Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels the artistic journey—both requiring dedication, innovation, and a touch of rebellion.

So yes, Dom Pérignon is showcasing its latest vintages alongside a curated group of creatives. But this isn’t merely about luxury branding—it’s a statement that in 2025, the intersection of art and craftsmanship is not just celebrated; it’s essential. Because in the world of high-end champagne, the story behind the bottle is as compelling as the vintage itself.