Jackson Yee, the multitalented Chinese actor and singer, has been named the global brand ambassador for Golden Goose. Known for his dynamic presence in both the entertainment and fashion industries, Yee appears in the latest ad campaign, captured by photographer Yu Cong, which is dedicated to Golden Goose’s new Lightstar sneaker.

Fashion Industry Presence

This collaboration with Golden Goose is not Jackson Yee’s first foray into the world of high fashion. Over the years, Yee has secured endorsements with a variety of luxury brands, solidifying his status as a fashion icon. His previous partnerships include notable names such as Givenchy, Emporio Armani, Armani Beauty, Tiffany & Co., and Jaeger-LeCoultre. He also served as a spokesmodel for Adidas until 2021, further showcasing his influence and appeal in the fashion industry.

Role at Golden Goose

In his new role with Golden Goose, Jackson Yee joins an impressive roster of athletes and fashion figures, including skater Keegan Palmer, Olympic bronze medalist Cory Juneau, as well as tennis player, and padel player Arturo Coello. This partnership highlights Yee’s versatility and his ability to bridge the worlds of entertainment, sports, and fashion.

Jackson Yee’s Influence

As a global brand ambassador, Jackson Yee brings his unique style and widespread influence to Golden Goose, helping to elevate the brand’s profile on the international stage. His involvement in the Lightstar sneaker campaign underscores his continued impact on the fashion industry, both in China and globally.