Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)
The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.
Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.
The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis
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