phenomenal rise. She’s not only one of the fastest-growing streamers globally but also holds the title of YouTube’s most-watched female streamer for the past three years.

๐Ÿ’ผ Breaking Barriers in Esports: Valkyrae’s

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Endorsement Deals 2 mins read

Psycho Bunny Revs Up Style with Will Buxton as Brand Ambassador

Psycho Bunny, the fashion brand celebrated for its edgy and distinctive style, has announced a groundbreaking partnership with Will Buxton, a titan in the motorsport journalism world. This collaboration marks an exhilarating blend of high-octane motorsport energy and innovative fashion.

๐ŸŒ From Racetracks to Fashion Tracks: Buxton, renowned for his deep-rooted passion and extensive experience in motorsports, brings an authentic and dynamic edge to Psycho Bunny. His transition from the fast-paced world of racing to the avant-garde realms of fashion embodies a unique merger of adrenaline and style.

๐Ÿ“š A Career in Overdrive: With over two decades of motorsport journalism under his belt, Buxton has become a mainstay in the industry, covering an awe-inspiring 300+ Grands Prix and 600+ races worldwide. His journey from a fervent motorsport aficionado to a celebrated journalist and author showcases his unwavering dedication to the sport.

๐Ÿ“บ Culturally Iconic: Buxton’s influence extends beyond the racetrack. His best-selling book, ‘My Greatest Defeat: Stories of Hardship and

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Film/TV 2 mins read

Pete Davidson Expands Horizons with WME in All Areas

Pete Davidson, the multifaceted comedian and actor, has broadened his partnership with WME, signing with the agency for representation in all areas of his rapidly evolving career.

๐Ÿš€ Peacockโ€™s Rising Star: Post-“SNL,” Davidson has been anything but idle. His series “Bupkis” on Peacock has not only become one of the streamer’s standout hits but has also secured a renewal for a second season, showcasing his knack for capturing audiences beyond the live sketch comedy realm.

๐ŸŽฌ Making Waves in Film: On the silver screen, Davidson’s role in Sony Pictures’ comedy “Dumb Money,” where he stars alongside Seth Rogen and Paul Dano, has garnered positive reviews, further cementing his versatility as an actor.

๐ŸŽฅ A Return to SNL: Davidson’s recent return to “Saturday Night Live” as a host for the first episode post-WGA strike highlights his enduring connection with the show that skyrocketed his fame, along with his ability to engage with audiences in various formats.

๐Ÿ“ˆ A Future Full of Possibilities:

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Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

๐Ÿ‘— Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music’s pulse meets fashion’s finesse.

๐ŸŒ Joining a Star-Studded Lineup: As the latest addition to Gucci’s ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand’s already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

๐Ÿ“ฑ Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, โ€œUr new Gucci global brand ambassador,โ€ giving his fans a glimpse into this new chapter. The post also served as a teaser for his upcoming single ‘Why,’ set to drop on

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Digital 1 mins read

Edward Enninful’s Visionary Path Now Guided by WME

Edward Enninful, the trailblazing editor-in-chief of British Vogue, takes a bold step forward by signing with WME for representation, solidifying his influence in the realms of fashion, diversity, and media.

๐Ÿ“š A Historic Tenure at Vogue: Since making waves in 2017 as the first Black editor-in-chief of Vogue, Enninful has been a transformative force, infusing the pages of the storied magazine with a rich tapestry of diversity and innovation. His leadership has given rise to pioneering issues like Vogue’s first braille edition and spotlighting stars with disabilities, reflecting his commitment to inclusivity.

๐ŸŒ A Global Role Awaits: Poised for 2024, Enninful will transition into a global advisory position, set to amplify his visionary impact on an even grander scale across the Vogue brand.

๐Ÿ”– Editorial Prodigy: Enninful’s illustrious journey in fashion journalism began at the tender age of 18 as fashion director of i-D Magazine, with his editorial genius later gracing the pages of Vogue Italia, American Vogue, and W Magazine.

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Endorsement Deals 1 mins read

Victor Wembanyama: Barcode’s New Athletic Luminary

As the NBA’s newest sensation, Victor Wembanyama, takes his towering presence to the world of sports advertising, his debut with Barcode fitness water marks a groundbreaking moment, echoing his destined path in the world of basketball.

๐Ÿ“บ From Court to Commercial: In a captivating new advertisement now streaming across platforms like ESPN, Hulu, NBC, and Peacock, Wembanyama’s journey from a French basketball prodigy to a Spurs star unfolds.

๐ŸŒŸ A New Legacy: While comparisons with the legendary Michael Jordan’s ad legacy are inevitable, Wembanyama brings his unique ‘unicorn’ presence to the screen. His debut is seen as the inception of a marketing saga set to unfurl its narrative, much like his unfolding basketball career.

๐Ÿ”— Connecting with the Giants: With endorsements from giants like Nike and Fanatics already under his belt, Wembanyama’s alignment with Barcode fitness water is poised to propel both the athlete and the brand to new heights.

๐ŸŽฌ The Ad Experience:

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Film/TV 2 mins read

Rosy Zhao: Versace’s New Global Muse

In an illustrious move that cements the synergy between fashion and celebrity influence, Italian luxury powerhouse Versace has unveiled Chinese actress Rosy Zhao as its new global brand ambassador.

๐Ÿ‡ฎ๐Ÿ‡น Milan Fashion Spotlight: Zhao, who celebrated her 25th birthday with this new title, is no stranger to the allure of Versace. She has elegantly exhibited the brand’s creations during public events and was a radiant presence at Versace’s Spring 2024 runway show during Milan Fashion Week. Her attireโ€”a resplendent A-line dress adorned with a checkerboard pattern and a constellation of rhinestonesโ€”captured the essence of Versace’s glamorous aesthetic.

๐ŸŽฌ Rising Star Meets Iconic Brand: Zhao’s ascent in the entertainment industry parallels Versace’s commitment to embracing bold and empowering personalities. Her sartorial choices reflect the brand’s vibrant and avant-garde designs, making this partnership a seamless fusion of shared values and vision.

๐ŸŒ Bridging West and East: With this strategic ambassadorship, Versace continues to fortify its presence in the Far East, recognizing the region’s pivotal

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New Signings 2 mins read

Haley Kalil: From Lab Coats to Swimsuits and Beyond with CAA

Haley Kalil’s journey from scientist to modeling sensation and social media comedienne has taken a dazzling turn, as she is now represented by CAA, one of Hollywood’s top talent agencies.

๐Ÿ“š Academic Excellence to Pageant Poise: The Minnesota native isn’t your typical fashion model. With a summa cum laude degree in medical biology and psychology, plus a chemistry minor under her belt, Kalil brings an intellectual rigor to her diverse career pursuits.

๐Ÿ‘‘ Swimsuit Issue Success: Kalil transitioned from pageantry to the pinnacle of swimwear modeling, emerging as one of the winners of Sports Illustrated’s inaugural Swim Search. Her radiant presence graced the Swimsuit Issue from 2018-2021, earning her a spot in the sun among modeling’s elite.

๐ŸŽฅ Content Creation and Comedy: With a magnetic personality that’s garnered a staggering 14 million social media followers, Kalil’s comedic flair shines through in her skits and collaborations with stars like Jared Leto, the Jonas Brothers, Courteney Cox, and Ed Sheeran.

๐Ÿ† Recognitions

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Investments 2 mins read

Ollie Watkins and Josh Denzel Lace Up Investment in The Edit LDN

Ollie Watkins, the dynamic England striker, and Josh Denzel, the sports broadcaster and reality TV alumnus, are kicking off a stylish venture by investing in The Edit LDN, the booming sneaker and streetwear platform.

๐Ÿš€ A Step Into Fashion Tech: Watkins, fresh from the pitch with Aston Villa, is not just navigating the football fields but also making strategic plays in the business arena by backing The Edit LDN, which has carved out its niche in luxury retail with coveted spaces in Harrods and Harvey Nichols.

๐Ÿ’ท Financial Footwork: With a goal to raise ยฃ5m, The Edit LDN is bolstering its investment game, with Watkins and Denzel joining an early squad of backers in the company’s latest funding round. The round follows a substantial ยฃ3.9m raise earlier in the year, hinting at the marketplace’s accelerating pace.

๐ŸŒŽ Global Ambitions: The new funds are earmarked to drive The Edit LDN’s expansion into key markets like the US and MENA regions, sprinting towards global recognition in the competitive

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New Signings 1 mins read

A.R. Rahman Strikes a New Note with WME Signing

Renowned composer-producer-musician A.R. Rahman, whose melodies have transcended international borders, has signed with WME in a move that amplifies his already stellar global presence.

๐Ÿ“ฝ๏ธ A Soundtrack to Global Cinema: With an illustrious career that spans over 160 film soundtracks and albums across multiple languages, Rahman’s sonic signature has left an indelible mark on films such as the Oscar-winning ‘Slumdog Millionaire’, ‘127 Hours’, and the epic ‘Ponniyin Selvan’ series.

๐ŸŒ World-Wide Collaborations: Rahman’s collaborations read like a who’s who of the music and entertainment industry, featuring global icons like U2, Mick Jagger, and Michael Jackson. His ability to blend classical, electronic, and world music has earned him international acclaim and a myriad of fans.

๐ŸŽค Live Performances That Captivate: His band, echoing the reach of his recorded work, has recently captivated audiences with sold-out tours in the United States and Europe, proving his music’s live appeal.

๐Ÿ… A Trophy Case That

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Endorsement Deals 1 mins read

Cole Hauser Saddles Up as Ambassador for Frye and Lucky Brand

Cole Hauser, acclaimed for his role as the formidable Rip Wheeler in “Yellowstone”, is taking on a new challenge beyond the ranch, as he becomes the distinguished face of The Frye Company and Lucky Brand.

๐ŸŽฌ From “Yellowstone” to Style Icon: Known for his portrayal of the tough-as-nails ranch foreman, Hauser’s new venture into fashion marks an exciting turn as he brings the rugged charm of his on-screen persona to two of the most iconic American heritage brands.

๐ŸŒ Global Campaigns Await: As the newly minted ambassador, Hauser is set to grace global campaigns for both Frye and Lucky Brand. Fans can expect to see the fusion of his Western aesthetic with the timeless style that these brands epitomize.

โœจ Collaborations and Activations: This holiday season will unveil Hauser’s first engagements with Frye and Lucky Brand. From special collaborations to high-profile brand activations, the actor is gearing up to stamp his mark on the fashion world.

๐Ÿ† A Seasoned Performer: Hauser’s acting prowess, showcased in classics

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Film/TV 1 mins read

Jonica Booth Amplifies Her Career with ColorCreative

Jonica Booth, known for her electrifying presence on HBO’s ‘Rap Sh!t’, has inked a new deal with ColorCreative for representation, taking her vibrant career to the next chapter of growth and creative exploration.

๐Ÿš€ From Reality TV to Comedy Queen: The St. Louis native first graced the television screens through reality TV and swiftly transitioned to become a sought-after comedian and actor in Los Angeles. Her journey is a testament to her versatility and unstoppable drive in the entertainment industry.

๐ŸŒด๐ŸŽญ ‘Duke of Miami’ Rises: On ‘Rap Sh!t’, Booth’s character, Chastity โ€“ self-dubbed the “Duke of Miami” โ€“ captures audiences with her raw charisma and potent screen presence. Her role as the indomitable manager in the series has garnered critical acclaim, showcasing her as a powerhouse performer.

๐Ÿ“บ Spotlight on ‘Mrs. Davis’: Not only does Booth command the scene in ‘Rap Sh!t’, but she also shined in her guest star appearance alongside Betty Gilpin in the season finale of Peacock’s

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Endorsement Deals 1 mins read

Joshua Dasilva Strikes Endorsement Deal with Skechers

Joshua Dasilva, the dynamic midfielder who has been commanding the field for Premier League club Brentford, has laced up for a new venture off the pitch, signing an exciting endorsement deal with global footwear giant Skechers.

๐Ÿ‘Ÿโœจ A Step into Style: Known for his agility and strategic play, Dasilva now brings his signature flair to the world of sports fashion. The partnership is a seamless fit, with Skechers aligning with the footballer’s ethos of performance and excellence.

โšฝ๐Ÿ“ˆ Charting a Fashionable Course: Dasilva’s partnership with Skechers is not just about style; it’s about bringing the energy of professional sports to everyday wear. The deal sees him at the forefront of the brand’s latest campaigns, set to showcase the versatility and comfort of Skechers’ footwear – from the training ground to the streets.

๐ŸŸ๏ธ๐ŸŒ Global Goals: With this endorsement, Dasilva’s influence transcends beyond the Premier League, placing him on the global map as a brand ambassador. His endorsement deal is expected to not only elevate his profile but also connect with fans and consumers on a new level, sharing a message of sportsmanship and style.

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Film/TV 1 mins read

Nicole Beharie Lights Up Hollywood, Signs With Sugar23 After ‘The Morning Show’ Triumph

Nicole Beharie, whose star turn in the riveting Season 3 of “The Morning Show” has garnered critical acclaim, has signed with the prestigious Sugar23 for management, signaling a strategic expansion of her already impressive career.

๐Ÿ“บ๐Ÿ† Joining ‘The Morning Show’ Pantheon: Beharie made waves as Chris Hunter, an Olympic gold medalist who boldly steps into the anchor role amidst the high-stakes world of UBA’s morning broadcast. Faced with navigating a scandal within the network, Beharie’s character showcases a powerful portrayal of resilience and grace under fire.

๐Ÿ…๐ŸŽฌ Accolade Magnet: A Gotham Award winner and Independent Spirit nominee, Beharie’s nuanced performance in the lauded indie drama “Miss Juneteenth” has already etched her name in the annals of award-winning cinema.

๐ŸŒž Sundance Spotlight: Beharie’s talents shone brightly at Sundance with two compelling projects – the Special Jury Award-winning “Breaking” and the satirical “Honk for Jesus. Save Your Soul.” Both films have found

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New Signings 2 mins read

Kiana Madeira Joins Forces with Luber Roklin Entertainment

Kiana Madeira, the star who soared to fame with Netflix’s chilling ‘Fear Street’ series, has inked a deal with Luber Roklin Entertainment, marking a new chapter in her rising Hollywood narrative.

๐Ÿ”ฅ From ‘Fear Street’ to Fan Favorite: As Deena, Madeira captured hearts and held her own against menacing forces in the horror-mystery saga inspired by R.L. Stine’s iconic books. Her fierce portrayal has not only resonated with fans but has also solidified her status as a standout performer in the genre.

๐ŸŒŸ Shining on the Indie Scene: It’s not just the screams and scares where Madeira has left her mark. She showcased her versatile acting chops in the indie circuit with the critically acclaimed ‘Brother’, directed by Clement Virgo. Her powerful performance as Aisha secured her a nod for Outstanding Performance at the ACTRA Toronto Awards in 2023.

๐ŸŽฅ A Netflix Staple: Madeira is no stranger to the Netflix family, having starred in the intoxicating dramas of the ‘After’ series โ€” ‘After We Fell’, ‘After

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Endorsement Deals 2 mins read

David Beckham Scores with TEMPUR for a Sleep Revolution

TEMPUR, the maestro of premium bedding, is bringing a global icon into the bedroom, signing football legend David Beckham as its new brand ambassador. ๐ŸŒŸ

๐Ÿ…๐Ÿ›Œ Beckham’s Sleep Philosophy: The man who curved balls like masterpieces is now set to curve our sleep habits. Beckham, a titan on the pitch and a mogul in the making, has long hailed sleep as the unsung MVP in an athleteโ€™s toolkit. With his golden stamp of approval, TEMPUR’s mattresses are getting a Beckham-sized boost in credibility. ๐Ÿš€

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ From Pitch to Pillow: Post his illustrious 20-year career dazzling football arenas worldwide, Beckham has played the roles of father, husband, and entrepreneur with the same passion he had on the field. He credits restful nights for his unflagging energy and peak performance in all his endeavors. ๐Ÿ’ผโšฝ๏ธ

๐Ÿ—ฃ๏ธ Beckham Speaks on Sleep: “Quality sleep has always been essential for me as an athlete, and now as a father, husband, and business owner. It helps me to be the best version of myself in every area of my life,” Beckham shares, adding a personal touch to the science of sleep.

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Film/TV 2 mins read

Zar Amir: UTA’s Newest Multifaceted Gem

United Talent Agency (UTA) has scooped up a shining star from the international film galaxy, Iranian-French talent extraordinaire Zar Amir. ๐ŸŒŸ

๐Ÿ•ท๏ธ From ‘Holy Spider’ to Global Spotlight: Amir, riding high on the waves of acclaim from Ali Abbasiโ€™s ‘Holy Spider’, has inked a deal with UTA to be represented in every corner of her diverse career. The Cannes Best Actress awardee is not slowing down, with powerhouse teams across the globe backing her multifaceted pursuits. ๐Ÿ†๐ŸŒ

๐ŸŽฌ Behind and Before the Camera: Her artistic prowess isn’t just in front of the lens; as an associate producer and casting director for ‘Holy Spider’, she’s proven her mettle. With the director’s chair claimed in her feature debut ‘Tatami’, and a slate of credits that span continents and festivals, Amir is a cinematic force. ๐Ÿ“ฝ๏ธ๐ŸŽž๏ธ

๐Ÿ† Sundance to Oscars: Amir’s trajectory continues to soar with the audience-lauded ‘Shayda’, a Cate Blanchett-produced tale, setting sights on the Oscars. Her performance in

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Endorsement Deals 2 mins read

Afrobeat to Jumpman Beats: Rema Leaps as Brand Ambassador

Nigeria’s chart-topping maestro, Rema, is soaring beyond the music scene, slam dunking into a branding partnership with none other than basketball icon Michael Jordan’s Jumpman collection. ๐ŸŽต๐Ÿ‘Ÿ

๐ŸŽถ ‘Calm Down’ Crooner Cranks Up the Hype: The Afrobeat sensation, who’s been stirring the scene with his hit ‘Calm Down’, is now the fresh face in the Jumpman 23 arena. He’s not just making waves; he’s riding them all the way to the prestigious court of brand endorsements. ๐ŸŒŠ๐Ÿ”ฅ

๐Ÿš€ Shooting Star to Shooting Hoops: Divine Ikubor, known to fans as Rema, is basking in the spotlight after a dazzling act at the Ballon d’Or. Now, he’s lacing up with the legends, injecting his vibrant rhythm into the Jumpman legacy. ๐Ÿ’ซ๐ŸŽค

๐Ÿ”— Linking Courtside and Beats: This alliance marks a slam dunk for Rema at 23, bridging beats with elite fleets of the NBAโ€”where stars like Zion Williamson, Jayson Tatum, Luka Doncic, and the multi-talented Teyana Taylor have already sported the Jumpman badge. ๐Ÿค๐Ÿ†

๐Ÿ“ˆ Chart-Topping,

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Endorsement Deals 2 mins read

Breaking the Ice: Auston Matthews Joins Prime’s Elite Roster

Hockey’s hottest sharpshooter, Auston Matthews, has just slapped a power play in the business world by teaming up with Prime, the hydration heavy-hitter backed by none other than social media titans Logan Paul and KSI. ๐ŸŒŸ

๐Ÿ Toronto’s Ice Maestro Meets Lifestyle Brand: During a buzz-stirring drop-in at Toronto’s pulsing Yonge-Dundas Square, WWE’s own Logan Paul teased the crowd with whispers of a Leafs luminary lacing up with Prime. Now, it’s officialโ€”Matthews, centre extraordinaire for the Maple Leafs, is the latest to ink a deal with the sports drink juggernaut. ๐Ÿฅค๐Ÿ“

Prime Player Pantheon: Matthews skates into a dazzling league of Prime athletes, a roster boasting the likes of football phenoms Erling Haaland and Alisha Lehmann, plus UFC’s champion featherweight Alexander Volkanovski. ๐Ÿ†

Beyond the Rink: Matthews isn’t new to the endorsement arena. With his name already etched alongside giants like RBC and Bet99, this Scottsdale sharpshooter is

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Endorsement Deals 2 mins read

Dior & LVMH Boost Paralympic Dreams: Pauline Dรฉroulรจde’s Journey from Tragedy to Triumph

In an inspiring tale that intertwines the glitz of high fashion with the grit of competitive sports, ๐Ÿ‡ซ๐Ÿ‡ท French wheelchair tennis player Pauline Dรฉroulรจde has been anointed by the luxury titans Dior and LVMH as a beacon of ambition and hope ahead of the Paris 2024 Paralympics. ๐ŸŒŸ

Dรฉroulรจde’s Saga: Ranked 13th in the world ๐ŸŒ, this 32-year-old’s racquet has danced across the clay courts of Roland-Garros, launching her into the quarterfinals and etching her name in the annals of French tennis history ๐ŸŽพ. Her alliance with Dior not only stitches together a narrative of shared dreams but also weaves Dรฉroulรจde’s unyielding spirit into the fabric of Dior’s brand legacy.

Beyond the Baseline: The accident in 2018 may have altered her path, but Dรฉroulรจde’s resolve stands unamputated. Her journey from the harrowing streets where she faced her life’s toughest match to the glossy arenas of professional sports is nothing short of cinematic. ๐Ÿš—๐Ÿ’ฅโ†’๐Ÿ†

Ambassador of Change: Dior’s choice in Dรฉroulรจde transcends athletic prowess, spotlighting her advocacy for road safety ๐Ÿšฆ and her call to overhaul

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