Brand Ambassador

Endorsement Deals 1 mins read

Sauce Gardner Signs On as Brand Ambassador for Q-Collar

Jets star and All-Pro cornerback Sauce Gardner has found his latest matchup off the field—this time with the Q-Collar, the first and only FDA-cleared sports device designed to help protect the brain from repetitive head impacts.

Gardner wore the collar throughout the 2024 NFL season after discovering it during a personal deep dive into player safety. The journey started with a solo purchase and ended, naturally, with a full-blown ambassadorship. Now officially part of the Q30 Innovations team, Sauce brings both star power and lived experience to a product built around performance

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Brand Ambassador 1 mins read

Dillon Gabriel Signs Endorsement Deal With Chrysler

Some athletes launch their pro careers with sports cars. Dillon Gabriel chose a Chrysler Pacifica.

Yes, the Heisman hopeful and freshly minted Oregon alum has signed on as the newest ambassador for Chrysler’s flagship family hauler—a minivan with more sliding doors than pass attempts in the Big 12. The move, equal parts surprising and brilliant, introduces Gabriel not just as a quarterback but as a brand-ready adult with Bluetooth priorities and cargo space sensibilities.

It’s his first major endorsement since going pro, though not his first dance with brands. During his collegiate run—UCF, Oklahoma, Oregon, in that order—he landed deals with Celsius, Beats by Dre, and even Great Clips (which, if you’ve seen his hair, was either ironic or a warning label).

Now, with over 230K followers and a clean transition into the NFL pipeline, Gabriel is front and center in Chrysler’s pitch for the Pacifica: a minivan for people who want horsepower, room for cleats, and just enough swagger to make “carpool” feel like a flex.

You know, for when your QB1 energy also needs to hold groceries.

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Brand Ambassador 2 mins read

Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’

Oakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.

The role isn’t just honorary. Scott will be involved in revamping Oakley’s classic styles, co-developing new eyewear and apparel, and starring in upcoming campaigns that blend Oakley’s action-sport DNA with the Cactus Jack universe. In doing so, he becomes part of a growing trend of brands handing real creative control to artists, echoing Ray-Ban’s recent appointment of A$AP Rocky as its

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Film/TV 2 mins read

Jeremy Allen White Joins Louis Vuitton

Jeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly sautéed over a few seasons of critical acclaim and served up at increasingly exclusive red carpets, where he’s swapped kitchen whites for pearl-buttoned tailoring and brooches bigger than the steaks Carmy never has time to plate.

This partnership became inevitable the moment he walked into the 2024 Met Gala in a custom Vuitton number designed by Pharrell: a pinstriped three-piece ensemble with just enough

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Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

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Endorsement Deals 2 mins read

Vintage Culture Has Been Named Global Brand Ambassdor of Von Dutch

Somewhere between the Y2K renaissance and the revival of logo-core lies Von Dutch, a brand once favored by mid-2000s starlets and now freshly dipped in relevance. And who better to helm its return than Brazilian DJ and producer Vintage Culture, a man who knows a thing or two about high-octane nostalgia.

As the new global ambassador, Vintage Culture isn’t just posing in flame-stitched hats—he’s co-creating an exclusive capsule collection under Von Dutch’s new creative platform, Von Dutch Loves. Launching June 15, the line leans all the way in: distressed trucker hats, oversized graphic tees, and all the blurry-after-3am rave energy your feed can handle. The collection is, as the artist puts it, “a celebration of individuality,” though cynics might call it a well-timed play for post-ironic fashion supremacy.

And let’s be clear: this isn’t a vanity license plate gig. Vintage Culture, born Lukas Ruiz, has spent the last few years quietly becoming one of the most bankable names in dance music. With a sound that fuses deep house with melodic grooves and a stage presence that lights up arenas

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Boxing 2 mins read

Anthony Joshua Has Been Named New Brand Ambassador for Prep Kitchen

Two-time heavyweight world champion Anthony Joshua is trading uppercuts for upper crust, at least in the kitchen. He’s just been named a brand ambassador for Prep Kitchen, the performance meal prep company aiming to make chicken-and-rice feel a little less like a punishment and a little more like a privilege. But this isn’t just another athlete sticking his name on a food box and calling it a day. Joshua is diving in—literally flavor first.

In partnership with Prep Kitchen’s Head of Food, Paul Mason, Joshua is co-creating a limited-edition recipe collection inspired by his Nigerian roots. Among the culinary haymakers in the lineup: West African Style Red Pepper and Peanut Chicken, Suya Beef with Jollof Rice, and Nigerian Fish Curry. It’s both a nod to heritage and a branding move that tastes as smart as it looks bold. In a sea of “clean bulking” and “macro-balanced” platitudes, Joshua’s take adds actual flavor—an underutilized nutrient in performance marketing.

This isn’t Joshua’s first foray into the food and beverage space, either. He’s previously been backed by Lucozade and EQ Nutrition, names synonymous

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Brand Ambassador 2 mins read

Nyara Sabally Has Been Named New Brand Ambassador For Catbird—Her First WNBA Brand Deal

The WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making her the brand’s newest ambassador and perhaps the first person to pair post defense with minimalist fine jewelry.

Catbird, the Brooklyn-based jewelry brand that’s basically the spiritual opposite of courtside flashiness, has tapped Sabally to showcase its signature pieces—delicate gold chains, whisper-thin rings, things that sparkle without shouting. Which, in a way, mirrors Sabally’s own energy: elegant, resilient, and quietly dominant. The campaign leans hard into that contrast—diamond-tough athlete meets gossamer-light gold—and the result is exactly the kind of crossover moment that makes brand strategists feel clever.

This isn’t just Catbird tossing a bracelet at the nearest trending athlete. Sabally is a compelling figure in and out of uniform. Born in Germany, she played college ball at Oregon, where she battled through multiple knee injuries with the kind of

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Endorsement Deals 2 mins read

Dakota Johnson Is Roberto Coin’s Newest Muse

Dakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award seasons, it’s the woman who made press tours for “Madame Web” feel like they deserved their own red carpet circuit.

The new campaign, lensed by fashion photography titan Craig McDean, features Johnson wrapped in Coin’s signature designs and the seductive, shimmering backdrops of Venice—a city that, like Dakota, knows how to do drama, glamour, and quiet prestige without needing to shout.

This isn’t Johnson’s first foray into luxury sparkle—she’s previously aligned herself with Gucci and Italian lingerie brand Intimissimi—but this marks her deepest dive yet into fine jewelry. Beyond print spreads and moody gondola shots, the partnership will also see her

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Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger, polish, and algorithm-friendly appeal. He’s already inked deals with

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