In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

? A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

? Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

? Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase the Solo Stove product, with Snoop Dogg praising its ability to “fix fire” and eliminate the usual drawbacks of traditional fire pits, like smoke and lingering odors.

? From Hip-Hop to Fire Pits: This partnership marks a unique venture for Snoop Dogg, aligning his iconic brand with an innovative home product. The collaboration highlights Solo Stove’s desire to align with personalities who are not only influential but also resonate with their commitment to providing smart, user-friendly solutions.

? A Creative Campaign: The campaign reflects a fresh and inventive approach to marketing, leveraging Snoop Dogg’s massive appeal and signature style to introduce the smokeless fire pit to a broader audience. It signifies Solo Stove’s strategic move to associate with a globally recognized figure known for his laid-back, smoky persona.